Make-Believe: The Communication Skills Behind Leadership, Sales, and Persuasion

LaShaude James
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  • Entrepreneurship
  • Updated Daily

Make-Believe is a podcast about how communication shapes decisions, drives buy-in, and turns ideas into action. Hosted by LaShaude James—corporate speaker, former six-figure business owner, pastor, and professional magician—this show breaks down how influence actually works in leadership, sales, and everyday persuasion. Each episode explores: Powerful books on leadership, sales, and communicationViral YouTube ideas—what’s right, what’s wrong, and what actually worksConversations with authors and thinkers during book launchesLaShaude blends real business results, public speaking, and live demonstrations of persuasion to show how people decide what to believe—and why belief leads to behavior, revenue, and change. If you want to: communicate with clarityearn buy-in without manipulationlead people to action, not just agreementThis podcast is for you.

Episodes

  1. 10/02/2022

    3 Simple Ways To Better Manage Your Time, Staff Meetings and Bible Studies Using Only 1 TOOL

    In This Episode You'll Learn: ✅ [01:00] You Can't Manage What You Don't Measure ✅ [01:45] How To Help People Who Overshare and Undershare In Meetings ✅ [03:10] An Easy Way To Put Everyone On a Time Limit In Bible Study ✅ [04:00] Using A Timer For Our Team Meetings ✅ [04:30] Deadlines For Projects And Parkinson's Law ✅ [05:15] Deadlines and Timers Are Like Bookends ✅ [06:05] Put An "End" To Your Weekly Meetings ✅ [07:00] Never Publish An Offer Without A Deadline ✅ [08:30] What are Meetings You Have That Always Go Over Time Submit Your Question: https://www.speakpipe.com/JamesFamily Get One-On-One Coaching:https://calendly.com/ybmc/business Get A Workshop: https://forms.gle/dyw1sr2WSh5eidw79

    12 min

  2. 09/24/2022

    How To DESTROY Distractions That Are Killing Your Business

    You want to play fewer video games and make more money in your business. You want to spend less time on social media and more time fulfilling the call of God over your life. Let's get to work. Submit Your Question: https://www.speakpipe.com/JamesFamily Get One-On-One Coaching:https://calendly.com/ybmc/business Get A Workshop: https://forms.gle/dyw1sr2WSh5eidw79

    9 min

  3. 04/18/2022

    How To Make Disciples of Coworkers Without Proselytizing

    How To Make Disciples of Coworkers Without Proselytizing because Here’s the problem you want: 🎯 To fulfill the great commission to make disciples 🎯 See your faith lived out in your workplace 🎯 See people fall in love with Jesus BUT it feels like: 🥺 Pushing for conversion and awkward prayers aren't welcome 🥺 Religious conversations are shut down 🥺 Everyone is post-Christian and uninterested That's why today we're talking about How To Make Disciples of Coworkers Without Proselytizing In This Episode You'll Learn: ✅ How top not push for "converts" but instead push for discipleship. ✅ Jesus' didn't want simply converts. ✅ Discipleship is the process of moving from unbelief to belief in every area of life. ✅ How to teach people to walk in Jesus' ways BEFORE conversion. ✅ B.L.E.S.S. Rhythms ✅ O2 Prayers ✅ BLESS prayers Questions for Reflection & Action Step For Application: 🎯 Are you pushing for converts when you should be pushing for disciples? on steps For Application 🎯 Who at your job listens to you when you give recommendations on how to live life? 🎯 How can you build a long-term rhythm of predictable patterns into your discipleship? Start with one of the 5 Bless rhythms, and put it on your calendar to BLESS. 🤔 Submit Your Question: https://www.speakpipe.com/JamesFamily Get One-On-One Coaching, Get A Workshop: https://forms.gle/dyw1sr2WSh5eidw79

    20 min

  4. 03/20/2022

    How To Ask For A Raise Or Get A Promotion

    In This Episode You'll Learn: ✅ [02:20] Collect All the Positive Praise You’ve Received Since Your Last Performance Review ✅ [02:40] Always Bring Data + Numbers ✅ [4:00] Asking For a Promotion VS a Raise ✅ [07:30] How To Ask For The Meeting And Get on the Calendar ✅ [09:50] Growing Your Influence Impact and Income ✅ [13:00] Avoid Doing These Things When Asking For a Raise Submit Your Question Get a $5 Amazon Gift Card: https://www.speakpipe.com/JamesFamily Get One-On-One Coaching, Get A Workshop: https://forms.gle/dyw1sr2WSh5eidw79

    17 min

  5. 03/12/2022

    How to Raise Your Prices Without Losing Your Clients

    How to Raise Your Prices Without Losing Your Clients your prices because Here’s the problem you want to: (1) Raise the prices on the products and services you offer (2) Have enough cash flow to grow and sustain your business (3) Make sure you don't lose any clients in the process BUT it feels like: (1) Maybe your services or product don't deserve a price increase (2) You're an imposter for raising your prices (3) You may lose all your clients for raising your prices That's why today we're talking How to Raise Your Prices Without Losing Your Clients I raised my prices 11% from $299->$336 on 120 clients and didn't lose a single one. In This Episode You'll Learn: ✅Deliver a BETTER product & create an imbalance. ✅Survey for confidence. This is a great way to get feedback. ✅Give Them a Long RunWay by sneaking this price correction into your everyday communication. ✅Raise your price and offer scholarships for whoever can't pay. Submit Your Question: https://www.speakpipe.com/JamesFamily Get One-On-One Coaching, Get A Workshop: https://forms.gle/dyw1sr2WSh5eidw79

    14 min
  • 5 Episodes

About

Make-Believe is a podcast about how communication shapes decisions, drives buy-in, and turns ideas into action. Hosted by LaShaude James—corporate speaker, former six-figure business owner, pastor, and professional magician—this show breaks down how influence actually works in leadership, sales, and everyday persuasion. Each episode explores: Powerful books on leadership, sales, and communicationViral YouTube ideas—what’s right, what’s wrong, and what actually worksConversations with authors and thinkers during book launchesLaShaude blends real business results, public speaking, and live demonstrations of persuasion to show how people decide what to believe—and why belief leads to behavior, revenue, and change. If you want to: communicate with clarityearn buy-in without manipulationlead people to action, not just agreementThis podcast is for you.

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