The Ultimate Dance Business Podcast

The Ultimate Dance Business Podcast

Welcome to The Ultimate Dance Business Podcast the show that aims to give you dance school owners and entrepreneurs, that extra spark of inspiration to turn your passion into profit. In each episode dance business expert Deborah Laws will bring you inspiring interviews, top tips and strategies to help your dance school go from strength to strength.

  1. How to Build a Powerful Brand & Believe Bigger in Business | JoJo Smith from Creative SaS

    2d ago

    How to Build a Powerful Brand & Believe Bigger in Business | JoJo Smith from Creative SaS

    In this episode of the Ultimate Dance Business Podcast, Deborah Laws is joined by branding expert and Creative Sass founder JoJo Smith to discuss the mindset, confidence, and self-awareness needed to build a successful business and a lasting brand. JoJo explains why most business owners focus on the wrong aspects of branding, how limiting beliefs hold entrepreneurs back, and why building a business starts with understanding yourself first. Whether you're a dance school owner, performing arts entrepreneur, or small business owner, this conversation is packed with valuable lessons on leadership, confidence, vision, and growth. Subscribe for more dance business, leadership, and entrepreneurship content. Find out more about Jo Jo's work at https://www.creativsas.co.uk Book an evolution call with Deborah⁠⁠ ⁠https://go.dancebusinesslab.com/dance-school-success-plan To find out more about Dance Business Lab and work with Deborah head to ⁠https://dancebusinesslab.com⁠ To find out more about working with Deborah through her exclusive Dance Business Lab membership programs follow the links below. Sparks membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/sparks⁠  Ignite membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/ignite⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  Illuminate membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/illuminate⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you love the show and you would like to support then why not buy Deborah a coffee simply head to ⁠http://buymeacoffee.com/DeborahL⁠ This episode is sponsored by Dance Studio Marketing. You can find out more about Dance Studio Marketing and how you can work with Sally to supercharge your dance business at ⁠https://dancebusinesssolutions.com/social-media-for-dance-businesses/⁠ This podcast is produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Creative Content Studio

    52 min
  2. May 29

    Why Being Too Nice Is Hurting Your Dance School Growth | Boundaries, Leadership & Late Payments

    In this episode of the Ultimate Dance Business Podcast, we’re talking about one of the biggest hidden issues holding dance schools and performing arts businesses back: being too nice. If you’re a people pleaser, avoid confrontation, struggle with late payments, over-give to parents and students, or constantly feel emotionally drained from trying to keep everyone happy, this episode is for you. Deborah explores the difference between being kind and being unclear, and why strong leadership, clear boundaries, and professional standards are essential if you want your dance school to grow and thrive. You’ll hear practical examples of how being overly flexible can lead to lost revenue, weak boundaries, parent pushback, team issues, burnout, and resentment, plus simple ways to start tightening up your systems without becoming harsh or unkind. Book an evolution call with Deborah⁠⁠ ⁠https://go.dancebusinesslab.com/dance-school-success-plan To find out more about Dance Business Lab and work with Deborah head to ⁠https://dancebusinesslab.com⁠ To find out more about working with Deborah through her exclusive Dance Business Lab membership programs follow the links below. Sparks membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/sparks⁠  Ignite membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/ignite⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  Illuminate membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/illuminate⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you love the show and you would like to support then why not buy Deborah a coffee simply head to ⁠http://buymeacoffee.com/DeborahL⁠ This episode is sponsored by Dance Studio Marketing. You can find out more about Dance Studio Marketing and how you can work with Sally to supercharge your dance business at ⁠https://dancebusinesssolutions.com/social-media-for-dance-businesses/⁠ This podcast is produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Creative Content Studio

    19 min
  3. ADHD, Entrepreneurship and Building a Business That Works for You with Dawn Baxter

    May 15

    ADHD, Entrepreneurship and Building a Business That Works for You with Dawn Baxter

    In this episode of The Ultimate Dance Business Podcast, Deborah Laws is joined by Dawni Baxter, founder of Beyond The Dawn Digital, for an honest conversation about business growth, social media marketing, burnout and building a business that actually works for your life. Dawni shares how she went from theatre kid and jewellery retail manager to running multiple businesses across digital marketing, coaching and wellbeing. Together, she and Deborah talk about the realities of entrepreneurship, growing a team, learning to delegate, adapting as your business grows and why trying to control everything often leads straight to burnout. There’s also a really interesting discussion around ADHD and entrepreneurship, creating genuine relationships with clients, avoiding comparison with competitors and how to use social media in a way that still feels human. For dance studio owners and creative business owners, this episode is full of relatable moments and practical advice around branding, visibility, leadership and growing your business without losing the personal touch that made people connect with you in the first place. Plus, Dawni shares simple but effective social media tips that can help you grow your audience, improve engagement and build a stronger brand online. Find out more about Dawni's amazing work at https://beyondthedawndigital.com Book an evolution call with Deborah⁠⁠ ⁠https://go.dancebusinesslab.com/dance-school-success-plan To find out more about Dance Business Lab and work with Deborah head to ⁠https://dancebusinesslab.com⁠ To find out more about working with Deborah through her exclusive Dance Business Lab membership programs follow the links below. Sparks membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/sparks⁠  Ignite membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/ignite⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  Illuminate membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/illuminate⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you love the show and you would like to support then why not buy Deborah a coffee simply head to ⁠http://buymeacoffee.com/DeborahL⁠ This episode is sponsored by Dance Studio Marketing. You can find out more about Dance Studio Marketing and how you can work with Sally to supercharge your dance business at ⁠https://dancebusinesssolutions.com/social-media-for-dance-businesses/⁠ This podcast is produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Creative Content Studio

    53 min
  4. May 1

    The hidden danger of "we've always done it this way"

    “We’ve always done it that way” might feel safe. But in business, it can quietly hold you back. In this episode, Deborah challenges dance studio owners to take an honest look at the systems, habits, and decisions they’ve been relying on for years. Just because something works does not mean it is still working well. From outdated class offerings to clunky payment systems, from old-school marketing to evolving expectations around team leadership, Deborah walks you through the key areas where staying the same could be costing you growth, time, and energy. This is not about chasing every new trend. It is about staying relevant, staying aware, and making sure your studio continues to meet the needs of today’s families, not yesterday’s. Book an evolution call with Deborah⁠⁠ ⁠https://go.dancebusinesslab.com/dance-school-success-plan To find out more about Dance Business Lab and work with Deborah head to ⁠https://dancebusinesslab.com⁠ To find out more about working with Deborah through her exclusive Dance Business Lab membership programs follow the links below. Sparks membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/sparks⁠  Ignite membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/ignite⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  Illuminate membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/illuminate⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you love the show and you would like to support then why not buy Deborah a coffee simply head to ⁠http://buymeacoffee.com/DeborahL⁠ This episode is sponsored by Dance Studio Marketing. You can find out more about Dance Studio Marketing and how you can work with Sally to supercharge your dance business at ⁠https://dancebusinesssolutions.com/social-media-for-dance-businesses/⁠ This podcast is produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Creative Content Studio

    21 min
  5. Apr 17

    Showtime Future Stars co-founder Debbie Elwell on becoming a serial entrepreneur

    What happens when you stop thinking of your dance school as just a dance school? In this episode of The Ultimate Dance Business Podcast, I’m joined by Debbie Elwell, dance studio owner, entrepreneur, and the driving force behind Showtime Future Stars. Debbie’s journey is anything but typical. From launching a children’s party company that delivered over 10,000 events, to building a thriving dance school, to now producing large-scale performance opportunities in venues like the West End and Blackpool Tower Ballroom, she’s constantly evolving, growing, and asking “what’s next?” Find out more about Showtime Future Stars at https://showtimefuturestars.com Book an evolution call with Deborah⁠⁠ ⁠https://go.dancebusinesslab.com/dance-school-success-plan To find out more about Dance Business Lab and work with Deborah head to ⁠https://dancebusinesslab.com⁠ To find out more about working with Deborah through her exclusive Dance Business Lab membership programs follow the links below. Sparks membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/sparks⁠  Ignite membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/ignite⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  Illuminate membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/illuminate⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you love the show and you would like to support then why not buy Deborah a coffee simply head to ⁠http://buymeacoffee.com/DeborahL⁠ This episode is sponsored by Dance Studio Marketing. You can find out more about Dance Studio Marketing and how you can work with Sally to supercharge your dance business at ⁠https://dancebusinesssolutions.com/social-media-for-dance-businesses/⁠ This podcast is produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Creative Content Studio

    42 min
  6. Apr 3

    Owning vs Renting a Dance Studio: What No One Tells You

    Owning your own dance studio is often seen as the ultimate goal. Your own space. Your own timetable. Your own rules. But is it always the right move? In this episode, we’re diving into the pros and cons of owning or leasing your own premises versus hiring venues. It’s a topic that comes up time and time again for dance school owners, especially here in the UK where dedicated studio spaces can be harder to access. Deborah shares her personal experience of running five branches across multiple locations, managing up to 18 hired venues each month, and eventually moving into her own long term studio space. She also speaks openly about the challenges that came with that decision and why, at one point, stepping away from her own premises was the right choice. Inside this episode, we cover: What to consider before taking on your own premises The hidden costs that many studio owners overlook The real benefits of having your own space The challenges of hiring venues and managing multiple locations How to know if your business is financially ready Whether you’re currently hiring spaces, actively searching for your own studio, or simply weighing up your options, this episode will give you a realistic and honest perspective to help guide your decision. As always, the key is doing your research, understanding your numbers, and making the choice that supports both your business and your life. Book an evolution call with Deborah⁠⁠ ⁠https://go.dancebusinesslab.com/dance-school-success-plan To find out more about Dance Business Lab and work with Deborah head to ⁠https://dancebusinesslab.com⁠ To find out more about working with Deborah through her exclusive Dance Business Lab membership programs follow the links below. Sparks membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/sparks⁠  Ignite membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/ignite⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  Illuminate membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/illuminate⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you love the show and you would like to support then why not buy Deborah a coffee simply head to ⁠http://buymeacoffee.com/DeborahL⁠ This episode is sponsored by Dance Studio Marketing. You can find out more about Dance Studio Marketing and how you can work with Sally to supercharge your dance business at ⁠https://dancebusinesssolutions.com/social-media-for-dance-businesses/⁠ This podcast is produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Creative Content Studio

    32 min
  7. Mar 20

    Building a business is about taking risks with Sarah Clements from Unlimited Dance Company

    In this latest episode of The Ultimate Dance Business Podcast Deborah sits down for a chat with studio owner Sarah Clements, who shares her entrepreneurial journey and how she built Unlimited Dance Company into the successful business it is today. As always this is essential listening for any dance school owner or principal. In the vast majority of cases parents of prospective students have already researched your dance school before reaching out. When they finally reach out they are looking to confirm whether their perception of your school is the reality. How you respond will let them know! Catch the latest episode of The Ultimate Dance Business Podcast out now wherever you get podcasts.  Book an evolution call with Deborah⁠⁠ ⁠https://go.dancebusinesslab.com/dance-school-success-plan To find out more about Dance Business Lab and work with Deborah head to ⁠https://dancebusinesslab.com⁠ To find out more about working with Deborah through her exclusive Dance Business Lab membership programs follow the links below. Sparks membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/sparks⁠  Ignite membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/ignite⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  Illuminate membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/illuminate⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you love the show and you would like to support then why not buy Deborah a coffee simply head to ⁠http://buymeacoffee.com/DeborahL⁠ This episode is sponsored by Dance Studio Marketing. You can find out more about Dance Studio Marketing and how you can work with Sally to supercharge your dance business at ⁠https://dancebusinesssolutions.com/social-media-for-dance-businesses/⁠ This podcast is produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Creative Content Studio

    53 min
  8. Mar 6

    Your social media is NOT going to bring you more students

    Book an evolution call with Deborah⁠⁠ ⁠https://go.dancebusinesslab.com/dance-school-success-plan In this latest episode of The Ultimate Dance Business Podcast Deborah tackles the subject of social media and what it is REALLY for when it comes to your dance school's marketing strategy. If your marketing consists of social media posts and not a huge amount more than this episode is for you! As always this is essential listening for any dance school owner or principal. To find out more about Dance Business Lab and work with Deborah head to ⁠https://dancebusinesslab.com⁠ To find out more about working with Deborah through her exclusive Dance Business Lab membership programs follow the links below. Sparks membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/sparks⁠  Ignite membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/ignite⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠  Illuminate membership - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://dancebusinesslab.com/memberships/illuminate⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠If you love the show and you would like to support then why not buy Deborah a coffee simply head to ⁠http://buymeacoffee.com/DeborahL⁠ This episode is sponsored by Dance Studio Marketing. You can find out more about Dance Studio Marketing and how you can work with Sally to supercharge your dance business at ⁠https://dancebusinesssolutions.com/social-media-for-dance-businesses/⁠ This podcast is produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Creative Content Studio

    19 min

Ratings & Reviews

5
out of 5
5 Ratings

About

Welcome to The Ultimate Dance Business Podcast the show that aims to give you dance school owners and entrepreneurs, that extra spark of inspiration to turn your passion into profit. In each episode dance business expert Deborah Laws will bring you inspiring interviews, top tips and strategies to help your dance school go from strength to strength.

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