Digital Queens

Sarah Thomson - Online Social Butterfly
  • 5.0 (5)
  • Marketing
  • Updated Weekly

Join me, Sarah Thomson, as your host each week as we dive into digital marketing, social media and all the things it takes to run a business in this social circus.

  1. 4d ago

    EP214 - ’Who Gave You The Right: AI Authorship’

    In this episode, I delve into the multifaceted topic of AI disclosure, watermarks, and authorship. This conversation is sparked by the recent changes across platforms like Instagram, Substack, and Claude, where AI involvement is being more transparently marked. I share my own experiences and thoughts on how these changes impact content creators, especially in terms of originality and authorship. We explore the distinction between AI-assisted and AI-generated content and how various platforms are handling this differentiation. I also discuss how these changes are driven by the EU AI Act, which mandates transparency in AI-created content, and how this legislation is applied unevenly across different platforms. Throughout the episode, I encourage listeners to consider their own stance on AI use and its implications for personal branding and professional reputation. This conversation is especially relevant for business owners who utilize AI to manage their workload. Join me as we navigate this evolving landscape and reflect on the role AI plays in our content creation processes. AI assistance is not authorship. If I wrote the idea, the argument, the meaning, the emotional core, and the final judgment, then it is my work. If Claude helped translate it, polish a sentence, or make it clearer, that does not suddenly make Claude the author. But a watermark absolutely changes how people perceive authorship. People are not going to say, “Claude may have been involved in processing this text.” They are going to say, “AI wrote this.”   Connect with Online Social Butterfly 💗 Instagram Facebook Threads Pinterest Spotify Apple Podcasts YouTube

  2. Aug 11

    EP213 - Empowering Women Globally with Priya & Kerrie from Lioness

    In this exciting episode, I'm joined by the inspiring duo Priya Ravindra Kalyanimath and Kerrie Lee Brown, the founders of Lioness Global Initiatives. We delve into their shared vision of uniting women worldwide through transformative travel experiences. Priya shares her journey from launching Poonar, a sustainable luxury brand, to creating impactful global initiatives. Kerrie, with her rich media background, highlights the importance of authentic connections and transformational leadership. We explore their upcoming expedition to South India, designed to offer women a blend of cultural immersion, leadership training, and peer exchange. This episode is a must-listen for women entrepreneurs looking to expand their horizons and embrace global sisterhood. Socials links for shownotes: https://www.instagram.com/kerrieleebrown/ https://www.linkedin.com/in/kerrieleebrown/ https://www.facebook.com/KerrieLeeBrown https://www.youtube.com/@kerrieleebrown https://kerrieleebrown.com/ https://www.thelionessglobal.com/homepage https://www.facebook.com/people/Lioness-Global-Initiatives/61572365502120/ https://www.instagram.com/lioness_global_initiatives/ https://www.linkedin.com/company/lioness-global-initiatives%E2%84%A2 https://www.linkedin.com/in/priyaravindra/ ‌ 1. Kerrie and Priya expedition@thelionessglobal.com 2. Priya Ravindra priya@punar.com.au Connect with Online Social Butterfly 💗 Instagram Facebook Threads Pinterest Spotify Apple Podcasts YouTube

  3. Aug 4

    EP212 - Ken from Ease-Up Virtual Solutions

    In this episode, I chat with the inspiring Ken from Ease-Up Virtual Solutions, a VA agency that has been an integral part of my business. Ken shares her journey from being a preschool teacher in the Philippines to becoming a successful virtual assistant and now the proud owner of her own agency. We also delve into the misconceptions about working with VAs and how building a strong working relationship can lead to incredible results. If you're considering hiring a VA or running an agency, this episode is packed with practical advice and heartfelt stories that will inspire you to explore new possibilities. LinkedIn Profile: linkedin.com/in/kennethjoybersamin Instagram: Ease-Up Virtual Solutions Facebook: Ease-Up Virtual Solutions Connect with Online Social Butterfly 💗 Instagram Facebook Threads Pinterest Spotify Apple Podcasts YouTube

  4. Jul 28

    EP211 - The Real Problem With Your Sales Page

    In this episode, I chat about the real problem with your sales page and why those minor tweaks might not be the solution. Following on from last week's deep dive into sales pages, today I focus on understanding conversion rates and why traffic is often the overlooked culprit when sales pages don't seem to perform. I share industry benchmarks, revealing that a 6.6% conversion rate is actually solid, and why obsessing over button colours isn't the fix you might hope for. Instead, it's all about driving more traffic to your page, using strategies like organic social, email lists, SEO, and collaborations. I also stress the importance of data, recommending tools like Google Analytics to help you avoid guessing and start knowing. Tune in to gain practical insights and improve your sales page's effectiveness! Connect with Online Social Butterfly 💗 Instagram Facebook Threads Pinterest Spotify Apple Podcasts YouTube

  5. Jul 21

    EP210 - What Is A Sales Page And Why It Matters

    In this episode, I chat about sales pages and why they matter for your business. I'm really excited to share this because I often see my coaching clients with great offers but no effective way to seal the deal. We dive into what differentiates a sales page from a landing page and your website, emphasising why this distinction is crucial. You'll learn the six key elements every sales page needs to convert effectively, from a compelling headline to social proof. I also touch on common mistakes like over-designing and making sales pages do too much. By the end, you'll have practical tips on building a sales page efficiently, including using Claude to make the process quicker. This episode is packed with insights to help streamline your sales process and close more deals, so tune in and take some notes! Connect with Online Social Butterfly 💗 Instagram Facebook Threads Pinterest Spotify Apple Podcasts YouTube

  6. Jul 14

    EP209 - Half Loved to Wildly Loved with Navee Sparkle

    In this episode, I chat with the wonderful Navi Sparkle, who shares her incredible journey from a challenging marriage to becoming a successful relationship coach. Navi opens up about the personal struggles she faced, including a cancer diagnosis, and how these experiences shaped her path to helping high-achieving women find love. We dive into her ACC Love Formula, which stands for Attraction, Connection, and Commitment, and how it can transform relationships. Navi's insights on embracing vulnerability, understanding personal desires, and fostering meaningful connections are invaluable for anyone seeking deeper relationships. Her story is a testament to resilience and the power of love. www.naveesparkle.com https://www.instagram.com/navee_sparklebdw/ https://www.facebook.com/profile.php?id=100077032028710 Connect with Online Social Butterfly 💗 📷 Instagram f Facebook 🧵 Threads 📌 Pinterest 🎧 Spotify 🍎 Apple Podcasts ▶ YouTube

  7. Jul 7

    EP208 - AI with Intent Insights with Tania Carcenac

    In this episode I chat with Tania Carcenac from AI with Intent about making AI genuinely useful for small business owners. Tania shares how she moved from life coaching into AI support, why intention and values should guide the way we use AI, and how her “Out of Your Head” service helps business owners set up practical, personalised systems. We talk about automating repetitive tasks, staying curious about AI, and using technology to create more time for the work you actually enjoy. Socials links for shownotes: https://www.aiwithintent.com.au @tania.carcenac Quiz (free): https://www.aiwithintent.com.au/quiz Back Pocket Guide ($17): https://taniacarcenac.myflodesk.com/back-pocket-guide OOYH offer page: https://www.aiwithintent.com.au/out-of-your-head Connect with Online Social Butterfly 💗 Instagram Facebook TikTok Pinterest Spotify Apple Podcasts YouTube

  8. Jun 30

    EP207 - Building Trust Through Awards with Lauren from The Audacious Agency

    In this week's episode, I chat with the fabulous Lauren from The Audacious Agency about the often overlooked power of entering and winning awards in business. Lauren shares her journey of establishing a premier profile-building agency and opens up about how awards have transformed careers and businesses, including a memorable story about a start-up product competing against Google—and winning! We get into the nitty-gritty of why every business, regardless of size, should consider entering awards and how the process itself can be transformative. Lauren also dispels myths about needing to be 'big enough' to win and gives actionable tips on leveraging those wins. As always, our conversation is filled with practical advice and insights tailored for our digital-savvy audience.   https://www.linkedin.com/in/laurenclemett/ Lauren Clemett https://theaudaciousagency.com The Audacious Academy - theaudaciousagency.com

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5
out of 5
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About

Join me, Sarah Thomson, as your host each week as we dive into digital marketing, social media and all the things it takes to run a business in this social circus.

Information

  • Creator
    Sarah Thomson - Online Social Butterfly
  • Years Active
    2022 - 2026
  • Episodes
    100
  • Rating
    Explicit
  • Copyright
    © Copyright 2023 All rights reserved.
  • Show Website
    Digital Queens

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