130 episodes

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

Marketing Against The Grain HubSpot Podcast Network

    • Business
    • 4.9 • 316 Ratings

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

    A.I. Design Wars: Why Adobe Is Going To Crush MidJourney (#126)

    A.I. Design Wars: Why Adobe Is Going To Crush MidJourney (#126)

    With new AI design tools, the cost to produce is getting lower…

    Kipp and Kieran dive into the new AI tools for designers and how this will forever impact the industry. Learn how AI will change the learning curve from years to days, why its more important than ever to operate in the moment, feedback loops are going to become more crucial, and why its an amazing time to be in the creative space.

    Mentions

    Midjourney https://www.midjourney.com/ 

    Adobe Firefly https://www.adobe.com/sensei/generative-ai/firefly.html 

    Canva https://www.canva.com/ 

    OpenAI https://open.ai/ 

    Bing https://www.bing.com/?/ai 

    EP with Joanna Lord https://link.chtbl.com/YepJYqi9 


    We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
    YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
    Twitter: https://twitter.com/matgpod 
    TikTok: https://www.tiktok.com/@matgpod 

    Thank you for tuning into Marketing Against The Grain!

    Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

    If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

    We really appreciate your support.

    Host Links:
    Kipp Bodnar, https://twitter.com/kippbodnar  
    Kieran Flanagan, https://twitter.com/searchbrat 

    ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

    • 24 min
    Photoshop’s New A.I. Update + 4 More A.I. Tools You Must Try (#125)

    Photoshop’s New A.I. Update + 4 More A.I. Tools You Must Try (#125)

    AI is transforming new use cases every day.

    Kipp and Kieran dive into another AI news round-up for all the tools that will help grow your business. Learn how Adobe is transforming image editing with AI, major business takeaways from the Microsoft announcement, and how to make knowledge for your business accessible with AI.

    Mentions

    Adobe Firefly update https://www.adobe.com/sensei/generative-ai/firefly.html 

    Linus tweet https://twitter.com/LinusEkenstam/status/1663301446669053952 

    DALL-E https://openai.com/product/dall-e-2 

    Bjørn Karmann Tweet https://twitter.com/BjoernKarmann/status/1663496103998750721 

    Windows AI https://learn.microsoft.com/en-us/windows/ai/ 

    Vimcal https://www.vimcal.com/


    Hushl https://hushl.in/


    Magicform.ai https://www.magicform.ai/



    We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
    YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
    Twitter: https://twitter.com/matgpod 
    TikTok: https://www.tiktok.com/@matgpod 

    Thank you for tuning into Marketing Against The Grain!

    Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

    If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

    We really appreciate your support.

    Host Links:
    Kipp Bodnar, https://twitter.com/kippbodnar  
    Kieran Flanagan, https://twitter.com/searchbrat 

    ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

    • 21 min
    AI Shark Tank: 5 Founders Pitch Us Their Ai Products (#124)

    AI Shark Tank: 5 Founders Pitch Us Their Ai Products (#124)

    Video is the future.

    Kipp and Kieran react to video AI startups with half-baked marketing ideasand pick which companies they’d write angel checks for. Learn how personalized video will forever change the game, the power of AI data analysis, and the value of AI use cases for customers.

    Mentions

    Ben Tossell https://bentossell.com/ 

    Ben’s Bites Newsletter https://www.bensbites.co/ 

    Kieran’s favorite twitter AI thread https://twitter.com/amasad/status/1661227892569968640


    Kieran’s other featured tweet https://twitter.com/frantzfries/status/1661359327637131264


    Capsule AI video tool https://capsule.video/ 

    My AskAI https://myaskai.com/ 

    HubSpot Content Assistant https://www.hubspot.com/artificial-intelligence 

    Kajoo https://kajoo.ai/ 

    James Fridman twitter https://twitter.com/fjamie013


    Whereto AI https://www.wheretoai.com/


    Deep Sheet https://deepsheet.dylancastillo.co/



    We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
    YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
    Twitter: https://twitter.com/matgpod 
    TikTok: https://www.tiktok.com/@matgpod 

    Thank you for tuning into Marketing Against The Grain!

    Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

    If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

    We really appreciate your support.

    Host Links:
    Kipp Bodnar, https://twitter.com/kippbodnar  
    Kieran Flanagan, https://twitter.com/searchbrat 

    ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

    • 32 min
    Previous CMO Of ClassPass & Skyscanner Shares Her Growth & Brand Playbook (#123)

    Previous CMO Of ClassPass & Skyscanner Shares Her Growth & Brand Playbook (#123)

    Most companies are either good at brand or growth, how do you master both?

    Kipp and Kieran are joined by Joanna Lord (EIR at Reforge, ex-CMO at Classpass & Skyscanner) to discuss how to create a world-class distribution engine, what it takes to create a world-class brand, how to balance context switching, how to stay relevant as a brand, and three dynamic strategies for business growth.

    About Joanna Lord
    Joanna is a mission-driven, global marketing executive with 15+ years of marketing leadership experience for industry-leading technology companies where she has focused on Marketing Strategy, Growth, Brand, and Product Marketing. She is a tech mentor (Techstars, NEXT, UpGlobal, Startup Weekend) and educator (UW professor, Advanced Digital Marketing). She is a Reforge founding mentor supporting growth and marketing strategy. Board member, startup advisor, consultant, and operating partner.

    We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
    YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
    Twitter: https://twitter.com/matgpod 
    TikTok: https://www.tiktok.com/@matgpod 

    Thank you for tuning into Marketing Against The Grain!

    Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

    If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

    We really appreciate your support.

    Host Links:
    Kipp Bodnar, https://twitter.com/kippbodnar  
    Kieran Flanagan, https://twitter.com/searchbrat 

    ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

    • 37 min
    AI Weekly Update: ChatGPT’s New App + 5 Ai Tools You Must Try (#122)

    AI Weekly Update: ChatGPT’s New App + 5 Ai Tools You Must Try (#122)

    Where will there be lots of innovation in AI tools? Ads.

    Kipp Bodnar and Kieran Flanagan bring the weekly update on all things happening in the AI world and how it will affect the business world. Learn about all the new AI tools that have hit the market, How AI tools may make you lose leverage in your skills, and the power of outsourcing your brain use cases.

    Mentions

    Chat GPT iphone app https://openai.com/blog/introducing-the-chatgpt-app-for-ios 

    Meta AI sandbox https://www.facebook.com/business/news/introducing-ai-sandbox-and-expanding-meta-advantage-suite 

    Google AI-powered ad solutions https://ads.google.com/intl/en_us/home/campaigns/ai-powered-ad-solutions/ 

    Yoodli speak coach https://app.yoodli.ai/ 

    DraGAN https://vcai.mpi-inf.mpg.de/projects/DragGAN/?ref=theresanaiforthat 

    Tweet on DraGAN https://twitter.com/AiBreakfast/status/1659601613739409409 

    Quiver https://github.com/StanGirard/quivr


    Rewind AI https://www.rewind.ai/ 

    Glean AI https://www.glean.com/ 

    BarGPT https://www.bargpt.app/ 


    We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
    YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
    Twitter: https://twitter.com/matgpod 
    TikTok: https://www.tiktok.com/@matgpod 

    Thank you for tuning into Marketing Against The Grain!

    Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

    If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

    We really appreciate your support.

    Host Links:
    Kipp Bodnar, https://twitter.com/kippbodnar  
    Kieran Flanagan, https://twitter.com/searchbrat 

    ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

    • 15 min
    4 Growth Hacks That Scaled HubSpot To $1 Billion (#121)

    4 Growth Hacks That Scaled HubSpot To $1 Billion (#121)

    Product-led growth is one of the biggest advantages in business today.

    Kipp Bodnar dives into the growth hacks HubSpot used to become a billion-dollar company and how you can use it to grow your business. Learn about the power of early adopters with category creation, the importance of investing in customer happiness, and why you need to obsess about distribution.

    We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
    YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
    Twitter: https://twitter.com/matgpod 
    TikTok: https://www.tiktok.com/@matgpod 

    Thank you for tuning into Marketing Against The Grain!

    Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

    If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

    We really appreciate your support.

    Host Links:
    Kipp Bodnar, https://twitter.com/kippbodnar  
    Kieran Flanagan, https://twitter.com/searchbrat 

    ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

    • 9 min

Customer Reviews

4.9 out of 5
316 Ratings

316 Ratings

BobDobbs305 ,

Excellent and enjoyable MKTG info

I’m a CMO and I approve! Excellent coverage of meaningful topics. And, there is fun energy with these two podcasters. They really riff well off each other and have diverse opinions/skill sets/experience.

GusBouari ,

Be proactive and listen to these marketing leaders 👍🏻

A great podcast from excellent marketing leaders that keeps you up-to-date with marketing. It's as simple as that.

PR Pro1286 ,

Can’t get enough!

I LOVE listening to this podcast and getting so many insights and ideas from these guys!

What half-baked marketing ideas do you have for an outdoor cooking company like Weber, Traeger, or Blackstone? Or what about an arts and crafts company like Cricut?

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