89 episodes

If you want to know what's happening now in marketing, what's ahead, and how you can lead the way, this is your podcast! In this weekly show, HubSpot’s CMO and SVP of Marketing, Kipp Bodnar and Kieran Flanagan, share their marketing expertise - unfiltered in the details, the truth, and like nobody tells it to you. Tune in for high-level perspective, conversation, and the occasional argument as they serve up an honest-to-goodness sense of how you can move your business forward!

Marketing Against The Grain HubSpot Podcast Network

    • Business
    • 4.9 • 310 Ratings

If you want to know what's happening now in marketing, what's ahead, and how you can lead the way, this is your podcast! In this weekly show, HubSpot’s CMO and SVP of Marketing, Kipp Bodnar and Kieran Flanagan, share their marketing expertise - unfiltered in the details, the truth, and like nobody tells it to you. Tune in for high-level perspective, conversation, and the occasional argument as they serve up an honest-to-goodness sense of how you can move your business forward!

    Use This Marketing Framework To Build A Cult Brand

    Use This Marketing Framework To Build A Cult Brand

    What makes someone a marketing-minded person?

    Kipp and Kieran dive into a 3 part framework to revolutionize YOUR brand’s story. Press play to learn how the exchange of value in marketing has changed, what top 3 skills intersect to turn YOU into a powerful marketer, what it takes to be a successful company today, and so much more.

    We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
    YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
    Twitter: https://twitter.com/matgpod 
    TikTok: https://www.tiktok.com/@matgpod 

    Thank you for tuning into Marketing Against The Grain!

    Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

    If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

    We really appreciate your support.

    Host Links:
    Kipp Bodnar, https://twitter.com/kippbodnar  
    Kieran Flanagan, https://twitter.com/searchbrat 

    ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

    • 23 min
    This Leaked Memo From Yahoo Explains Why Big Businesses Fail

    This Leaked Memo From Yahoo Explains Why Big Businesses Fail

    What do failing big businesses have to do with marketing? Everything.

    Kipp and Kieran dive deep into how businesses that are positioned and differentiated, lead to how businesses evolve and sometimes fail. Press play to learn the importance of accountability and ownership, why it’s better to be wrong than indecisive, naming the problems in the business to prevent them, and more.

    We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
    YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
    Twitter: https://twitter.com/matgpod 
    TikTok: https://www.tiktok.com/@matgpod 

    Thank you for tuning into Marketing Against The Grain!

    Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

    If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

    We really appreciate your support.

    Host Links:
    Kipp Bodnar, https://twitter.com/kippbodnar  
    Kieran Flanagan, https://twitter.com/searchbrat 

    ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

    • 33 min
    How To Delegate Your Work To ChatGPT (Use These Prompts) with Rob Lennon

    How To Delegate Your Work To ChatGPT (Use These Prompts) with Rob Lennon

    Will A.I. be the death of creativity?

    Rob Lennon joins Kipp and Kieran to dive down the AI rabbit hole on how AI will or won’t affect your creativity, how AI will be a useful tool for marketers, how the evolution of AI will affect marketers and more.

    About Rob Lennon
    12+ years in start-up marketing. Self-published author 45x. Grew 0 to 50k in 6 months and retained my authenticity. Now I'm a solopreneur who shares lessons on audience-building and AI-powered writing systems.

    Connect with Rob!

    Twitter https://twitter.com/thatroblennon 

    LinkedIn https://www.linkedin.com/in/rob-lennon/ 

    Instagram https://instagram.com/thatroblennon_ 


    We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
    YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
    Twitter: https://twitter.com/matgpod 
    TikTok: https://www.tiktok.com/@matgpod 

    Thank you for tuning into Marketing Against The Grain!

    Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

    If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

    We really appreciate your support.

    Host Links:
    Kipp Bodnar, https://twitter.com/kippbodnar  
    Kieran Flanagan, https://twitter.com/searchbrat 

    ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

    • 37 min
    6 Marketing Opportunities That A.I. Unlocks For Businesses

    6 Marketing Opportunities That A.I. Unlocks For Businesses

    Is A.I. the next iPhone or the next internet?

    Kipp and Kieran dive into how A.I.’s innovation will turn into HUGE business opportunities for marketers. Press play to learn how businesses exploded in a time of new technology, How A.I. will help you iterate toward your goals, get rid of blockers, even out the bias, and ideate on AI tools that could change our everyday life.

    If you like this episode, listen to our episode - 6 A.I. Tools That Will Save You 1-Hour/Day https://link.chtbl.com/6AITools 

    We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
    YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
    Twitter: https://twitter.com/matgpod 
    TikTok: https://www.tiktok.com/@matgpod 

    Thank you for tuning into Marketing Against The Grain!

    Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

    If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

    We really appreciate your support.

    Host Links:
    Kipp Bodnar, https://twitter.com/kippbodnar  
    Kieran Flanagan, https://twitter.com/searchbrat 

    ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

    • 32 min
    HubSpot & Zapier CMOs Share Their Career Advice For Marketers

    HubSpot & Zapier CMOs Share Their Career Advice For Marketers

    How do you know when it’s time to pivot in your marketing career?

    Kipp and Kieran give you their tips on how to not f*** up your career. Press play to learn tips to scale in your marketing career, what you should be prioritizing in your role, going beyond your capabilities, Kieran’s strategy when changing roles (Bezos Framework), how overthinking could kill your career, and a MAJOR update.

    We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
    YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
    Twitter: https://twitter.com/matgpod 
    TikTok: https://www.tiktok.com/@matgpod 

    Thank you for tuning into Marketing Against The Grain!

    Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

    If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

    We really appreciate your support.

    Host Links:
    Kipp Bodnar, https://twitter.com/kippbodnar  
    Kieran Flanagan, https://twitter.com/searchbrat 

    ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

    • 33 min
    5 Lessons from MrBeast for Marketers

    5 Lessons from MrBeast for Marketers

    MrBeast is not only the best YouTuber in the world but also the best marketer.

    Kipp and Kieran go on a deep dive into the 5 tactics MrBeast used to become the best marketer in the WORLD and how you can apply them to your business.

    Press play to listen: How he used Spider-Man’s voice to go international with his content, how he used Squid Games' virality to integrate with his audience’s culture, how he obsesses over the right hook to get the most impact, and so much more.

    We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed
    YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg 
    Twitter: https://twitter.com/matgpod 
    TikTok: https://www.tiktok.com/@matgpod 

    Thank you for tuning into Marketing Against The Grain!

    Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

    If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

    We really appreciate your support.

    Host Links:
    Kipp Bodnar, https://twitter.com/kippbodnar  
    Kieran Flanagan, https://twitter.com/searchbrat 

    ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

    • 25 min

Customer Reviews

4.9 out of 5
310 Ratings

310 Ratings

PR Pro1286 ,

Can’t get enough!

I LOVE listening to this podcast and getting so many insights and ideas from these guys!

What half-baked marketing ideas do you have for an outdoor cooking company like Weber, Traeger, or Blackstone? Or what about an arts and crafts company like Cricut?

GarnishHFelt ,

Always learning from this pod

This is my new favorite podcast—I always learn something new. If you EVER do half-baked marketing ideas again, please look at our telesupport-for-parents company Nessle (100% women-owned; Nessle.com)!! Would love your hot take.

Birdman99102 ,

Great content

Hey. I’m a big fan of marketing against the grain and have been listening for some time. I run a global B2B marketing organization and I find your podcast challenges me to think differently and even plants seeds of ideas that I can apply to my organization. I think it would be interesting to hear your take on organizing teams around work. Perhaps marketing team structure for various stages of growth and/or strategies. Another topic, that at least I find challenging, is creating an environment of global alignment and promoting collaboration and cross sharing.

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