Marketing Against The Grain

4.8 (361)
Marketing
Updated Semiweekly

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

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Trailer

Introducing: Marketing Against The Grain

Welcome to Marketing Against The Grain. Co-hosted by HubSpot’s CMO and SVP of Marketing, Kipp Bodnar and Kieran Flanagan. Each week, you’ll get a seat at the table with Kipp and Kieran as they take you behind the scenes and into the discussions with the sharpest minds in marketing & growth (like Ross Simmonds, Mayur Gupta, and Alex Lieberman), who are doing things differently to grow their businesses. Tune in to Marketing Against The Grain for weekly wisdom — unfiltered, unvarnished, and like no one else tells it to you. They’ll be leaning into essential marketing, business & Web3 topics and answer the question, “What’s happening now in Marketing, what’s ahead, and how can you lead the way?” This show isn’t just for marketers. It’s for those who believe the impossible is actually just improbable and with the right execution, they can change a whole market's perspective. Available starting Tuesday, April 5th wherever you get your podcasts. 'Marketing Against The Grain' is brought to you by The HubSpot Podcast network.

03/29/2022

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1 min

Kipp Bodnar

Host
Kieran Flanagan

Host

4.8

out of 5

361 Ratings

The perfect podcast for a marketing, director, manager, or CMO

Mar 13

Gustavomun3455

I worked for a personal injury law firm in Los Angeles. We are constantly looking at new ways to market the firm, and I personally am looking for new skill sets. This podcast is the perfect way to keep up with the new updates in the marketing world during my long commute.
Superficial

Jun 3

Nikki4m

I just listened to an episode where data analyst said to doublecheck your work and all the numbers that AI gives you, and the host praised her saying something along the lines of “you just gave people 10 years of work experience“ — I’m disappointed. If this is the future that AI is bringing us, I want no part of it. I’ve listened to this podcast for a couple years often and on, and I have found it superficial most of the time, with just occasional nuggets of useful information. I will be moving on. Best of luck.
Acronym soup & nothing but a plug for hubspot

May 7

BryanMully

This show has turned into “throw against the wall and see what sticks” type podcast. Every episode is “tip” that is really a feature of hubspot. 😔
Too Good to Speed Up!

05/23/2025

Lsenick

Usually I listen to podcasts at 1.5 speed, but not Marketing Against the Grain. They are too informative, too knowledgeable, and so innovative that I learn tons every podcast. Sometimes I listen twice. As an author, I get so many cool marketing ideas listening to these guys I have to keep my notes app open. Talk about creativity they have it in spades. Thank you. You two are amazing, and keep going against the grain.

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.