COMPLY: The Marketing Compliance Podcast

PerformLine
  • 5.0 (2)
  • Marketing
  • Updated Biweekly

On this marketing compliance podcast brought to you by PerformLine, hear from some of the biggest names in marketing, compliance, regulations and innovation as they share their playbooks to help you take your compliance practice to the next level.

  1. Episode 77: The Bank Marketing Compliance Risks You’re Missing - Part 2

    Apr 17

    Episode 77: The Bank Marketing Compliance Risks You’re Missing - Part 2

    This week’s COMPLY episode is the final part of a two-part discussion between our own Ashley Cianci, Katie Daley Infante, and Brilene Feyler, as they discuss the latest research that reveals where regulatory and brand risk is hiding across affiliate, publisher, and third-party pages, and why traditional controls miss it. In this episode, we discuss:  Ignoring marketing compliance isn't a legal defense: regulators won't accept "we didn't know," and the "ostrich approach" (head in the sand) leads to hefty fines and enforcement actions, not forgiveness. AI and LLMs are amplifying compliance blind spots : over a third of AI-recommended URLs for major brands aren't actually owned by the brand, some point to phishing; consumers treat AI answers as fact without verification. Marketing compliance is a growth enabler, not a blocker: mature programs shift from bottleneck approval processes to upstream guardrails that empower marketers and creators to launch compliant campaigns faster.Show Notes: Catch up on Part 1: https://performline.com/blog-post/episode-76-the-bank-marketing-compliance-risks-youre-missing-part-1 Download the full report, The Top Marketing Compliance Risks for Leading Banks: https://content.performline.com/top-marketing-compliance-risks-for-leading-banksConnect with Ashley Cianci on LinkedIn: https://www.linkedin.com/in/ashley-cianci/Connect with Brilene Feyler on LinkedIn: https://www.linkedin.com/in/brilenefeyler/Connect with Katie Daley Infante on LinkedIn: https://www.linkedin.com/in/daleykatherine/Subscribe to PerformLine to stay connected to resources and updates:  https://lp.performline.com/subscribe-to-performline

    16 min
  2. Episode 76: The Bank Marketing Compliance Risks You’re Missing - Part 1

    Apr 3

    Episode 76: The Bank Marketing Compliance Risks You’re Missing - Part 1

    This is the first part of a two-part discussion between PerformLine's Ashley Cianci, Katie Daley Infante, and Brilene Feyler, as they discuss the latest research that reveals that marketing compliance risk isn't random and where regulatory and brand risk is hiding across affiliate, publisher, and third-party pages, and why traditional controls miss it. In this episode, we dive into:  Predictable Risks: 65% of compliance issues clustered into a small number of repeatable patterns. Visibility Gaps: 8% of discovered pages showed potential compliance risk, often lived on affiliate and third-party sites.Systemic Risk for Traditional Bank Marketing Compliance: How banks are evolving their marketing compliance oversight to ensure compliance during content creation; pre-publication; and collaboration between marketing and compliance teams to prevent potential issues and maintain brand integrity.Show Notes: Download the full report, The Top Marketing Compliance Risks for Leading Banks: https://content.performline.com/top-marketing-compliance-risks-for-leading-banksConnect with Ashley Cianci on LinkedIn: https://www.linkedin.com/in/ashley-cianci/Connect with Brilene Feyler on LinkedIn: https://www.linkedin.com/in/brilenefeyler/Connect with Katie Daley Infante on LinkedIn: https://www.linkedin.com/in/daleykatherine/Subscribe to PerformLine to stay connected to resources and updates: https://lp.performline.com/subscribe-to-performline

    27 min
  3. Episode 75: From Compliance to Catalyst: AI’s Role in RegTech – Part 3

    12/18/2025

    Episode 75: From Compliance to Catalyst: AI’s Role in RegTech – Part 3

    This week’s COMPLY episode is final discussion between John Zanzarella, PerformLine’s CRO, Ed Vincent, CEO of Lumio, Kunal Datta, Head of Product at Unit21, and Anna Fridman, Co-Founder of Spring Labs, as they take a deep dive into the transformative impact of AI on RegTech, exploring how AI-driven solutions are redefining compliance strategies for financial institutions. This episode highlights: RegTechs are evolving to meet rising compliance expectations, offering faster and smarter AI-driven compliance solutions.Financial institutions are adopting proactive, data-driven strategies to strengthen compliance and stay ahead of risk.Emerging trends: how AI and automation are transforming scale by boosting efficiency and enabling smarter risk management Show Notes: Listen to Part 1: https://performline.com/blog-post/episode-73-from-compliance-to-catalyst-ai-role-in-regtech-part-1/Listen to Part 2: https://performline.com/blog-post/episode-74-from-compliance-to-catalyst-ai-role-in-regtech-part-2/Connect with John Zanzarella: https://www.linkedin.com/in/johnzanzarella/Subscribe to PerformLine to stay connected to resources and updates: https://lp.performline.com/subscribe-to-performline

    19 min
  4. Episode 74: From Compliance to Catalyst: AI's Role in RegTech - Part 2

    12/04/2025

    Episode 74: From Compliance to Catalyst: AI's Role in RegTech - Part 2

    This week's COMPLY episode is part 2 of a discussion between John Zanzarella, PerformLine’s CRO, Ed Vincent, CEO of Lumio, Kunal Datta, Head of Product at Unit21, and Anna Fridman, Co-Founder of Spring Labs, as they take a deep dive into the transformative impact of AI on RegTech, exploring how AI-driven solutions are redefining compliance strategies for financial institutions. This episode highlights: Responsible AI Adoption: Technology must be responsible, explainable and auditable, not just powerful.Practical AI Applications in Compliance: How to leverage AI tools integrated with existing platforms to improve efficiency and compliance quality.Risk-Based Approach: custom automation settings and profiles; maintain transparency, auditability, and human oversight.Show Notes: Listen to Episode 1: https://performline.com/blog-post/episode-73-from-compliance-to-catalyst-ai-role-in-regtech-part-1/Connect with John Zanzarella: https://www.linkedin.com/in/johnzanzarella/Subscribe to PerformLine to stay connected to resources and updates: https://lp.performline.com/subscribe-to-performline

    16 min
  5. From Compliance to Catalyst: AI's Role in RegTech - Part 1

    11/13/2025

    From Compliance to Catalyst: AI's Role in RegTech - Part 1

    This COMPLY Podcast episode is part 1 of a discussion between John Zanzarella, PerformLine’s CRO, Ed Vincent, CEO of Lumio, Kunal Datta, Head of Product at Unit21, and Anna Fridman, Co-Founder of Spring Labs, as they take a deep dive into the transformative impact of AI on RegTech, exploring how AI-driven solutions are redefining compliance strategies for financial institutions.  This episode highlights: RegTechs are evolving to meet rising compliance expectations, offering faster and smarter AI-driven compliance solutions.Financial institutions are adopting proactive, data-driven strategies to strengthen marketing compliance and stay ahead of risk.AI and automation are transforming scale by boosting efficiency and enabling smarter risk management. Show Notes: Connect with John Zanzarella: https://www.linkedin.com/in/johnzanzarella/Subscribe to PerformLine to stay connected to resources and updates: https://lp.performline.com/subscribe-to-performline About COMPLY: The Marketing Compliance Podcast The state of marketing compliance and regulation is evolving faster than ever. On the COMPLY Podcast, we sit down with the biggest names in marketing, compliance, regulations, and innovation as they share their playbooks to help you take your compliance practice to the next level.

    14 min
  6. Leon Hoppe - WebSeeds and KickAds Brand Marketing

    10/16/2025

    Leon Hoppe - WebSeeds and KickAds Brand Marketing

    In this episode of COMPLY, host Rhonda McGill sits down with Leon Hoppe, digital media lead at WebSeeds and founder of KickAds Brand Marketing, to discuss how the intersection of marketing and compliance has evolved over the past two decades. Leon shares how a six-figure demand letter early in his career reshaped his view on compliance—turning what was once an afterthought into a foundational business practice. In this episode, we discuss: Starting compliance early to make compliance part of your marketing culture—not a reaction to a violation.Owning your affiliates’ actions because brands are responsible for what partners send on their behalf; visibility and monitoring tools are non-negotiable.Leveraging technology wisely by using tools like LashBack, and AI-driven creative testing to detect risks and improve deliverability.Staying adaptable because algorithm shifts, privacy updates, and email deliverability changes require constant learning and adjustment.Human oversight still matters, even with AI, compliance teams must verify that generated content aligns with legal and ethical standards.Think long-term by treating compliance like an insurance policy—protecting brand reputation and ensuring sustainable growth.Show Notes Connect with Rhonda: https://www.linkedin.com/in/rhonda-mcgill/Check out Leon’s Compliance Superhero story: https://performline.com/blog-post/compliance-superhero-leon-hoppe/ Subscribe to PerformLine to stay connected to resources and updates: https://lp.performline.com/subscribe-to-performline

    12 min
  7. Beyond Deregulation: Addressing Current Marketing Compliance Risks Pt. 2

    10/03/2025

    Beyond Deregulation: Addressing Current Marketing Compliance Risks Pt. 2

    While federal regulators may be pulling back, the scrutiny on consumer protection is only growing. Join Rhonda McGill, Sr. Director of Customer Marketing here at PerformLine, as she continues her discussion with Venable Attorneys Ellen Berge and Jonathan Pompan, who offer insights on the shifts occurring at the federal level and the states are filling in the gaps, along with their emphasis on the reality that although priorities may have shifted, the risk has not gone away. In the final episode of this two-part series, we will discuss: Diffusing the buzz around deregulation and building a durable compliance programExamples of proactive compliance opening the door for innovationThe compliance ROI and making the business case for trust, protection, and growthNavigating risks with third-party partnershipsAdvertising and disclosure enforcement trends Show Notes: Connect with Rhonda: https://www.linkedin.com/in/rhonda-mcgill/Connect with Ellen: https://www.linkedin.com/in/etberge/Connect with Jonathan: https://www.linkedin.com/in/jonathan-pompan-43535935/Listen to Part 1: https://performline.com/blog-post/episode-70-beyond-deregulation-addressing-pt-1/Beyond Deregulation: Addressing Current Marketing Compliance Risks: https://comply.performline.com/webinar/beyond-deregulationSubscribe to PerformLine to stay connected to resources and updates: https://lp.performline.com/subscribe-to-performline

    22 min
  8. Beyond Deregulation: Addressing Current Marketing Compliance Risks Pt. 1

    09/12/2025

    Beyond Deregulation: Addressing Current Marketing Compliance Risks Pt. 1

    While federal regulators may be pulling back, the scrutiny on consumer protection is only growing. Join Rhonda McGill, Sr. Director of Customer Marketing here at PerformLine as she dives in on this subject with attorney’s Ellen Berge and Jonathan Pompan both of Venable and they share their insights on how shifts at the federal and state levels, coupled with rising enforcement, are reshaping the risk landscape. In this two part series, we will discuss: What shifting state and federal priorities mean for your strategyAuto-renewals, subscriptions, and the rise in complaintsThird-party risk and the most underestimated risks in these relationshipsBeing proactive with compliance by driving innovation in a deregulatory climateThe compliance ROI and making the business case for trust, protection, and growthShow Notes: Connect with Rhonda: https://www.linkedin.com/in/rhonda-mcgill/Connect with Ellen: https://www.linkedin.com/in/etberge/Connect with Jonathan: https://www.linkedin.com/in/jonathan-pompan-43535935/Beyond Deregulation: Addressing Current Marketing Compliance Risks: https://comply.performline.com/webinar/beyond-deregulationSubscribe to PerformLine to stay connected to resources and updates: https://lp.performline.com/subscribe-to-performline

    12 min
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On this marketing compliance podcast brought to you by PerformLine, hear from some of the biggest names in marketing, compliance, regulations and innovation as they share their playbooks to help you take your compliance practice to the next level.

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