In this episode of The Modern Career Playbook, Alex speaks with James Pates about career pivots, AI, automation and how technology can help people and businesses work more effectively. James is a software developer, automation specialist and founder of Solve Studio, where he builds internal tools, systems and automations for startups and SMEs. Before moving into tech, James worked in fashion and menswear buying, giving him a first-hand understanding of what it means to change direction, learn new skills and rebuild confidence in a completely different industry. This is a practical and honest conversation about what AI can actually do, where automation is most useful, why not everything should be automated and how people in non-technical roles can start using AI in a thoughtful and valuable way. In this episode, Alex and James discuss: James’s early career in fashion and menswear buyingwhat it felt like to pivot from fashion into techhow James taught himself to code and used AI to learn fasterthe reality of starting a business after redundancywhy transferable skills are not always obvious at firsthow James found his first clients through focused outreachthe types of problems early-stage businesses often need help solvingwhy the best automations usually start with repetitive, manual taskswhat businesses should avoid automating too earlythe role of trust, warmth and human connection in customer communicationhow AI can give teams more time for higher-value workwhere non-technical people can start if they want to use AI more confidentlywhy good writing and good prompting are closely connectedhow to use AI to improve processes, briefs, planning and decision-makingwhat makes an AI tool genuinely useful rather than just impressivethe launch of the Favourite Positions AI Career Coachwhy human-centred skills are becoming even more important as technology changes work Key takeaways: AI is most useful when it solves a real problem, not when it is used for novelty.The best place to start is often one repetitive task, manual process or recurring admin headache.Not every interaction should be automated, especially when trust and relationships matter.You do not need to be deeply technical to start using AI well.Strong writing, clear thinking and good questions make AI outputs much better.Technology can help people prepare, practise and build confidence, but it works best when it supports human judgement.As AI becomes more embedded in work, communication, relationships and critical thinking will matter more than ever. Connect with James: James’s websiteLinkedInBook an Automation Audit Mentioned in this episode: Favourite Positions AI Career Coach Follow Favourite Positions: InstagramLinkedInWebsite About the series: The Modern Career Playbook is a series of conversations with credible leaders and specialists exploring what progression, leadership and career development actually look like today. If you enjoyed this episode, share it with someone who is curious about AI, thinking about a career pivot or looking for more practical ways to use technology at work.