Trust Relations: The Podcast

Trust Relations

Welcome to Trust Relations: The Podcast! April White is the founder of Trust Relations PR agency, and Hamish Anderson is our resident marketing expert. Together, they’re the dynamic duo with all the right skills to take on the biggest topics in news, media and integrated marketing. Join us every two weeks, as we help you learn from the marketing mistakes that make headlines — or sink brands.

  1. 06/28/2023

    34: Guest Host Austin Sandmeyer: Customer-Centric Marketing Strategies

    Today, April is joined by special guest host Austin Sandmeyer! Austin is the Customer Lifecycle Marketing Manager at Sendoso, the leading sending platform that helps companies stand out with new ways to engage customers. His expertise is in the tech startup space, and he is also a current friend and former colleague of the Trust Relations team. He’s here to discuss how marketers can adapt to today's shifting economic landscape, with customer-focused strategies to boost your brand’s outreach strategy. In the Campaign Essentials segment, Austin and April chat through some recent brand collaborations and offer insights about what makes or breaks a successful brand partnership. Follow Austin’s work here: https://www.linkedin.com/in/austinsandmeyer/  NEWS: Read about brand collaborations in Marketing Brew, here: https://bit.ly/3n8CQfw   CONNECT WITH TRUST RELATIONS: Email us at trustrelationsthepodcast@gmail.com. Visit our website: https://www.trustrelations.agency Follow us on social media: https://www.linkedin.com/company/trustrelations/ https://twitter.com/trustPRelations https://www.facebook.com/trustrelations https://www.instagram.com/trustrelations/ Sound effects obtained from https://www.zapsplat.com.

  2. 06/14/2023

    33: Guest Host Renée Walker: How to Boost Your Marketing in an Uncertain Economy

    Today, April is joined by special guest host, Renée T. Walker! Renée is the president of RENEE WALKER & ASSOCIATES, a strategy, brand and marketing communications agency. She’s here to share her top five questions to help business leaders reframe their understanding of brand identity and optimize their marketing efforts. April and Renée also discuss tips to help brands overcome budget challenges without sacrificing vital marketing and PR functionalities. In the PR news segment, they cover a series of recent examples of AI errors in editorial reporting, including a potential defamation lawsuit to be levied against OpenAI in Australia. Tune in as they cover the implications of AI writing for news and communications industries. Follow Renée’s work here: https://reneewalkerandassociates.com/  NEWS: Read about the defamation accusations against ChatGPT here:  https://www.morningbrew.com/daily/stories/2023/04/07/can-ai-defame-you  CONNECT WITH TRUST RELATIONS: Email us at trustrelationsthepodcast@gmail.com. Visit our website: https://www.trustrelations.agency Follow us on social media: https://www.linkedin.com/company/trustrelations/ https://twitter.com/trustPRelations https://www.facebook.com/trustrelations https://www.instagram.com/trustrelations/ Sound effects obtained from https://www.zapsplat.com.

  3. 05/31/2023

    32: Brand Authenticity: Truth and Trust in Ads and Collabs

    On the show today, April and Hamish dissect the reported increase in false advertising lawsuits, with a look at high-profile examples including allegations against Olaplex, Anheuser-Busch, Sazerac Company, and Barilla. Together, they share advice for brands to avoid misrepresenting their products and initiatives online and in the press. Today’s campaign analysis features a deep dive into Nike’s collaboration with Tiffany & Co. earlier this year, with an assessment of the campaign's successes and missed opportunities. CAMPAIGN ANALYSIS: Read about the Nike x Tiffany & Co. collab here: https://www.fastcompany.com/90843222/nike-tiffany-co-collab-is-match-made-in-branding-heaven  NEWS: Read about the rise in false advertising lawsuits here:  https://www.modernretail.co/marketing/with-false-advertising-lawsuits-on-the-rise-brands-risk-long-term-harm-to-their-image/  CONNECT WITH TRUST RELATIONS: Email us at trustrelationsthepodcast@gmail.com. Visit our website: https://www.trustrelations.agency Follow us on social media: https://www.linkedin.com/company/trustrelations/ https://twitter.com/trustPRelations https://www.facebook.com/trustrelations https://www.instagram.com/trustrelations/ Sound effects obtained from https://www.zapsplat.com.

  4. 05/17/2023

    31: Creative Campaigns: Social Media Algorithms and Brand Authenticity

    Today in industry news, April and Hamish sit down in the virtual recording booth to review Meta’s “Widely Viewed Content Report” with a discussion about the impacts of social media algorithms on digital marketing and trending topics. Later, your favorite podcast hosts discuss Hard Mtn Dew’s one-year anniversary campaign. Tune in for a chat about whether the brand’s spring-break-themed retirement community sweepstakes stayed true to the brand or missed the mark. CAMPAIGN ANALYSIS: Read more about Hard Mtn Dew’s campaign here: https://www.marketingdive.com/news/hard-mtn-dew-florida-retirement-community-flavor-launch/643862/ NEWS: Read Meta’s report here: https://transparency.fb.com/en-gb/data/widely-viewed-content-report/?utm_source=daily-carnage&utm_medium=email  CONNECT WITH TRUST RELATIONS: Email us at trustrelationsthepodcast@gmail.com. Visit our website: https://www.trustrelations.agency Follow us on social media: https://www.linkedin.com/company/trustrelations/ https://twitter.com/trustPRelations https://www.facebook.com/trustrelations https://www.instagram.com/trustrelations/ Sound effects obtained from https://www.zapsplat.com.

  5. 05/03/2023

    30: Agency Culture: How to Deliver Kinder, More Constructive Feedback (Feat. Lana Marshall)

    We’re closing out our agency anniversary festivities with a conversation about company culture. Guest host and Chief Operations Officer Lana Marshall chats with CEO & Founder April White about best practices for developing a considerate company culture. Together they share tips for delivering kind and constructive feedback to foster mentorship in any agency and discuss Lana’s recent article on the topic for Authority Magazine. Next, in the Marketing Conundrum segment, April and Lana cover advice for agency leadership in integrated marketing communications roles to manage expectations and have frank and productive conversations with clients.  AGENCY NEWS:  Read Lana’s article “Lana Marshall of Trust Relations: Giving Feedback; How To Be Honest Without Being Hurtful” here: https://medium.com/authority-magazine/lana-marshall-of-trust-relations-giving-feedback-how-to-be-honest-without-being-hurtful-bb1127bf3837  JOIN THE TEAM: Apply to join our team of Trust Builders here: https://trustrelations.agency/work-for-us/  WORK WITH US:  Reach out to our business development team here: https://trustrelations.agency/hire-us/  CONNECT WITH TRUST RELATIONS: Email us at trustrelationsthepodcast@gmail.com. Visit our website: https://www.trustrelations.agency Follow us on social media: https://www.linkedin.com/company/trustrelations/ https://twitter.com/trustPRelations https://www.facebook.com/trustrelations https://www.instagram.com/trustrelations/ Sound effects obtained from https://www.zapsplat.com. In this special episode, Trust Relations is celebrating four years in business! We’re celebrating our agency anniversary with a special episode of Trust Relations: The Podcast!

  6. 04/19/2023

    29: ANNIVERSARY SPECIAL: How to Build a Values-Based Brand (Feat. Lana Marshall)

    In this special episode, Trust Relations is celebrating four years in business! Join us as we kick off year five with an in-depth discussion about brand values, featuring a guest host appearance from our Chief Operations Officer, Lana Marshall! As CEO & Founder of TR, April White shares some agency news with a look at our newly-revised core company values. April and Lana also discuss what a “values-based approach” means for brands today, with advice to help any business owner uncover the right core tenants to guide their brand toward long-term success. They’re sharing actionable advice, team member memories and tips for brand leaders and agency owners to navigate business ownership in the era of transparency, corporate responsibility and workplace culture revolution. Thank you for being along for the ride as we build TR into the agency of the future – and beyond! AGENCY NEWS:  Read about our brand values on the Trust Weekly blog, here: https://trustrelations.agency/trust-weekly/trust-relations/year-4-trust-relations-transforms-pr-with-a-values-based-approach/  JOIN THE TEAM: Apply to join our team of Trust Builders here: https://trustrelations.agency/work-for-us/  WORK WITH US:  Reach out to our business development team here: https://trustrelations.agency/hire-us/  CONNECT WITH TRUST RELATIONS: Email us at trustrelationsthepodcast@gmail.com. Visit our website: https://www.trustrelations.agency Follow us on social media: https://www.linkedin.com/company/trustrelations/ https://twitter.com/trustPRelations https://www.facebook.com/trustrelations https://www.instagram.com/trustrelations/ Sound effects obtained from https://www.zapsplat.com.

  7. 04/05/2023

    28: Campaign Essentials: Marketing Moves in an Uncertain Economy

    This week on Trust Relations: The Podcast, April and Hamish are sharing advice for brands navigating an uncertain global economy. First, they chat about a recent survey from Advertiser Perceptions which reported that 38% of marketers are shifting focus this year from customer acquisition to loyalty programs. Together, April and Hamish weigh in on this marketing conundrum, with the pros and cons for brands seeking to remain profitable. The Campaign Analysis segment features a creative activation from Behr Paint, with an in-depth analysis of the company’s successful “To DIY For” campaign on TikTok. MARKETING CONUNDRUM: Should your brand be emphasizing acquisition in the current economy, or shift focus to loyalty? Read the survey in Marketing Dive: https://www.marketingdive.com/news/marketing-budgets-optimism-inflation-economy/642512/  CAMPAIGN ANALYSIS: Read about how Behr Paint connects with millennial homeowners on TikTok: https://www.marketingdive.com/news/behr-paint-diy-marketing-millennial-homeowners-tiktok/642499/#:~:text=As%20more%20millennials%20buy%20homes,increase%20its%20followers%20by%2066%25.  COMMUNICATIONS BUZZWORDS:  Hamish: fructify (v.) A: putative (adj.) CONNECT WITH TRUST RELATIONS: Email us at trustrelationsthepodcast@gmail.com. Visit our website: https://www.trustrelations.agency Follow us on social media: https://www.linkedin.com/company/trustrelations/ https://twitter.com/trustPRelations https://www.facebook.com/trustrelations https://www.instagram.com/trustrelations/Sound effects obtained from https://www.zapsplat.com.

  8. 03/22/2023

    27: Brand Authenticity: The Rise of Deinfluencing and False Advertising

    Today, April and Hamish shed some light on a recent social media trend that runs counter to mainstream influencer culture: deinfluencing. In this segment, our hosts unpack the implications of this trend for digital marketing and consumer culture. Today’s Campaign Essentials segment features tips and best practices about how to select the right promotional imagery and stock photography for your brand — without falling into the trap of false advertising or misleading content.  COMMUNICATIONS BUZZWORDS: Hamish: superannuated (adj.) April: magniloquent (adj.) NEWS: Read more about Deinfluencing here: https://www.forbes.com/sites/markfaithfull/2023/02/03/could-the-tiktok-deinfluencing-backlash-topple-influencer-culture/?sh=167775775853   CAMPAIGN ESSENTIALS:  Here’s how to choose the right imagery for your brand. Read more about the ethical use of digital imagery here:  https://www.prnewsonline.com/reader-response-ethical-guidelines-cover-use-of-imagery/  CONNECT WITH TRUST RELATIONS: Email us at trustrelationsthepodcast@gmail.com. Visit our website: https://www.trustrelations.agency Follow us on social media: https://www.linkedin.com/company/trustrelations/ https://twitter.com/trustPRelations https://www.facebook.com/trustrelations https://www.instagram.com/trustrelations/Sound effects obtained from https://www.zapsplat.com.

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About

Welcome to Trust Relations: The Podcast! April White is the founder of Trust Relations PR agency, and Hamish Anderson is our resident marketing expert. Together, they’re the dynamic duo with all the right skills to take on the biggest topics in news, media and integrated marketing. Join us every two weeks, as we help you learn from the marketing mistakes that make headlines — or sink brands.

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