Freddie Bigg built from Bay Area middleman to cultivation partner. Here is what that journey actually cost and what it paid. Freddie Bigg started as a middleman in the pre-legal Bay Area market and made the call at exactly the right time: when recreational Cannabis launched, he partnered with SF Canna in 2019 and Planta in 2023, moving from distributor to cultivator. This is his third appearance on Good PizzZa Podcast, and the game has changed dramatically since the first one. In this conversation, Freddie breaks down why the "go direct to the farm" advice circulating online is getting people's heads knocked off on price, how the race to the bottom in Cannabis pricing destroys the value of product that operators should be protecting, and what it actually means to have relationships versus thinking you have them. He runs through the current Planta strain menu including Biscotti, Gelato 41, Gelonade, Coffin Candy, 11 Coffins, Red Hots, and the Zangria cross, and makes the case that flavor chasing in competition judging has quietly undercut the thing 100 percent of smokers actually want: to get high. The Toad conversation hits hard here because Freddie had early access, posted it, watched his account get deleted from the response, and has it in production at both operations. The macro conversation is where this episode gets interesting for anyone building a Cannabis brand right now. Freddie draws the Napa Valley comparison for Northern California sun-grown Cannabis once interstate commerce opens, explains how the first wave of legalization sent operators into what he calls the shores of Normandy, and traces why the operators still standing are mostly the ones who kept it solid from the beginning. The Static hash export market and the Doja Pak Germany story add an international layer that most California-focused conversations skip entirely. Freddie Bigg is one of the people in this industry who can back up everything he says with receipts. JP and Freddie have been building together since episode one of this show. This one is for the operators, the builders, and anyone who wants to know what the game actually looks like from inside it. Y’all know what time it is… Roll em fat, torch your rigs, pack your bongs, bag up some work, water your plants, do what you gotta do because we’re about to take this journey with Freddie Bigg! ✌🏼❤️🍕 JP ⸻ 🔥 Big up my sponsors! @grovebags @buckmountaincannabis @cadre.verde @bambinas.sac @millspaysthebillsamsterdam @flowermillusa @dr.dabber Get a DISCOUNT at http://www.grovebags.com PROMO CODE: GOODPIZZZA Grab a Flower Mill with the Good PizzZa discount: https://www.flowermillusa.com/discount/GOODPIZZZA?ref=GOODPIZZZA Promo Code: GOODPIZZZA ⸻ 💨 Dr Dabber Discount http://www.drdabber.com PROMO CODE: GOODPIZZZA15 ⸻ 🍕 GRAB SOME SWAG http://www.goodpizzza.com ⸻ This page in conversation will be dedicated to the GoodPizzZa Podcast autumn notes, concepts, theories, strategies, etc. so tune in. ⸻ Freddie Bigg, Freddie Bigg Cannabis, SF Canna, Planta Cannabis, Good PizzZa Podcast, JP Good PizzZa, Bay Area Cannabis operator, Cannabis middleman vs direct farm, The Toad strain, The Toad Cannabis wave, Zkittlez strain California, Gelato 41, Gelonade, Biscotti strain, Cannabis shakeout legacy operators, Cannabis race to the bottom pricing, California Cannabis rec market 2024, Preferred Gardens Cannabis, Cannabiotix CBX, Cannabis flavor chasing potency debate, Northern California Cannabis terroir, Doja Pak Germany Cannabis, Cannabis interstate commerce future, Static hash Europe export, Cannabis brand strain menu, how to store Cannabis long term, Grove bags Cannabis storage, SF Canna cultivation Bay Area, Backpackboyz Lemon Cherry Gelato, Cannabis entrepreneur business podcast Support the show Shop Merch: goodpizzza.com Instagram: @_goodpizzza_ Instagram: @goodpizzzapodcast Show some love: patreon.com/goodpizzza
