Rich Bish Era

Jessica Zalums

Your Rich Bish Era is here, Queen. This is the place we talk money mindset, investments, wealth building, branding, online business and the stories behind success, without the bro-culture hustle - its giving long term, pleasure-filled, calm nervous system vibes. We’re here for big money, big impact, and big main character energy. If you’re done playing small and ready to build a business + life that feels like pure luxury, plug on in. Let's make some Rich Bish moves. @jessicazalums @richbishera

  1. May 25

    103: Part Two: What No One Tells Women in Business but We Will | Talia, Sinead & Jess

    Hey queen! Get ready to dive into part two of the juicy convo cont. with myself (JZ), Tals and Sinead who spill the tea on money, success, and self-love. Last episode we shared the 'before' and journey to get here, this week we share where 'here' really is. We're talking mindset makeovers, setting those boundaries, and building a community that lifts you higher than your favorite pair of heels. 💁‍♀️✨ Key Topics: Money, power, and truth: the ultimate trio for transformationSuccess isn't just a solo act - it's a community affairFeeling worthy of wealth? Yes, please!Grief, loss, and redefining self-worth (because life happens)Self-love as the secret sauce in your wealth-building journeyBusting through those pesky limiting beliefsMindset work: not just for beginners, honeyBoundaries and standards: your new BFFsWhy in-person retreats are like a spa day for your soulUrgency and discipline: the dynamic duo for chasing dreamsMagnetism through authenticity (because fake is out)Mentorship, role models, and strategic relationships: your growth squadPractical steps to level up your life and impact Timestamps: 00:17 - Money, power, and truth: your new mantra01:20 - Worthiness and receiving: let's get into it02:23 - Personal growth stories: the good, the bad, the fabulous03:25 - Grief, loss, and the self-love connection06:03 - From hustle to alignment: the smart way07:10 - Purpose over pennies: the real deal09:14 - Becoming the woman who holds wealth10:12 - Personal transformation snowball effect11:04 - New level, new challenges—bring it on!12:18 - Reframing wealth and success for women13:06 - High standards, boundaries, leadership—yes, queen!14:09 - Mindset work: a gift, not a chore16:09 - Environment, community, and in-person magic17:28 - Standards, boundaries, self-accountability19:24 - Daily practices for momentum20:09 - Elevating beyond fears and playing big21:23 - Abundance through authentic energy22:11 - Mentors and role models: accelerate growth23:06 - Community, connection, and earning your place24:52 - Current self vs. future self—no shortcuts25:41 - Loving the process of becoming your higher self26:09 - Urgency of action—no more excuses27:19 - Money amplifying action and social change29:06 - Women's stories about wealth and urgency30:38 - High standards in all areas of life31:18 - Gratitude for life's gift and growth

    32 min

  2. May 18

    102: What No One Tells Women in Business but We Will | Talia, Sinead & Jess

    What really happens behind the scenes of building a million-dollar online business… while navigating motherhood, grief, identity shifts, loss, and becoming the woman your next level requires? In this episode of Rich Bish Era, I sat down with two of my closest friends in business Sinead J Krelle and Talia Di Guilio - women who have walked alongside me for over eight years - for one of the rawest, most honest, and powerful conversations I’ve had on the podcast. We recorded this in Bali, the day before I led a transformational retreat for the leaders inside Wildly Empowered Collective in Canggu, an experience that deeply moved me and reminded me just how much growth, courage, and self-leadership this journey really asks of us. This conversation goes far beyond business. We unpack the unseen realities of entrepreneurship, the identity shifts that come with success, and the moments that shape you as a woman and a leader - from divorce, miscarriage, debt, burnout, grief, friendship heartbreak, and rebuilding from the ground up… to creating wealth, freedom, sisterhood, and a life that feels deeply aligned. In this episode, we dive into: ✨ The truth about network marketing and building online✨ What it actually takes to create freedom, wealth, and impact on your own terms✨ The identity shifts required to hold bigger money, leadership, and success✨ Navigating grief, loss, and life’s hardest seasons while still leading✨ Friendship breakdowns and rebuilding your self esteem and learning to trust yourself again✨ Motherhood, ambition, and building a business without losing yourself✨ The power of sisterhood, community, and being deeply seen✨ The confidence, resilience, and self-worth entrepreneurship forces you to build This isn’t the polished highlight reel.This is the conversation behind the scenes...the one most people aren’t willing to have. If you’ve ever felt yourself outgrowing old versions of you while building something bigger… questioned the traditional path… or felt called to create more freedom, wealth, and impact for your family - this episode will land differently. Part one is raw, emotional, empowering… and honestly, we only scratched the surface. Chapters 00:00 Introduction to the Rich Bitch Era 02:09 The Journey from Corporate to Network Marketing 05:56 Understanding Passive Income and Its Importance 14:20 The Reality of Growth and Comparison in Business 22:54 Navigating Life's Challenges While Building a Business 28:22 The Importance of Communication in Relationships 32:25 Emotional Growth and Self-Responsibility 36:06 Heartbreak in Female Friendships 42:03 The Challenges of Motherhood and Business 49:01 Building a Supportive Community as a Mom 53:02 Choosing Between Business and Family Responsibilities Part Two will drop Monday 25th March. ENJOY! PS. don't forget to tag me in your stories if this episode resonated @jessicazalums and @richbishera

    1h 4m

  3. Apr 21

    101: How to Build a Luxury Brand That Commands Premium Prices with Kathryn Porritt

    What does it truly take to build a premium, high-impact business in today’s evolving market? In this episode of The Rich Bish Era, I am joined by Kathryn Porritt, Founder and CEO of Iconic Empire, to explore the strategy and mindset behind creating a luxury, legacy-driven brand. Kathryn shares her journey from running a high-volume, mainstream business to building a premium consultancy that supports entrepreneurs in developing high-value offers and positioning themselves as leaders in their field. Together, we unpack the key differences between competing in saturated markets and establishing a category of your own. Our conversation goes beyond traditional business growth strategies. We highlight the importance of mastery, intentional positioning, and long-term vision when building a brand designed for both profitability and impact. You’ll also gain insight into how high-net-worth clients make decisions, why relationships are the foundation of premium business, and the identity shifts required to confidently operate at a higher level. If you are ready to refine your positioning, elevate your offers, and build a business with lasting influence, this episode provides both the strategic and mindset frameworks to support your next stage of growth. Why the “middle market” is becoming increasingly challengingThe distinction between a successful brand and an iconic oneHow to position yourself as a leader within a specific nicheWhy mastery is essential for premium pricing and long-term successThe key differences between mainstream and luxury marketing strategiesHow to build trust and influence through strategic relationshipsThe importance of selecting aligned, high-quality clientsThe identity shifts required to operate at a premium levelHow to transition from business operator to investorHow to build a business model that supports both wealth and legacy _____________________________________________________________ 00:01 – Introduction to Kathryn Porritt and her background 02:23 – Transitioning from a volume-based business to a premium model 03:08 – Building a business aligned with purpose and long-term vision 04:48 – Defining what it means to build an “iconic” brand 05:38 – The role of legacy and long-term impact in business 07:36 – Understanding value in the luxury market 08:22 – Positioning yourself as the best in a defined niche 11:57 – Key differences between mainstream and luxury marketing 14:11 – Selling transformation and expanded possibility 17:49 – The role of audience size in premium business models 18:40 – Why starting with a smaller, focused client base can be advantageous 22:31 – The importance of relationships and trust in high-level business 25:42 – Strategic networking and intentional connections 27:48 – Common mistakes when entering the high-ticket space 28:29 – The importance of client alignment over immediate revenue 34:11 – Identity shifts required to step into leadership 37:37 – Managing and sustaining higher levels of income 40:41 – Finding your area of expertise through action 42:13 – The value of practical experience over theory 46:00 – Why now is the time to move into premium positioning Kathryn Porritt Links: Instagram: https://www.instagram.com/kathrynporritt.inc/ LinkedIn: https://au.linkedin.com/in/kathryn-porritt Facebook: https://www.facebook.com/kathrynporrittinc/ Website: https://www.kathrynporritt.com/  https://iconicempire.com/ 🎧 Subscribe to the Podcast: Rich Bish Era 🔗 Follow me on Instagram ⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠@jessicazalums⁠⁠⁠ 📬 Share your reflections or questions via DM: ⁠⁠⁠⁠@richbishera⁠⁠⁠⁠ 👩‍💻Join the Rich Bish Academy on Skool: https://www.skool.com/richbishacademy/about?ref=11702c84d87d4ef1a685abe8a1c5eca4

    47 min

  4. Apr 7

    100: Mindset & Ads: The Real Reason Your Business Isn’t Scaling

    What if the reason your business feels heavy isn’t because you need to do more — but because you’re doing too much of the wrong things? In this solo episode of The Rich Bish Era, I break down the two areas I’ve chosen to go all in on this year: MINSERT AND ADS. And no, it’s not because they’re trendy. It’s because they’re the two things that actually create sustainable growth when you stop performing productivity and start building with intention. I unpack why so many ambitious women stay stuck in overwhelm, how limiting beliefs sabotage even the best strategy, and why focusing on fewer things is often the fastest path to more sales, more scale, and a much calmer nervous system. I also share the exact thinking behind my current ads strategy, how trial reels inform what converts, and why your dream business requires both feminine flow and masculine structure. This episode explores:  Why doing less can produce better results  The mindset patterns that quietly block growth How to identify the story you’re attaching to setbacks  Why strategy only works when your nervous system can hold the result  How I’m using trial reels to test winning ad creatives  The difference between top, middle, and bottom of funnel content  Why hooks matter more than almost anything in marketing  How to build a business that scales without burning you out  Why your inbox is one of the best places to find messaging that converts  The truth about “being in your feminine” without structure behind it This is the episode for the woman who is done confusing busyness with progress — and is ready to build a business that is focused, profitable, and actually sustainable. Press play now! Episode Highlights: 01:46 – Why being “busy” can be the biggest distraction from actual growth 04:32 – The self-control ambitious women really need: knowing what not to do 08:55 – The “event vs story” mindset shift that changes everything 11:33 – What rejection in business actually means — and what it absolutely does not 14:07 – The question that reveals why you may not truly feel safe having what you want 16:24 – The journaling prompts that can reveal what’s really holding you back 17:11 – How trial reels became a smarter ads strategy 18:37 – The reel-testing method that helps you find what actually works 19:21 – Why hooks are one of the most valuable skills in marketing 22:30 – What “good” content performance actually means 24:38 – Top, middle, and bottom of funnel explained simply 27:29 – Why people need more time with your content before they buy 30:20 – Your inbox might be the best messaging coach you’ve got 31:43 – Why vague content gets ignored — and specific content converts 35:48 – The myth of feminine business without masculine structure 36:30 – Why ads are easier to scale than time 40:56 – How clarity on your dream business makes saying no so much easier 43:19 – “Give yourself a goddamn break, sister” 44:02 – The artist analogy for unfinished ideas, scattered energy, and stalled momentum 🎧 Subscribe to the podcast 🔗 Follow me on Instagram ⁠⁠⁠ ⁠⁠⁠⁠⁠⁠@jessicazalums⁠⁠ 📬 Share your reflections or questions via DM: ⁠⁠⁠@richbishera⁠⁠⁠ 👩‍💻Join the Rich Bish Academy on Skool: https://www.skool.com/richbishacademy/about?ref=11702c84d87d4ef1a685abe8a1c5eca4

    47 min

  5. Mar 31

    99: From $200 Idea to 14 Stores: The Mindset That Built a Multi-Million Dollar Brand

    What does it really take to go from a $200 idea to a multi-million dollar brand… without losing yourself along the way? In this episode of The Rich Bish Era, I sit down with Kirstin-Lee (Kiki) Keysers, founder of KIVARI — one of Australia’s leading fashion and lifestyle brands — to unpack the real mindset behind building a business that scales. From starting at market stalls and hand-pressing her own designs to now running 14 boutiques, Kiki shares the pivotal decisions, identity shifts, and bold moves that changed everything. We are not just talking about business growth — We’re also talking about worthiness, backing yourself, and learning how to hold more… money, success, and freedom. We dive into the power of choosing action over perfection, the uncomfortable truth about scaling, and why your business will never outgrow the mindset of the woman leading it. Kiki also opens up about the personal challenges she faced behind the scenes, and how she continued to build through grief, motherhood, and moments of doubt. In this episode, we explore:  Why your business will never outgrow your mindsetThe power of defaulting to action instead of waiting for perfectionThe “two-way door” decision framework for taking smarter risksHow scarcity and worthiness blocks can silently cap your successWhy investing in yourself is the highest ROI move you can makeThe identity shift required to scale beyond your current levelLetting go to grow: how and when to start outsourcingWhy hiring earlier could accelerate your growthThe reality of building a brand through grief, motherhood, and life challengesHow bold moves (even during uncertain times) can define your successThe truth about “freedom” and why most founders lose it along the wayBuilding a brand that reflects your lifestyle, values, and visionThe importance of community and creating real-life connections with your audienceWhat wealthy women do differently when it comes to decisions and standardsIf you’re someone who knows you’re meant for more, this episode will expand what you believe is possible. Take a listen now! Episode Highlights: 01:10 – The $200 decision that changed everything 04:06 – Why defaulting to action is the fastest way to build momentum 04:50 – The “two-way door” mindset that makes taking risks feel safer 05:48 – The hidden block: not feeling worthy of the success you’ve created 08:12 – The highest ROI in business: investing in yourself as the founder 09:28 – The bold move that defined her growth: expanding during COVID 11:32 – Letting go to grow: why you can’t scale if you’re doing everything 12:15 – Why hiring earlier could accelerate your growth 13:49 – Building a business while grieving: the side of success no one sees 18:33 – The real reason she started: freedom — and how founders lose it 24:01 – Why community is one of the most powerful assets in your brand 27:08 – The standard she refuses to lower: quality and margins 28:37 – The question that changes everything: who do you need to become? 28:52 – The identity shift required to hold more success, money, and growth Kiki's Instagram: @kiki_keysers⁠ Kivari's Instagram: @kivari_the_label 🎧 Subscribe to the Podcast: Rich Bish Era 🔗 Follow me on Instagram  @jessicazalums 📬 Share your reflections or questions via DM: @richbishera

    31 min

  6. Mar 17

    98: Stop Romanticising Burnout: Why Fun Is Not the Enemy of Ambition

    What if joy wasn’t something you earned after success — but the very thing that creates it? In this episode of The Rich Bish Era, the roles reverse as I step into the guest seat and am interviewed by Jess Masion. In a grounded and deeply reflective conversation, I unpack what it truly means to redefine success as an ambitious woman — and why fun, pleasure, and nervous-system regulation are not indulgences, but essential foundations for sustainable wealth, leadership, and fulfilment. I reflect on being labelled a “party girl” early in life, navigating ambition without burnout, motherhood without self-erasure, and how prioritising joy has consistently coincided with her greatest personal and financial growth. This episode explores: Why ambitious women are often shamed for enjoying lifeThe false narrative that motherhood signals the end of fun and freedomHow joy and pleasure directly influence leadership, creativity, and incomeThe difference between understanding concepts and truly living themWhy asking for support is a strength, not a failureHow regulated energy leads to clearer decisions, stronger content, and better results This is a conversation for women who are done equating seriousness with success — and are ready to build lives that feel as good as they look. — press play now! Episode Highlights: 01:33 – The “fun, flirty, magnetic” side women are taught to suppress 03:00 – Being labelled a “party girl”… and still outperforming 04:42 – Why ambition and enjoyment are not opposites 05:28 – The magnetism of women who are genuinely happy 10:18 – How fun reconnects you to your identity 13:47 – Burnout as a consequence of constant seriousness 13:59 – Practical ways to prioritise fun when life is full 15:13 – Friendship as nervous system regulation 16:37 – What ambitious women need to hear (clearly) 17:21 – Why joyful content always lands better 17:58 – “I forgot I was allowed to enjoy myself” — retreat insight 19:36 – Why Jessica’s biggest income months came from her happiest seasons 24:14 – Asking for support and receiving it well 30:47 – The myth of identity loss after becoming a mum 32:51 – Why joy ages you better than hustle 33:00 – A new era: lighter, richer, more fulfilled 🎧 Subscribe to the podcast 🔗 Follow me on Instagram ⁠⁠ ⁠⁠⁠⁠@jessicazalums⁠⁠ 📬 Share your reflections or questions via DM: ⁠⁠@richbishera⁠⁠ 👩‍💻Join the Rich Bish Academy on Skool: https://www.skool.com/richbishacademy/about?ref=11702c84d87d4ef1a685abe8a1c5eca4

    36 min

  7. Feb 25

    97: The Standards That Create Wealth, Confidence & Influence with Renée Warren

    Rich girl energy isn’t about luxury — it’s about self-trust, standards, and identity. In this episode of The Rich Bish Era, I sit down with award-winning entrepreneur, angel investor, and Pink Skirt Project founder Renée Warren for a grounded, intelligent, and refreshingly honest conversation about wealth, confidence, and becoming the woman who can actually hold more. This episode explores: Why confidence is built through action, not mindset hacksHow money shame quietly limits ambitious womenThe identity upgrades required to earn, receive, and expand wealthWhy women shrink themselves to stay palatable — and how to stopWhat “rich girl energy” really looks like in real life This is not performative empowerment. It’s leadership, self-responsibility, and choosing growth — even when it’s uncomfortable. If you’re ready to stop waiting for permission and start leading yourself differently, this episode is for you. Episode Highlights: 01:00 – Why Rich Girl Energy has nothing to do with money 02:45 – The wealth shame Renée didn’t know she was carrying 05:30 – The moment wealth finally felt aligned 10:55 – The Pink Skirt Project origin story 14:00 – When a vision shows up before the confidence  22:30 – Raising standards in life, business, and self-image 25:10 – Posting content when you’re scared of being judged 27:40 – The moment Renée stopped caring who she offended 31:00 – Authority, authenticity, and building a personal brand that lasts 34:45 – Why in-person rooms matter more than ever 41:30 – Identity upgrades and stepping into peer-level power 45:00 –  Releasing people who no longer fit your standards  52:00 – Marriage, ambition, and emotional maturity 58:00 – The moments that almost made her quit 01:01:00 – Why alignment is rarely neat — but always worth it Follow Our Guest: Instagram: https://www.instagram.com/renee_warren/ Instagram:  https://www.instagram.com/thepinkskirtproject Website: https://www.thepinkskirtproject.com/  🎧 Subscribe to the podcast 🔗 Follow me on Instagram ⁠ ⁠⁠@jessicazalums⁠ 📬 Share your reflections or questions via DM: ⁠@richbishera⁠ 👩‍💻Join the Rich Bish Academy on Skool: https://www.skool.com/richbishacademy/about?ref=11702c84d87d4ef1a685abe8a1c5eca4

    1h 7m

  8. Feb 3

    96: Your New Business Kinks: Rejection + Failure - Learning to Accept both

    In this episode of The Rich Bish Era, I am sharing a very embodied around of wisdom for me after 13 years of a LOT of experience in these areas. They are rarely taught but essential (and inevitable) for long-term growth: failure, rejection, and a clear, unwavering vision. Drawing inspiration from a recent industry panel I attended and my own business experience, this conversation dives into why many people are taught how to succeed - but not how to fail - and how this gap often leads to hesitation, self-doubt, and stalled momentum. Throughout the episode, I cover: Why failure is a necessary part of mastery and growthThe importance of practicing progress rather than rehearsing perfectionHow emotional assumptions can distort rejectionWhy follow-up and persistence are leadership skillsThe role of belief and long-term vision in overcoming obstaclesThis episode is for anyone building a business, career, or personal vision who wants to develop resilience, clarity, and forward momentum. Tune in now! Episode Highlights: 01:00 – Why we’re harder on ourselves than we would be on others 02:30 – Why success is taught, but failure is not 03:27 – Practicing vs rehearsing: how growth actually happens 08:00 – Separating facts from assumptions in rejection 12:30 – Emotional attachment and its impact on decision-making 16:00 – The importance of belief and long-term vision 20:00 – Why following up is not rejection 2 3:48 – The cost of delaying commitment 24:30 – Why your vision matters more than external opinions 27:00 – Support, education, and next steps 🎧 Subscribe to the podcast 🔗 Follow me on Instagram  @jessicazalums 📬 Share your reflections or questions via DM: @richbishera 👩‍💻Join the Rich Bish Academy on Skool: https://www.skool.com/richbishacademy/about?ref=11702c84d87d4ef1a685abe8a1c5eca4

    28 min
See All (103)

5
out of 5
9 Ratings

About

Your Rich Bish Era is here, Queen. This is the place we talk money mindset, investments, wealth building, branding, online business and the stories behind success, without the bro-culture hustle - its giving long term, pleasure-filled, calm nervous system vibes. We’re here for big money, big impact, and big main character energy. If you’re done playing small and ready to build a business + life that feels like pure luxury, plug on in. Let's make some Rich Bish moves. @jessicazalums @richbishera

Information

  • Creator
    Jessica Zalums
  • Years Active
    2022 - 2026
  • Episodes
    103
  • Rating
    Explicit
  • Copyright
    © Jessica Zalums
  • Show Website
    Rich Bish Era

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