The Catapult Effect

Katie Wrigley
  • 4.9 (43)
  • Alternative Health
  • Updated Weekly

The Catapult Effect is a podcast for entrepreneurs who look successful on the outside, but are carrying more than is sustainable on the inside.Season 4 centers on one core theme: creating more ease in the life of the entrepreneur. Season 4 is scheduled to begin in March 2026.Each week, host Katie Wrigley shares grounded, practical conversations with guests who help reduce pressure — not add to it. Guests include practitioners, strategists, and experts working in areas such as nervous-system support, ethical AI, automation, SEO, addiction and craving support, and other approaches that make business and life more sustainable.Episodes are released weekly and often structured in two parts (15–20 minutes each), allowing for focused conversations that respect attention and nervous-system capacity.This show is designed for entrepreneurs who have already “done the work,” yet still feel stretched, overwhelmed, or quietly struggling — whether in their business, their body, or their day-to-day life. Season 2 is dedicated to first responders. Season 3 focuses on professionals. Don't miss out on Season 1 when it was known as The Pain Changer®. Discover valuable wisdom on pain management and various techniques to reduce pain. Tune in and start your journey to transformation and resilience!

  1. Jun 4

    It's Coming: From Crutches to Half Marathon

    Summary: In this special solo episode, Katie officially announces her upcoming book, From Crutches to Half Marathon: A Cognomovement Journey from Childhood Trauma to a Reclaimed Life. She shares the story behind why she wrote it, who she wrote it for, and what is inside. From the 18 months she spent mostly on crutches and the temporary disability that changed everything, to the forgiveness practice that got her knee straight in two to three weeks, to completing a half marathon just six years later at nearly fifty years old, this is a deeply personal and honest look at what healing from childhood trauma and chronic pain can actually look like. Katie also opens up about her mom's advanced dementia, the grief of watching someone you love fade away, and how writing this book 15 minutes at a time over several years became one of the most meaningful things she has ever done. 👉 Grab your copy and join the waitlist here: www.katiewrigley.com/book Key Takeaways → The book is called From Crutches to Half Marathon: A Cognomovement Journey from Childhood Trauma to a Reclaimed Life. It is coming very soon. → Katie wrote this book for the person looking for a thread of hope to hold onto. Whatever state you are in, it does not have to stay that way. → Post-traumatic stress is not a disorder. Katie deliberately avoids the word disorder because it implies permanence that simply is not true. There is so much that can be done. → Forgiveness got her knee straight. Within two to three weeks of starting to meditate and practice forgiveness, Katie's housemate noticed she had stopped limping. She had not been able to walk without pain in over a year. → Everything you need to heal is already inside you. Her first wellness coach Shannon Lee planted that seed when Katie did not believe it. The book is proof of what became possible when she started to act on it. → Big goals happen 15 minutes at a time. Katie wrote the entire book in her morning scribing practice, 15 minutes a day, on a tiny iPad. Consistency over intensity. → Beta readers described the book as relatable, gripping and something they could see themselves in. That was exactly what Katie set out to create. Support the show Resources WebsiteFree Mini Cogno MondaysLearn more about CognomovementTry Cognomovement for yourself!Book a call with Katie Credit: Tom Giovingo, Intro & Outro, Random Voice Guy, Professional ‘Cat‘ Herder Mixed & Managed: JohnRavenscraft.com Disclaimer: Katie is not a medical professional and she is not qualified to diagnose any conditions. The advice and information she gives is based on her own experience and research. It does not take the place of medical advice. Always consult a medical professional first before you try anything new.

    18 min

  2. Jun 2

    Why Your Website Isn't Bringing in Leads (And How to Fix It)

    Summary: In this episode, Katie sits down with Jennifer DeMarco, WordPress web designer and SEO strategist with 14 years of experience helping service-based business owners turn their websites into consistent lead generators. Jennifer breaks down what SEO actually means beyond the surface-level advice most entrepreneurs receive, why the psychology of your website matters more than how it looks, and the most common mistakes that keep talented business owners invisible online. She also shares practical, actionable steps you can take today to start bringing in traffic and converting it, even if you are starting from scratch. Key Takeaways → Your website should lead with who you help, how you help them and why. In a trust recession, visitors need to see themselves in your site immediately. It is not about you. → SEO has two sides: technical and content. Technical covers heading structure and keyword research. Content covers what you are actually blogging about. Both have to work together. → Blogging about the wrong things actively hurts your SEO. If your blogs are not tied to your core service topic, Google cannot connect you to the right searches. → Think of your website as the trunk of a tree. Social media, YouTube, Reddit and every other platform are branches that bring people back to the trunk. Traffic flows in, not out. → Heading structure matters more than most people realize. A beautiful website ith poor H1, H2, H3 structure is invisible to Google. The design and the backend have to be aligned. → SEO takes a minimum of three months to gain traction and up to twelve months in competitive niches. The best time to start is today. Waiting six more months just delays your results by six months. → Consistency beats volume. One blog per month done consistently is better than five in one week and nothing after. Google rewards ongoing activity. → Answer the questions your ideal clients are asking when they lay their head down at night. That is your content strategy in one sentence. → Reddit is an underused SEO tool. Answer people's real questions in your niche without self-promoting, and let your profile do the work of pointing people back to you. → DIYing your website has a long-term cost. Starting with a properly built, SEO-focused site saves you from having to tear it down and rebuild it later. Where to find Jennifer Website Why Your Website Isn’t Bringing You Leads (Yet) Instagram Resources WebsiteFree Mini Cogno MondaysLearn more about CognomovementTry Cognomovement for yourself!Book a call with Katie Credit: Tom Giovingo, Intro & Outro, Random Voice Guy, Professional ‘Cat‘ Herder Mixed & Managed: JohnRavenscraft.com Disclaimer: Katie is not a medical professional and she is not qualified to diagnose any conditions. The advice and information she gives is based on her own experience and research. It does not take the place of medical advice. Always consult a medical professional first before you try anything new.

    33 min

  3. May 19

    Stop Saying "My Anxiety." Your Body Is Listening.

    Summary: In this solo episode, Katie shares what she calls her biggest pet peeve and it is not aimed at the people doing it. It is aimed at the system that taught them. The habit? Making anxiety, depression, trauma and pain yours by saying "my anxiety," "my trauma," "my depression." Katie explains why this small language shift has a profound neurological and energetic impact, how your cells are literally listening to the words you use, and why your brain will find proof for whatever you claim as your identity. She shares the story of Liz Larson noticing her sweatshirt at her first CognoConscious event, a client who stopped using the word anxiety entirely and transformed their life, and practical ways to start shifting your language today so your nervous system can actually start to heal. Key Takeaways → Stop saying "my anxiety," "my trauma," "my depression." When you make it yours, it gets deeper into who you are. Anxiety is not who you are. It is something you are experiencing. → Your cells are listening. Science has shown that even subatomic particles change their behaviour when observed or thought about. Your body is responding to every word you say about yourself. → Your brain wants to be right. Whatever you claim as yours, your brain will find proof for. Stop giving it the wrong target. → This is not your fault. Doctors, therapists and the medical system have taught you to speak this way. Awareness is the first step to changing it. → Try renaming it. One of Katie's clients stopped using the word anxiety and called it "the ick feeling" instead. That single shift was part of a complete transformation of their life. → Post-traumatic stress is not diagnosed until three to six months after an event. That window is an opportunity to neutralize the impact before it becomes part of your identity. → Add humour where you can. It is very hard to hold onto anxiety while you are laughing. Make a sound effect. Call it "the ugh." Take the power out of the word. → You are a human being who has had bad things happen to you. That is very different from being the anxiety, the depression, the trauma, or the pain. Support the show Resources WebsiteFree Mini Cogno MondaysLearn more about CognomovementTry Cognomovement for yourself!Book a call with Katie Credit: Tom Giovingo, Intro & Outro, Random Voice Guy, Professional ‘Cat‘ Herder Mixed & Managed: JohnRavenscraft.com Disclaimer: Katie is not a medical professional and she is not qualified to diagnose any conditions. The advice and information she gives is based on her own experience and research. It does not take the place of medical advice. Always consult a medical professional first before you try anything new.

    14 min

  4. May 14

    Why You're So Easily Triggered Right Now (It's a Margin Problem)

    Summary: In this solo episode, Katie introduces the concept of margin, the inner space and capacity we have available to handle whatever life throws at us and why building it might be the most important thing an entrepreneur can do. She shares a moving story from a client who was in a car accident and, for the first time in her life, did not spiral. She simply assessed the situation, checked on others, and took action. That calm was not luck. It was margin she had built through nervous system work. Katie also opens up about a deeply personal season in her own life, watching someone she loves dearly fade away, and how she is navigating that grief by consciously protecting her margin, stripping back her to-do list, and giving herself permission to rest and feel. Key Takeaways → Margin is the space you have available to handle whatever life throws at you. The more nervous system work you do, the more margin you naturally build. → Suppressed emotions cost energy. Shame, fear, grief, guilt and anger all require enormous energy to hold down. Clearing them out gives you that energy back. → Anger is never the primary emotion. It always covers shame or fear underneath. Diffuse the pain beneath it and the anger dissolves. → Signs your margin is low: snapping at people, bracing when someone approaches you, difficulty sleeping, being easily triggered. These are not character flaws. They are nervous system signals. → External stressors reduce your margin. When life gets hard, the answer is not to push through harder. It is to take things off your plate so you have space to actually process what is happening. → Rest is productive. Katie gave herself a completely unstructured Sunday and got more done than she expected, felt better going to bed, and showed up with more energy the following week. → You are an energetic being. Einstein proved that mass and energy are the same thing. The stuck emotions you carry are literally weighing you down energetically. → Protecting your margin is not selfish. It is what allows you to show up fully for the people and the work that actually matter to you. Support the show Resources WebsiteFree Mini Cogno MondaysLearn more about CognomovementTry Cognomovement for yourself!Book a call with Katie Credit: Tom Giovingo, Intro & Outro, Random Voice Guy, Professional ‘Cat‘ Herder Mixed & Managed: JohnRavenscraft.com Disclaimer: Katie is not a medical professional and she is not qualified to diagnose any conditions. The advice and information she gives is based on her own experience and research. It does not take the place of medical advice. Always consult a medical professional first before you try anything new.

    14 min

  5. May 12

    It's Not You. It's the Lens You're Looking Through.

    Summary: In this raw and deeply personal solo episode, Katie explores one of the most misunderstood patterns she sees in her clients and in herself: the way unresolved trauma creates behaviors that push people away, even when all we want is to pull them closer. She shares her own story of finally seeing a toxic belief system that had been running beneath the surface for most of her life, rooted in a long-term emotionally abusive relationship she had not fully named until recently. With help from her friend and hypnotist Ryan, she came to understand that the painful belief driving her off-putting behaviors was never about the other person. It was her own deeply held conviction that there was something fundamentally wrong with her. This episode is a reminder that you are not your patterns. And that the moment you can finally see what is running beneath the surface, everything changes. Key Takeaways → There is nothing fundamentally wrong with you. There never was. The behaviors that push people away are coming from a trauma lens, not from who you truly are. → Whatever you think is the problem is often not the actual problem. The surface issue is usually a symptom of a deeper belief system running in the nervous system. → Toxic belief systems create behavior that proves themselves right. We unconsciously act in ways that generate more evidence for the very story that is hurting us. → Other people are not the source of the pain. They are a mirror. When someone keeps hurting you, the question is not what is wrong with them. It is what belief in you are they reflecting back. → The brain will not show you what you are not ready to see. Katie resisted looking at this pattern for years. When she finally saw it, she was ready. That timing is not a coincidence. → Fear of success can be rooted in punishment from the past. If someone important to you punished you for succeeding, your nervous system may be sabotaging your growth to avoid that pain again. → Once you see the pattern, it loses its power. You cannot unsee it. And that awareness is where the real change begins. → Authenticity does not push people away. It is the grasping, the over-helping, the approval-seeking that does. When you show up fully as yourself, connection happens naturally. Support the show Resources WebsiteFree Mini Cogno MondaysLearn more about CognomovementTry Cognomovement for yourself!Book a call with Katie Credit: Tom Giovingo, Intro & Outro, Random Voice Guy, Professional ‘Cat‘ Herder Mixed & Managed: JohnRavenscraft.com Disclaimer: Katie is not a medical professional and she is not qualified to diagnose any conditions. The advice and information she gives is based on her own experience and research. It does not take the place of medical advice. Always consult a medical professional first before you try anything new.

    18 min

  6. May 7

    You're Not Broken, You're Misaligned | Part 2

    Summary: In Part 2, Laura and Katie get practical about self-regulation and building real resilience. Laura shares her favourite tools for clearing energy, staying grounded and managing the relentless stress of modern life from forest bathing and movement to showers, dimmer switches and the surprising truth about caffeine and alcohol. They also have a candid and refreshingly honest conversation about cannabis, alcohol, medication and what it really means to be present versus numbed out. A must-listen for anyone who wants to feel better without overhauling their entire life. Key Takeaways → Get outside. Our homes are energetically and physically toxic compared to fresh air and nature. Even a short time on a dirt trail or grass in bare feet makes a measurable difference. → Move your body. We hold negative energy in our muscles and joints. A 10 to 15 minute walk can release a huge amount of it. You do not need a gym. → Showers cleanse more than your body. Water runs through all your energetic layers too. Ocean is best, lake is good, shower is great. After a bath, always rinse off. → Dim your lights as the sun goes down. Bright lights right before bed work against your nervous system. Every dimmer switch matters. → Background frequency music changes your energy all day. Tibetan bowls, Indian chanting, frequency music played softly in the background it affects you on levels you may not even notice. →A lot of what gets labelled adult ADHD is stress. Not a chemical imbalance. Self-regulation tools should always be tried before medication. → The problem is not the substance. It is unconscious use. Whether it is alcohol, cannabis, caffeine or anything else, if you are doing it to numb out rather than supplement, there is something worth looking at. → Being fully present is the goal. Self-regulation is what gets you there. When you are in a proper regulated state, it does not matter what is going on around you. You are at peace within yourself. Where to find Laura Website Facebook Facebook Group Instagram LinkedIn X (Twitter) Resources WebsiteFree Mini Cogno MondaysLearn more about CognomovementTry Cognomovement for yourself!Book a call with Katie Credit: Tom Giovingo, Intro & Outro, Random Voice Guy, Professional ‘Cat‘ Herder Mixed & Managed: JohnRavenscraft.com Disclaimer: Katie is not a medical professional and she is not qualified to diagnose any conditions. The advice and information she gives is based on her own experience and research. It does not take the place of medical advice. Always consult a medical professional first before you try anything new.

    30 min

  7. May 5

    You're Not Broken, You're Misaligned | Part 1

    Summary: In Part 1, Katie sits down with Laura Hoorweg, spiritual counselor, intuitive coach and psychic medium, for a conversation that blends science, spirituality and a whole lot of practical wisdom. Laura breaks down the three steps to activating your intuition, why signs from your guides are everywhere once you start looking, and how the reticular activating system in your brain actually helps funnel more of what matters to you. They also explore the difference between intuitive messages and fear-based mass consciousness energy, and why knowing the difference is more important than ever right now. Key Takeaways → Your intuition is your North Star. Without it you are relying on everyone else in the world to guide your life. → Three steps to activating your intuition: listen, trust, and take action. Most people stop at the first two. Taking action is what tells your guides the message got through. → Signs come in every form imaginable. Billboards, license plates, birds, overheard conversations. When you are tuned in, all your answers come. → Your guides use what works. Once they know a certain sign grabs your attention, they use it again. It is pattern recognition working in your favour. → Sometimes taking no action is the action. But do not make it your default. Most of the time there is something you actually need to do. → Fear messages are not coming from spirit. They are coming from mass consciousness. Right now there is an overwhelming amount of fear energy in the collective and highly sensitive people need to be especially careful. → Morning meditation changes everything. If you wake up in a bad energetic state and do not shift it first thing, it will do nothing but get worse throughout the day. Where to find Laura Website Facebook Facebook Group Instagram LinkedIn X (Twitter) Resources WebsiteFree Mini Cogno MondaysLearn more about CognomovementTry Cognomovement for yourself!Book a call with Katie Credit: Tom Giovingo, Intro & Outro, Random Voice Guy, Professional ‘Cat‘ Herder Mixed & Managed: JohnRavenscraft.com Disclaimer: Katie is not a medical professional and she is not qualified to diagnose any conditions. The advice and information she gives is based on her own experience and research. It does not take the place of medical advice. Always consult a medical professional first before you try anything new.

    26 min

  8. May 4

    How Healing Childhood Trauma Doubled a Client's Business

    Summary: In this special solo episode, Katie shares a real client story with full permission and under a pseudonym. Her client Sharon doubled her business in just two months and Katie walks through exactly what they worked on to make that possible. It was not a new sales strategy or marketing overhaul. It was two Cognomovement sessions, one month apart, where they worked through a lifelong pattern of disappointment and a deeply held belief that there was something wrong with her body, a belief Sharon had carried since age four. Katie then pulls back the curtain on exactly how trauma creates toxic belief systems, how those beliefs distort our view of the world, and how Cognomovement reverses that cycle to create a new resourceful nervous system pattern that directly translates into business growth. This is one of the clearest explanations of why what is happening beneath the surface matters more than any strategy. Key Takeaways → You are one person with one nervous system. What is happening in your personal life is impacting your business whether you are aware of it or not. → 95% of what we experience daily comes from the subconscious mind. Only 5% is conscious. The patterns running your life are mostly invisible to you. → Sharon got further in four sessions than she had in two years of talk therapy. The difference is working directly with the nervous system rather than only the conscious mind. → A trauma does not have to be catastrophic. Any event where your needs were not met can be tracked by the nervous system as a trauma, including something as small as not getting a popsicle when your sister did. → Toxic belief systems create a distorted lens. Through that lens, life looks like proof that you are not enough, that people are out to hurt you, that love is dangerous and that success will be punished. → The body holds the story. Chakra Talk is a technique Katie uses to let each energy center speak and reveal what emotional patterns it is carrying. → The nervous system never reveals more than you can handle. The brain will not bring up something you are not ready to process. → Cognomovement neutralizes the emotional impact of the trauma and creates space for the healthy belief system to take root. You do not have to re-live the event to heal it. → When the toxic belief dissolves, the whole experience of life shifts. Miracles feel normal. Peace becomes your baseline. Rest becomes productive instead of guilty. → Sharon's business doubled in two months. Not because of a new strategy. Because of two sessions working on patterns that had been running since childhood. Resources WebsiteFree Mini Cogno MondaysLearn more about CognomovementTry Cognomovement for yourself!Book a call with Katie Credit: Tom Giovingo, Intro & Outro, Random Voice Guy, Professional ‘Cat‘ Herder Mixed & Managed: JohnRavenscraft.com Disclaimer: Katie is not a medical professional and she is not qualified to diagnose any conditions. The advice and information she gives is based on her own experience and research. It does not take the place of medical advice. Always consult a medical professional first before you try anything new.

    23 min
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4.9
out of 5
43 Ratings

About

The Catapult Effect is a podcast for entrepreneurs who look successful on the outside, but are carrying more than is sustainable on the inside.Season 4 centers on one core theme: creating more ease in the life of the entrepreneur. Season 4 is scheduled to begin in March 2026.Each week, host Katie Wrigley shares grounded, practical conversations with guests who help reduce pressure — not add to it. Guests include practitioners, strategists, and experts working in areas such as nervous-system support, ethical AI, automation, SEO, addiction and craving support, and other approaches that make business and life more sustainable.Episodes are released weekly and often structured in two parts (15–20 minutes each), allowing for focused conversations that respect attention and nervous-system capacity.This show is designed for entrepreneurs who have already “done the work,” yet still feel stretched, overwhelmed, or quietly struggling — whether in their business, their body, or their day-to-day life. Season 2 is dedicated to first responders. Season 3 focuses on professionals. Don't miss out on Season 1 when it was known as The Pain Changer®. Discover valuable wisdom on pain management and various techniques to reduce pain. Tune in and start your journey to transformation and resilience!

Information

  • Creator
    Katie Wrigley
  • Years Active
    2022 - 2026
  • Episodes
    152
  • Rating
    Explicit
  • Copyright
    © 2026 The Catapult Effect
  • Show Website
    The Catapult Effect