Grow Your Business, Elevate Your Impact

Sarah Buehner | Podcasting and Magnetic Marketing | Business Growth Consultant

Grow Your Business, Elevate Your Impact is on a mission to inspire purpose-driven business owners to dream bigger, speak louder, make more money, and use their work to make the world better. I’m Sarah Buehner, founder of Sagittarius Rising Media Co. This is a movement for entrepreneurs ready to harness magnetic marketing, share their voice, grow businesses that support their lives, and create meaningful impact—because when purpose-driven people thrive, we all rise.

  1. Oct 6

    Episode 14: What To Think About When Starting a Podcast

    Starting a podcast can feel way more complicated than it actually needs to be. How often should you publish? How long should your episodes be? Do you need video? Should you have guests? Should you batch your episodes or record every week? There are so many decisions you can make when creating a podcast, but here’s what I want you to know: there isn’t one perfect way to do it. In this episode of Grow Your Business, Elevate Your Impact, I’m walking you through some of the biggest things I think about when helping clients build their podcasts—and how to make those decisions based on your audience, your business, your capacity, and what actually feels aligned for you. Because your podcast shouldn’t become another thing on your to-do list that eventually burns you out. The goal is to build a podcast you can actually sustain while creating a body of work that supports your business and your bigger marketing ecosystem. In this episode, we’re talking about: 🎙️ How to choose a podcast publishing cadence that works for you and your audience 🎙️ Why batching episodes can make podcasting so much easier to sustain 🎙️ How to think about the ideal length of your episodes 🎙️ Audio-only vs. video podcasting—and why I’m such a fan of video right now 🎙️ How video gives you even more opportunities to create Shorts, Reels, TikToks, and other content from your podcast 🎙️ Solo episodes vs. guest interviews and why subject matter experts should consider sharing more of their own expertise 🎙️ How to choose guests who actually support the bigger mission and brand of your podcast 🎙️ Virtual vs. in-person recording, camera angles, intros, outros, graphics, and other production decisions 🎙️ Why authenticity matters more than creating a perfectly polished podcast 🎙️ How your podcast branding goes far beyond colors and fonts—and starts with your mission, vision, values, philosophy, and the way you want people to feel when they enter your world . One of the biggest things I want you to take away from this episode is that your podcast gets to work for you. You can learn the best practices, understand the strategy, and then build something that makes sense for your perfect-fit people, your business goals, and the way you actually want to show up. And if the strategy, branding, visibility, production, or marketing side of podcasting is what’s keeping you from getting your voice out there, that’s exactly what we help with at Sagittarius Rising Media Co. We help purpose-driven business owners create, produce, and market podcasts that become part of a bigger marketing ecosystem—so you can focus on sharing your ideas, expertise, and message while our team helps everything else keep moving. Learn more about Sagittarius Rising Media Co.:https://sagittariusrisingmediaco.com Follow Sarah: Instagram: https://instagram.com/sarah.buehner Facebook: https://facebook.com/heysarahbuehner TikTok: https://www.tiktok.com/@sarah.buehner Follow Sagittarius Rising Media Co.: Instagram: https://www.instagram.com/sagittariusrisingmediaco/ Facebook: https://www.facebook.com/sagittariusrisingmedia Find everything here:https://linktr.ee/HeySarahBuehner And be sure to subscribe to Grow Your Business, Elevate Your Impact so you don’t miss the next episode. 🎙️🏹

    Episode 14: What To Think About When Starting a Podcast
  2. Sep 30

    Episode 13: How to Get More People to Listen to Your Podcast

    How do you actually get more people to listen to your podcast—especially people who don’t already know who you are? 🎙️ This is one of the biggest questions I hear from people who have a podcast or are thinking about starting one. And like most things in marketing, you can VERY quickly go down a rabbit hole of algorithms, trends, posting schedules, platforms, hooks, analytics, and all the things you’re supposedly “supposed” to be doing. But I want to simplify it. Because getting more people to listen isn’t about making your marketing perfect or blindly following whatever the algorithm supposedly wants this week. It’s about understanding your perfect-fit people, creating content they actually want to consume, and building an ecosystem that makes it easier for them to find you. In this episode, we’re talking about how to take the ideas and conversations already happening inside your podcast and use them to attract new people into your world. We’re talking about: 🎙️ How to identify the pieces of your podcast that strangers will actually stop and listen to 🎙️ Why I recommend distributing your content across multiple social media platforms instead of trying to predict exactly where your audience is hanging out 🎙️ Why algorithms and trends matter—but understanding human behavior matters more 🎙️ The metrics I pay attention to, including engagement, watch time, and those important first three seconds 🎙️ How text hooks, captions, movement, questions, and different content formats can help people stop scrolling 🎙️ Why your content should focus on what your perfect-fit clients are thinking, feeling, experiencing, and looking for before they ever work with you 🎙️ Why I like experimenting with different content lengths instead of assuming every Reel or Short needs to look the same 🎙️ How to use your social content to lead people back to the deeper, “nutrient-dense” content inside your podcast 🎙️ Why your email list is such an important part of your podcast marketing ecosystem—and the ridiculous Facebook story that reminded me why we should NEVER build our entire audience on a platform we don’t own 😂 At the end of the day, I don't want you obsessing over how to “beat” the algorithm. I want you thinking about the human on the other side of it. Who are they? What do they care about? What are they struggling with? What would make them stop scrolling? And what do they need to hear from you that makes them want to step further into your world? Create THAT content. Then build an ecosystem that helps more of your perfect-fit people find it. Because your podcast can be incredible—but people still need a way to discover it. Ready to build your own podcast marketing ecosystem? Sagittarius Rising Media Co. helps purpose-driven business owners and subject matter experts with podcast production, content creation, strategy, branding, and the marketing ecosystem around it. Learn more: https://sagittariusrisingmediaco.com Connect with me: Instagram: @sarah.buehner https://instagram.com/sarah.buehner Facebook: @heysarahbuehner https://facebook.com/heysarahbuehner TikTok: @sarah.buehner https://www.tiktok.com/@sarah.buehner Find everything here: https://linktr.ee/HeySarahBuehner

    Episode 13: How to Get More People to Listen to Your Podcast
  3. Sep 23

    Episode #12: The Psychology of Podcasting: Why People Listen, Buy & Take Action

    Marketing trends change. Algorithms change. Platforms change. Human behavior doesn’t change nearly as quickly. In Part 2 of The Podcast Marketing Ecosystem Series, I’m taking you behind the scenes of how I think about the psychology of podcasting, marketing, content creation, and sales. Because at the end of the day, we’re humans making human decisions. Instead of constantly chasing the newest marketing strategy or trying to figure out what the algorithm wants from us this week, I believe some of the most powerful marketing comes from understanding why people choose to invest their time, money, and energy in anything. In this episode, I’m breaking down my own framework for understanding why people consume content, make purchases, and ultimately choose one person, business, podcast, product, or service over another. We’re talking about: 🎙️ The three reasons I believe people consume or buy almost anything: solving a problem, entertainment, and identity 🎙️ Why understanding which category your podcast or business falls into changes the way you market it 🎙️ The role of problem awareness and solution awareness in your content 🎙️ The three questions people move through when they're looking for a solution: What are my options? Why would I choose this option over the others? Why now? 🎙️ Why so much of your podcast and marketing ecosystem can help answer the question, “Why would I choose you?” 🎙️ How your podcast can build trust and authority by sharing your unique ideas, beliefs, perspectives, and way of doing things 🎙️ Why I’m much more interested in understanding human behavior than blindly chasing algorithms 🎙️ How to create content that attracts perfect-fit people into your world and gives them an opportunity to go deeper 🎙️ Why becoming an industry leader isn't about proving you're better than everyone else—it's about becoming a category of one 🎙️ How all of this fits into a bigger magnetic marketing ecosystem designed to support both purpose AND profit One of my favorite ideas from this episode is that your podcast can do so much more than simply teach people something. It gives you a place to share your body of work—your unique thoughts, beliefs, expertise, perspectives, and the way you see your industry. Over time, that creates an incredible marketing asset that allows the right people to discover you, spend time in your world, build trust in you, and potentially become clients. And THAT is where podcasting, psychology, marketing, and sales all start working together. If you haven't listened to Part 1 yet, go back and listen to How to Build a Podcast-Centered Marketing Ecosystem, then come back to this one. These concepts build on each other throughout the series. 🎧 Subscribe to Grow Your Business, Elevate Your Impact so you don't miss the next episode in The Podcast Marketing Ecosystem Series. 🏹 Looking for help with your podcast? If you're ready to offload your podcast production and content creation—or you want help thinking strategically about the marketing ecosystem around your business—I'd love to chat. Connect with me: 🌐 Sagittarius Rising Media Co. 📸 Instagram: @sarah.buehner 💙 Facebook: @heysarahbuehner 🎵 TikTok: @sarah.buehner 🔗 Find everything here

    Episode #12: The Psychology of Podcasting: Why People Listen, Buy & Take Action
  4. Sep 16

    Episode #11: What is a Marketing Ecosystem? Plus, Why Podcast-Centered Marketing Ecosystems are Best

    What if your podcast wasn’t just another piece of content you had to create, but the center of your entire marketing ecosystem? Welcome to Part 1 of The Podcast Marketing Ecosystem Series. 🎙️ In this episode of Grow Your Business, Elevate Your Impact, I’m breaking down what a marketing ecosystem actually is, why I love putting podcasting at the center of it, and how all of your marketing assets can work together to help you grow your audience, share your message, attract clients, and grow your business without constantly creating more and more content. Because one of the biggest problems I see isn't that business owners aren't marketing. It's that their marketing is disconnected. You have social media over here. Your website over there. An email list you occasionally remember exists. Maybe you're creating Reels, graphics, YouTube videos, or podcast episodes. But are all of those things actually working together? That's where the ecosystem comes in. 🎙️ Why I believe podcasting is such a powerful long-form marketing asset 🎙️ Why long-form content can continue working for your business long after you publish it 🎙️ What I mean by a “marketing ecosystem” 🎙️ How your podcast, social media, email list, website, sales pages, and offers can work together 🎙️ Why I think about the 80/20 principle when building marketing strategies 🎙️ Why having thousands of followers doesn't necessarily matter if people don't know where to go next 🎙️ How we turn one podcast episode into short-form content designed to attract new people AND nurture your existing audience 🎙️ Why human discernment still matters when using AI to create content 🎙️ How my psychology background influences the way we choose podcast clips and marketing content at Sagittarius Rising 🎙️ Why understanding human behavior matters more than blindly chasing an algorithm 🎙️ The role your email list plays in your ecosystem—and why I don't want your entire audience living on a platform you don't control 🎙️ How all of these pieces ultimately help prepare your perfect-fit clients to work with you I also take you behind the scenes of how we produce this podcast at Sagittarius Rising Media Co. From recording and editing to show notes, distribution, YouTube, short-form content, social media, and email, the goal is to create one cohesive ecosystem instead of a bunch of disconnected marketing tasks. And this is only the beginning. In Part 2, we're getting into one of my FAVORITE subjects: the psychology behind why people consume—and ultimately buy—anything. Because algorithms change. Platforms change. Trends change. But if you understand human behavior, you can make much more intentional decisions about the content you're putting into the world. 🎧 Subscribe to Grow Your Business, Elevate Your Impact so you don't miss the rest of The Podcast Marketing Ecosystem Series. 🏹 Looking for help producing your podcast or building the marketing ecosystem around it? Let's chat! Sagittarius Rising Media Co. works with purpose-driven business owners to turn their expertise and long-form content into a magnetic marketing ecosystem. Connect with me: 🌐 Sagittarius Rising Media Co. 📸 Instagram: @sarah.buehner 💙 Facebook: @heysarahbuehner 🎵 TikTok: @sarah.buehner 🔗 Find everything here: HeySarahBuehner

    Episode #11: What is a Marketing Ecosystem? Plus, Why Podcast-Centered Marketing Ecosystems are Best
  5. Sep 2

    Episode #10: What is Sarah Up To These Days?

    After almost three years away, Grow Your Business, Elevate Your Impact is officially back! And since a LOT has changed, I thought the best way to kick off this new season was with a life and business update: What is Sarah up to these days? I’m sharing where my business has taken me, why I’m bringing this podcast back, and what I’m building next—including Sagittarius Rising Media Co. and my focus on podcasting, content creation, and magnetic marketing for purpose-driven business owners. Here are the big updates: 1. Grow Your Business, Elevate Your Impact is BACK. New weekly episodes are coming your way covering business growth, podcasting, magnetic marketing, sales, money mindset, leadership, and creating a business and life that actually feel good. 2. Cool People Doing Cool Things isn’t going anywhere. I’m continuing my other podcast, Cool People Doing Cool Things, while allowing the two shows to serve different purposes. 3. I’m going all-in on podcasting, content creation, and magnetic marketing. Over the last few years, podcasting and content creation naturally became a bigger part of my work. Now, we’re building marketing ecosystems where long-form content connects with short-form video, social media, email, YouTube, websites, offers, and sales—so everything works together to grow your business. 4. I believe podcasting is one of the most powerful tools for purpose-driven entrepreneurs. A podcast allows you to share your expertise, establish yourself as an industry leader, build trust, and create a body of work that can continue helping people for YEARS. I recently had a new client tell me she had listened to an episode I recorded years ago. Even while I wasn’t actively recording, this podcast was still working for my business. But it’s bigger than business growth. I believe podcasting has the potential to make the world better by giving purpose-driven people a platform to share what they know. 5. My business has officially become Sagittarius Rising Media Co. My business has evolved from therapist and healing center owner to coach, consultant, marketer, content creator, podcast producer, and now media company founder. Sagittarius Rising represents expansion, boldness, growth, speaking your truth, dreaming bigger, and getting your work into the world. That’s the energy behind everything we’re building. 6. Sagittarius Rising is becoming bigger than a marketing agency. We’re building a community and movement of purpose-driven podcasters, creators, and business owners who believe in profit AND purpose. The bigger vision is for Sagittarius Rising to become a lighthouse for meaningful content—a brand people trust to introduce them to creators, experts, and business owners doing work that matters. 7. I’m building a team—and learning to lead at a completely different level. I’m moving from being the person who does everything to building a company where talented people can grow alongside me. I’m being incredibly intentional about creating a culture where our team, our clients, and the business can thrive together. 8. I’m doubling down on the belief that profit and purpose belong together. You can help people AND make money. You can care deeply about your mission AND build a highly profitable business. You can grow your impact without sacrificing your own wellness or quality of life. Because as I always say: you can’t help someone else if you’re burned out, bitter, or broke. This new season feels like both a return and a completely new chapter. If you’re building something meaningful, have something important to say, or want to use your business to make a positive impact, you’re exactly who I’m creating this for. 🎙️ Subscribe to Grow Your Business, Elevate Your Impact so you don’t miss what’s coming next. 💌 Know another purpose-driven entrepreneur who would love these conversations? Share the podcast with a friend. Learn more at sagittariusrisingmediaco.com

    Episode #10: What is Sarah Up To These Days?
  6. 11/29/2023

    Episode #9: Consciously Creating Your Life & Business with Energy Work

    Consciously Create Your Reality: Becoming Your Future Self Now What if the version of you who has already created the life and business you want could help you make better decisions today? In this episode of Grow Your Business, Elevate Your Impact, I’m sharing one of my favorite practices for consciously creating your reality: using visualization, energy, and aligned action to connect with your future self—and then beginning to embody that version of you now. This isn’t just about visualizing something you want and waiting for it to appear. The real work happens when you ask: If I were already that version of myself, what would I do differently today? In this episode, I talk about: ✨ Using visualization to consciously create your reality — imagining what you want to create and allowing yourself to experience how that future reality would actually feel. ✨ My “time travel” visualization practice and how I used it with my daughters while we were waiting to move into our new home. ✨ Bringing your five senses into visualization so you can more deeply connect with the emotions and experience of the reality you're imagining. ✨ My journey with student loan debt — and how visualizing the freedom I wanted helped me recognize ways I could begin creating more freedom in my life before the debt was actually gone. ✨ Manifesting the feeling behind the goal — recognizing that underneath the house, money, business, vacation, or other thing you want is often a deeper desire to feel free, abundant, confident, peaceful, or excited. ✨ Embodying your future self now — asking how the version of you who has already reached your goals would think, act, carry themselves, structure their time, and make decisions. ✨ Taking aligned action instead of stopping at visualization — because conscious creation isn't just about “feeling the vibes.” It's about allowing that vision to influence what you actually do next. ✨ Making decisions from your highest-self energy — from how you spend your time and money to what you say yes to, what you say no to, how you price your offers, and how you show up in your business. ✨ Making small, realistic changes instead of believing you have to completely transform your life overnight. ✨ Recognizing what no longer aligns as you begin stepping into the next version of yourself and your business. ✨ Creating a business model that supports your next level — because sometimes reaching a bigger vision requires changing your offers, structure, support, or the way you're currently working. I also guide you through a visualization during the episode where you'll imagine yourself one year from now—wildly successful, helping more people, making more money, and creating a life and business that genuinely feel good to you. Then we bring that version of you back into the present and ask: What can I do differently today to begin creating that reality now? Visualization gives you the vision. Embodiment helps you feel it. Aligned action is how you begin creating it. 🎙️ Subscribe to Grow Your Business, Elevate Your Impact so you don't miss an episode. 💌 Know someone who's ready to step into their next level? Share this episode with a friend. ✨ Learn more at sagittariusrisingmediaco.com

    Episode #9: Consciously Creating Your Life & Business with Energy Work
  7. 08/02/2023

    Episode #8: Your Success is Inevitable

    What would change in your business if you stopped asking, “Can I actually do this?” and started asking, “How am I going to make this happen?” In this episode of Grow Your Business, Elevate Your Impact, I’m talking about one of the foundational beliefs that has shaped my own entrepreneurial journey: your success becomes inevitable when you decide you’re going to succeed. That doesn’t mean there won’t be challenges, uncertainty, mindset wobbles, or moments when you have absolutely no idea how you’re going to get where you want to go. It means you’ve decided where you’re going—and instead of continually questioning whether it’s possible, you focus your energy on figuring out the path forward. In this episode, I talk about: ✨ The shift from “Can I do this?” to “How can I do this?” — and how making that decision changes the way you show up in your business. ✨ Why challenges are part of entrepreneurship — and how approaching obstacles with curiosity can help you uncover skill gaps, knowledge gaps, mindset blocks, and your next opportunity for growth. ✨ Visualizing your future successful self and bringing some of that confidence, energy, and certainty into the decisions you’re making today. ✨ Taking consistent, aligned action — and why deciding where you’re going makes it easier to determine what deserves your time, energy, and attention. ✨ The inevitable “wobbles” that happen as you grow — including my own experience questioning whether I could sustain bigger sales months and the money mindset work that followed. ✨ Making money as a mission-driven business owner — and why wanting financial success doesn’t conflict with wanting to help people or make a positive impact. ✨ How making more money can expand your impact by giving you the ability to hire support, create more capacity, get out of survival mode, and have more time and energy for the people and things that matter to you. ✨ Staying focused on your bigger vision — including learning what to say yes to, what to say no to, and recognizing when you’re scattering your energy in too many directions. ✨ Taking care of yourself when you’re in a wobble instead of making important business decisions from fear, stress, or uncertainty. ✨ Combining mindset with action — because believing in your success isn’t about sitting back and hoping something happens. It’s about deciding where you’re going and consistently taking action toward it. You don’t have to know exactly how you’re going to get there today. Decide where you’re going. Stay curious when challenges arise. Keep learning, adjusting, and taking aligned action. Your success is inevitable. 🎙️ Subscribe to Grow Your Business, Elevate Your Impact so you don’t miss an episode. 💌 Know a business owner who needs this reminder? Share this episode with a friend. ✨ Learn more at sagittariusrisingmediaco.com

    Episode #8: Your Success is Inevitable
  8. 04/30/2023

    Episode #7: Essential Elements of an Effective Business Strategy (replay from last season)

    How to Create a Business Strategy That Actually Works You know where you want your business to go. You know the kind of life you want your business to support. Now—how do you actually create a plan to get there? In this episode of Grow Your Business, Elevate Your Impact, I'm wrapping up my business strategy series by breaking down the essential pieces of an effective business strategy and showing you how to turn your bigger vision into an actionable plan. Because a business strategy isn't just a list of things you need to do. It's a living, flexible roadmap that connects your lifestyle, revenue goals, offers, marketing, audience growth, operations, time, and energy. In this episode, I talk about: ✨ The five-step strategy process — Assess → Strategize → Implement → Evaluate → Optimize—and why your work isn't finished once you've implemented the plan. ✨ Defining measurable goals so you have clear indicators of whether your strategy is actually moving you toward the business you want. ✨ Looking beyond the numbers — including qualitative measures like burnout, stress, capacity, and whether your business still feels aligned. ✨ Creating a flexible business strategy that gives you direction without becoming a rigid set of rules. ✨ Making your business simpler and more efficient — and asking yourself, “How can I make this easier?” when your strategy starts becoming overly complicated. ✨ Systems, SOPs, delegation, and support — identifying bottlenecks and creating processes that allow your business to grow without everything depending on you. ✨ Reverse engineering your goals by starting with the big picture and breaking it into smaller, achievable steps. ✨ Connecting your lifestyle and revenue goals — including determining your survival and thrive revenue numbers and setting realistic, incremental sales goals. ✨ Choosing your offers and business model strategically based on your revenue goals, available time, capacity, and the lifestyle you're creating. ✨ Building an audience growth strategy that consistently brings the right new people into your world. ✨ Creating intentional marketing and content instead of simply posting or “being visible” without knowing what you're trying to accomplish. ✨ Breaking your strategy into monthly, weekly, and daily action steps so your big-picture vision actually turns into something you can execute. ✨ Creating marketing assets that continue working for you — including podcasts, blogs, emails, and other content your audience can consume over time. ✨ Accounting for the behind-the-scenes work of running your business — from bookkeeping and networking to team management, preparation, and operations. ✨ Putting your strategy on a timeline while allowing it to evolve as your business grows, your circumstances change, and you learn what's actually working. Your business strategy should connect the dots between the life you want, the business you want, and what you're doing today to create both. 🎙️ Subscribe to Grow Your Business, Elevate Your Impact so you don't miss an episode. 💌 Know a business owner who needs a clearer strategy? Share this episode with a friend. ✨ Learn more at sagittariusrisingmediaco.com

    Episode #7: Essential Elements of an Effective Business Strategy (replay from last season)

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About

Grow Your Business, Elevate Your Impact is on a mission to inspire purpose-driven business owners to dream bigger, speak louder, make more money, and use their work to make the world better. I’m Sarah Buehner, founder of Sagittarius Rising Media Co. This is a movement for entrepreneurs ready to harness magnetic marketing, share their voice, grow businesses that support their lives, and create meaningful impact—because when purpose-driven people thrive, we all rise.