The Runner's Resource

Michael Nielsen

The Runner's Resource podcast is a show that focuses on all things running. I'm Michael Nielsen- fellow runner, and coach. New episodes air every Monday. For podcast episode show notes, visit nielsenaudiosolutions.com/runners-resource-podcast

  1. Oct 26

    157. Building your dream coaching business with Michelle Lake

    In today’s episode, I had the opportunity to talk with Michelle Lake, a triathlon and running coach with 17 years of experience, about what it takes to build a sustainable coaching business in endurance sports. Michelle is a USA Triathlon Level III coach and the founder of The Dream Programs, where she has helped over 300 endurance coaches build profitable, sustainable coaching businesses. She hosts The Endurance Coachpreneur podcast and still coaches her own athletes through her business, Fiv3 Racing. Highlights of today’s episode include: Michelle shares her path to coaching full-time for the past 13 years, working with performance-focused, lifelong athletes chasing PRs and qualifications like Boston and world championships.We talk about why coaches are an underutilized asset in endurance sports, and how good guidance helps beginners avoid common mistakes.Michelle tells the story of one of her favorite athletes, Natalie Grabow, a Guinness World Record holder and the oldest female Ironman Hawaii finisher, who started triathlon later in life and went viral after a finish-line fall.Coaching-business fundamentals: certifications rarely teach marketing or sales, early growth comes from real conversations and testimonials, and new coaches should avoid investing in branding assets too soon.Michelle outlines the key gaps between coaching on the side and going full-time: marketing, network growth and retention, time management and systems for communication, and a business-owner mindset. Timestamps00:00 Meet Michelle00:38 Coaching Journey02:37 Why Coaches Matter03:45 Athens Marathon Lesson05:32 Favorite Athlete Story08:50 Natalie’s Late Start10:06 Selling Coaching Services13:23 First Clients Fast15:41 Avoid Branding Traps18:04 Going Full Time Gap18:39 Four Growth Pillars24:40 Systems and Mindset27:32 Wrap Up and Resources Links mentioned in todays episode: New Coach Guide Full Roster Fix Connect with Michelle Website: coachmichellelake.comPodcast: The Endurance CoachpreneurInstagram: @coachmichellelake Connect with Michael: IG: ⁠⁠⁠⁠⁠⁠⁠⁠_mikenielsen⁠⁠⁠⁠⁠⁠⁠ Threads: ⁠⁠⁠⁠⁠⁠⁠_mikenielsen⁠⁠⁠⁠⁠⁠⁠ X: ⁠⁠⁠⁠⁠⁠⁠⁠_mikenielsen⁠⁠⁠⁠⁠⁠⁠ Show Notes & More Episodes: ⁠⁠⁠⁠⁠⁠⁠The Runner’s Resource Podcast⁠⁠⁠⁠⁠⁠⁠

  2. Jun 2

    156. Endurance and Enterprise with Annie Whitney

    In today’s episode, I had the opportunity to talk with Annie Whitney, we discuss how endurance training translates to success in corporate leadership and entrepreneurship.  Annie Whitney is a certified run coach, Boston Marathon qualifier, and the founder of a multi-six-figure business — all while holding down a VP role at a high growth tech startup and raising two little girls. She runs to manage her ADHD and swears the miles are where her best ideas come to fruition. Annie helps women entrepreneurs build identity-led brands and businesses that are as distinctly them as their training plans because she knows firsthand that the same grit that gets you to the start line is what builds a leader who operates as the CEO of her life and business.  Highlights of todays episode include: Annie talks about commitment as keeping promises to yourself, why goals are milestones rather than the real payoff, and how fulfillment comes from who you become through consistent reps and discipline. We talk about several training principles (easy miles, recovery, strategic hard efforts, walking, etc.) to sustainable business growth, emphasizing seasons of “walking” versus intentional sprint seasons to avoid burnout and injury. Annie shares how pushing capacity too far in business and in running often leads to burn out, and what actaully works in running and in business. Social Media Annie: IG: ⁠⁠⁠⁠Annewhitney_ Michael: IG: ⁠⁠⁠⁠⁠⁠⁠_mikenielsen⁠⁠⁠⁠⁠⁠ Threads: ⁠⁠⁠⁠⁠⁠_mikenielsen⁠⁠⁠⁠⁠⁠ X: ⁠⁠⁠⁠⁠⁠⁠_mikenielsen⁠⁠⁠⁠⁠⁠ Show Notes & More Episodes: ⁠⁠⁠⁠⁠⁠The Runner’s Resource Podcast⁠⁠⁠⁠⁠⁠

  3. May 11

    154. The 2026 Boston Marathon with Nicole Badr

    In today’s episode, I had the opportunity to talk with Nicole Badr, who just finished running the 2026 Boston Marathon. Nicole is an avid marathoner, completing 8 marathons and finishing 4 World Major Marathons. She recently qualified for and completed the Boston Marathon and is gearing up for her first 50k Ultra Marathon before taking on CIM later this year. Nicole guides with Achilles International in her free running time as she believes running is for everyone. In addition to her corporate job, she teaches classical and contemporary pilates. She believes that movement is key to unlocking your best self and hopes to inspire others to chase big goals and enjoy the pursuit. When not running or training, Nicole supports the local animal shelter and spreads the word about adopting and fostering! Highlights of todays episode include: Nicole talks about where and how she qualified for Boston, and how she leveraged her fitness from a tough London race, and dialing in her fueling helped her reach this goal We talk about her 2026 race and how Nicole’s priority was to enjoy the experience, take in the crowds, learn the course all while staying patient early in the raceNicole's biggest takeaway was remembering her qualification was years in the making and not to just celebrate the finish line. Social Media Nicole: IG: ⁠⁠⁠Nicolembadr Michael: IG: ⁠⁠⁠⁠⁠⁠_mikenielsen⁠⁠⁠⁠⁠ Threads: ⁠⁠⁠⁠⁠_mikenielsen⁠⁠⁠⁠⁠ X: ⁠⁠⁠⁠⁠⁠_mikenielsen⁠⁠⁠⁠⁠ Show Notes & More Episodes: ⁠⁠⁠⁠⁠The Runner’s Resource Podcast⁠⁠⁠⁠⁠

5
out of 5
20 Ratings

About

The Runner's Resource podcast is a show that focuses on all things running. I'm Michael Nielsen- fellow runner, and coach. New episodes air every Monday. For podcast episode show notes, visit nielsenaudiosolutions.com/runners-resource-podcast