Marketing Like a Mother

Olivia Radcliffe
  • 5.0 (7)
  • Marketing
  • Updated Weekly

A podcast for entrepreneurs building a thriving business around a full, beautiful, chaotic life — whether that's kids, caregiving, a full-time job, or all of the above at once. If you're squeezing in work between school pickups, stealing focus during a lunch break, or building something real in whatever pockets of time you actually have — this show is for you. Each episode features step-by-step strategies, actionable tips, and honest guest conversations to help you market smarter, not harder. If you're asking questions like: How do I attract clients without working 24/7? What's the best way to grow my business with limited time? Can I really build something real without burning out? Then you're in the right place. Hit play — let's make your big dreams actually doable. marketinglikeamother.substack.com

  1. #187 - HOLIDAY HIT #3: The Introvert’s Guide to Standing Out Online

    12/17/2025

    #187 - HOLIDAY HIT #3: The Introvert’s Guide to Standing Out Online

    It’s Holiday Hit time! Each year, we do a rundown of the most popular, most talked-about, and most loved (or debated!) episodes from the second half of the year. Each week through the month of December, we’ll bring back one of the boldest, buzziest, most binge-worthy episodes for you to enjoy a second (or third…) time around. Ready to see what’s next up in the series? 👇 What if you don’t have to be the loudest person in the room to have a thriving business? In this episode of Marketing Like a Mother, I’m chatting with sales page copywriter and author Nicole Kepic about how introverts can market themselves in a way that feels natural, not draining. Nicole shares her journey from corporate copywriting to the online business world, how she overcame limiting beliefs about visibility and pricing, and why being an introvert is actually a superpower in marketing. If you’ve ever felt like the online business world is too loud, too competitive, or just too much—this episode will show you how to stand out your way. Key Takeaways: * You don’t have to be the loudest or most extroverted person in the room to succeed—your unique strengths as an introvert are an advantage. * The biggest mistake introverts make in marketing? Trying to be someone they’re not. Authenticity is your best strategy. * Writing copy that sells doesn’t mean sounding salesy—learn how to connect with your audience in a way that feels natural. * You don’t have to be on video 24/7—there are plenty of marketing strategies (email, blogging, podcasting) that work for introverts. * Money mindset matters—stop undercharging just because you think "nice people don’t charge too much." Your work is valuable! Links From the Episode: * Nicole’s website * FREE Masterclass: 5 Must-Haves For a High-Converting Sales Page * Nicole’s LinkedIn * Nicole’s Instagram * Nicole’s Facebook * Don’t Ask Me to Be Loud: The Introverted Girl’s Guide to Online Business * Hold My Juice Box: Build Your Business, Be a Great Mom, & Stick It to the Doubters Loved this episode? Share it with a fellow introvert who needs to hear this! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

    34 min
  2. #186 - HOLIDAY HIT #2: The Truth About Mindset, Messy Action, and Growth with Rachel Pedersen

    12/10/2025

    #186 - HOLIDAY HIT #2: The Truth About Mindset, Messy Action, and Growth with Rachel Pedersen

    It’s Holiday Hit time! Each year, we do a rundown of the most popular, most talked-about, and most loved (or debated!) episodes from the second half of the year. Each week through the month of December, we’ll bring back one of the boldest, buzziest, most binge-worthy episodes for you to enjoy a second (or third…) time around. Ready to see what’s next up in the series? 👇How do you build an 8-figure business while raising three kids, balancing imperfect days, and sometimes posting content from the bathroom? In this episode of Marketing Like a Mother, I sit down with Rachel Pedersen—USA Today bestselling author, CEO, and digital marketing expert—to talk about the messy, real, and powerful truth behind scaling a business as a mom. Rachel shares how she went from hairstylist to social media powerhouse, why brute force action got her started (and why mindset later made everything easier), and how she continues to show up daily—imperfectly but consistently. What You’ll Learn in This Episode * Why imperfect, rapid action often beats waiting for the “perfect” mindset. * The surprising routines Rachel used to build consistency in the early days. * How to overcome fear of visibility and rejection by reframing your focus. * Why messy daily action is actually mini exposure therapy for entrepreneurs. * The truth about balancing motherhood, homeschooling, and running multiple businesses. Rachel also opens up about her recent rebrand, her love–hate relationship with AI, and the surprising ways she rewards herself to stay consistent. Resources & Links Mentioned in This Episode: * Rachel’s blog + resources * Rachel’s Viral Framework on YouTube * Unfiltered by Rachel Pedersen * Follow Rachel on Instagram This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

    35 min
  3. #185 - HOLIDAY HIT #1: Get more done with this 3-line task list

    12/03/2025

    #185 - HOLIDAY HIT #1: Get more done with this 3-line task list

    It’s Holiday Hit time! Each year, we do a rundown of the most popular, most talked-about, and most loved (or debated!) episodes from the second half of the year. Each week through the month of December, we’ll bring back one of the boldest, buzziest, most binge-worthy episodes for you to enjoy a second (or third…) time around. Ready to see what’s first up in the series? 👇 Ever sat down for a precious 15 minutes of actual quiet to work on your business… and suddenly your brain goes full toddler-in-a-candy-store? Do I check email? Make a reel? Take a nap? Start a whole new business?? Yeah. Same. In this episode of Marketing Like a Mother, I’m pulling back the curtain on the simple 3-line task list I use when time is tight, the pressure is high, and I need to actually get things done without spiraling into overwhelm. This isn’t a productivity hack or a pretty printable… It’s a practice I use daily to turn “cracks of time” into true business momentum. Here’s what you’ll learn: The exact 3 prompts I use to prioritize my to-do list (they take 30 seconds, promise) What to focus on when you need money now vs. long-term growth Why most to-do lists make us feel like failures (and how to fix it) How I booked a client in 3 minutes—while my son finished his math worksheet If you’ve ever sat at your desk and frozen up (or defaulted to inbox doom-scrolling), this one’s for you. 🎧 Listen now here or on your favorite podcast platform! ✨ It’s time to stop trying to do everything—and start doing the right things. One tiny task at a time. --- Additional Resources Join my free Skool community, The Cold Coffee Club: https://www.skool.com/everyday-magic-makers-2909 Browse more support at thebluebellgroup.com 👉 Download the 10 Easy ChatGPT Uses for Mom Entrepreneurs (https://www.thebluebellgroup.com/freebie-library) This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

    11 min
  4. #184 - Choosing Your Own Path to Motherhood, Independence, and Legacy

    11/25/2025

    #184 - Choosing Your Own Path to Motherhood, Independence, and Legacy

    In this episode of Marketing Like a Mother, I sit down with Candice Katherine, founder of Keep Him Media and host of the Single Mom Mindset podcast, for a raw, honest conversation about choosing a non-traditional path to motherhood, business, and personal power. Candice opens up about her journey into single motherhood by choice — from navigating separation to intentionally conceiving her second child via donor — and how that decision became a catalyst for her mission: helping women feel confident, clear, and grounded in building families and lives on their own terms. Together, we explore what it really means to question the “default life script” and choose something more aligned, even when it feels uncomfortable, misunderstood, or radically different from societal expectations. What We Talk About We dive into: * Candice’s path into single motherhood by choice and what led her to make that decision * Untangling shame, judgment, and fear around choosing an unconventional family structure * The difference between being a “single mom” and a “solo mom” — and why labels only matter if they serve you * How independence and partnership can coexist without women abandoning themselves * Reclaiming identity, worth, and voice as a mother and entrepreneur * What legacy truly means when rooted in authenticity and self-trust * The emotional and logistical realities of building a business while raising kids This episode is a beautiful reminder that you don’t need to live by anyone else’s blueprint. You’re allowed to choose differently. You’re allowed to want more. And you’re allowed to define what motherhood, success, and legacy look like for you. Connect with Candice Katherine * Instagram: https://www.instagram.com/candicekatherine/ * TikTok: https://www.tiktok.com/@candicekatherine * YouTube: https://www.youtube.com/@candice.katherine * Podcast: Single Mom Mindset * Freebie: Your 10-Step SMBC Clarity Checklist: https://candicekatherine.teachable.com/p/your-10-step-smbc-clarity-checklist If you’ve ever felt torn between who you’re “supposed” to be and who you actually are…This conversation is going to land right where it needs to. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

    37 min
  5. #183 - Quiet Season? Here’s Why Nobody’s Buying — and How to Fix It Without Burning Everything Down

    11/18/2025

    #183 - Quiet Season? Here’s Why Nobody’s Buying — and How to Fix It Without Burning Everything Down

    If you’ve ever hit a season where sales feel… quiet? Like painfully, echo-ey, “is anybody out there?” quiet? Friend, you are so not alone. And more importantly: nothing is wrong with you or your business. In this Quick Win Mini episode, I’m breaking down the real reasons sales slow down - and the three simple things to check before you spiral into “my whole funnel is broken” territory. Because most of the time? Your business doesn’t need a rebuild. It just needs a tiny tune-up. And I also cover what to do if you feel like you don’t even have anything to sell right now (spoiler: you absolutely do). Here’s What You’ll Learn in This Episode: * Why slow sales aren’t personal — and what they actually mean * The first thing to check when nobody’s buying * How to talk about your offer so people instantly “get it” * The simple shift that helps your audience see the value and the “why now” behind what you sell * What a “quiet pipeline” really is — and why it’s not the emergency it feels like * How to re-warm your audience fast (with low-effort, high-impact actions) * What to do when you think “I don’t have anything to sell right now” (you do!) * The mindset reframe that instantly takes the pressure off slow seasons * Your Quick Win Challenge to get momentum flowing again this week Resources Mentioned * Book your free Game Plan Call: https://www.thebluebellgroup.com/gameplan * If you’ve been feeling the sting of slow sales, take a breath, grab your coffee, and listen in. You’re closer to momentum than you think — and you don’t have to figure it out alone. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

    10 min
  6. #182 - From Music Industry to Mompreneur: The Story Behind Happy Mango

    11/12/2025

    #182 - From Music Industry to Mompreneur: The Story Behind Happy Mango

    What happens when a successful music industry executive leaves a thriving career at Atlantic Records to build a business that helps moms live more sustainably? In this episode, I sit down with Phnewfula Frederiksen, founder of Happy Mango, a modern eco-friendly baby boutique designed to make pregnancy and parenting easier, healthier, and a whole lot more supported. After 20 years in the music industry working with labels like Interscope, Warner Brothers, and Atlantic Records, Phnewfula traded late-night album releases for late-night feedings—and built a business that filled a gap she saw firsthand as a new mom: a one-stop shop where parents could get non-toxic, eco-conscious products and trustworthy guidance from people who truly get it Here’s What You’ll Learn * How Phnewfula made the bold leap from the music business to motherhood and entrepreneurship. * The importance of building a business around information and integrity instead of trends. * What it really looks like to balance being a single mom, running a retail shop, and managing a growing online store * The biggest lessons she learned from opening—and later closing—her first store, from math to mindset to money management * How she pivoted Happy Mango during tough seasons and turned private appointments into a more profitable, personal experience for her customers * Why starting before you’re “ready” might be the most important entrepreneurial skill you’ll ever learn Connect with Phnewfula Frederiksen * Website: https://shophappymango.com * Instagram: @shophappymango * TikTok: @shophappymango * Facebook: facebook.com/shophappymango This conversation is full of wisdom, laughter, and honest behind-the-scenes moments that every mom entrepreneur can relate to. If you’ve ever wondered what it takes to build a business rooted in purpose and heart, this episode will remind you that the best brands start with the courage to begin—long before everything feels “ready.” 💛 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

    42 min
  7. #181 - Your 3 Visibility Anchors: How to Stay Consistent Without Burning Out

    11/05/2025

    #181 - Your 3 Visibility Anchors: How to Stay Consistent Without Burning Out

    If visibility is one of those things you know you should be doing—but every week feels like starting from scratch—this episode is for you. In this Quick Win Mini Episode, I’m sharing my simple 3-step system to help you stay visible, grow your business, and keep your audience engaged without burning out or living on your phone. These are what I call your Visibility Anchors—three repeatable, low-effort habits that keep your business alive and breathing, even when life gets busy (because let’s be honest… when isn’t it? 😜). I’ll walk you through exactly what your anchors should be, how to implement them, and why simplifying your visibility strategy might just be the thing that helps you grow faster and feel lighter. Here’s What You’ll Learn * The real reason your visibility efforts keep “drifting” and how to stop it for good. * The 3 Visibility Anchors that create consistent momentum in your business. * How to show up online without burning out or getting lost in the algorithm game. * Why less visibility can actually lead to more growth (and how to do it strategically). * A simple mindset shift that helps you finally stop feeling behind. By the end of this episode, you’ll have a permission slip to stop doing everything and instead focus on what really matters. Resources & Links Mentioned * Book your free coaching session: https://www.thebluebellgroup.com/gameplan * The Visibility Flywheel episode: If you’re ready to stop spinning your wheels and start building consistent visibility that actually fits your life—you’re going to love this one. Grab your tea, your planner, and let’s map out your 3 Visibility Anchors together. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

    12 min
  8. #180 - Building a Bilingual Business with Balance

    10/29/2025

    #180 - Building a Bilingual Business with Balance

    What does it really look like to build a business that crosses languages, cultures, and countries — while still having time for family, flexibility, and a full life? 😅 In this episode, I sit down with Jennifer Chamberlin, a bilingual certified online business consultant and the founder of My Bilingual VA. Jennifer helps multilingual business owners grow and organize their businesses with practical systems and cultural understanding — and today, she’s sharing how she built her business from the ground up while living just outside Paris. We talk about the realities of running a cross-border business, the cultural nuances that impact your strategy, and the freedom that comes from creating work that fits around motherhood instead of the other way around. In This Episode, You’ll Learn: * The biggest cultural and language challenges bilingual entrepreneurs face (and how to navigate them gracefully). * How Jennifer balances life and business while raising her family in France. * What to know about taxes, laws, and the “right to make a mistake” rule for French entrepreneurs. * How to manage clients and teams across multiple time zones without losing your mind. * The surprising benefits of running a bilingual business — and how it can expand your audience and opportunities. * The mindset shifts that helped Jennifer create flexibility and purpose in her work. Connect with Jennifer Chamberlin * Website: mybilingualva.com * Facebook: https://www.facebook.com/TheBilingualLantern * LinkedIn: https://www.linkedin.com/in/jennifer-chamberlin-the-bilingual-lantern/ * Instagram: https://www.instagram.com/the_bilingual_lantern If you’ve ever dreamed of running a global business — or if you’ve wondered how to make your business work across different cultures and time zones — this episode is packed with real-world wisdom and heartfelt encouragement. Listen in to hear how Jennifer built a business that honors her skills, her values, and her life as a mom — and how you can do the same. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit marketinglikeamother.substack.com

    32 min
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5
out of 5
7 Ratings

About

A podcast for entrepreneurs building a thriving business around a full, beautiful, chaotic life — whether that's kids, caregiving, a full-time job, or all of the above at once. If you're squeezing in work between school pickups, stealing focus during a lunch break, or building something real in whatever pockets of time you actually have — this show is for you. Each episode features step-by-step strategies, actionable tips, and honest guest conversations to help you market smarter, not harder. If you're asking questions like: How do I attract clients without working 24/7? What's the best way to grow my business with limited time? Can I really build something real without burning out? Then you're in the right place. Hit play — let's make your big dreams actually doable. marketinglikeamother.substack.com

Information

  • Creator
    Olivia Radcliffe
  • Years Active
    2022 - 2025
  • Episodes
    185
  • Rating
    Clean
  • Copyright
    © The Bluebell Group, LLC
  • Show Website
    Marketing Like a Mother