The CEO Shift with Leanne Meiser

Leanne Meiser
  • 5.0 (3)
  • Marketing
  • Updated Weekly

The CEO Shift teaches solopreneurs how to market like CEOs, not content creators. Business coach, Leanne Meiser, shares clear, practical strategies to simplify your marketing, tighten your messaging, and create consistent clients. If you’re ready for calm clarity, stronger demand, and marketing that actually works, this is your weekly playbook.

  1. 5d ago

    153. Before You Write a Single Word, Make These 3 Decisions

    You did the buyer work. You know who she is. You know her problems. And you still sit down to write and freeze. That's not a writing problem. That's a setup problem. In this episode, Leanne introduces the Messaging Creation Map, the 8-step framework she uses with her clients inside The CEO Shift to go from knowing your buyer to actually constructing content that moves her. Today she's walking you through the first 3 decisions you need to make before you write a single word. In this episode: Step 1. Decide the gap. Every piece of content closes one of four gaps. The problem gap (she doesn't know what the real problem is). The belief gap (she knows the problem, she just doesn't believe the solution will work for her). The intent gap (she believes it, she just hasn't decided to act). The CTA gap (she's ready, she just doesn't know what to do next). You pick one. One gap per piece. Step 2. Define what you're selling. Every piece of content sells something. The problem, the shift, the process, or the next step. When you know which gap you're closing, you know exactly what you're selling. When steps one and two are aligned, your content knows what it's doing. And it does one thing well. Step 3. Decide the thought shift. What does your buyer think right now, and what do you want her to think instead? That distance is the entire job of your content. You can write a great post. But if it doesn't challenge her thinking, she keeps scrolling and keeps taking the same actions. These three decisions feel harder than writing. That's exactly why we skip them. But skipping them is why you're checking the box and still not getting clients. If you sit down with these questions and go blank, that's not a sign you're bad at this. That's a sign your brain has taken you as far as it can on its own. That's what coaching is for. Book your Consult today.

  2. Oct 12

    152. Problem Aware. Solution Aware. Self Aware. The Framework That Changes Everything.

    Cold. Warm. Hot. You've heard it a thousand times. And it has never actually told you what to do next. This episode replaces it with something better. There are three stages every buyer moves through before she invests. Problem aware. Solution aware. And self aware. And each one requires something completely different from your marketing. When you know which stage she is in, you stop guessing. You stop throwing more content at the problem and hoping something sticks. You know exactly what to say, on which platform, and why. Here's the shift. Your platforms already have jobs. Instagram brings her to the problem. The podcast shows her the solution. Email coaches her through the doubt. When you assign each method its job and look at your numbers, the gap becomes obvious. Your data is already talking. This episode teaches you how to listen. In this episode you'll learn: The 3 buyer awareness stages that replace cold, warm, hot and actually tell you what to doWhy someone can be on your email list for years and still not buy, and what that means about where she isHow to map each of your platforms to a specific stage in the buyer journeyHow to read your own numbers to diagnose exactly where the gap is in your funnelWhat to do when people are watching but not engaging, not getting on your email list, or not converting after they doThis is the final episode of the buyer series. Four weeks. Your buyer, her problem, her internal obstacle, and now exactly where she is in the decision to work with you. Go back through all four. Then go look at your numbers. If you've been through this series and you can see the gap but you're not sure how to close it, that is exactly the work we do together inside The CEO Shift. We evaluate your buyer, your message, your methods, and your results. And we fix what isn't working. Book your Consult now and let's get to work.

  3. Oct 5

    151. The Gut Punch Your Content Is Missing

    You can be putting out content every single week and still not be signing clients. Not because your audience isn't engaged. Not because the algorithm hates you. Because you're speaking to the wrong problem. In this episode, I'm breaking down the difference between external problems and internal problems. And why one of them moves your buyer to action. And one of them keeps her exactly where she is. Here's the shift. When you speak to external problems, she feels validated. She nods. She agrees. And she stays stuck. Because she can't control any of those things. So why try? When you speak to the internal problem. The one thing she actually has control over. She feels the gut punch. She thinks, wait. This is a me thing. And I can fix this. That's the content that converts. In this episode you'll learn: The difference between external and internal problems and why it matters for your revenueWhy your brain defaults to external problems (and how to stop)How to work backwards from your list of external problems to the one internal problem you solveWhy narrowing down to one problem makes your content sharper, shorter, and more powerfulReal examples from marketing and weight loss so you can apply this todayGo look at your last five posts. Are you giving her permission to stay stuck? Or are you calling her into a different action? That's the question. If you're struggling to narrow down your problem statement, that's exactly where we start inside The CEO Shift. Book your consult now and let's figure it out together.

  4. Sep 28

    150. Beyond Demographics: The Five Things You Must Know About Your Buyer to Convert Her.

    You have been told to know your buyer. You named her. You gave her an age. A job. A Starbucks order. Maybe even a name. And your content is still not converting the way you want it to. Here is why. Your buyer does not buy because you are relatable. She buys because you understand her problem better than she does. And that level of understanding does not come from demographics. This is week two of the buyer series. And this week I am taking you five layers deeper. You will learn: Why your brain actively resists doing this work and what it will try to distract you with the moment you sit down to do itWhy surface level buyer knowledge gives your buyer permission to stay exactly where she is without taking actionThe five things you must know about your buyer before you write another piece of contentWhy what she believes is causing her problem is just as important as what is actually causing itWhat she has already tried, why it did not work, and why naming that cycle out loud is the fastest way to build trustThe difference between what she says she wants and what she actually wants deep downWhy your clients are not buying a marketing system or a weight loss plan or a better relationship. They are buying proof that they were right to bet on themselves.The Fayth story and what it taught me about what it really means to know your buyer at an intimate levelYour homework is not to answer all five questions today. Pick one. Set a timer for fifteen to twenty minutes. Go deeper than you ever have before. The more clearly you can answer these questions, the more clearly your content speaks to her. And when your content speaks to her at that level, the only logical answer when you make an offer is yes. If you are sitting with this episode realizing you do not know your buyer at this level and you are not sure how to get there, that is exactly what we do inside CEO Shift. Book a consult.

  5. Sep 21

    149. You Know Her Demographics. But Do You Actually Know Her?

    Let me ask you something before you skip past this one. Do you actually know your buyer? Not her age. Not her income. Not her Starbucks order or which neighborhood she lives in. Do you know what habits and actions are keeping her stuck right now? Do you know the thoughts she has that are preventing her from getting the result she wants? Do you know the one thing she is doing or not doing that is keeping her exactly where she is? There is a difference between knowing your buyer's demographics and actually knowing her. And that difference is the reason most content stays surface and never converts. In this episode I am starting a three-part series that is going to change how you write every single piece of content in your business. Part one is about your buyer. Before we can talk about messaging, before we can talk about methods, we have to start here. You will learn: Why demographics tell you who she is on paper but habits and actions tell you why she is stuckWhat happens when your content stays vague and why it makes her feel too overwhelmed to take actionThe difference between a buffet and a steakhouse and why your content needs to be the steakhouseWhy throwing more volume at the wrong person creates zero revenue no matter how consistent you areWhy you cannot out-volume a clarity problem and what to do insteadThe three things you must know about your buyer before you write another postIf you have been posting consistently and nothing is converting, this episode is the starting point. You slow down so you can speed up. Book a consult.

  6. Sep 14

    148. What Is the Most Direct Path to Revenue in Your Business Right Now?

    I am going to challenge you today. And it is going to get uncomfortable. Because I want you to hit your revenue goals before the end of this year. So here is the question I want you to sit with before this episode even starts. What is the most direct path to revenue in your business right now? Not eventually. Not in three months when the content compounds. Right now. Today. Here's what I see happening. You are doing all the things. The podcast. The emails. The Instagram posts. The content calendar is full. The checklist is getting done. And the revenue is not moving. And the reason is almost never the content. It is that you are choosing the actions that feel safe over the ones that actually drive revenue. In this episode I am teaching you the difference between supporting actions and revenue-driving actions, and why your brain is wired to choose the safe ones every single time. You will learn: Why feeling productive and actually driving revenue are two completely different thingsHow to identify the one action in your business that has the most direct impact on your revenue right nowWhy conversations create revenue while content supports it and what happens when you only do one of themThe real reason you are not doing your revenue-driving action every day and why it has nothing to do with time or strategyThree questions to ask yourself every single morning before you look at your to-do listWhy the confidence to take the scary action does not come before you take it. It comes from taking it.You are not avoiding the work. You are already doing plenty of work. You are avoiding the risk. And the risk is exactly where your revenue is. This episode gives you the framework to stop hiding behind the safe actions and start doing the ones that actually move your goal. Four months left. Let's make them count. Book a consult.

  7. Sep 7

    147. Stop Letting the Fear of Being Salesy Cost You Clients.

    You know you need to talk to people. Every podcast, every coach, every mentor has told you the same thing. Build relationships. Start conversations. Get out there. And you are not doing it. Not because you do not have time, but because of a feeling. The fear of coming across as salesy. In this episode I am getting honest about the fact that this fear has stopped me too. I will be in the middle of genuinely building relationships, feeling great about the conversations I am having, and then one message comes back with, I already have a business coach, no thanks. And instantly I feel caught. Ashamed. Like I did something wrong. And then I stop talking to everyone for weeks. This episode is about changing that pattern for good. You will learn: Why the shame you feel when someone pushes back on your engagement is not a signal that you did something wrongHow to define what salesy actually means so you can stop letting a word stop you from building your businessThe three-part criteria I use before I ever make an offer so I know I am talking to the right person at the right timeThe exact script I use when someone pushes back so I can respond with grace and keep goingWhy you are going to cross the line sometimes and why that is survivable and staying behind it is notHow to pick your number and what that actually looks like in practiceYou are not salesy for wanting to build a business. You are a CEO who has something valuable and is trying to get it in front of the right people. This episode gives you the framework to do that without the shame spiral that stops you every time. Pick your number. Start your conversations. Respond with grace when it gets hard. And keep going. If you want someone in your corner when the hard conversations happen, that is exactly what I do inside CEO Shift. Book a consult.

  8. Aug 31

    146. The Reset Episode: How to Get Back on Track When the Year Didn't Go as Planned

    Yesterday was my daughter's first day of high school. And I came home, sat down with my three puppies, and let all of the feelings I had been carrying all summer finally bubble up. The excitement. The worry. The mom guilt. The business goals I did not hit. The urgency of four months left in the year. The exhaustion underneath all of it. If you are sitting with a mix of feelings right now, this episode is for you. Here is what I know. Disappointment and urgency at the same time is one of the hardest places to try and build something from. And if you do not handle them in the right order, they will cost you the entire quarter. In this episode I am walking you through exactly what I am doing in my own business and life to reset, recommit, and get back on track without burning myself out in the process. You will learn: Why the plan did not fail and what actually happened insteadThe three mistakes that will cost you the rest of the year if you make them right nowWhy bypassing the feelings and going straight into hustle is the slowest way to get resultsHow to take full inventory so you can get everything out of your head and onto paperHow to work your plan backwards from your revenue goal so you know exactly what actions to take and whenWhy urgency without clarity is just chaos with a deadline and what to do instead This moment, the messy emotional in-between of summer ending and the final push beginning, is one that every woman in business goes through. And most people try to skip past it. I do not want you to skip past it. I want you to use it. You are allowed to feel disappointed that things did not go as planned. And you are completely capable of still hitting your goals. Those two things are not in conflict. September is here. The summer had its own plans. And now it is time for yours. Book a consult. Let's draw that line in the sand together.

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The CEO Shift teaches solopreneurs how to market like CEOs, not content creators. Business coach, Leanne Meiser, shares clear, practical strategies to simplify your marketing, tighten your messaging, and create consistent clients. If you’re ready for calm clarity, stronger demand, and marketing that actually works, this is your weekly playbook.

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