Winning in the Nordics

AppsFlyer

AppsFlyer presents Winning in the Nordics, a podcast that features conversations with some of the most disruptive marketers, investors and app developers across the region. Join Annelie Naes, founder of the digital marketing partner Aimfor, as she talks to some of the most interesting marketers, investors and app developers in the Nordic market. Tune in to each episode to learn from their success stories.

Episodes

  1. 12/05/2022

    S2 E6. Why a thriving culture and solving real problems are more important goals than becoming a startup unicorn.

    Jon Kåre, the co-founder of Oda and venture capital firm Skyfall, shares his knowledge of what makes a startup unicorn a unicorn, why the overall customer experience and brand promise sometimes are more important than in-app purchases, and how carefully chosen investments in the future may change the world as we know it.

    54 min

  2. 11/14/2022

    S2 5. Why Spotify's worldwide content engine is so effective and how you may use it in your own podcast.

    In this episode, Johan Seidefors, Nordic Head of Content at Spotify, takes us behind the scenes of one of the world’s largest content creators. Gain valuable insights and knowledge on how to inspire your listeners; a best practice on how to grow your audience, create engaging content, what the future of podcasting might look like, and much more! Do you have a compelling idea for a story, interested in joining the conversation, or have a suggestion for the next guest? Contact winninginthenordics@appsflyer.com Winning in the Nordics, presented by AppsFlyer

    49 min

  3. 10/31/2022

    S2 4. Why Yepstr favours user generated content and gamification to create brand ambassadors

    Jacob Rudbäck, CEO of Yepstr, generously shares his insights on why gamification works so well for their core audience, how you effectively work with user generated content and why Yepstr’s ambitious vision to help young people find their first jobs comes with considerable responsibility — not only to the youth, but to society as a whole. Do you have a compelling idea for a story, interested in joining the conversation, or have a suggestion for the next guest? Contact winninginthenordics@appsflyer.com Winning in the Nordics, presented by AppsFlyer

    45 min

  4. 10/19/2022

    S2 3. Why Done use SEO to search for new markets and what to look for in the analysis.

    Malin Granlund, co-founder and CEO at Done, shares her insights on how gamification and transparency can be leveraged as excellent tools to connect people who previously had difficulties communicating. Also, learn how to apply Done's unique approach to growth opportunities when you are looking for new markets! Do you have a compelling idea for a story, interested in joining the conversation, or have a suggestion for the next guest? Contact winninginthenordics@appsflyer.com Winning in the Nordics, presented by AppsFlyer

    46 min

  5. 10/05/2022

    S2 2. How Savr changed an industry over night - using PR & performance marketing

    Daniel Aarenstruup, CEO and co-founder of Savr, founded his first company when he was 19 years old and has been committed to tech-startups, growth and data-driven sales ever since. In this episode, discover how Savr created hype and recognition for their brand with an ingenious PR strategy when launching Savr on the market. Do you have a compelling idea for a story, interested in joining the conversation, or have a suggestion for the next guest? Contact winninginthenordics@appsflyer.com Winning in the Nordics, presented by AppsFlyer

    46 min

  6. 09/19/2022

    S2 1. Venture fund, vgames, on why their eyes (and money!) are set on Finland

    Daniel Mironov, Principal at vgames, talks about gaming from a venture fund perspective – listen in as he walks through the process from a lead to an investment. Daniel shares all the details regarding how they decide what games to invest in, and what games are “big enough” for them. Also, find out why vgames are focusing so much on the Nordic region. Do you have a compelling idea for a story, interested in joining the conversation, or have a suggestion for the next guest? Contact winninginthenordics@appsflyer.com Winning in the Nordics, presented by AppsFlyer

    46 min

  7. 08/15/2022

    6. Why Milkywire stole with pride, then went its own way

    Jacob Sievers, Head of Engineering at Milkywire, shares his learnings on building a product team, the interaction between app and website acquisition, choosing the right technology when building an app, and much more. Also, find out why Jacob believes you shouldn’t always listen to your users! Do you have a compelling idea for a story, interested in joining the conversation, or have a suggestion for the next guest? Contact winninginthenordics@appsflyer.com Winning in the Nordics, presented by AppsFlyer

    49 min

  8. 08/01/2022

    5. The founder's guide – Hannah Meiton on why, when, and how to appoint and work with a board.

    Hannah Meiton is a tech profile, SaaS guru, and an experienced board member. Hannah shares insights regarding when to appoint a board, what to keep in mind when choosing board members, the difference between raising capital in Sweden vs Silicon Valley, and everything else you want to know. If you’re a founder, CEO, or on a startup journey – this one’s for you! Do you have a compelling idea for a story, interested in joining the conversation, or have a suggestion for the next guest? Contact winninginthenordics@appsflyer.com Winning in the Nordics, presented by AppsFlyer

    54 min

  9. 07/18/2022

    4. How Lassie has disrupted a traditional industry in Sweden – in just one year

    Donna Hanafi, Chief Product & Engagement Officer at Lassie, talks about being a newbie in town within the pet insurance industry. With an app that changes behavior, rewards engagement and works with relevancy among other things, this first year is just the beginning of Lassie’s journey. Do you have a compelling idea for a story, interested in joining the conversation, or have a suggestion for the next guest? Contact winninginthenordics@appsflyer.com Winning in the Nordics, presented by AppsFlyer

    49 min

  10. 07/04/2022

    3. When to go and when to let go – Michail Katkoff on how to succeed in mobile gaming

    "When to go and when to let go – Michail Katkoff on how to succeed in mobile gaming" Michail Katkoff, Founder of Deconstructor of Fun and the CEO and co-founder of Savage Game Studios, has decades of experience within gaming. Listen in to learn how to turn game ideas into concepts and how to ensure that they will succeed. Also, find out why gaming studios brag about killing games!? Do you have a compelling idea for a story, interested in joining the conversation, or have a suggestion for the next guest? Contact winninginthenordics@appsflyer.com Winning in the Nordics, presented by AppsFlyer

    48 min

  11. 06/19/2022

    2. How Preglife proves that content apps are still valuable

    How Preglife proves that content apps are still valuable Jade Arana, Head of Content and Premium at Preglife, talks about the strategic role of content in mobile apps. How to make a profit, create value and build trust with your audience. As Preglife is about to launch premium content for the first time, Jade opens up about the strategy behind it, how to decide what content should be for free and what should be premium, pricing points, and more. Do you have a compelling idea for a story, interested in joining the conversation, or have a suggestion for the next guest? Contact winninginthenordics@appsflyer.com Winning in the Nordics, presented by AppsFlyer

    46 min
  12. 1. How Wolt is building and scaling a lean global marketing team

    05/27/2022

    1. How Wolt is building and scaling a lean global marketing team

    How Wolt is building and scaling a lean global marketing team Anh Nguyen, VP of Performance Marketing at Wolt, manages one of the biggest in-house performance marketing teams within the Nordic region. Yet, as the company has scaled globally, he’s prioritised building a very lean team and strongly believes that is the way to go. Anh shares tips on when to hire, what to look for when hiring, how to create a learning cultures, and much more. Also, find out why a good tech foundation is the most important team investment of them all. Do you have a compelling idea for a story, interested in joining the conversation, or have a suggestion for the next guest? Contact winninginthenordics@appsflyer.com Winning in the Nordics, presented by AppsFlyer

    49 min
  • 12 Episodes

About

AppsFlyer presents Winning in the Nordics, a podcast that features conversations with some of the most disruptive marketers, investors and app developers across the region. Join Annelie Naes, founder of the digital marketing partner Aimfor, as she talks to some of the most interesting marketers, investors and app developers in the Nordic market. Tune in to each episode to learn from their success stories.

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