Think about the last time you delayed making a decision at work. Did you tell yourself you were just "gathering more information" or waiting for the "perfect moment"? That feeling is exactly why this episode is an absolute must-listen. "Permission is procrastination dressed up a little bit," warns international public speaker, CEO, and best-selling author Dr. Cindy McGovern. We constantly wait for confidence or someone else's approval before taking our next step, creating a massive, hidden productivity killer in our day-to-day lives. I invited Dr. Cindy onto the show to unpack the psychology of why we hesitate. One of the biggest takeaways from our conversation is how wildly we misunderstand confidence. We tend to think we need it before we act. But Dr. Cindy completely flips that script. "Confidence doesn't come first. Confidence actually follows action," she explains. "You don't think about throwing free throws and then you start doing it really well. You have to get out there and actually practice." Dr. Cindy and I had an absolute blast unpacking the mental roadblocks that keep us stuck. She brilliantly psychoanalyzed the "backup singers" in my own head—the loud inner voices shaped by past experiences (like a bad performance review from 20 years ago!) that still make me second-guess myself today. We explored the "invisible velvet rope" holding us back, and tackled how managers inadvertently train their teams to wait for approval rather than empowering them to act. We didn't just talk theory, though. We laid out a practical roadmap for anyone looking to reclaim their time and empower their team. We discussed my $25/hour rule for setting boundaries, the brilliant $5,000 rule for speedy decision-making, and why feeling Imposter Syndrome every single week is actually the ultimate indicator of success. As Dr. Cindy puts it, "Imposter syndrome only shows up when you're at your growth edge. It's only when you're at the edge of your comfort zone that that shows up." If you are tired of overthinking, over-apologizing, or managing a team that constantly waits for your permission before making a move, you cannot miss this conversation. References In This Episode Dr. Cindy’s website: https://drcindy.com/ Key Resources: The Permission Mission – Dr. Cindy's book diving into the psychology of why we wait, and how to finally give yourself permission to succeed, available on Amazon. Every Job Is a Sales Job & Sell Yourself– Dr. Cindy's other best-selling books, available on Amazon. Orange Leaf Academy – Dr. Cindy's online academy featuring 24/7 online workshops for leadership and growth: https://orangeleafacademy.com/ Concepts & Frameworks: The "Invisible Velvet Rope" – The imaginary, self-imposed barrier that keeps us from taking action, which we often view as a solid wall even though it can easily just be unhooked. Backup Singers – The chorus of voices in our heads—made up of past experiences, fears, and other people's opinions (like a bad performance review!)—that cause us to second-guess our decisions. The $25/Hour Rule – Brian's framework for assigning a monetary value to your time, allowing you to logically give yourself permission to say "no" to tasks that aren't worth your hourly rate. Confidence Follows Action – The reality that you cannot wait for confidence to arrive before taking a step; just like shooting free throws, you have to practice the action first to build the confidence. Imposter Syndrome as a Growth Edge – The reframe that feeling like an imposter isn't a warning sign to stop, but rather a positive indicator that you are right at the edge of your comfort zone where real growth happens. The $5,000 Rule – A leadership framework for empowering teams: if a decision will cost less than $5,000 to fix if it goes wrong, employees should have the permission to make the call without asking. AI as a Toddler – The analogy that when adopting new technologies like AI, leaders must treat the learning process like a toddler learning to walk—giving themselves and their teams the grace and permission to stumble. Subscribe to Brian’s email list Learn more about Brian's speaking and workshops: https://www.productivitygladiator.com/speaking-and-intensives Chapters 00:06 Introduction to Permission as a Productivity Tool 02:38 Understanding the Concept of Permission 05:38 The Role of Permission in Time Management 08:29 Overcoming Hesitation and Imposter Syndrome 11:13 Practical Productivity Mistakes and Solutions 13:35 The Importance of Saying No 16:24 Navigating Decision-Making and Backup Singers 24:06 Deciding When Enough is Enough 26:30 Empowering Team Decision-Making 30:05 Creating a Culture of Permission 33:18 The Importance of Iteration and Permission to Fail 36:26 Success Stories of Permission in Action 41:11 Final Thoughts on Taking Action and Growth Today’s Guest DR. CINDY MCGOVERN First Lady of Sales®, CEO, and Best-Selling Author Dr. Cindy McGovern, known as the First Lady of Sales®, is an international public speaker, CEO of Orange Leaf Academy, and best-selling author who specializes in helping leaders and professionals get out of their own way. She began her career as a college professor armed with three degrees in communication before realizing that sales is not just a business skill—it's a life skill. Today, she is a fierce advocate for quieting the internal "backup singers" that cause us to second-guess our decisions. She teaches people how to "IN-power" themselves and activate the power they already have, rather than waiting for permission or external validation to start creating the success they deserve. Known for her dynamic approach and ability to make sales and leadership feel authentic, ethical, and fun, Dr. Cindy's expertise is forged from decades of experience as a sales consultant and coach. She consults with a wide range of organizations, helping them build cultures where employees have the "permission to fail" and the autonomy to make swift decisions without over-preparing. She is the author of multiple award-winning books, including The Permission Mission, which dives into the journey of reclaiming your own voice, as well as the best-sellers Every Job Is a Sales Job and Sell Yourself. What sets Dr. Cindy apart is her highly relatable approach to the psychology of hesitation and her mission to help professionals "sell themselves without selling their souls." Instead of treating Imposter Syndrome as a weakness that needs to be suppressed, she reframes it as a powerful, positive indicator that a leader is right at their "growth edge." She provides a unique blend of practical insights—like her 5-Step Formula, unhooking the "invisible velvet rope," and using the "$5,000 rule" to speed up decision-making—that managers can implement immediately. She truly believes that confidence doesn't come before action; confidence follows action. Connect with Dr. Cindy: LinkedIn: Dr. Cindy McGovern Website: https://drcindy.com/ Academy: https://orangeleafacademy.com/ Books: The Permission Mission, Every Job Is a Sales Job, & Sell Yourself Why Subscribe To The Email List: Brian shares separate hacks, tips, and actionable learning exclusively for his email subscribers. Sign up so you don’t miss out! About The Creator/Host: I’m Brian. At age 4, I was diagnosed with insulin dependent (type 1) diabetes and told that my life was going to be 10-20 years shorter than everyone else. As a kid I took time for granted, but now as an adult, time is the most precious thing that I have. After spending a career hands-on in the trenches as a leader at all levels, I now train Productivity Gladiators to level up their careers. Graduates wield superpowers in time management, practical leadership, communication, & productivity. If what you’ve seen here intrigues you, reach out, let’s chat! “Time is the currency of your life, spend it wisely.”