Marketing and Margaritas

Marketing and Margaritas
  • 5.0 (1)
  • MARKETING
  • UPDATED WEEKLY

The marketing podcast helping entrepreneurs start up and scale up with actionable and profitable advice.

  1. JAN 5

    Mastering Meta: Strategies for Success In 2026

    In this episode of the Marketing and Margaritas podcast, Ruby and Maddi discuss the evolving landscape of advertising in 2026, focusing on the importance of organic-looking ads, creative diversity, and understanding Meta's algorithm. They emphasise the need for brands to adapt their strategies to succeed in a competitive market, highlighting the significance of testing and iteration in ad campaigns.

    18 min

  2. 12/30/2025

    Margi Hour: Should You Specialise In Organic Or Paid Marketing

    On today’s episode, we answer Christie’s lovely voice note about working in marketing and whether it’s possible to specialise in both paid and organic social. Ruby and Maddi share their own journeys, and how niching down has benefited their businesses in the long run. If you want a question answered on the podcast, be sure to send us a DM over on Instagram @marketingandmargaritas_

    15 min

  3. 12/18/2025

    What To Expect In Marketing For 2026

    we’re looking ahead to 2026 and breaking down the key marketing trends you need to know. From shifting consumer behaviours to emerging content styles, we’ll explore the strategies that will help you stay competitive in the year ahead. If you’re planning your 2026 or just want to be prepared for what’s coming, this episode offers practical insights for next year's marketing. Follow: https://www.instagram.com/marketingandmargaritas_/

    35 min

  4. 12/09/2025

    Attracting Clients & Customers Who Actually Want To Pay You

    Struggling to attract clients who actually want to pay you? In this episode, we break down what really drives buying decisions and why “feeling salesy” isn’t part of the process. Learn how to clarify your message, attract aligned clients, and turn your content into a magnet for the people who are READY to invest.

    19 min

  5. 12/01/2025

    How to Avoid the December–January Sales Slump

    If you’ve ever felt the December–January dip creeping up on your ecommerce store, this episode is your roadmap for keeping revenue flowing while everyone else is blaming the season. In today’s chat, we break down the exact strategies we use with clients to turn what most brands call “the dead months” into some of their highest-performing periods. We cover: How to convert Christmas shoppers fast — including urgent gift-card pushes, festive bundles, tiered discounts and the psychology behind shipping cutoff urgency. Bounce-back promos that beat traditional discounts — so December revenue fuels your January sales without destroying margin. Mystery bundles that boost dopamine + AOV — low-cost, high-fun offers like Summer Mystery Bags and Reset Boxes that convert even when motivation is low. “New Year, New Routine” quiz funnels — why early January is the BEST time to launch a personalised routine finder that nurtures customers into long-term buyers. January’s secret weapon: awareness-based UGC — cheaper CPMs, more scrolling, and the exact content styles that grow your brand while everyone else goes quiet. If you want your ecommerce store to stay profitable through the holidays and set up a strong Q1, this episode gives you the playbook.

    20 min

  6. 11/25/2025

    2026 Planning and Forecasting for Your Business

    If you want a profitable, sustainable, and intentional 2026, the time to plan isn’t January - it’s right now. In this week’s episode, we dig into the strategy and structure you need to build next year on purpose instead of on the fly. We’re covering:• Why early planning is the #1 predictor of a smooth, successful 2026• How to audit your current offers to make sure they actually align with your future goals• Mapping your campaign + promo calendar for the entire year (and why “winging it” costs you revenue)• How to set your operations and support systems up for bigger growth• The key questions you must answer before January 1st• Why your health, relationships, and personal development are business strategy, not an afterthought If you’re ready to go deeper and create a crystal-clear blueprint for a wealthy and well-supported new year, join Ruby's FREE workshop: Rich in ’26 on Thursday December 4th. We’ll build your 2026 roadmap together. Click here to save your seat (replay available for those who register)

    21 min

  7. 11/03/2025

    Margi Hour: Should You Boost Posts?

    Today's Margi Hour question is from Simone who wants to know what are the pros and cons of boosting posts and if the engagement on posts can help improve your ads. Want a question answered on the podcast? Send us a DM over on Instagram @marketingandmargartitas_

    14 min

  8. 10/27/2025

    Getting Started With Ai In Your Business

    It’s one of the questions we get asked the most — how can I actually use AI in my business?In this episode, we’re breaking it down simply. No jargon, no tech talk, just practical ways to use AI to save time, boost creativity, and make your marketing (and life) easier.

    13 min
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About

The marketing podcast helping entrepreneurs start up and scale up with actionable and profitable advice.

Information

  • Creator
    Marketing and Margaritas
  • Years Active
    2022 - 2026
  • Episodes
    154
  • Rating
    Clean
  • Copyright
    © Marketing and Margaritas
  • Show Website
    Marketing and Margaritas

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