Just Marketing®

Meg Brunson
  • 5.0 (1)
  • Marketing
  • Weekly

The Just Marketing® podcast helps impact-driven businesses grow with marketing that honors their values.  Each episode explores the harmful roots of traditional marketing and shares practical, ethical strategies you can put to work right away. Your host, Meg Brunson, is a marketing strategist and the creator of Just Marketing®, a justice-centered approach to marketing for impact-driven businesses. Just Marketing® is ethical, inclusive, and accessible, so your audience feels supported and your business grows sustainably. As a former Facebook employee and online marketing authority, Meg combines deep digital marketing expertise with her mission to build a more accessible and inclusive world. Her approach helps businesses create campaigns that benefit society and their bottom line at the same time, so profitability and responsible practices strengthen each other. Whether you lead a small business or market for a mission-driven organization, you'll find fresh ideas here for making marketing a force for good. Ready to make a positive impact? Follow the show and share it with someone devoted to equity-centered strategy. Let's build businesses that lead with kindness and empathy. That's Just Marketing®.

  1. 05/03/2023

    Growing an Engaged Email List: Climbing The Email Staircase with Liz Wilcox

    Liz Wilcox is dropping knowledge on how to turn your followers into customers using the power of email. Liz breaks it down with her Email Staircase framework and emphasizes the importance of investing in your business and audience to create authentic connections. And let me tell you, email is still a valuable tool despite what some people might think. I know from personal experience that building an email list through personal connections and engagement can be a game changer. But that's not all, Liz is sharing some of her top tips and strategies for keeping your email list healthy and engaged. So if you're ready to take your marketing game to the next level, you need to tune in to this episode. Don't sleep on the power of email, y'all. It can be a total game changer for your business. So go ahead and press play, and let's get this email marketing party started! In This Episode You'll Learn: Email marketing has a high ROI and is important because you own your list.The Email Staircase framework involves turning a follower into a friend and then into a customer.Personal connection and friendship are important in email marketing.Email is effective, stable, and not dead.Maintaining a healthy email list is important, by removing inactive subscribers.Building an email list is an efficient and successful way to market.About Liz Wilcox The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and, most importantly, purchase from. Connect with Liz Website: https://lizwilcox.com/Facebook: https://www.facebook.com/groups/emailmarketingwithlizInstagram: https://www.instagram.com/thelizwilcox/ Ensure your marketing is ethical, inclusive, and accessible: Download the Just Marketing® Checklist at JustMarketingChecklist.com Be sure to hit subscribe, leave us an honest review, and share this podcast with everyone you know who's on (or should be on) a Just Marketing® journey - we really appreciate it! Let's Connect: Instagram: https://MegBrunson.com/instagramFacebook: https://MegBrunson.com/facebookLinkedIn: https://MegBrunson.com/LinkedIn  DEI Statement: Meg, and all guests featured on this show, are committed to building inclusive and antiracist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role. Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values Email questions/comments to: meg@MegBrunson.com

  2. 04/26/2023

    Creating an Inclusive Ideal Client Avatar (ICA)... it’s Just Marketing!

    An ICA is a comprehensive picture of the perfect customer that includes their age, occupation, problems, wants, and how they make purchases. It is essential for reaching and connecting with the target audience effectively. The ICA should represent the ideal customer, not necessarily the business owner. In This Episode You'll Learn: How to build an Ideal Client Avatar (ICA)What is an Inclusive ICA and how does it differ from what you were taught? Ensure your marketing is ethical, inclusive, and accessible: Download the Just Marketing® Checklist at JustMarketingChecklist.com Be sure to hit subscribe, leave us an honest review, and share this podcast with everyone you know who's on (or should be on) a Just Marketing® journey - we really appreciate it! Let's Connect: Instagram: https://MegBrunson.com/instagramFacebook: https://MegBrunson.com/facebookLinkedIn: https://MegBrunson.com/LinkedIn  DEI Statement: Meg, and all guests featured on this show, are committed to building inclusive and antiracist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role. Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values Email questions/comments to: meg@MegBrunson.com

  3. 04/19/2023

    Diversity Statements: Create a Sustainable Plan For Inclusion in Business with Alison Tedford Seaweed

    Alison Tedford Seaweed, is an Indigenous woman with a disability who has worked on issues of inclusion and equity in the public and private sector for almost 20 years. In this episode, we discuss the importance of creating inclusive spaces and how small businesses and solopreneurs can make a difference in making their businesses more accessible and inclusive. In This Episode You'll Learn: What is a diversity statement and why your business should have one.How to write your diversity statement.What to do once your diversity statement is written. Ensure your marketing is ethical, inclusive, and accessible: Download the Just Marketing® Checklist at JustMarketingChecklist.com Be sure to hit subscribe, leave us an honest review, and share this podcast with everyone you know who's on (or should be on) a Just Marketing® journey - we really appreciate it! Let's Connect: Instagram: https://MegBrunson.com/instagramFacebook: https://MegBrunson.com/facebookLinkedIn: https://MegBrunson.com/LinkedIn  DEI Statement: Meg, and all guests featured on this show, are committed to building inclusive and antiracist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role. Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values Email questions/comments to: meg@MegBrunson.com

  4. 04/12/2023

    How To Write A Call-To-Action That Converts On Social Media

    A CTA is a statement that encourages users to take action, such as clicking a button, signing up for an email list, or visiting a landing page. A CTA is essential to any social media marketing because it helps convert viewers into leads and customers. In this episode you will learn: Three elements of a successful call to actionHow to write effective CTAs to drive your customers to take the action that you want them to take.Just Marketing considerations to keep in mind when crafting CTAsFREEBIE: Download 90+ CTAs that you can swipe and use in your social media marketing strategy at MegBrunson.com/cta Ensure your marketing is ethical, inclusive, and accessible: Download the Just Marketing® Checklist at JustMarketingChecklist.com Be sure to hit subscribe, leave us an honest review, and share this podcast with everyone you know who's on (or should be on) a Just Marketing® journey - we really appreciate it! Let's Connect: Instagram: https://MegBrunson.com/instagramFacebook: https://MegBrunson.com/facebookLinkedIn: https://MegBrunson.com/LinkedIn  DEI Statement: Meg, and all guests featured on this show, are committed to building inclusive and antiracist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role. Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values Email questions/comments to: meg@MegBrunson.com

  5. 04/05/2023

    Autistic Brains: Squashing Stereotypes and Speaking our Language with Brianne Leeson

    Brianne Leeson originally joined me on the FamilyPreneur podcast in 2022 and because the content was so relevant to Just Marketing I am re-releasing it for you today. Also, April is Autism Awareness Month, so another great reason to revisit this topic! In this episode, I introduce Brianne Leeson and we’ll have a conversation around Autistic communication and the way that Autistic brains work. Your marketing is reaching an audience that includes Autistic people, so learning more about what Autism is and isn’t and how to better accommodate Autistic people, can help us market more inclusively. In This Episode You’ll Learn: What autism is and isn’t.Common assumptions and practices they may have that make life harder for autistic people.Autistic communication, and how to better communicate and accommodate for autistic people in their livesBrianne is a writer, artist, and voice actor from Dallas, Texas. She’s the writer of the queer, supernatural comedy audio drama, Today’s Lucky Winner. After she was diagnosed as autistic and ADHD at 30, she became fascinated with evaluating the ableism she had experienced daily, before she knew it was ableism. Combining her passion for social justice, linguistics degree, and experience as a sensitivity editor for fiction writers, she’s become a passionate advocate for helping people better understand the beauty and nuances of autistic brains. Connect with Brianne Website - https://todaysluckywinner.buzzsprout.com/Instagram - http://instagram.com/brianne_LeesonTwitter - http://twitter.com/hotsauceghost Ensure your marketing is ethical, inclusive, and accessible: Download the Just Marketing® Checklist at JustMarketingChecklist.com Be sure to hit subscribe, leave us an honest review, and share this podcast with everyone you know who's on (or should be on) a Just Marketing® journey - we really appreciate it! Let's Connect: Instagram: https://MegBrunson.com/instagramFacebook: https://MegBrunson.com/facebookLinkedIn: https://MegBrunson.com/LinkedIn  DEI Statement: Meg, and all guests featured on this show, are committed to building inclusive and antiracist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role. Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values Email questions/comments to: meg@MegBrunson.com

  6. 03/29/2023

    How To Write A Good Hook That Leaves Your Audience Hungry For More

    A well-crafted hook is essential for getting people to stop scrolling and spend some time with you on social media. Without a hook, there is no reason for users to keep reading the copy you've written for them. In This Episode You'll Learn: 3 types of hooks commonly used by marketersJust Marketing principles to keep in mind when crafting your hooksFREEBIE: Download 100+ hooks to use in your marketing at MegBrunson.com/hooks Ensure your marketing is ethical, inclusive, and accessible: Download the Just Marketing® Checklist at JustMarketingChecklist.com Be sure to hit subscribe, leave us an honest review, and share this podcast with everyone you know who's on (or should be on) a Just Marketing® journey - we really appreciate it! Let's Connect: Instagram: https://MegBrunson.com/instagramFacebook: https://MegBrunson.com/facebookLinkedIn: https://MegBrunson.com/LinkedIn  DEI Statement: Meg, and all guests featured on this show, are committed to building inclusive and antiracist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role. Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values Email questions/comments to: meg@MegBrunson.com

  7. 03/22/2023

    Online Course Creation: Align Learning Intentions To Positive Impact with Nina Everflow

    Nina Everflow, who runs the content design agency Everflow Consulting, joins Meg to discuss aligning learning intentions with positive impact when creating online courses. Nina Everflow is a lifelong activist and passionate about personal transformation, guiding her unique approach to developing inclusive learning environments for diverse people, places, and platforms.    Everflow Consulting supports purpose-driven business leaders and online educators to develop clear, compelling, and results-oriented content through an inclusive lens, exploring new applications of diversity and methodology for holistic growth online. In This Episode You'll Learn: What is instructional designWhy online educators need to understand instructional designHow you can become a better teller, teacher, and/or trainer. Ensure your marketing is ethical, inclusive, and accessible: Download the Just Marketing® Checklist at JustMarketingChecklist.com Be sure to hit subscribe, leave us an honest review, and share this podcast with everyone you know who's on (or should be on) a Just Marketing® journey - we really appreciate it! Let's Connect: Instagram: https://MegBrunson.com/instagramFacebook: https://MegBrunson.com/facebookLinkedIn: https://MegBrunson.com/LinkedIn  DEI Statement: Meg, and all guests featured on this show, are committed to building inclusive and antiracist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role. Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values Email questions/comments to: meg@MegBrunson.com

  8. 11/16/2022

    Inclusive Messaging: Marketing To A Diverse Audience & What To Do When You Mess Up with Jillian Abby

    Jillian Abby joins Meg Brunson to discuss inclusive messaging. Language is always changing and evolving. Many things that were "okay" to say when we were young are now problematic, and there are likely things we're saying now that should be updated. So, how can we be sure that we're being respectful and avoiding stereotypes with our messaging - and what happens when we make a mistake? I said "when" because we're all bound to mess up at some point - let's prepare in advance! In This Episode You'll Learn: The business value of inclusive marketing, even if the people we make the extra effort to include only make up a minuscule amount of our client base.Easy changes to make in our writing to be more inclusive and areas of our business where we can do an inclusivity check.How to successfully recover from a marketing misstep. Ensure your marketing is ethical, inclusive, and accessible: Download the Just Marketing® Checklist at JustMarketingChecklist.com Be sure to hit subscribe, leave us an honest review, and share this podcast with everyone you know who's on (or should be on) a Just Marketing® journey - we really appreciate it! Let's Connect: Instagram: https://MegBrunson.com/instagramFacebook: https://MegBrunson.com/facebookLinkedIn: https://MegBrunson.com/LinkedIn  DEI Statement: Meg, and all guests featured on this show, are committed to building inclusive and antiracist businesses. We support LGBTQIA+ rights and the rights of all intersectional identities. We believe that business should be a force for dismantling systems of oppression and actively invest in our own learning to fulfill this role. Read Meg's full DEI statement at: https://megbrunson.com/mission-vision-values Email questions/comments to: meg@MegBrunson.com

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About

The Just Marketing® podcast helps impact-driven businesses grow with marketing that honors their values.  Each episode explores the harmful roots of traditional marketing and shares practical, ethical strategies you can put to work right away. Your host, Meg Brunson, is a marketing strategist and the creator of Just Marketing®, a justice-centered approach to marketing for impact-driven businesses. Just Marketing® is ethical, inclusive, and accessible, so your audience feels supported and your business grows sustainably. As a former Facebook employee and online marketing authority, Meg combines deep digital marketing expertise with her mission to build a more accessible and inclusive world. Her approach helps businesses create campaigns that benefit society and their bottom line at the same time, so profitability and responsible practices strengthen each other. Whether you lead a small business or market for a mission-driven organization, you'll find fresh ideas here for making marketing a force for good. Ready to make a positive impact? Follow the show and share it with someone devoted to equity-centered strategy. Let's build businesses that lead with kindness and empathy. That's Just Marketing®.

Information

  • Creator
    Meg Brunson
  • Years Active
    2022 - 2023
  • Episodes
    31
  • Rating
    Clean
  • Copyright
    © 2026 Just Marketing®
  • Show Website
    Just Marketing®