Grow Your Daycare Podcast -Childcare Marketing Solutions-Daycare Advertising

Christina Rizakos
  • 5.0 (5)
  • Marketing
  • Updated Semiweekly

Simple and cost-effective online marketing help for childcare business owners and home daycare providers. My name is Christina Rizakos, a childcare marketing expert, ex childcare business owner, Christian mom of 4 and online marketing nerd. I want to help you feel more confident with your childcare's marketing. The online space is where your ideal families are hanging around and guess what? If you don't leverage your online platforms then you will struggle to put your program on the map! This podcast will focus on increasing traffic to your website, paid traffic, social media, tours and so much more! Make sure you drop by my website for more info on how we can help you fully book your childcare business . Website: www.childcarebusinessmarketing.com

  1. 5d ago

    How to Market Your Home Daycare Without Posting Every Day

    Are you spending too much time creating social media posts for your home daycare without seeing more enrollment inquiries? Marketing your home daycare doesn't mean you need to post on Facebook or Instagram every single day. In this episode of the Grow Your Daycare Podcast, Christina explains how home daycare providers can create purposeful social media content that helps parents understand their programs and feel confident reaching out. You'll discover three simple types of daycare social media posts to focus on: learning activities, what makes your home daycare special, and information about available childcare spots. Whether you're trying to fill daycare openings or simply build a stronger online presence, these practical home daycare marketing tips can help you post with more confidence and less stress. Need help knowing what to post? Join our Home Daycare Copy & Post Club for ready-to-customize daycare captions, content ideas, and simple marketing support. Join the community: Home Daycare Social Media Club Read more home daycare marketing tips: https://www.childcarebusinessmarketing.com/blog Topics: Home daycare social media ideas, Facebook marketing for daycare providers, how to fill daycare spots, childcare enrollment marketing, daycare content ideas.

    How to Market Your Home Daycare Without Posting Every Day

  2. Oct 9

    Can AI Help Parents Find Your Home Daycare?

    Are parents using AI to find home daycare programs near them? The way families search for childcare is changing. Along with Google searches, parents are beginning to use AI tools to research local childcare options, compare programs, and learn what to look for in a home daycare. In this episode of the Grow Your Daycare Podcast, Christina shares simple ways home daycare providers can improve their online visibility without needing a large marketing budget or complicated technology. You'll learn why accurate online information, clear descriptions of your childcare program, and making it easy for parents to contact you are important parts of marketing your home daycare. Want help marketing your home daycare? Join our Home Daycare Copy & Post Club for simple, ready-to-customize social media content and marketing ideas. Join the community: Home Daycare Social Media Club Visit the blog for more childcare marketing tips: https://www.childcarebusinessmarketing.com/blog Topics: Home daycare marketing, AI search for childcare, how parents find daycare, online visibility for home daycare providers, attracting daycare families.

    Can AI Help Parents Find Your Home Daycare?

  3. Sep 30

    Is Social Media Enough to Market Your Home Daycare?

    Posting on Facebook or Instagram can help parents get to know your home daycare, but social media alone isn’t a complete childcare marketing strategy. In this episode of the Grow Your Daycare Podcast, I talk about where social media actually fits into your home daycare marketing and why posting consistently doesn’t always lead to more daycare inquiries or enrollments. You’ll learn why local visibility matters, how social media can help build trust with families, and why your marketing should make it easy for parents to find you when they’re actively searching for childcare. If you’re trying to market your home daycare and fill your available childcare spots, you don’t need to be everywhere online. You need a simple strategy you can actually maintain. 👉 Want more help marketing your home daycare? Visit the Childcare Business Marketing blog for practical daycare marketing strategies, or join my Skool community, where you’ll get daily social media prompts, ready-to-use content ideas, graphics, and training to help you market your home daycare yourself. Join the Skool Community for Childcare Providers Cheering you on,Christina

  4. Sep 21

    Why Social Media Is Important for Home Daycare Providers / 3 Reasons You Should Be Showing Up Online

    In this episode of the Grow Your Daycare Podcast, Christina shares 3 simple reasons social media matters for home daycare providers and how it can help you attract more local families. You’ll learn how social media can help you: * Build trust with parents before they contact you* Increase your visibility in your local community* Show families what makes your home daycare different You do not need thousands of followers or daily posts. The goal is to consistently show parents who you are, what your program offers, and why your daycare may be the right fit for their family. Join My Home Daycare Community Need help knowing what to post? Join my Home Daycare Copy & Post Club for ready-to-use content ideas, marketing support, and simple strategies designed for busy home daycare providers. 👉 https://www.skool.com/childcare-business-growth-hub-5799/about Connect With Me 🌐 https://www.childcarebusinessmarketing.com 📸 Instagram: https://www.instagram.com/childcare_business_marketing/ 📘 Facebook: https://www.facebook.com/childcarebusinessstrategist 🎥 YouTube: https://www.youtube.com/channel/UCPxUeBLb67jQHszCVlkv0yQ

  5. Sep 7

    Posting on Facebook Is NOT a Childcare Marketing Strategy

    Posting on Facebook 3 times a week is great, but posting alone is not a childcare marketing strategy. It’s one piece of a bigger visibility system. 1. Know WHO you’re speaking to“Parents” is too broad. Speak directly to the families you want to enroll: toddlers, preschoolers, after-school families, or families in specific neighborhoods. 2. Build trust, not just a feedShow your educators, activities, reviews, classrooms, values, community involvement, and what makes your center different. 3. Think beyond FacebookParents are also searching Google, checking reviews, visiting your website, and asking for recommendations. Everything should work together. 4. Reuse your best contentOne testimonial can become a post, Reel, Google post, ad, Story, and retargeting creative. You don’t always need more content. You need your content to work harder. 5. Don’t forget follow-upAds and marketing create opportunities. They don’t guarantee enrollment. Your system should move families through: Visibility → Inquiry → Response → Conversation → Tour → Follow-Up → Enrollment CTA If you’re ready to stop piecing your childcare marketing together and want help building the entire visibility system, learn more about my Done-For-You Childcare Marketing here: 👉 ChildcareBusinessMarketing.com/done-for-you-services Cheering you on,Christina

  6. Jul 30

    Why Parents Tour Your Daycare but Don’t Enroll

    Are parents touring your childcare centre but leaving without enrolling? The problem may not be your marketing. If families are already booking tours, the issue could be what happens during the tour or how your team follows up afterward. In this episode of the Grow Your Daycare Podcast, Christina Rizakos shares common reasons parents tour a daycare but choose not to enroll. You will learn: What parents are really looking for during a childcare tour Why generic tours fail to build trust How to make your tour more personal How to explain the benefits of your program clearly Why every tour needs a specific next step How to follow up after a daycare tour How to track why families do not enroll How to improve your childcare enrollment process Marketing can bring families to your door, but your tour and follow-up process must give them the confidence to enroll. KEY MESSAGE: Facebook ads do not fill classrooms. Your enrollment system does. DONE-FOR-YOU CHILDCARE MARKETING: Are you running a childcare centre and struggling with visibility, inquiries, tours, or inconsistent enrollment? Learn more about Christina’s Done-for-You Enrollment Visibility Plan: https://www.childcarebusinessmarketing.com HOME DAYCARE SUPPORT: Are you a home daycare provider who needs help staying consistent with your marketing? Join the Childcare Business Growth Hub for simple training, content support, and practical marketing guidance: https://www.skool.com/childcare-business-growth-hub-5799/about

    Why Parents Tour Your Daycare but Don’t Enroll

  7. Jul 22

    How to Rank Higher on Google for Your Childcare Center or Home Daycare Without Paying for Ads

    Many parents begin their childcare search on Google, using phrases like “daycare near me,” “home daycare near me,” or “preschool near me.” In this episode, Christina shares simple ways to improve your Google visibility without paying for ads. You’ll learn how to: Complete your Google Business Profile Use local childcare keywords Ask families for helpful reviews Add fresh photos Share weekly Google posts Keep your business information consistent online These simple steps can help more local families find your program, trust your business, and take the next step toward booking a tour or contacting you. Childcare center owners can learn more about Christina’s Done-For-You Enrollment Visibility service. Home daycare providers can join the Skool community for affordable marketing support, prompts, and resources. Your next family may already be searching on Google. Make sure they can find you.

    How to Rank Higher on Google for Your Childcare Center or Home Daycare Without Paying for Ads

  8. Jul 6

    Why Childcare Centers Are Losing 4-Year-Olds to Public Pre-K

    If your childcare center is losing 4-year-olds to public Pre-K, this episode will help you understand what may be happening and how to respond with better marketing. Parents often choose public Pre-K because of cost, school readiness, or convenience. But many childcare centers offer powerful benefits that families do not always see clearly online. In this episode, Christina shares how childcare center owners can market their 4-year-old preschool program with stronger messaging, better visibility, and parent-focused content that explains the value of staying. If your childcare center needs help building stronger messaging around your preschool or Pre-K program, the Enrollment Visibility Package can help. This 45-day done-for-you service helps childcare centers improve their local messaging, create branded content, launch Facebook and Instagram visibility campaigns, and build a stronger enrollment system. Learn more about Done-For-You Services and get support with your childcare marketing.

    Why Childcare Centers Are Losing 4-Year-Olds to Public Pre-K
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Simple and cost-effective online marketing help for childcare business owners and home daycare providers. My name is Christina Rizakos, a childcare marketing expert, ex childcare business owner, Christian mom of 4 and online marketing nerd. I want to help you feel more confident with your childcare's marketing. The online space is where your ideal families are hanging around and guess what? If you don't leverage your online platforms then you will struggle to put your program on the map! This podcast will focus on increasing traffic to your website, paid traffic, social media, tours and so much more! Make sure you drop by my website for more info on how we can help you fully book your childcare business . Website: www.childcarebusinessmarketing.com

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