Seller to Seller

BSM Podcast Network
  • 5.0 (1)
  • Marketing
  • Updated Weekly

Each week, Jeff Caves leads a discussion about selling air time in the broadcast industry with some of the leading earners in the business.

  1. 12/19/2022

    Cody Welling, COX Media Group

    We all like to talk about prioritizing clients' needs, but Cody Welling has every advertising product at his disposal. He trains his staff to educate and assist buyers so that they know how to make smart advertising decisions.

  2. 12/12/2022

    Greg Leader, SiriusXM

    Greg Leader explains the advantages podcasts present sellers when it comes to reaching an audience and why a skilled seller should have no trouble moving from the radio world to the podcast world.

  3. 12/05/2022

    Adam Shifrin, Westwood One

    Education, research, and creativity help Adam Shifrin bring new partners to Westwood One's sports properties.

  4. 11/28/2022

    Don Ricker, DR & Associates

    Corporate buyers have needs just like sellers do. This week, Jeff Caves offers sellers a cheat code as Don Ricker of DR & Associates reveals what he was looking for and how he did deals when he was leading sales for Taco Bell.

  5. 11/21/2022

    Larry Rosin, Edison Research

    What can audience research tell us about the stature of sports radio in the audience's eyes? Larry Rosin has good news for sellers to take to clients!

  6. 11/14/2022

    Bob Gelb, WFAN

    Bob Gelb has produced some of the most iconic names in radio. So what made him decide to make the leap to sales and how did it impact his success?

  7. 11/07/2022

    John Goforth, Magellan AI

    John Goforth left the world of radio sales and found success selling podcasts. Now, his goal is to help others do the very same.

  8. 10/31/2022

    Kelly Hannah, Hubbard St. Louis

    Kelly Hannah took over an already successful staff at Hubbard Broadcasting in St. Louis and is doing her best to support and grow business as the media industry changes.

See All (25)

About

Each week, Jeff Caves leads a discussion about selling air time in the broadcast industry with some of the leading earners in the business.

Information

  • Creator
    BSM Podcast Network
  • Years Active
    2022
  • Episodes
    25
  • Rating
    Clean
  • Copyright
    © Copyright 2026 Seller to Seller
  • Show Website
    Seller to Seller