The Little Marketing Small Business Podcast

Little Marketing
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As one of Australia’s longest standing marketing consultancies for small business, Little Marketing is excited to produce these podcasts to provide smart and tangible marketing advice to help you achieve great results. In providing practical marketing plans and advice since 2008, we’ve learnt so much about small business owners, their mindset, what works and what doesn’t. We know it’s more than just a business, it’s your livelihood. Based on that experience, these podcasts are in line with the Little Marketing vision of helping small businesses achieve the best possible results for their organisations. Welcome to The Little Marketing Small Business Podcast.

  1. Jun 11

    What most start ups waste time on

    Most startups don’t struggle because they aren’t working hard enough. They struggle because too much time gets spent on things that feel productive but don’t actually build momentum. In this episode, we break down the biggest time-wasters for startup businesses from overthinking branding and marketing plans to trying to be on every platform at once and what founders should focus on instead. What you’ll learn in this episode: • Why trying to perfect everything slows startups down • The problem with overcomplicated marketing plans • Why being on every platform usually weakens your marketing • How unclear positioning creates wasted time and confusion • What startups should focus on to build real momentum Little Marketing helps Australian small business owners and startups simplify their marketing and focus on what actually drives growth. The approach is practical, clear, and designed to reduce overwhelm while building consistency and direction. 👉 Read the full article: https://www.littlemarketing.com.au/small_business_marketing_weekly_article/2026/June/need_marketing_management_services_for_your_australian_small_business_without_the_long_term_contract 👉 Visit our website: https://littlemarketing.com.au 👉 Get in touch: https://littlemarketing.com.au/contact Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: ask@littlemarketing.com.au Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.

    6 min

  2. Jun 2

    The hidden cost of confused marketing

    Confused marketing is one of the most common reasons small businesses struggle to grow. When your messaging, positioning, or communication isn’t clear, customers can’t quickly understand what you do or why they should choose you. This episode breaks down how confusion shows up in small business marketing and why it quietly costs more opportunities than most people realise. What you’ll learn in this episode: • Why confused messaging reduces trust and conversions • How trying to do too much creates weaker marketing • The role positioning plays in creating clarity and direction • Why consistency matters more than constant change or new ideas • Simple questions to check if your marketing is clear or confusing Little Marketing helps Australian small business owners simplify their marketing through clearer messaging, stronger positioning and practical strategy. The focus is on removing confusion so businesses can communicate with confidence and attract better customers. 👉 Read the full article: https://www.littlemarketing.com.au/the_little_marketing_small_business_podcast/the-hidden-cost-of-confused-marketing 👉 Visit our website: https://littlemarketing.com.au 👉 Get in touch: https://littlemarketing.com.au/contact Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: ask@littlemarketing.com.au Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.

    7 min

  3. May 25

    Why specialists win more customers

    Trying to market your business to everyone often makes it harder for customers to understand why they should choose you. In this episode, we break down why specialist positioning helps small businesses stand out, build trust and attract better-fit customers. We explore why narrowing your focus doesn’t usually reduce opportunities, it often strengthens your marketing and makes your business easier to remember and recommend. What you’ll learn in this episode: • Why broad positioning weakens marketing and increases competition • How specialist businesses build stronger trust with customers • The real reason clarity improves referrals and conversions • Practical ways to identify your niche or point of difference • Why positioning makes content, websites and advertising easier Little Marketing helps Australian small business owners simplify their marketing through clearer positioning, stronger messaging and practical strategy. The focus is on helping businesses stand out in crowded markets without overcomplicating marketing. 👉 Read the full article: https://www.littlemarketing.com.au/the_little_marketing_small_business_podcast/why-specialists-win-more-customers 👉 Visit our website: https://littlemarketing.com.au 👉 Get in touch: https://littlemarketing.com.au/contact Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: ask@littlemarketing.com.au Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.

    7 min

  4. May 20

    Small business marketing Q&A: discounts, SEO, positioning and budgets

    Should you discount your products? Is SEO better than Google Ads? And what should you prioritise when your marketing budget is tight? In this Q&A episode, we answer some of the most common marketing questions small business owners ask. From positioning and pricing to websites and startup marketing, this episode focuses on practical advice that actually helps businesses make clearer marketing decisions. What you’ll learn in this episode: • How discounts can impact your brand positioning long term • When startups should begin marketing their business • The real difference between SEO and Google Ads • What to prioritise when your marketing budget is limited • How to identify and communicate your point of difference Little Marketing helps Australian small business owners simplify their marketing and build clearer positioning, stronger visibility, and more consistent communication. The focus is practical strategy that works in the real world. 👉 Read the full article: https://www.littlemarketing.com.au/the_little_marketing_small_business_podcast/small-business-marketing-qa-discounts-seo-positioning-budgets 👉 Visit our website: https://littlemarketing.com.au 👉 Get in touch: https://littlemarketing.com.au/contact Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: ask@littlemarketing.com.au Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.

    7 min

  5. May 12

    The customer buying journey

    Small business marketing isn’t just about posting content or running ads, it’s about understanding how customers actually make buying decisions. This episode breaks down the customer buying journey and how people move from first realizing they need something to choosing your business. We unpack how customers discover, evaluate, and ultimately decide who to buy from and why trust, visibility and positioning play such a critical role along the way. What you’ll learn in this episode: • The real stages of the customer buying journey (need → decision → purchase) • How people actually discover your business: word of mouth, seeing you or finding you • Why trust and social proof are key decision making factors • How positioning influences whether customers choose you or a competitor • Why every touchpoint in your business is part of your marketing Little Marketing helps Australian small business owners simplify their marketing and focus on what actually drives customer decisions. The goal is clarity, consistency and practical strategy that works in the real world. 👉 Read the full article: https://www.littlemarketing.com.au/the_little_marketing_small_business_podcast/customer-buying-journey-small-business-marketing 👉 Visit our website: https://littlemarketing.com.au 👉 Get in touch: https://littlemarketing.com.au/contact Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: ask@littlemarketing.com.au Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.

    8 min

  6. May 7

    AEO: How to show up in AI answers

    Search is changing. This episode explains what AEO (answer engine optimisation) is and how small businesses can show up not just in search results, but as the actual answer. As more people use AI tools and voice search, the way customers find businesses is shifting from keywords to questions. And that changes how your marketing needs to work. What you’ll learn in this episode: • The difference between SEO and AEO in simple terms • Why search behaviour is moving from keywords to questions • How to structure your website content for AI and answer engines • Why clarity and simplicity matter more than ever • A practical way to turn customer questions into content Little Marketing is an Australian small business marketing consultancy focused on simplifying marketing and making it actually work. Their approach is clear, practical and built around how real customers search today. 👉 Read the full article: https://www.littlemarketing.com.au/the_little_marketing_small_business_podcast/what-is-aeo-answer-engine-optimisation-for-small-business 👉 Visit our website: https://littlemarketing.com.au 👉 Get in touch: https://littlemarketing.com.au/contact   Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: ask@littlemarketing.com.au Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.

    7 min

  7. Apr 30

    What is SEO (and how it actually works for small business)

    What is SEO, and how does it actually help your business get found on Google? This episode breaks down search engine optimisation in plain English so small business owners can understand what matters and what doesn’t. What you’ll learn in this episode: • What SEO actually means and how it impacts your visibility on Google • The difference between Google Ads and organic search results • The key factors that influence where your website ranks • Why consistent content plays a big role in long-term results • How to approach SEO in a simple, practical way Little Marketing is an Australian small business marketing consultancy helping business owners simplify their marketing and focus on what actually drives results. Their approach is clear, practical and built for long-term growth. 👉 Read the full article: https://www.littlemarketing.com.au/the_little_marketing_small_business_podcast/what-is-seo-how-it-works-for-small-business 👉 Visit our website: https://littlemarketing.com.au 👉 Get in touch: https://littlemarketing.com.au/contact Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: ask@littlemarketing.com.au Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.

    7 min

  8. Apr 22

    Why small businesses don’t need more marketing ideas

    Feeling unsure about your marketing? This episode explains why small businesses don’t need more marketing ideas, they need clarity, direction and confidence in what actually works. What you’ll learn in this episode:  • Why marketing uncertainty slows down small business growth  • The real reason jumping between platforms isn’t working  • What the “3 C’s” (certainty, control, convenience) mean in practice  • How to stop second guessing your marketing decisions  • A simpler way to build confidence and momentum Little Marketing is an Australian small business marketing consultancy helping business owners simplify their marketing and focus on what actually drives results. Through clear strategy and practical advice, they remove the guesswork from marketing. 👉 Read the full article: Why small businesses don't need more marketing ideas 👉 Visit our website: https://littlemarketing.com.au 👉 Get in touch: https://littlemarketing.com.au/contact Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: ask@littlemarketing.com.au Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.

    6 min
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About

As one of Australia’s longest standing marketing consultancies for small business, Little Marketing is excited to produce these podcasts to provide smart and tangible marketing advice to help you achieve great results. In providing practical marketing plans and advice since 2008, we’ve learnt so much about small business owners, their mindset, what works and what doesn’t. We know it’s more than just a business, it’s your livelihood. Based on that experience, these podcasts are in line with the Little Marketing vision of helping small businesses achieve the best possible results for their organisations. Welcome to The Little Marketing Small Business Podcast.

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