The Little Marketing Small Business Podcast

Little Marketing
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As one of Australia’s longest standing marketing consultancies for small business, Little Marketing is excited to produce these podcasts to provide smart and tangible marketing advice to help you achieve great results. In providing practical marketing plans and advice since 2008, we’ve learnt so much about small business owners, their mindset, what works and what doesn’t. We know it’s more than just a business, it’s your livelihood. Based on that experience, these podcasts are in line with the Little Marketing vision of helping small businesses achieve the best possible results for their organisations. Welcome to The Little Marketing Small Business Podcast.

  1. 2d ago

    Knowing Your Customer Isn’t the Same as Understanding Them

    Knowing your customers’ age, location or occupation can tell you who they are, but it doesn’t necessarily tell you why they buy. In this episode of the Little Marketing podcast, Freya explores the difference between knowing your target audience and actually understanding how your customers think, what they care about and what influences their buying decisions. What you’ll learn: Why customer demographics only tell part of the storyThe questions that can help you understand customers more deeplyWhy understanding hesitation can be as important as understanding what customers wantHow real customer language can make marketing more relevantA practical way to learn more from your existing customersLittle Marketing supports Australian small businesses with practical, strategic marketing advice. Led by Michael Kava, the team takes a consultative approach to understanding customers and using those insights to shape clearer positioning, messaging and marketing. Read the related article: https://littlemarketing.com.au/the_little_marketing_small_business_podcast/knowing-your-customer-isnt-the-same-as-understanding-them Visit Little Marketing: https://littlemarketing.com.au/ Talk to the team: https://littlemarketing.com.au/contact Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: ask@littlemarketing.com.au Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.

  2. Sep 9

    The Difference Between Being Seen and Being Chosen

    Getting your business seen is one challenge. Giving customers a clear reason to choose you over every other option is another. In this episode of the Little Marketing podcast, Freya explores the role positioning plays in turning visibility into preference, and why businesses that sound like everyone else can make the buying decision harder for their customers. What you’ll learn: Why being visible doesn’t automatically make your business the obvious choiceHow positioning helps customers understand why they should choose youWhy phrases like “quality service” and “experienced team” often aren’t enough to differentiate a businessHow strong positioning can make your website, content and advertising clearerA simple way to check whether people actually remember what makes your business differentLittle Marketing supports Australian small businesses with practical, strategic marketing advice. Led by Michael Kava, the team takes a consultative approach to helping businesses clarify what they want to be known for and communicate it consistently. Read the related article: [Insert Article Link] Visit Little Marketing: https://littlemarketing.com.au/ Talk to the team: https://littlemarketing.com.au/contact  Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: ask@littlemarketing.com.au Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.

  3. Sep 2

    Why People Don't Buy the Best Business, They Buy Certainty

    Customers rarely know which business is objectively the best. More often, they choose the business that gives them enough certainty to feel confident they’re making the right decision.  In Episode 2 of the Little Marketing podcast, Freya explores how small interactions across your marketing and customer experience can either build confidence or create doubt.  What you’ll learn:  Why certainty can matter more than being “the best” How your website, reviews and response times influence buying decisions Why referrals are so powerful at removing doubt How to identify uncertainty in your customer journey Why simply explaining “what happens next” can make a difference Little Marketing supports Australian small businesses with practical, strategic marketing advice. Led by Michael Kava, the team helps businesses create greater certainty, control and convenience for their customers.  Read the related article: https://www.littlemarketing.com.au/the_little_marketing_small_business_podcast/why_people_dont_buy_the_best_business_they_buy_certainty Visit Little Marketing: https://littlemarketing.com.au/ Talk to the team: https://littlemarketing.com.au/contact Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: ask@littlemarketing.com.au Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.

  4. Aug 25

    Why Your Marketing Isn't Actually the Problem

    When business gets quiet, it’s easy to assume you need more marketing. But what if marketing isn’t actually the problem?  In this episode of the Little Marketing podcast, Freya explores one of the biggest lessons she’s learnt since joining the team: before investing in more social media, Google Ads, a new website or another marketing tactic, you need to understand what’s actually holding your business back.  What you’ll learn:  Why marketing often gets blamed when business slows down How to tell whether you have a marketing, positioning, sales or customer experience problem Why more enquiries won’t help if you’re already losing customers afterwards How a consultative approach helps uncover the real problem The questions to ask before spending more time or money on marketing Little Marketing helps Australian small businesses approach marketing with greater clarity and strategy. Led by Michael Kava, the team focuses on understanding the business problem first, before recommending the marketing solution.  Read the full article: https://www.littlemarketing.com.au/the_little_marketing_small_business_podcast/why_your_marketing_isnt_actually_the_problem Visit Little Marketing: https://www.littlemarketing.com.au/ Talk to the team: https://www.littlemarketing.com.au/contact Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: ask@littlemarketing.com.au Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.

  5. Aug 13

    The biggest marketing mistakes of 2026

    Are common marketing mistakes holding your business back? In this episode, we unpack the biggest marketing mistakes we're still seeing small businesses make in 2026 and share practical ways to improve your results without increasing your budget. What you'll learn: Why chasing every new marketing trend can slow your growthHow clear positioning helps you stand out from competitorsWhy consistency beats expecting instant resultsHow to create content that builds trust and drives enquiriesThe website fundamentals every small business should get rightThe Little Marketing Podcast delivers practical, no-fluff marketing advice for Australian small business owners. With more than 18 years of experience, Little Marketing helps businesses create clear, sustainable marketing strategies that support long-term growth. 👉 Read the full article: https://www.littlemarketing.com.au/the_little_marketing_small_business_podcast/the-marketing-mistakes-we-keep-seeing-in-2026 👉 Visit our website: https://littlemarketing.com.au 👉 Get in touch: https://littlemarketing.com.au/contact Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: ask@littlemarketing.com.au Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.

  6. Aug 11

    What AI can't do for your marketing

    AI is transforming marketing, but it's not a replacement for strategy, experience or understanding your customers. In this episode, we explore where AI genuinely helps small businesses, where it falls short and how to use it to strengthen your marketing without losing what makes your business unique. What you'll learn: Where AI can save time and improve your marketing workflowWhy positioning and strategy still need human thinkingHow to use AI without sounding like every other businessWhy trust and customer relationships can't be automatedPractical ways to combine AI with your expertise for better marketingThe Little Marketing Podcast delivers practical, no-fluff marketing advice for Australian small business owners. With more than 18 years of experience, Little Marketing helps businesses create clear, sustainable marketing strategies built for long-term growth. 👉 Read the full article: https://www.littlemarketing.com.au/the_little_marketing_small_business_podcast/what-ai-cant-do-for-your-marketing 👉 Visit our website: https://littlemarketing.com.au 👉 Get in touch: https://littlemarketing.com.au/contact Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: ask@littlemarketing.com.au Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.

  7. Aug 6

    The marketing questions we hear every week

    Got questions about websites, AI, Google Reviews or where to spend your marketing time? In this Q&A episode, we answer some of the most common marketing questions we're hearing from Australian small business owners and share practical advice you can apply straight away. What you'll learn: How often you should update your business websiteWhether AI is replacing Google and what it means for your marketingWhy website traffic doesn't always turn into enquiriesHow content marketing and Google Reviews build trustWhy focusing on a few marketing channels beats trying to be everywhereThe Little Marketing Podcast delivers practical, no-fluff marketing advice for Australian small business owners. With more than 18 years of experience, Little Marketing helps businesses create clear, sustainable marketing strategies that support long-term growth.  👉 Read the full article: hhttps://www.littlemarketing.com.au/the_little_marketing_small_business_podcast/small-business-marketing-questions-answered-website-ai-reviews-content 👉 Visit our website: https://littlemarketing.com.au 👉 Get in touch: https://littlemarketing.com.au/contact   Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: ask@littlemarketing.com.au Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.

  8. Jul 30

    Five things every small business website should have

    Your website is often the first impression potential customers have of your business, but is it helping you win more enquiries or turning people away? In this episode, we explore the five essential elements every small business website should have to build trust, improve conversions and make it easier for customers to choose you. What you'll learn: Why clear messaging matters more than clever headlinesHow strong calls to action increase enquiriesSimple ways to build trust through your websiteWhy easy navigation improves the customer experienceHow fresh content supports SEO, AI search and long-term growthThe Little Marketing Podcast delivers practical, no-fluff marketing advice for Australian small business owners. With more than 18 years of experience, Little Marketing helps businesses create clear, sustainable marketing strategies that drive long-term success. 👉 Read the full article: https://www.youtube.com/watch?v=kovdt5xsyHQ 👉 Visit our website: https://littlemarketing.com.au 👉 Get in touch: https://littlemarketing.com.au/contact Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here Little Marketing - Australia's leading marketing consultancy for small business. Contact Little Marketing Send an email: ask@littlemarketing.com.au Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.

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As one of Australia’s longest standing marketing consultancies for small business, Little Marketing is excited to produce these podcasts to provide smart and tangible marketing advice to help you achieve great results. In providing practical marketing plans and advice since 2008, we’ve learnt so much about small business owners, their mindset, what works and what doesn’t. We know it’s more than just a business, it’s your livelihood. Based on that experience, these podcasts are in line with the Little Marketing vision of helping small businesses achieve the best possible results for their organisations. Welcome to The Little Marketing Small Business Podcast.

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