Behind The Strategy with Kristina Stubblefield

Kristina Stubblefield
  • 5.0 (6)
  • Marketing
  • Updated Weekly

Behind the Strategy with Kristina Stubblefield is the podcast for service-based business owners who are overwhelmed by everything they could be doing and just need someone to help them figure out what actually matters.Every episode covers one real thing: how to set up your Google Business Profile so people can actually find you, how to write a homepage that makes visitors stay, how to build a follow-up system that does not fall apart when you get busy. Not trends, not theory. The actual stuff that helps your business move forward.Kristina Stubblefield is a business strategist, tech educator, and co-owner of So In Media Group. She has spent over 20 years working with service-based small businesses across industries including home services, healthcare, real estate, wedding and event professionals, and beyond. She is known for taking the parts of running a business that feel overwhelming and making them feel completely manageable.This show is a behind-the-scenes look at what Kristina tells her clients every day. The strategy, the systems, the straight talk.Get found. Get clients. Keep them.New episodes weekly. Subscribe so you never miss one.Want to talk through your own situation? Book a free 15-minute call at kristinastubblefield.com/start-the-conversation. No pressure, just a conversation. 

  1. 2d ago

    You're not too small for a CRM (here's what to pick)

    Everybody keeps telling you to get a CRM, and part of you is thinking you are one person, not a sales team. Here is the thing nobody explains. The word CRM gets used for four completely different things, which is exactly why the advice you keep getting feels contradictory. In this episode, Kristina makes the case that being a one-person business makes a central place for leads more urgent, not less, because there is nobody behind you catching what falls. She walks through counting every door a lead can come through, from your phone and website form to Instagram DMs and the person who stops you at a ballgame, then defines the four things people mean when they say CRM, a pipeline, a spreadsheet, an actual CRM, and an all-in-one business system. She shares what it looked like when an event services business had an inquiry form that vetted, qualified, and sold before anyone picked up a phone, and a client paying close to a thousand dollars a month for what turned out to be website hosting. She closes with the four questions that point you to the right tool and the three things to do before you buy anything. If you have been told to get a CRM and you are not sure whether that is for a business your size, this is the episode that tells you what to sort out first. Want to go deeper on this one? Read the full breakdown on the blog: kristinastubblefield.com/blog/too-small-for-a-crm To connect with Kristina, follow along, or book a call, everything is in one place: kristinastubblefield.com/find-me  Send us Fan Mail

  2. Sep 14

    The first 24 hours of a new lead: what should actually happen

    Somebody fills out your form at 4:59 on a Friday. Then what? Not the big picture, the actual next few hours. How fast should they hear something, what should it say, and at what point have you waited too long? In this episode, Kristina walks the first 24 hours of a new lead on a clock, minute by minute and hour by hour. She covers the automatic response at minute zero that she calls the floor for every service business, why a human call in the first five minutes is the ceiling and what to do when you honestly cannot get there, where AI answering services actually rank, the second touch at the one hour mark and why it has to come on a different channel, what to send while someone is still deciding, and the five minute end of day check that is the single most skipped step in the whole playbook. She also walks through how a Friday afternoon inquiry turns into 60 hours of silence without anyone meaning for it to, and the three places every lead should be by the 24 hour mark. If you have never had a clear answer for what is supposed to happen after someone reaches out, this is the episode that hands you the playbook to copy. Want to go deeper on this one? Read the full breakdown on the blog: kristinastubblefield.com/blog/first-24-hours-new-lead To connect with Kristina, follow along, or book a call, everything is in one place: kristinastubblefield.com/find-me  Send us Fan Mail

  3. Sep 7

    What I check first when a website isn't getting calls

    You have a website. People are finding it. And still the phone isn't ringing, the form isn't getting filled out, and you're starting to wonder if the whole thing is just sitting there looking pretty. In this episode, Kristina walks through the five things she checks first when a website isn't getting calls, in the order she actually checks them, because going out of order means fixing the wrong thing. She covers whether anyone is landing on the site at all, whether a stranger can tell what you do in five seconds, whether the next step is obvious or buried at the bottom, whether the form actually works, and what happens to a lead after someone hits submit. Only one of the five is about how the site looks, and that's usually where everyone starts. If your traffic is up but your calls are down, this is the episode that tells you which layer is actually broken before you spend a dollar rebuilding. Want to go deeper on this one? Read the full breakdown on the blog: kristinastubblefield.com/blog/website-not-getting-calls To connect with Kristina, follow along, or book a call, everything is in one place: kristinastubblefield.com/find-me Send us Fan Mail

  4. Aug 31

    5 marketing tasks you can stop doing in 2026

    You sit down at the end of a long day, look at your marketing to-do list, and think, how am I supposed to keep up with all of this? The posting, the platforms, the new tools, the trends, all of it on top of actually running your business. If that is you, this episode is meant to feel like a deep breath. In this episode, Kristina walks through five marketing tasks you can stop doing in 2026, and why letting them go will help your business instead of hurting it. She covers why you do not need to be on every social platform, only where your customers actually are; why posting just to stay active and chasing likes and follower counts is not the scoreboard; why handing repetitive follow-up to a system beats doing a machine's job by hand; why endlessly tweaking your website, logo, or the same email is usually busy work; and why you do not have to chase every new tool, trend, or AI the moment it drops. She closes with a simple filter for deciding what stays and what goes: keep what you can trace to a lead or a customer, and let the rest go. If your marketing list feels endless and you are worn out trying to do everything, this is the episode that gives you permission to do less on purpose, and shows you why that is a strategy, not laziness. Want to go deeper on this one? Read the full breakdown on the blog: kristinastubblefield.com/blog/marketing-tasks-to-stop-doing To connect with Kristina, follow along, or book a call, everything is in one place: kristinastubblefield.com/find-me  Send us Fan Mail

  5. Aug 24

    The follow-up system every service business needs

    The most expensive lead is the one you already paid for and then lost. The leads are coming in, you are spending money to make the phone ring, and then somewhere between that first contact and the signed job they slip away, and you are not even sure where they went. This is the follow-up system every service business needs. In this episode, Kristina walks through why leads slip through the cracks for service businesses, where the leaks actually are, and the simple system that stops the loss. She covers the three places leads tend to leak, when nothing captures the lead, when the response is too slow, and when follow-up depends on one busy person remembering, why speed to lead so often decides who wins the work, and the three-part fix any business can put in place: capture every lead in one place, respond fast every time, and follow up on a rhythm automatically. She shares two real examples, a thirty-plus-year trade business running on QuickBooks and memory, and a wedding and event client whose single automation kept leads warm over a whole weekend. If you can't say right now what happened to the last five people who reached out to you, this is the episode that shows you where the leaks are and exactly what to put in place. Want to go deeper on this one? Read the full breakdown on the blog: kristinastubblefield.com/blog/follow-up-system-service-business To connect with Kristina, follow along, or book a call, everything is in one place: kristinastubblefield.com/find-me  Send us Fan Mail

  6. Aug 17

    Where customers actually find your business in 2026

    For years, getting found meant one thing: rank on Google. That quietly changed, and if your whole online presence is still built on that one assumption, you could be missing where a growing number of your customers are looking right now. In this episode, Kristina maps where customers actually find a service business in 2026, from Google and its new AI-generated answer, to the AI tools people now ask directly, ChatGPT, Gemini, and Perplexity, to your Google Business Profile, your reviews, and your website. She explains the shift from search and scroll to ask and answer, what AEO (answer engine optimization) means in plain language, and why the businesses winning at this are not chasing new tools; they are the ones that got three fundamentals right, a clean and consistent foundation, a website that clearly says what you do and who you help, and active reviews, so they show up everywhere at once. If you have been wondering whether Google is still where your customers find you, and you want to know exactly where to put your attention, this is the episode that tells you where to look first. Want to go deeper on this one? Read the full breakdown on the blog: kristinastubblefield.com/blog/where-customers-find-you-2026 To connect with Kristina, follow along, or book a call, everything is in one place: kristinastubblefield.com/find-me  Send us Fan Mail

  7. Aug 10

    7 reasons your business isn't showing up on Google

    You used to get the calls. The work used to come in on its own. Now it feels like you've gone invisible on Google, and you're not even sure when it happened. In this episode, Kristina walks through the seven most common reasons service businesses aren't showing up on Google in 2026, what's actually causing each one, and what to do about it. She covers the profile that was set up once and never touched again, a wrong or single primary category, business info that doesn't match across the web, reviews that go unanswered, photos that are years old, the post feature almost no one uses, and a service area set up wrong. Then she narrows it to the three things that move the needle most, and shares how a longtime home service business got its calls back within 90 days by fixing just three of these. If people used to find you and now the phone has gone quiet, this is the episode that tells you where to look first, and why you should start with one thing, not all seven. Want to go deeper on this one? Read the full breakdown on the blog: kristinastubblefield.com/blog/not-showing-up-on-google To connect with Kristina, follow along, or book a call, everything is in one place: kristinastubblefield.com/find-me  Send us Fan Mail

  8. Aug 3

    Why your phone stopped ringing (and what actually changed)

    The work used to come in. The inquiries used to show up. Then somewhere along the way it got quiet, and you are not even sure when it happened or why. In this episode, Kristina walks through what actually changed for service businesses in 2026, and why a quiet phone is almost never the one thing you think it is. She covers the handful of things that tend to drift at the same time, how people search and decide now, a stale Google Business Profile, an aging website, and leads that leak out without any follow-up, and why the fix is finding the one or two things actually costing you calls instead of trying to repair everything at once. If your phone has slowed down and nothing looks obviously broken, this is the episode that tells you where to look first. Want to go deeper on this one? Read the full breakdown on the blog: kristinastubblefield.com/blog/why-your-phone-stopped-ringing To connect with Kristina, follow along, or book a call, everything is in one place: kristinastubblefield.com/find-me  Send us Fan Mail

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About

Behind the Strategy with Kristina Stubblefield is the podcast for service-based business owners who are overwhelmed by everything they could be doing and just need someone to help them figure out what actually matters.Every episode covers one real thing: how to set up your Google Business Profile so people can actually find you, how to write a homepage that makes visitors stay, how to build a follow-up system that does not fall apart when you get busy. Not trends, not theory. The actual stuff that helps your business move forward.Kristina Stubblefield is a business strategist, tech educator, and co-owner of So In Media Group. She has spent over 20 years working with service-based small businesses across industries including home services, healthcare, real estate, wedding and event professionals, and beyond. She is known for taking the parts of running a business that feel overwhelming and making them feel completely manageable.This show is a behind-the-scenes look at what Kristina tells her clients every day. The strategy, the systems, the straight talk.Get found. Get clients. Keep them.New episodes weekly. Subscribe so you never miss one.Want to talk through your own situation? Book a free 15-minute call at kristinastubblefield.com/start-the-conversation. No pressure, just a conversation. 

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