Stop Scrolling, Start Scaling® Podcast

Ninety Five Media
  • 5.0 (25)
  • Marketing
  • Updated Semiweekly

The social media marketing podcast for busy professionals who want strategic, sustainable growth, not just more followers. Hosted by Emma Tessler, founder and CEO of Ninety Five Media, this show breaks down what's actually working in digital marketing right now. From Instagram strategy and content marketing systems to algorithm updates and lead generation, Emma shares the behind-the-scenes strategies you need to know in order to see an ROI from your marketing today. No fluff. No chasing trends for the sake of it. Just proven marketing strategies and actionable steps you can implement immediately. New episodes drop every Monday and Wednesday!

  1. 4d ago

    291. How 31% of This Client's Revenue Comes From Instagram: A Case Study

    If you're a founder who has been trying to do everything, you're not alone, and it doesn't have to stay that way. In this episode, you'll go behind the scenes of a Ninety Five Media client journey to learn how strategic marketing transformed not only the brand's social media presence but their entire business. This case study highlights how one small business used social media strategy, weekly email marketing, consistent brand messaging, and quarterly content creation to grow from 15,000 to more than 30,000 followers and generate massive new business opportunities. You'll also learn about the power of outsourcing and the impact of having integrated marketing rather than chasing quick wins. This episode offers a practical look at how consistent systems create compounding business results over time, and they can for you too.  Listen in as Emma explains: How outsourcing creates space for founders to scale strategically Why social media works best within a multi-channel marketing strategy How strategic marketing creates opportunities far beyond follower growth   And much, much more!   🔗Links & Resources: Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry   Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint   Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check    Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co  Follow us on Instagram: instagram.com/ninety.five.media

  2. 6d ago

    290. The Truth About Going Viral (And Why We Don't Chase It)

    What if the post you almost didn't publish ended up making you more money than your viral reel ever could? In this episode, Emma challenges one of the biggest misconceptions in social media marketing: that more views automatically means more sales. Viral content is great for visibility, but attention alone doesn't generate revenue. Sustainable growth comes from creating content that builds trust, attracts the right audience, and inspires action.  You'll learn the critical difference between vanity metrics and conversion metrics, why entertaining content serves a different purpose than sales-focused content, and how to evaluate whether your marketing is actually moving people closer to becoming customers. If you've ever wondered why high-performing content isn't translating into sales, this conversation will help you build long-term success and create a marketing strategy that prioritizes meaningful results over reactions.   Listen in as Emma explains: Why conversion metrics matter more than views or followers The three questions every business should ask before publishing content How to create a social media strategy focused on long-term growth   And much, much more!   🔗Links & Resources: Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry   Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint   Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check    Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co  Follow us on Instagram: instagram.com/ninety.five.media

  3. Jul 15

    289. What Really Happens at a Ninety Five Media Content Shoot (And Why Clients Say It's the Best Day of their Quarter)

    You don't need to be a content creator to create great content. Often, business leaders think it's camera presence that's holding them back. In reality, it comes down to how you tell your story and who is helping you do it. In this episode, Emma walks through the process behind a Ninety Five Media content shoot. She unpacks the impact of having the right social content on hand, how to get the most out of your footage, and what comes after your content is captured. If you want more time and consistent results, having a partner to help you handle everything from scripting to shooting and posting will give you the ability to focus on scaling your company. If you're looking to see real results from your social media content, tune into this episode to get a first-hand look at how a successful content shoot can boost your entire strategy.   Listen in as Emma explains: What Most Leaders Get Wrong About Content Creation How You Can Benefit from a Social-First Team What's the Real Impact of a Social Media Management Service   And much, much more!   🔗Links & Resources: Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry   Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint   Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check    Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co  Follow us on Instagram: instagram.com/ninety.five.media

  4. Jul 13

    288. Why Your Content Isn't Converting (Even If It's Getting Views)

    Your customers don't actually buy offers, they buy outcomes. Ignoring this fact can result in your content missing the mark. In this episode, Emma shares the most important question your audience is wondering with every piece of content they consume: "What's in it for me?". She explains why consumers focus more on identity than features and the importance of "Life ROI". You'll also learn the common pitfalls for founder-led brands and what Ninety Five Media assesses for every new client to help them boost their engagement and improve their conversions.  Listen in as Emma explains: What Your Consumers Really Care About How to Create Content that Converts What Your Audience Wonders with Every Piece of Content   And much, much more!   🔗Links & Resources: Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry   Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint   Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check    Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co  Follow us on Instagram: instagram.com/ninety.five.media

  5. Jul 8

    287. July 2026 Monthly Marketing Updates: Pinterest partners with Amazon, AI Rules Change on TikTok, and Edits App Gets Upgraded

    July is bringing some big changes to the most popular social platforms. Pinterest, Amazon, Meta, LinkedIn, and TikTok are each unveiling features and updates that will impact your content creation experience.  In this episode, Emma sheds light on this exciting industry news, coupled with insights and perspectives to guide you through them. From partnerships that will boost revenue opportunities to the ups and downs of AI, you'll get a first look at five key changes that are coming down the line. You'll also learn how collaborators, in-app editing, and an emphasis on human-first content can boost your marketing efforts. Whether you're active on every platform or dipping a toe into new areas, now's the time to listen in and leverage the upcoming innovations.   Listen in as Emma explains: New Partners for Platforms and Creators What's Happening with AI Why Personality Is Still the Biggest Competitive Advantage     And much, much more!   🔗Links & Resources: Ready to get your time back + outsource your social media? Inquire about our Social Media Management service here: ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry   Need some help getting back on track? Turn your social media into a growth engine with the Marketing Growth Blueprint: https://courses.ninetyfivemedia.co/marketing-growth-blueprint   Just because you haven't seen results yet doesn't mean it has to stay that way. Want to find out what's holding you back? Get a FREE Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check    Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co  Follow us on Instagram: instagram.com/ninety.five.media

  6. Jul 6

    286. The Secret to Building a Premium Brand on Social Media

    Positioning your brand as premium takes more than just the price tag. Many businesses want the status and clientele of a premium brand, but don't know what it takes to build that presence publicly on social media. In this episode, Emma explains the key factors in creating a strong, cohesive identity for your brand. She unpacks the role that your social media content and online presence play in projecting a premium presence . You'll also learn the importance of showing your prospects your process so they know how you generate your results. For any brand focused on both having a premium brand and having an online identity that looks the part, this episode is packed with insights to help hit your goals. Listen in as Emma explains: Why Consistency is Key for Premium Brands How to Use Testimonials for Bigger Impacts Why You Need to Let Your Audience in on Your Process And much, much more!   Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co  Follow us on Instagram: instagram.com/ninety.five.media   Get The Marketing Growth Blueprint If you need a better way to get your marketing strategy on track, we're here to help. Turn social media into a growth engine for your business. https://courses.ninetyfivemedia.co/marketing-growth-blueprint Grow your brand's social media presence with us:  Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry  FREE AUDIT What if I told you your content isn't converting, your audience isn't engaging, and it feels like too much work - not because you're failing, but because your social media needs a check-up? Take our FREE Social Media Health Check today to: ✅ See where your social media stands today ✅ Identify your growth stage ✅ Discover the next step to level up your results Just because you haven't seen results yet doesn't mean it has to stay that way. We're here to help. Ready to find out how you're doing? Take our free Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check

  7. Jul 1

    285. Your Mid-Year Marketing Audit Explained

    If you set your marketing goals in January, it's the perfect time of the year to reevaluate them. Your marketing data will tell you exactly what to do as long as you know where to look. In this episode, Emma shares the three questions every company should ask themselves when it comes to their marketing strategy. She breaks down the importance of data in decision-making and how the Ninety Five Media Method will help you define goals, move into strategy and execution, and then evaluate. You'll also learn how to determine whether your original goals still align with your business and recognize which strategies are worth your investment. So if you're looking to take stock of your strategy at the mid-year mark, this episode will guide you through the four-step process that can get you there.  Listen in as Emma explains: Why You Need to Look at the Right Numbers How to Set and Assess Your Goals Over the Year Why Doubling Down on What Works Always Wins And much, much more!   Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co  Follow us on Instagram: instagram.com/ninety.five.media   Get The Marketing Growth Blueprint If you need a better way to get your marketing strategy on track, we're here to help. Turn social media into a growth engine for your business. https://courses.ninetyfivemedia.co/marketing-growth-blueprint Grow your brand's social media presence with us:  Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry  FREE AUDIT What if I told you your content isn't converting, your audience isn't engaging, and it feels like too much work - not because you're failing, but because your social media needs a check-up? Take our FREE Social Media Health Check today to: ✅ See where your social media stands today ✅ Identify your growth stage ✅ Discover the next step to level up your results Just because you haven't seen results yet doesn't mean it has to stay that way. We're here to help. Ready to find out how you're doing? Take our free Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check

  8. Jun 29

    284. What You Need to Hear Before You Hire a Marketing Agency

    Hiring a marketing agency should be the start of a partnership that accelerates growth. But to make the most out of this partnership, there are a few things you should know. In this episode, Emma uses her decade of experience running Ninety Five Media to share the common mistakes and struggle points she's seen so you can proactively avoid them. She covers the solutions to these problems and explains how to optimize the relationship you're building. Whether it's expecting business knowledge to transfer instantly or assuming social media can solve deeper operational issues, this episode will unpack the missteps that impact results. You'll also learn why patience, consistency, and trust are critical to a strong return on investment. So if you're considering hiring a marketing agency or already working with one, this episode will help you avoid roadblocks and create the conditions necessary for massive success.  Listen in as Emma explains: Why Clear Context is Essential for Success How Realistic Expectations Influence Results Why Trust Improves Your Return on Investment and Your Results   And much, much more!   Connect with Ninety Five Media: Check out our website: ninetyfivemedia.co  Follow us on Instagram: instagram.com/ninety.five.media   Grow your brand's social media presence with us:  Tell us about your business goals and explore how our social media management services can help you reach them! ninetyfivemedia.co/stop-scrolling-start-scaling-inquiry  FREE AUDIT What if I told you your content isn't converting, your audience isn't engaging, and it feels like too much work - not because you're failing, but because your social media needs a check-up? Take our FREE Social Media Health Check today to: ✅ See where your social media stands today ✅ Identify your growth stage ✅ Discover the next step to level up your results Just because you haven't seen results yet doesn't mean it has to stay that way. We're here to help. Ready to find out how you're doing? Take our free Social Media Health Check: https://courses.ninetyfivemedia.co/social-media-health-check

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5
out of 5
25 Ratings

About

The social media marketing podcast for busy professionals who want strategic, sustainable growth, not just more followers. Hosted by Emma Tessler, founder and CEO of Ninety Five Media, this show breaks down what's actually working in digital marketing right now. From Instagram strategy and content marketing systems to algorithm updates and lead generation, Emma shares the behind-the-scenes strategies you need to know in order to see an ROI from your marketing today. No fluff. No chasing trends for the sake of it. Just proven marketing strategies and actionable steps you can implement immediately. New episodes drop every Monday and Wednesday!

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