Marketing your Private Practice with Kathy C

Kathy Colaiacovo
  • 5.0 (16)
  • Entrepreneurship
  • Updated Weekly

Marketing Your Private Practice with Kathy C is the go-to podcast for dietitians, therapists, and service providers who want more clients without spending hours a day on social media. Hi, I’m Kathy Colaiacovo, a marketing strategist and business coach, and I believe marketing your private practice shouldn’t be so complicated ... or take hours a day. I’m not a dietitian and I don’t play one on TV :-) So I don’t teach what worked for me. I teach marketing strategies that have helped hundreds of private practice owners grow 5-, 6-, and even 7-figure businesses using the Thrive Marketing Method, a system built around the 4 Pillars of Marketing: Foundations, Messaging, Content, and Systems. ----- In each episode, you’ll get practical, step-by-step guidance to: • Book more consults and clients • Spend less time on marketing and get better results • Clarify your message so it connects and converts • Streamline your marketing with a consistent content plan • Build a sustainable practice and have time for your life outside of work ----- This isn’t recycled social media advice or course-selling strategies that only worked for someone else. This is real marketing - built for real private practice owners - and it works.  Stop spinning your wheels and start marketing in a way that finally gets results. Hit play and learn what works to build a practice with more clients, more freedom, and more time for the people and things that matter to you.  Then hit Follow so you don’t miss any of my weekly lessons to help you grow your private practice. 

  1. Using Your Consult Call Data to Improve Your Private Practice Marketing - Ep 181

    Apr 29

    Using Your Consult Call Data to Improve Your Private Practice Marketing - Ep 181

    Private practice owners who are tracking their consult call data have a goldmine of marketing information sitting right in that spreadsheet. But not many know how to track this data or what to do with the numbers when you have them.  This episode walks you through exactly what data from your consult and discovery calls can tell you about your marketing and what to change, stop, or keep doing based on what you find. Listen in to learn: What the number of consult calls you get each month is telling you about your marketingThe surprising message you will get from tracking your referral sources each monthWhat to change in your marketing based on how people are reaching out to youMost practice owners think that because they have their data in their electronic health record or booking system, they know their numbers. But without a tracking system for that data, most have no idea what it is actually saying about their marketing.  When you track and review that consult data, you can learn what the data is telling you, so you shift your marketing and improve the results you get. Your consult call data can stop you from spending time on marketing activities that are not bringing in the clients you need to grow.  Be sure to check out the resources mentioned on our show notes page at http://MarketingYourPrivatePractice.com/181  Grab the free Client Consult Tracker at https://academy.pepperitmarketing.com/tracker  Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!

    26 min
  2. How to Track the Consult Data that Helps Grow your Private Practice - Ep 180

    Apr 22

    How to Track the Consult Data that Helps Grow your Private Practice - Ep 180

    Private practice owners who rely on what they think is happening instead of real data to guide their marketing are often spending time on activities that are not helping to grow their private practice.  If you are not bringing in as many clients as you feel you should be - then ask yourself, are you actually listening to real data or what you think is real?  The data you need exists, but it is scattered across your booking system, your EHR, and your memory - not in one place where you can see what it is telling you. That gap means you have no clear picture of where your clients are coming from or why some consult calls are not converting into booked clients. This episode walks you through exactly how to track your consult call data using a free template - so your marketing decisions are based on real numbers, not guesses. You'll learn: How easy it is to track the data from your consult calls in a way that it guides your marketing and business decisionsWhat 12 numbers and data points are the key ones to track using a free templateHow to make consult call tracking a habit that actually sticks and grows your practiceStop making marketing decisions based on what you think instead of real numbers, and learn how easy it is to track those numbers so you can use them to grow your private practice.  Be sure to check out the resources mentioned, including the free tracking template to download, which are all on our show notes page at http://MarketingYourPrivatePractice.com/180 Grab the free template here - https://academy.pepperitmarketing.com/tracker Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!

    24 min
  3. The FREE Tracking System Every Private Practice Needs to Grow - Ep 179

    Apr 15

    The FREE Tracking System Every Private Practice Needs to Grow - Ep 179

    Private practice owners who rely on their EHR or booking software to track where clients come from are missing the marketing data that actually helps them grow, and is probably costing you clients. This episode explains why those systems were never built for that job and walks you through what to track instead. You'll learn: Why the system you are already using to track clients - especially if it is your EHR - is leaving out the marketing data that actually helps you growHow a simple tracking system can tell you exactly where to focus your marketing - and stop wasting time on what isn't workingWhat data you can track outside your EHR and booking systems, and how it helps you book more clientsYou have access to the data that can help you - the trick is knowing where it is stored so you can actually use it to guide your marketing decisions. Without that real data in one place, you end up spending time on marketing that feels productive but isn't bringing in consult requests or discovery call bookings. Be sure to check out the resources mentioned on our show notes page at http://MarketingYourPrivatePractice.com/179, including the free Client Consult Tracker you can download!  Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!

    26 min
  4. More Clients, Less Content: 3 Simple Private Practice Marketing Shifts- Ep 178

    Apr 8

    More Clients, Less Content: 3 Simple Private Practice Marketing Shifts- Ep 178

    If your private practice marketing feels like a lot of work for very little return, you are not alone - and you are not doing it wrong. You are probably just doing too much of it in the wrong places. In this episode, you will find out why the most common marketing advice out there may actually be working against you - and what three simple shifts can change everything for your practice without adding more hours to your week. If you are a therapist, dietitian, or private practice owner who wants to get more clients without the weekly scramble, this episode is for you. Here's what you'll learn: 1. Why creating more marketing content could be the exact reason your practice isn't growing - and what to do instead 2. How to stop wasting time on social media and finally focus your marketing where your next client is already looking for you 3. The 3 simple shifts can stop your weekly marketing scramble and help you book more clients without burning out If those shifts stay missing from your marketing, the people already looking for your help will keep landing on your website and leaving without booking a consult or reaching out. There are resources mentioned in this episode, and you can find them on the show notes page at: http://MarketingYourPrivatePractice.com/178 Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!

    16 min
  5. The ONE Marketing Message That Gets More Clients to Say Yes - Ep 177

    Mar 25

    The ONE Marketing Message That Gets More Clients to Say Yes - Ep 177

    Marketing for private practice owners works best when your message is clear - but most practice owners don't realize their message is the problem. If you're a dietitian, therapist, or coach who is showing up consistently but still not booking enough clients, this episode explains why - and walks you through exactly how to fix it. You'll learn: Why one specific marketing message is the make-or-break factor for whether people book with you or keep scrollingWhy three common mistakes are making your message invisible - even when you're showing up and doing the workHow to build a simple step-by-step message that makes the right people think "that's exactly what I need"If people are finding you but not reaching out and booking discovery calls, this episode will show you exactly what is getting in the way and how to change it. Want a second set of eyes on your message? Book a free Marketing Review at https://www.pepperitmarketing.com/review  ONE-LINE OFFER STATEMENT FORMULA: I help [who - identify your ideal client] is struggling with [their big problem] - through [your service or approach] - so they can [outcome or results]. And if you want to add that extra layer, what makes you different. SAMPLE -  Before: "I work with clients on nutrition and lifestyle changes to support their overall health and wellbeing." After: "I help busy moms with IBS who are exhausted from cutting out every food and still not feeling better - learn a simple, sustainable approach to eating - so they can finally feel good without living in fear of food." Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!

    20 min
  6. 7-Step Website Checkup to Book More Clients in Private Practice - Ep 176

    Mar 18

    7-Step Website Checkup to Book More Clients in Private Practice - Ep 176

    If someone lands on your private practice website today and is ready to book a consult or even an appointment… can they do it in under 30 seconds without thinking? If the answer is no, or you’re not sure, then you’ll want to check out this episode because there could be a very simple reason why and better yet, simple steps to fix it. This is something I see all the time with dietitians, therapists, and service-based business owners. People are finding you, visiting your website, but they don’t follow through and book appointments or consults.  Why? That is what you need to know as the CEO of your private practice or business.  Listen in to this episode and learn: Why people visit your website but don’t follow through and bookWhat makes someone decide not to book with youThe simple website checks that, once fixed, can turn more visitors into clients If you want to get more clients from the work you’re already doing, this is one of those simple checkups that can make a real difference.   Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/176 Download a PDF of the 7 Step Website checkup here - https://www.pepperitmarketing.com/websitecheckup Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!

    27 min
  7. Are You Targeting the Wrong Ideal Client for Your Private Practice? Ep 175

    Mar 11

    Are You Targeting the Wrong Ideal Client for Your Private Practice? Ep 175

    Many private practice owners, whether you’re a dietitian, therapist, or service-based provider, feel like they’re doing everything right with their marketing but still struggle to get more clients and build a steady client load.  You may have a clear niche and know who your ideal client is, yet your practice still feels inconsistent or harder to grow than it should. Often, the issue is not your strategy, it’s that your marketing is speaking to the "wrong version" of your ideal client. In this episode, we break down how to spot the difference between clients who stay and clients who don’t, and how that one shift can completely change how you grow your private practice. Listen in to learn: Why your practice feels harder to grow than it should, even when you think you’ve identified your ideal client.How identifying the right version of your ideal client leads to more long-term clients and a more stable practice.Why your marketing is attracting clients who come and go, and what to shift to start bringing in the ones who stay.If you want a more consistent client load and marketing that actually brings in clients who work with you longer and grow your practice, this episode will help you see what to change and where to focus next. Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/175    Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!

    16 min
  8. The Client Booking Path Most Private Practice Owners Miss - Ep 174

    Mar 4

    The Client Booking Path Most Private Practice Owners Miss - Ep 174

    Do you Know How Clients Find Your Private Practice Before They Book a Discovery Call?  Most people don’t realize that you have access to data that can help you focus your marketing to bring in more clients. You just need to know where to look!  Most private practice owners think they know where their clients come from. Someone emails you, books directly in your calendar, or calls your phone, so it’s easy to assume that must be how they discovered your practice.  But when you take a closer look at your last few discovery calls, you often see a different story.  How someone reaches out to you in the first place is usually just the final step in a longer path that started somewhere else. When you trace that path, you begin to see which parts of your marketing are actually helping people find your practice before they reach out. Or sometimes you see how it’s hurting things too.  Instead of guessing where to focus your marketing, you can start strengthening the places that are already bringing in discovery calls. Listen in to learn: Why the way someone contacts you is not the same as how they found you, and how to use this to improve your marketing.The simple exercise that shows which marketing channels are actually bringing in discovery calls.How your website, directories, and Google profile influence people booking discovery callsIf you’re a dietitian, therapist, or service provider growing a private practice and want clearer marketing that leads to discovery calls, this episode will help you see your marketing from a new perspective. Be sure to get the resources mentioned here: http://marketingyourprivatepractice.com/174  Click here to send Kathy a text message about this Episode 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!

    17 min
See All (185)

Trailer

5
out of 5
16 Ratings

About

Marketing Your Private Practice with Kathy C is the go-to podcast for dietitians, therapists, and service providers who want more clients without spending hours a day on social media. Hi, I’m Kathy Colaiacovo, a marketing strategist and business coach, and I believe marketing your private practice shouldn’t be so complicated ... or take hours a day. I’m not a dietitian and I don’t play one on TV :-) So I don’t teach what worked for me. I teach marketing strategies that have helped hundreds of private practice owners grow 5-, 6-, and even 7-figure businesses using the Thrive Marketing Method, a system built around the 4 Pillars of Marketing: Foundations, Messaging, Content, and Systems. ----- In each episode, you’ll get practical, step-by-step guidance to: • Book more consults and clients • Spend less time on marketing and get better results • Clarify your message so it connects and converts • Streamline your marketing with a consistent content plan • Build a sustainable practice and have time for your life outside of work ----- This isn’t recycled social media advice or course-selling strategies that only worked for someone else. This is real marketing - built for real private practice owners - and it works.  Stop spinning your wheels and start marketing in a way that finally gets results. Hit play and learn what works to build a practice with more clients, more freedom, and more time for the people and things that matter to you.  Then hit Follow so you don’t miss any of my weekly lessons to help you grow your private practice. 

Information