The Profit Lab Podcast

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The Profit Lab Podcast is for service-based business owners ready to scale with clarity, confidence, and real profit. Hosted by Marie Torossian, CPA, CFO, and Grant Cardone Certified 10X Business Coach, each episode blends CFO-level financial strategy with practical growth execution using Marie’s signature VALUEATION-MT® Method—a proven framework designed to increase business value, strengthen profit margins, and build a company that runs with systems (not stress). If you’re building a $750K+ business (or on your way there) and want a business that funds your life—not consumes it—you’re in the right place.

  1. 6d ago

    The Implementation Gap: Why Knowing Isn't Enough to Grow Your Business | The Profit Lab – Ep. 18

    You've read the books, listened to the podcasts, attended the conferences, and invested in learning how to grow your business. So why do so many great ideas never get implemented? In Episode 18 of The Profit Lab, Marie Torossian, CPA and Certified 10X Business Coach, explores what she calls The Implementation Gap—the space between knowing what needs to be done and consistently following through. Drawing from years of coaching business owners, Marie shares why implementation is often the biggest obstacle to growth and how small, consistent actions create far greater results than constantly collecting new ideas. In this episode, you'll learn: Why knowledge alone doesn't create business growth The common reasons business owners struggle to follow through on their plans Why we often overestimate or underestimate the work required to complete important projects How accountability helps turn good intentions into consistent action Why focusing on one meaningful priority creates more momentum than trying to change everything at once Profit Question of the Week: What's one important project or decision you've been postponing because you've either made it bigger in your mind than it really is—or because you haven't made enough time to do it properly? Action Steps: Identify one important project you've been avoiding. Block dedicated time on your calendar to work on it—without distractions. Focus on making progress, not perfection, and commit to taking the first step this week. If you're ready to stop collecting ideas and start building a business through consistent action, you're in the right place. Next week, we'll take the next step by learning how to evaluate where your business stands today so you can focus your time and energy on what will have the greatest impact. If you'd like help turning strategy into action, book a call at: https://theprofitlab.biz/book-a-call

  2. Jul 1

    Legacy, Impact & Identity: Who Are You Beyond the Business? | The Profit Lab-Ep 17

    At a certain point in business, the questions change. It’s no longer just “How do I make more?” It becomes: “What do I want all of this to lead to?” In this episode, we continue Pillar 12 of the VALUEATION-MT® Methodology and talk about legacy, impact, and identity—how to build a business that creates value while also building a life with purpose beyond the business. In this episode, you’ll learn: How to redefine success as you grow (and why that shift matters) Why legacy isn’t just money—and what it includes while you’re still here How identity can quietly keep you stuck in overwork and constant pressure How to start designing your next chapter now (not “someday”) Profit Question of the Week: If money were fully handled—if your business consistently generated everything you needed financially—how would you choose to spend your time and energy? Action Steps: Write a one-page legacy letter (what you want your work and leadership to stand for) Make two lists: 3 ways you’re already living that legacy, and 3 gaps to close Share your vision with someone you trust or share in the comments to make it real and create accountability. Need help? Book a call at https://theprofitlab.biz/book-a-call

  3. Jun 24

    Making Your Business Transferable (Even If You Never Sell) | The Profit Lab-Ep 16

    If your business can’t run without you, it’s not transferable—and it’s not giving you real freedom. In Episode 16 of The Profit Lab, Marie Torossian (CPA and certified 10X Business Coach) breaks down what it actually means to make a service business transferable—whether you ever plan to sell or not. In this episode, you’ll learn: What “transferable” really means (and why it increases your options, valuation, and freedom) The 4 transferability levers: Systems & SOPs, Team & Roles, Client Relationships, and Financial Clarity How to reduce single points of failure so the business doesn’t collapse when you step away What buyers and future leaders look for—and how to de-risk your business now (client concentration, lead sources, documented knowledge)   Profit Question of the Week: If you had to hand your business to a capable leader for 90 days starting tomorrow, what would break first?   Action Steps: List your top 5 undocumented processes and pick one to document this month Identify any single-point-of-failure roles, systems, or clients Clean up one financial clarity item this week (reconcile, separate owner expenses, or review the last 90 days) Schedule a “transferability review” with your accountant or advisor and ask what a buyer would question first If you want help building a business that gives you real options—more profit, more freedom, and less owner dependency—book a call at https://theprofitlab.biz/book-a-call.

  4. May 27

    Wealth, Exit & Legacy: Building Your Freedom Plan | The Profit Lab-Ep 15

    You didn’t build a business just to stay on the treadmill forever. In Episode 15 of The Profit Lab, Marie Torossian (CPA and certified 10X Business Coach) breaks down Pillar 12—Wealth, Exit & Legacy—and shows you how to build a freedom plan that creates profit now, personal wealth later, and real options for the future.   In this episode, you’ll learn:   Why your business is a vehicle for wealth—not the destination The 3 layers of a freedom plan: Profit Now, Wealth Later, and Exit/Transition What “Profit Now” really requires (owner pay, healthy margins, and 3–6 months of reserves) How to think in net worth—not just revenue—so your future isn’t dependent on your daily effort How to make your business sellable (even if you never sell) with systems, predictable revenue, and a team that can operate without you   Profit Question of the Week: If you wanted the option to exit your business 5 years from now, what would need to be true that isn’t true today?   Action Steps: Review your current owner pay, profit margin, and cash reserves (don’t guess—look) Decide your “freedom number” (what you need annually to live your ideal life) Write down your preferred exit option: sell, keep with a team, merge/partner, or intentional wind-down Pick one “sellable business” lever to improve this quarter: systems, client diversification, predictable revenue, or team independence   New episodes every Wednesday at 12:00 PM Eastern.   If you want help applying this to your business, book a call at https://theprofitlab.biz/book-a-call.

  5. May 13

    Routines, Rituals & Non-Negotiables: CEO Discipline That Scales | The Profit Lab-Ep 14

    Motivation is unreliable. Discipline is what scales. In Episode 14 of The Profit Lab, Marie Torossian (CPA and certified 10X Business Coach) breaks down the routines, rituals, and non-negotiables that help service business owners stay focused, protect their time, and grow without chaos.   In this episode, you’ll learn: What motivation-based leadership looks like—and why it creates inconsistency The 3 core CEO routines: Daily Start-Up, Daily Shutdown, and Weekly CEO Review & Reset How to run a simple Weekly CEO Review (money, metrics, momentum) so decisions aren’t reactive How to protect your non-negotiables (CEO time, sales time, health/family time) so you stop paying the “chaos tax”   Profit Question of the Week:What 1 daily and 1 weekly routine, if you actually did them for 90 days, would change your business the most?   Action Steps: Design your Daily Start-Up and Daily Shutdown rituals (keep them simple and repeatable) Schedule a Weekly CEO Review on your calendar (60–90 minutes) Pick one non-negotiable and protect it for the next 4 weeks New episodes every Wednesday at 12:00 PM Eastern.     Need extra help? Schedule your 30-min strategy session at TheProfitLab.biz

  6. Apr 29

    Time Mastery & CEO Discipline — The Calendar Shift That Drives Profit | The Profit Lab Podcast-Ep 13

    If your calendar feels packed but your profit isn’t growing, this episode will hit home. Marie Torossian, CPA and 10X Business Coach, breaks down why time mastery isn’t a productivity issue—it’s a profit issue. You’ll learn the CEO time shift (technician → manager → CEO), how to audit your week using the $10/$100/$1,000 work framework, and how to design a CEO schedule that protects sales, strategy, and leadership time. In this episode, you’ll learn: The hidden “chaos tax” of a reactive calendar How to identify what’s stealing your CEO time A simple Audit → Align → Architect → Anchor framework The non-negotiable routines that create consistency Profit Question of the Week: If I observed your calendar for 30 days, would I see a CEO… or an overworked employee? ACTIONABLE TAKEAWAYS  Track your time for 5–7 days. Categorize everything into $10 / $100 / $1000 work. Block 2 CEO mornings next week and protect them. Need Help? Book time with me at www.theprofitlab.biz

  7. Apr 15

    The 10X Mindset: Sustain Growth Without Burning Out (Ep 12)

    You can have the best strategy in the world—but if your mindset isn’t right, you’ll hit a ceiling. In Episode 12 of The Profit Lab, Marie Torossian (CPA and certified 10X Business Coach) breaks down the 10X mindset and how to grow aggressively without burning out. In this episode, you’ll learn: What the 10X mindset really means (and what people get wrong about it) The 4 pillars: think bigger, take massive action, embrace discomfort, and take full responsibility Why burnout happens during growth—and how to prevent it with boundaries, delegation, profit focus, and scalable systems A simple way to turn a bold goal into a 90-day plan you can actually execute Profit Question of the Week: What’s one bold 10X goal you’ve been afraid to set—and what would it take to go after it in the next 90 days?   Action Steps: Set one 10X goal for 2026 Identify 3 massive actions you can take this month Audit your energy—are you protecting your time and health, or burning out? Join the conversation—share your 10X goal and your next massive action in the comments wherever you’re watching or listening. New episodes every Wednesday at 12:00 PM Eastern.   Book your strategy call at: TheProfitLab.biz MarieTorossianCPA.com     Links:  https://otter.ai/referrals/9ZDAE4D9 https://loom.grsm.io/theprofitlab

  8. Apr 8

    Next Level Growth: Expand Your Impact & Legacy | The Profit Lab Ep 11

    You’ve built a profitable, scalable business—now what? In Episode 11 of The Profit Lab, Marie Torossian (CPA and certified 10X Business Coach) breaks down what “next level growth” really looks like when you’re ready to expand your impact, increase your influence, and build a legacy that lasts beyond you. In this episode, you’ll learn: The difference between impact, influence, and legacy (and why revenue alone isn’t the goal) The 3 paths to next-level growth—and how to pick the right one for this season: Go Deeper (serve existing clients at a higher level) Go Wider (expand reach into new markets or audiences) Go Higher (move upstream to bigger clients and bigger problems) How to build a thought leadership platform so you’re known for something (content, speaking, publishing, and community) The “exit vs expand vs optimize” decision—so you build your business to match the life you actually want Profit Question of the Week: What does success look like for you 5 years from now—are you still running this business, or have you moved on to something else?   Action Steps: Choose your next level path: go deeper, wider, or higher Pick one thought leadership channel to focus on this year Write your 5-year vision and the milestones that get you there Join the conversation—share your biggest takeaway (and which path you’re choosing) in the comments wherever you’re watching or listening.   New episodes every Wednesday at 12:00 PM Eastern.   The Profit Lab: TheProfitLab.biz Marie Torossian CPA: MarieTorossianCPA.com

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About

The Profit Lab Podcast is for service-based business owners ready to scale with clarity, confidence, and real profit. Hosted by Marie Torossian, CPA, CFO, and Grant Cardone Certified 10X Business Coach, each episode blends CFO-level financial strategy with practical growth execution using Marie’s signature VALUEATION-MT® Method—a proven framework designed to increase business value, strengthen profit margins, and build a company that runs with systems (not stress). If you’re building a $750K+ business (or on your way there) and want a business that funds your life—not consumes it—you’re in the right place.

Information

  • Creator
    theprofitlab
  • Years Active
    2022 - 2026
  • Episodes
    36
  • Rating
    Clean
  • Copyright
    © Copyright 2026 All rights reserved.
  • Show Website
    The Profit Lab Podcast