The Profit Lab Podcast

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The Profit Lab Podcast is for service-based business owners ready to scale with clarity, confidence, and real profit. Hosted by Marie Torossian, CPA, CFO, and Grant Cardone Certified 10X Business Coach, each episode blends CFO-level financial strategy with practical growth execution using Marie’s signature VALUEATION-MT® Method—a proven framework designed to increase business value, strengthen profit margins, and build a company that runs with systems (not stress). If you’re building a $750K+ business (or on your way there) and want a business that funds your life—not consumes it—you’re in the right place.

  1. May 27

    Wealth, Exit & Legacy: Building Your Freedom Plan | The Profit Lab-Ep 15

    You didn’t build a business just to stay on the treadmill forever. In Episode 15 of The Profit Lab, Marie Torossian (CPA and certified 10X Business Coach) breaks down Pillar 12—Wealth, Exit & Legacy—and shows you how to build a freedom plan that creates profit now, personal wealth later, and real options for the future.   In this episode, you’ll learn:   Why your business is a vehicle for wealth—not the destination The 3 layers of a freedom plan: Profit Now, Wealth Later, and Exit/Transition What “Profit Now” really requires (owner pay, healthy margins, and 3–6 months of reserves) How to think in net worth—not just revenue—so your future isn’t dependent on your daily effort How to make your business sellable (even if you never sell) with systems, predictable revenue, and a team that can operate without you   Profit Question of the Week: If you wanted the option to exit your business 5 years from now, what would need to be true that isn’t true today?   Action Steps: Review your current owner pay, profit margin, and cash reserves (don’t guess—look) Decide your “freedom number” (what you need annually to live your ideal life) Write down your preferred exit option: sell, keep with a team, merge/partner, or intentional wind-down Pick one “sellable business” lever to improve this quarter: systems, client diversification, predictable revenue, or team independence   New episodes every Wednesday at 12:00 PM Eastern.   If you want help applying this to your business, book a call at https://theprofitlab.biz/book-a-call.

    30 min

  2. May 13

    Routines, Rituals & Non-Negotiables: CEO Discipline That Scales | The Profit Lab-Ep 14

    Motivation is unreliable. Discipline is what scales. In Episode 14 of The Profit Lab, Marie Torossian (CPA and certified 10X Business Coach) breaks down the routines, rituals, and non-negotiables that help service business owners stay focused, protect their time, and grow without chaos.   In this episode, you’ll learn: What motivation-based leadership looks like—and why it creates inconsistency The 3 core CEO routines: Daily Start-Up, Daily Shutdown, and Weekly CEO Review & Reset How to run a simple Weekly CEO Review (money, metrics, momentum) so decisions aren’t reactive How to protect your non-negotiables (CEO time, sales time, health/family time) so you stop paying the “chaos tax”   Profit Question of the Week:What 1 daily and 1 weekly routine, if you actually did them for 90 days, would change your business the most?   Action Steps: Design your Daily Start-Up and Daily Shutdown rituals (keep them simple and repeatable) Schedule a Weekly CEO Review on your calendar (60–90 minutes) Pick one non-negotiable and protect it for the next 4 weeks New episodes every Wednesday at 12:00 PM Eastern.     Need extra help? Schedule your 30-min strategy session at TheProfitLab.biz

    21 min

  3. Apr 29

    Time Mastery & CEO Discipline — The Calendar Shift That Drives Profit | The Profit Lab Podcast-Ep 13

    If your calendar feels packed but your profit isn’t growing, this episode will hit home. Marie Torossian, CPA and 10X Business Coach, breaks down why time mastery isn’t a productivity issue—it’s a profit issue. You’ll learn the CEO time shift (technician → manager → CEO), how to audit your week using the $10/$100/$1,000 work framework, and how to design a CEO schedule that protects sales, strategy, and leadership time. In this episode, you’ll learn: The hidden “chaos tax” of a reactive calendar How to identify what’s stealing your CEO time A simple Audit → Align → Architect → Anchor framework The non-negotiable routines that create consistency Profit Question of the Week: If I observed your calendar for 30 days, would I see a CEO… or an overworked employee? ACTIONABLE TAKEAWAYS  Track your time for 5–7 days. Categorize everything into $10 / $100 / $1000 work. Block 2 CEO mornings next week and protect them. Need Help? Book time with me at www.theprofitlab.biz

    29 min

  4. Apr 15

    The 10X Mindset: Sustain Growth Without Burning Out (Ep 12)

    You can have the best strategy in the world—but if your mindset isn’t right, you’ll hit a ceiling. In Episode 12 of The Profit Lab, Marie Torossian (CPA and certified 10X Business Coach) breaks down the 10X mindset and how to grow aggressively without burning out. In this episode, you’ll learn: What the 10X mindset really means (and what people get wrong about it) The 4 pillars: think bigger, take massive action, embrace discomfort, and take full responsibility Why burnout happens during growth—and how to prevent it with boundaries, delegation, profit focus, and scalable systems A simple way to turn a bold goal into a 90-day plan you can actually execute Profit Question of the Week: What’s one bold 10X goal you’ve been afraid to set—and what would it take to go after it in the next 90 days?   Action Steps: Set one 10X goal for 2026 Identify 3 massive actions you can take this month Audit your energy—are you protecting your time and health, or burning out? Join the conversation—share your 10X goal and your next massive action in the comments wherever you’re watching or listening. New episodes every Wednesday at 12:00 PM Eastern.   Book your strategy call at: TheProfitLab.biz MarieTorossianCPA.com     Links:  https://otter.ai/referrals/9ZDAE4D9 https://loom.grsm.io/theprofitlab

    40 min

  5. Apr 8

    Next Level Growth: Expand Your Impact & Legacy | The Profit Lab Ep 11

    You’ve built a profitable, scalable business—now what? In Episode 11 of The Profit Lab, Marie Torossian (CPA and certified 10X Business Coach) breaks down what “next level growth” really looks like when you’re ready to expand your impact, increase your influence, and build a legacy that lasts beyond you. In this episode, you’ll learn: The difference between impact, influence, and legacy (and why revenue alone isn’t the goal) The 3 paths to next-level growth—and how to pick the right one for this season: Go Deeper (serve existing clients at a higher level) Go Wider (expand reach into new markets or audiences) Go Higher (move upstream to bigger clients and bigger problems) How to build a thought leadership platform so you’re known for something (content, speaking, publishing, and community) The “exit vs expand vs optimize” decision—so you build your business to match the life you actually want Profit Question of the Week: What does success look like for you 5 years from now—are you still running this business, or have you moved on to something else?   Action Steps: Choose your next level path: go deeper, wider, or higher Pick one thought leadership channel to focus on this year Write your 5-year vision and the milestones that get you there Join the conversation—share your biggest takeaway (and which path you’re choosing) in the comments wherever you’re watching or listening.   New episodes every Wednesday at 12:00 PM Eastern.   The Profit Lab: TheProfitLab.biz Marie Torossian CPA: MarieTorossianCPA.com

    19 min

  6. Mar 25

    Optimization & Scale: Fine-Tune for Exponential Growth (Profit Optimization Formula) | The Profit Lab Podcast Ep 10

    You’ve built the foundation—now it’s time to optimize. In Episode 10 of The Profit Lab Podcast, Marie Torossian (CPA and certified 10X Business Coach) breaks down how to fine-tune your business for profitable, sustainable growth without burning out your team or breaking your systems. In this episode, you’ll learn: What optimization really means (working smarter, not harder) The Profit Optimization Formula: the 4 ways to increase profit (prices, volume, frequency, and costs) Why scaling isn’t just “more clients”—it’s making sure your systems, team, cash flow, and client experience can handle growth How to run a Bottleneck Audit to find what’s actually slowing your growth (you, sales, delivery capacity, or cash flow) Profit Question of the Week: If your revenue doubled tomorrow, what would break in your business? Action Steps: Run a bottleneck audit—where is growth getting stuck? Use the Profit Optimization Formula and model changes (raise prices 10%, add 5 clients, or reduce costs 5%) Stress-test your systems—can they handle 2X–3X the volume without quality dropping? Join the conversation—share your biggest takeaway (and your current bottleneck) in the comments wherever you’re watching or listening. New episodes every Wednesday at 12:00 PM Eastern. Learn More The Profit Lab: TheProfitLab.biz Marie Torossian CPA: MarieTorossianCPA.com

    17 min

  7. Mar 18

    Implementation & Integration: Execute with Precision (90-Day Sprint Plan) | The Profit Lab Podcast Ep 9

    Strategy is worthless without execution. In Episode 9 of The Profit Lab Podcast, Marie Torossian, CPA and certified 10X Business Coach, breaks down how to implement what you’ve learned, integrate it into your business, and make it stick—so you stop starting and actually finish. In this episode, you’ll learn: Why most strategies fail (it’s not the strategy—it’s the lack of a plan, accountability, and follow-through) The 90-Day Sprint Framework to turn big goals into real progress A simple weekly accountability rhythm (Monday priorities, mid-week check-in, Friday review) The difference between implementation (doing it once) and integration (making it your new normal) How to lock in changes using repetition, documentation, team training, and measurement Profit Question of the Week: What’s one strategy you learned in the last 6 months that you never fully implemented—and what would it take to execute it in the next 30 days? Action Steps: Choose your top 3 priorities for the next 90 days Break each priority into monthly milestones Set up a weekly accountability check-in (with yourself, a coach, or a peer) Join the conversation—share your #1 priority for the next 90 days in the comments wherever you’re watching or listening. New episodes every Wednesday at 12:00 PM Eastern. Learn More The Profit Lab: TheProfitLab.biz Marie Torossian CPA: MarieTorossianCPA.com

    18 min

  8. Mar 4

    Team Building & Delegation: Build a Team You Trust (Hire Right & Scale) | The Profit Lab Podcast Ep 8

    You can’t scale your business alone! In Episode 8 of The Profit Lab Podcast, Marie Torossian, CPA and certified 10X Business Coach, reveals how to hire the right people, delegate effectively, and build a team that truly amplifies your impact. You’ll learn: When it’s time to make your first hire (and how to know you’re ready) The typical hiring roadmap for service-based businesses—who to bring on first and why The Delegation Framework: how to empower your team, not just “dump tasks” Red flags to watch out for so you avoid costly hiring mistakes Why trusting your team (and letting go of perfection) is essential for growth Profit Question of the Week: If you could hire one person tomorrow and they could take 10 hours of work off your plate, what would you have them do? Action Steps: List the top 10 tasks you do weekly that could be delegated Calculate the ROI of your first hire—what could you do with that freed-up time? Write a job description for your next hire, even if you’re not ready to post it yet Join the conversation—share your biggest takeaway or team-building win in the comments wherever you’re watching or listening! New episodes every Wednesday at 12:00 PM Eastern. Learn More The Profit Lab: TheProfitLab.biz Marie Torossian CPA: MarieTorossianCPA.com   Get Loom: https://loom.grsm.io/theprofitlab

    22 min
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About

The Profit Lab Podcast is for service-based business owners ready to scale with clarity, confidence, and real profit. Hosted by Marie Torossian, CPA, CFO, and Grant Cardone Certified 10X Business Coach, each episode blends CFO-level financial strategy with practical growth execution using Marie’s signature VALUEATION-MT® Method—a proven framework designed to increase business value, strengthen profit margins, and build a company that runs with systems (not stress). If you’re building a $750K+ business (or on your way there) and want a business that funds your life—not consumes it—you’re in the right place.

Information

  • Creator
    theprofitlab
  • Years Active
    2022 - 2026
  • Episodes
    33
  • Rating
    Clean
  • Copyright
    © Copyright 2026 All rights reserved.
  • Show Website
    The Profit Lab Podcast