The Amazon Strategist Show

The Amazon Strategist Show

The Amazon Strategist Show is a podcast that examines strategies for success as a seller on Amazon. Hosted by John Cavendish, an experienced Amazon seller, and agency owner, the show covers the ins and outs of building a successful Amazon business examined from multiple angles by our expert guests. Unlike other podcasts that focus on tips and hacks, The Amazon Strategist Show provides real strategies for real sellers looking to grow sustainable businesses on Amazon. Whether you're just starting out or have been selling for years, this show has something valuable to offer you. So if you're ready to take your business to the next level, then sit back, relax, and join us as we explore the world of Amazon!

  1. Sep 4

    Amazon FBA Returns: The Settings Most Sellers Don't Know About

    Most Amazon sellers know they have to deal with returns. Far fewer know how many options they actually have for managing them. In Part 2 of the Amazon Strategist Show, John Cavendish continues his conversation with JD Sass, Co-Founder & CEO of Axiom Return Solutions, about the overlooked strategies that can help Amazon sellers recover revenue, reduce unnecessary costs, and take more control over their returned inventory. JD breaks down some of the lesser-known options available to sellers, including Manager Source Cost, FBA Evaluation and Ownership settings, manual removal orders, and different ways to handle returned inventory.  In This Episode  How updating your Amazon Source Cost can increase reimbursement amounts  Why Amazon's estimated inventory cost may be lower than your actual cost  How to identify and file claims for damaged, missing, or incorrect returns  Why sellers shouldn't automatically choose disposal  How FBA Evaluation and Ownership settings can change what happens to returned inventory  When to use removal orders instead of letting Amazon dispose of inventory  Why returns data can reveal opportunities to recover revenue and cut costs  JD's perspective on whether Amazon gets a bad rap for its returns process JD also explains Axiom's free returns trial, where sellers can send in a batch of returns for processing and receive data through a dedicated dashboard before committing to a long-term solution.  If you're managing significant Amazon FBA return volume, this episode is a reminder that small operational decisions can have a meaningful impact on your bottom line. 🎙️ Guest: JD Sass, Co-Founder & CEO, Axiom Return Solutions Connect with John Cavendish Facebook: https://www.facebook.com/jgcuk Instagram: https://www.instagram.com/thejohncavendish LinkedIn: https://hk.linkedin.com/in/thejohncavendish Know More About Seller Candy Website: https://www.sellercandy.com Facebook Page: https://www.facebook.com/SellerCandyPro Instagram: https://www.instagram.com/sellercandyamz LinkedIn: https://www.linkedin.com/company/sellercandy/ ------------------------------------------------------------------------- Never Talk to Seller Support Again. Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing. #amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller  #amazontips #amazonbusiness  #AmazonStrategis...

  2. Aug 28

    Your Amazon Returns Could Be Worth More Than You Think

    Your Amazon returns could be more than just a loss. They could be an opportunity to recover revenue. In this episode of the Amazon Strategist Show, John Cavendish sits down with JD Sass, Co-Founder and CEO of Axiom Return Solutions, to break down what Amazon sellers can actually do with returned, removed, and unsellable inventory. From inspecting and grading returns to sending inventory back into FBA, filing reimbursement claims, liquidating products, and more, JD explains why simply writing off returned inventory could mean leaving money on the table. In this episode, you'll learn:  What happens to Amazon FBA returns after they leave Amazon  Why unsellable inventory isn't always actually unsellable  How sellers can recover value from returned products  When inventory can be reintegrated back into FBA  How reimbursement claims can recover lost revenue  The difference between disposal, removal, liquidation, and resale  Why return data can help sellers make better business decisions  How Axiom Return Solutions handles returns at scale If you're an Amazon seller dealing with returns, removals, or inventory write-offs, this episode will help you look at your post-purchase operations differently and identify opportunities to recover more value from the inventory you already own. 🎙️ Guest: JD Sass, Co-Founder & CEO of Axiom Return Solutions Connect with John Cavendish Facebook: https://www.facebook.com/jgcuk Instagram: https://www.instagram.com/thejohncavendish LinkedIn: https://hk.linkedin.com/in/thejohncavendish Know More About Seller Candy Website: https://www.sellercandy.com Facebook Page: https://www.facebook.com/SellerCandyPro Instagram: https://www.instagram.com/sellercandyamz LinkedIn: https://www.linkedin.com/company/sellercandy/ ------------------------------------------------------------------------- Never Talk to Seller Support Again. Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing. #amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller  #amazontips #amazonbusiness  #AmazonStrategis...

  3. Aug 21

    If Your Amazon Business Needs You, It Isn’t Scalable

    What happens to your Amazon business if you suddenly can't work for a month? If everything falls apart without you, you may not actually own a scalable business. You own a job. In Part 2 of the Amazon Strategist Show, John Cavendish sits down with Will Christensen, founder of Entrepreneur's Apprentice and DataAutomation, to unpack how Amazon sellers can stop being the bottleneck and build businesses that run without them. Will explains why simply hiring another VA or COO isn't always the answer. Instead, he shares his framework for finding systems-minded apprentices, delegating the right work, and creating processes that actually give founders their time back. In this episode, you'll learn: Why Amazon founders stay stuck in the weeds for too long Apprentices vs. VAs: which one is right for your business? What makes a great systems creator How to hire someone who can actually think like a founder Why documentation and delegation are critical for scaling How blind tests can help you identify better hires Will's "Serve First" approach to lead generation How podcasts and roundtables can create relationships without cold spam Why buying back your time is one of the most important moves you can make as a founder The goal isn't to build a bigger team just for the sake of having one. It's to build a business where you aren't required to touch every part of it. 🎙️ Guest: Will Christensen, Founder of Entrepreneur's Apprentice & DataAutomation ------------------------------------------------------------- Connect with Will (Seller Labs, Entrepreneur's Apprentice, Data Automation) Website: www.equityhammer.com EntrepreneursApprentice.com DataAutomation.com X: https://x.com/DataAutomation1 LinkedIn: https://www.linkedin.com/in/will-christensen Connect with John Cavendish Facebook: https://www.facebook.com/jgcuk Instagram: https://www.instagram.com/thejohncavendish LinkedIn: https://hk.linkedin.com/in/thejohncavendish Know More About Seller Candy Website: https://www.sellercandy.com Facebook Page: https://www.facebook.com/SellerCandyPro Instagram: https://www.instagram.com/sellercandyamz LinkedIn: https://www.linkedin.com/company/sellercandy/ ------------------------------------------------------------------------- Never Talk to Seller Support Again. Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing. #amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller  #amazontips #amazonbusiness  #AmazonStrategis...

  4. Aug 14

    Amazon Sellers: Stop Doing Everything Yourself. Automate, Delegate, or Ditch It

    Most Amazon sellers don't have a time problem. They have a systems problem. In this episode of the Amazon Strategist Show, John Cavendish sits down with Will Christensen, founder of Seller Labs, Entrepreneur's Apprentice, and DataAutomation, to break down how Amazon sellers can stop getting buried in repetitive work and start building a business that actually scales. Will shares his 15.1.1.5 Rule, a practical framework for deciding what you should automate, delegate, document, or eliminate. In this episode, you'll learn: How the 15.1.1.5 Rule helps you decide what to automate or delegate When automation actually makes financial sense Why hiring a VA too early can create more problems Why apprentices can be a better first step than hiring a VA The difference between systems creators and systems followers Why documentation is critical before handing work to someone else How to identify repetitive tasks that are draining your time The productivity mistake that can burn out your team How smarter delegation can help you scale without doing everything yourself 🎙️ Guest: Will Christensen, Founder of Seller Labs, Entrepreneur's Apprentice & DataAutomation Connect with Will (Seller Labs, Entrepreneur's Apprentice, Data Automation) Website: www.equityhammer.com X: https://x.com/DataAutomation1 LinkedIn: https://www.linkedin.com/in/will-christensen Connect with John Cavendish Facebook: https://www.facebook.com/jgcuk Instagram: https://www.instagram.com/thejohncavendish LinkedIn: https://hk.linkedin.com/in/thejohncavendish Know More About Seller Candy Website: https://www.sellercandy.com Facebook Page: https://www.facebook.com/SellerCandyPro Instagram: https://www.instagram.com/sellercandyamz LinkedIn: https://www.linkedin.com/company/sellercandy/ ------------------------------------------------------------------------- Never Talk to Seller Support Again. Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing. #amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller  #amazontips #amazonbusiness  #AmazonStrategis...

  5. Aug 7

    Amazon Isn’t Enough: How to Scale Across Multiple Marketplaces

    Selling on Amazon is only one piece of the e-commerce puzzle. In Part 2 of the Amazon Strategist Show, John Cavendish sits down with Drew Cooper, Head of Sales at Expandly, to explore what happens when Amazon sellers start expanding into multiple marketplaces and sales channels. Going multichannel can open up major growth opportunities, but it also creates new challenges around inventory, orders, product data, fulfillment, and keeping everything connected. In this episode, you'll learn: - Why Amazon sellers should consider expanding beyond a single marketplace - What makes multichannel selling difficult at scale - How to manage products, inventory, and orders across multiple channels - Why operational efficiency becomes critical as you expand - How technology can help sellers avoid manually managing every marketplace - What sellers should consider before adding another sales channel - How to build a multichannel operation without creating unnecessary complexity If you're an Amazon seller thinking about Walmart, eBay, Shopify, or other marketplaces, this episode offers practical insights into what it takes to expand without losing control of your business. 🎙️ Guest: Drew Cooper, Head of Sales at Expandly Connect With Drew and Expandly: Email: drew@expandly.com Website: https://expandly.com Linkedin: https://www.linkedin.com/in/drew-cooper-27361995 Connect with John Cavendish Facebook: https://www.facebook.com/jgcuk Instagram: https://www.instagram.com/thejohncavendish LinkedIn: https://hk.linkedin.com/in/thejohncavendish Know More About Seller Candy Website: https://www.sellercandy.com Facebook Page: https://www.facebook.com/SellerCandyPro Instagram: https://www.instagram.com/sellercandyamz LinkedIn: https://www.linkedin.com/company/sellercandy/ ------------------------------------------------------------------------- Never Talk to Seller Support Again. Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing. #amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller  #amazontips #amazonbusiness  #AmazonStrategis...

  6. Jul 31

    Expanding to Europe? 4 Things Every Amazon Seller Must Know

    Thinking about expanding your Amazon business into Europe? In this episode of the Amazon Strategy Show, John Cavendish sits down with Drew Cooper, Head of Sales at Expandly, to break down what it really takes to expand internationally without costly mistakes. From validating market demand to navigating compliance, logistics, and cash flow, Drew shares the four critical areas every Amazon seller should evaluate before launching into the UK and European marketplaces. In This Episode ✅ When it's the right time to expand internationally ✅ Why Europe is the most common next step for US Amazon sellers ✅ The 4 essentials for successful international expansion ✅ How to evaluate demand before entering a new market ✅ Common mistakes that cause sellers to fail overseas ✅ Why logistics and inventory planning matter more than you think ✅ The compliance challenges every seller needs to prepare for If you're selling successfully in the US and wondering whether Europe should be your next move, this episode will help you build a smarter expansion strategy before investing time and money. Featured Guest Drew Cooper Head of Sales, Expandly Linkedin: https://www.linkedin.com/in/drew-cooper-27361995 Website: https://expandly.com Connect with John Cavendish Facebook: https://www.facebook.com/jgcuk Instagram: https://www.instagram.com/thejohncavendish LinkedIn: https://hk.linkedin.com/in/thejohncavendish Know More About Seller Candy Website: https://www.sellercandy.com Facebook Page: https://www.facebook.com/SellerCandyPro Instagram: https://www.instagram.com/sellercandyamz LinkedIn: https://www.linkedin.com/company/sellercandy/ ------------------------------------------------------------------------- Never Talk to Seller Support Again. Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing. #amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller  #amazontips #amazonbusiness  #AmazonStrategis...

  7. Jul 24

    How AI Agents Will Transform Amazon Selling in 2026

    Are traditional Amazon dashboards becoming obsolete? In Part 2 of this conversation, John Cavendish sits down with Jakob Wolitzki, Co-Founder of DataDoe and Deltologic, to explore how AI agents are evolving from simple reporting tools into systems that can analyze data, recommend actions, and even execute changes inside Amazon Seller Central. Jakob explains why he believes the future of Amazon software isn't another dashboard, but AI-powered workflows that connect your business data, automate repetitive tasks, and help sellers make faster, smarter decisions.  In This Episode ✅ How AI can analyze your Amazon account and take action ✅ Why dashboards may disappear over the next few years ✅ Connecting Claude or ChatGPT directly to Amazon Seller Central ✅ Managing multiple Amazon marketplaces from a single AI conversation ✅ AI guardrails and why human oversight still matters ✅ The future of AI agents for Amazon sellers and agencies ✅ Why Jakob believes conversational AI will become the new software interface ✅ DataDoe pricing, setup, and how agencies are using AI at scale  If you're an Amazon seller, agency owner, or ecommerce operator looking to stay ahead of AI, this episode offers a practical look at where Amazon software is heading and how you can prepare today. Featured Guest Jakob Wolitzki Co-Founder, DataDoe & Deltologic 🌐 Learn more: https://datadoe.com 🎁 Exclusive for Seller Candy viewers: Use code SELLERCANDY30 for 30% off your first 3 months of DataDoe.  Connect with John Cavendish Facebook: https://www.facebook.com/jgcuk Instagram: https://www.instagram.com/thejohncavendish LinkedIn: https://hk.linkedin.com/in/thejohncavendish Know More About Seller Candy Website: https://www.sellercandy.com Facebook Page: https://www.facebook.com/SellerCandyPro Instagram: https://www.instagram.com/sellercandyamz LinkedIn: https://www.linkedin.com/company/sellercandy/ ------------------------------------------------------------------------- Never Talk to Seller Support Again. Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing. #amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller  #amazontips #amazonbusiness  #AmazonStrategis...

  8. Jul 17

    Ask AI Anything

    What if you could ask AI a question about your Amazon business and get an accurate answer in seconds? In this episode, John Cavendish sits down with Jakob Wolitzki, Co-Founder of DataDoe and Deltologic, to discuss how Amazon sellers can connect their Seller Central data directly to AI tools like Claude and ChatGPT using MCP (Model Context Protocol). Instead of jumping between dashboards, spreadsheets, and reports, sellers can analyze sales, advertising, profitability, inventory, and performance simply by chatting with AI. In This Episode ✅ Why AI assistants inside software are becoming obsolete ✅ How DataDoe connects Amazon Seller Central to Claude and ChatGPT ✅ What Amazon data you can actually access through the API ✅ Why most sellers lose valuable historical Amazon data ✅ How MCP changes the way Amazon sellers work with AI ✅ The best prompts to analyze your Amazon business ✅ Why clean, structured data is the key to accurate AI insights Whether you're an Amazon brand owner, agency, or data-driven seller, this episode shows how AI is changing Amazon analytics and decision-making in 2026. Featured Guest Jakob Wolitzki Co-Founder, DataDoe & Deltologic Connect with John Cavendish Facebook: https://www.facebook.com/jgcuk Instagram: https://www.instagram.com/thejohncavendish LinkedIn: https://hk.linkedin.com/in/thejohncavendish Know More About Seller Candy Website: https://www.sellercandy.com Facebook Page: https://www.facebook.com/SellerCandyPro Instagram: https://www.instagram.com/sellercandyamz LinkedIn: https://www.linkedin.com/company/sellercandy/ ------------------------------------------------------------------------- Never Talk to Seller Support Again. Seller Candy is the expert operations arm of your Amazon business. We provide outcome-driven support for time-consuming and challenging Seller Central issues so you Never Have to Talk to Seller Support Again! With Agency-Level security practices and an experienced team who’s been through the thick of it, we give sellers bandwidth on demand without the hassle of hiring, training, or managing. #amazonsellercentral #amazonsupport #ecommerce #amazonbusiness #amazonseller  #amazontips #amazonbusiness  #AmazonStrategis...

About

The Amazon Strategist Show is a podcast that examines strategies for success as a seller on Amazon. Hosted by John Cavendish, an experienced Amazon seller, and agency owner, the show covers the ins and outs of building a successful Amazon business examined from multiple angles by our expert guests. Unlike other podcasts that focus on tips and hacks, The Amazon Strategist Show provides real strategies for real sellers looking to grow sustainable businesses on Amazon. Whether you're just starting out or have been selling for years, this show has something valuable to offer you. So if you're ready to take your business to the next level, then sit back, relax, and join us as we explore the world of Amazon!