The Enrollment Clinic

Gjergj Dollani
  • 4.8 (8)
  • EDUCATION
  • UPDATED SEMIWEEKLY

The Enrollment Clinic Podcast delivers expert insights and actionable strategies for higher education recruitment, admissions, and marketing. Hosted by Gjergj Dollani, the show explores international student enrollment, SEO, content marketing, emerging markets, and innovative strategies for engaging Gen Z and adult learners. Featuring industry leaders and higher ed innovators, each episode dives into data-driven solutions and practical advice to help institutions grow. Whether you're in admissions or enrollment management, this podcast provides the tools to succeed in today’s landscape.

  1. From Vanity Metrics to Real Results: Rethinking Higher Ed Marketing

    AUG 26

    From Vanity Metrics to Real Results: Rethinking Higher Ed Marketing

    In this eye-opening episode of The Enrollment Clinic, we sit down with Robert Kadar, Senior Director of Marketing at Yeshiva University, to challenge one of higher ed’s most sacred cows: the lead form. Robert reveals the data behind why 85–90% of enrolled students never filled one out — and why most universities are optimizing their digital marketing for the wrong audience. We unpack: The fatal flaw in most higher ed ad strategies Why your lead gen obsession may be costing you quality applications The shift from form-filling to intent-tracking The overlooked power of audience targeting and landing page design How to talk to your leadership team about ditching vanity metrics If you’re in enrollment marketing, admissions, or digital strategy, this is a must-listen episode—time to stop chasing ghosts — and start optimizing for the students who actually enroll.

    43 min
  2. Beyond Rankings: How Manaferra Is Redefining Higher Ed SEO

    MAY 7

    Beyond Rankings: How Manaferra Is Redefining Higher Ed SEO

    In this episode of The Enrollment Clinic, host Gjergj Dollani sits down with Faton Sopa and Granit Doshklaku, the founders of Manaferra—an award-winning digital agency laser-focused on SEO for higher education. Recorded in Manaferra’s offices in Kosovo, this conversation explores why most universities misunderstand SEO, how organic search outperforms paid ads in student recruitment, and what an omnichannel SEO strategy actually looks like. The episode also dives into: Why higher ed institutions are obsessed with PPC—and why that's a problem The rise of platforms like Reddit and ChatGPT in the student decision-making journey How universities can build trust through content that actually resonates What makes Manaferra different from full-service agencies How AI and SEO intersect (and what not to automate) Whether you're an enrollment leader, digital marketer, or higher ed strategist, this episode delivers actionable insights on building a sustainable, high-converting digital presence—without burning through ad budgets.

    47 min
  3. Higher Ed Leadership, Accreditation, and the Future of Education with Dr. Linda Robertson

    MAR 14

    Higher Ed Leadership, Accreditation, and the Future of Education with Dr. Linda Robertson

    In this episode of The Enrollment Clinic, I sit down with Dr. Linda Robertson, a seasoned higher education leader and former director at Kent State University, to discuss the evolving landscape of higher ed leadership. We explore key topics such as accreditation, institutional transformation, and the challenges facing universities today. Drawing from her book, Bullshit with Cream on It, Dr. Robertson shares how leadership lessons from her Wyoming ranch upbringing shaped her approach to guiding universities through accreditation, faculty engagement, and strategic decision-making. We also tackle the future of higher education: What must institutions do to remain relevant in the age of AI and rapid technological change? How can universities shift from reactive to proactive leadership? And what’s missing in today’s conversations about education reform? If you’re involved in university administration, enrollment management, or higher ed strategy, this episode is packed with insights to help navigate the shifting terrain of higher education.

    38 min
  4. Higher Ed SEO & Digital Strategy: What Universities Get Wrong (and How to Fix It) with Paula French

    FEB 11

    Higher Ed SEO & Digital Strategy: What Universities Get Wrong (and How to Fix It) with Paula French

    Higher education marketing is evolving, and universities that fail tooptimize for SEO are missing out on thousands of potential students. In this episode ofThe Enrollment Clinic, I sit down withPaula French, Director of Sales and Marketing atSearch Influence, to break down howsearch engine optimization (SEO) can drive enrollment growth for universities. We cover:✅Why 51% of universities lack an SEO strategy (despite 84% of leaders saying it's crucial)✅The biggest SEO mistakes in higher education and how to fix them✅How prospective students search for online and adult learning programs✅Google, AI, and the future of university search marketing✅The role of SEO in university enrollment strategy If you’re involved inhigher ed marketing, admissions, or enrollment management, this episode is packed withactionable SEO strategies to help youincrease visibility, boost applications, and optimize digital recruitment.

    36 min
  5. Aviation Education Reimagined: Alexandre Alves on Pilot Training & Higher Ed Partnerships

    12/19/2024

    Aviation Education Reimagined: Alexandre Alves on Pilot Training & Higher Ed Partnerships

    In this insightful episode of The Enrollment Clinic, Alexandre Alves, COO of Airways Aviation Group, explores the dynamic intersection of higher education and aviation training. Learn how Airways Aviation combines global reach (15+ countries) with innovative programs integrating pilot training, EASA licensing, and partnerships with universities like Montpellier Business School. Key highlights include: The rising demand for aviation professionals. Integrating non-technical and managerial skills into training. The role of AI and sustainability in aviation's future. Strategies for balancing B2B airline partnerships with individual learners. Dive into the future of aviation and higher education! This expanded description highlights themes relevant to higher education while incorporating SEO-friendly keywords like "aviation education," "EASA licensing," "higher ed partnerships," and "AI in education."

    50 min
  6. Understanding the Emotional Journey: Mental Health and Enrollment Insights with Dr. Raquel Bermejo

    12/03/2024

    Understanding the Emotional Journey: Mental Health and Enrollment Insights with Dr. Raquel Bermejo

    How does mental health impact student enrollment? In this episode of The Enrollment Clinic, host Gjergj Dollani interviews Dr. Raquel Bermejo, Associate Vice President of Market Research and Planning at RNL, to explore how prospective students' emotional well-being shapes their college decision-making process. Uncover data-driven insights into Gen Z’s evolving priorities, including fears about admissions interviews, choosing the wrong school, and safety concerns. Dr. Bermejo shares groundbreaking research and actionable strategies for higher education professionals in admissions, marketing, and student services to create a more student-centered recruitment approach. Topics include: The connection between mental health and the college search process Key statistics on prospective students’ fears and anxieties Addressing transparency, safety, and institutional outreach gaps Research-driven strategies to optimize student recruitment Whether you're focused on admissions or enrollment marketing, this episode delivers essential insights for higher education professionals. Subscribe now and stay ahead in crafting effective, student-centered enrollment strategies!

    32 min
  7. Scaling the Impossible: How University of the People Grew from 137 to 150,000 Students in Just 15 Years

    11/14/2024

    Scaling the Impossible: How University of the People Grew from 137 to 150,000 Students in Just 15 Years

    How do you scale a university from 137 students to 150,000—all without tuition? In this episode of The Enrollment Clinic, Gjergj Dollani interviews Asaf Wolff, Senior VP of Enrollment at University of the People, to explore the groundbreaking strategies behind this incredible growth story. Learn how higher education institutions can disrupt traditional models with innovative approaches like eliminating outdated admissions requirements, leveraging volunteer-driven education, and creating “blue ocean” opportunities in enrollment. Asaf shares actionable insights on content marketing, data-driven decision-making, and scaling higher ed on a budget. Whether you’re in higher education admissions, online learning, or looking for non-traditional growth strategies, this episode is packed with practical takeaways to transform your institution. Tune in now for cutting-edge insights on scaling and disrupting higher ed!

    34 min
  8. Beyond Borders: Caleb Bennett on Building Global Enrollment at East Tennessee State University

    11/07/2024

    Beyond Borders: Caleb Bennett on Building Global Enrollment at East Tennessee State University

    What does it take to succeed in international student recruitment? In this episode of The Enrollment Clinic Podcast, host Gjergj Dollani chats with Caleb Bennett, Director of International Enrollments at East Tennessee State University, to explore the challenges and opportunities in higher education recruitment. Discover strategies for navigating safety concerns, optimizing agent partnerships, and leveraging the unique advantages of recruiting from a midsize town in Tennessee. Caleb shares insights into innovative campaigns like Bucky’s Road Trip and highlights the growing importance of emerging markets such as India and Vietnam in international enrollment. If you’re in higher ed admissions or international recruitment, this episode is packed with actionable tips and fresh perspectives to help you stay ahead. Don’t miss this deep dive into the evolving world of international higher ed! Tune in now.

    27 min
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4.8
out of 5
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About

The Enrollment Clinic Podcast delivers expert insights and actionable strategies for higher education recruitment, admissions, and marketing. Hosted by Gjergj Dollani, the show explores international student enrollment, SEO, content marketing, emerging markets, and innovative strategies for engaging Gen Z and adult learners. Featuring industry leaders and higher ed innovators, each episode dives into data-driven solutions and practical advice to help institutions grow. Whether you're in admissions or enrollment management, this podcast provides the tools to succeed in today’s landscape.

Information

  • Creator
    Gjergj Dollani
  • Years Active
    2022 - 2025
  • Episodes
    26
  • Rating
    Explicit
  • Copyright
    © Gjergj Dollani
  • Show Website
    The Enrollment Clinic