Writers With Wrinkles

Beth McMullen and Lisa Schmid

Authors Beth McMullen and Lisa Schmid iron out the wrinkles in writing, publishing, and everything in between . . . One podcast at a time. Writers With Wrinkles is the  go-to podcast for aspiring authors, and those in the trenches, who want to successfully publish a novel...or ten! Join us each week as we dive deep into writing and the publishing industry, providing expert interviews, insightful discussions, and practical tips. With our engaging and informative format, you'll get the guidance you need to navigate the complex world of publishing. Start your journey today!Visit www.WritersWithWrinkles.net for more info.

  1. JAN 19

    Navigating Non-Fiction Publishing with Literary Agent Alia Hanna Habib

    Send us a text Episode Summary What does it actually take to get a non-fiction book published in today's market? In this episode, literary agent and author Alia Hanna Habib pulls back the curtain on the publishing industry. Alia shares insights from her new book, Take It From Me, a practical guide for writers looking to navigate the complex journey from idea to bookshelf. Whether you are a debut author or a seasoned writer, this conversation explores the essential elements of a successful non-fiction proposal, the evolving role of a literary agent, and how to stay resilient in a competitive market. Key Takeaways & Timestamps [00:00] Introduction: Meet Alia Hanna Habib, literary agent at The Gernert Company for acclaimed writers like Nicole Hannah-Jones and Clint Smith.[02:15] The "Why" Behind the Book: Alia discusses what inspired her to write Take It From Me and why transparency in the publishing process is more important than ever.[07:40] Crafting a Winning Proposal: The non-negotiable elements every non-fiction writer needs to include to catch an agent's eye.[15:20] Delivery & Acceptance: Insight into Alia’s Substack newsletter and how she uses it to share candid, behind-the-scenes industry advice.[22:10] The Author-Agent Partnership: How the relationship works and what authors should realistically expect during the publishing cycle.[30:05] Closing Thoughts: Practical steps for writers who are just starting their non-fiction journey.About the Guest: Alia Hanna Habib Alia Hanna Habib is a veteran literary agent and the author of Take It From Me: A Practical, Behind-the-Scenes Guide to Getting a Non-Fiction Book Published. Named one of New York Magazine's "most powerful New Yorkers you’ve never heard of," she represents leading voices in journalism, history, and literature. She also writes the popular Substack newsletter, Delivery and Acceptance. Resources Mentioned in this Episode Book: Take It From Me by Alia Hanna Habib (Available January 28th)Newsletter: Delivery and Acceptance SubstackWebsite: Writers with Wrinkles Official SiteConnect with Us Follow the Podcast: Subscribe on your favorite platform so you never miss an episode!Ask a Question: Have a question for Beth and Lisa? Send it our way for a future "Ask Beth and Lisa" episode.Visit the Blog: Find more show notes and author resources at writerswithwrinkles.net. Support the show Visit the Website Writers with Wrinkles Link Tree for socials and more!

    38 min
  2. JAN 5

    What Literary Agents Look for in Kidlit Submissions, with Erin Casey Westin

    Send us a text Note: For the most up-to-date information on Erin’s submission status, interests, and availability, visit https://erincaseywestin.com. Episode Summary In this episode of Writers With Wrinkles, Beth McMullen and Lisa Schmid talk with Erin Casey Westin, associate agent at Galt & Zacker Literary Agency, about the current kidlit market and how agents evaluate queries and manuscripts. Aspiring authors will gain insight into writing stronger query letters, understanding agent decision-making, and knowing when a manuscript is truly ready to submit. Guest Bio Erin Casey Westin is an associate agent at Galt & Zacker Literary Agency, where she represents children’s literature. She is especially drawn to projects with strong voice, vivid worldbuilding, and authentic, thoughtful representation. Erin is passionate about stories that allow every child to see themselves reflected on the page. She is based in Minneapolis, Minnesota. Key Discussion Points The state of the kidlit market Erin shares what she’s hearing from editors, including cautious optimism around middle grade and continued demand for humorous, character-driven picture books.How sales track records affect authors Why prior sales aren’t everything, how agents strategize around them, and when switching publishing houses can make sense.What makes a query letter stand out Clear, specific stakes; strong voice; and careful attention to submission guidelines—plus why vague, high-level stakes often fall flat.Common query mistakes to avoid Writing queries in first person as the character, misquoting agents, careless personalization, and over-reliance on AI-generated text.How Erin evaluates manuscripts The step-by-step mental checklist: polish, voice, character connection, plot and pacing, and whether the story sustains momentum beyond the opening pages.When a manuscript isn’t ready yet Why rushing to query out of frustration can hurt your chances, and when putting a book away for a few months can actually help.What Erin wants to see more of Middle grade and YA survival stories—especially fresh, modern takes featuring underrepresented protagonists.Conclusion This episode reminds writers that strong queries and manuscripts are built on clarity, specificity, and patience. Erin Casey Westin offers a transparent look at how agents read, evaluate, and decide—helping authors approach querying with more confidence and intention. Links & Resources Erin Casey Westin: https://erincaseywestin.comGalt & Zacker Literary Agency: https://www.galltzacker.com/QueryTracker: https://querytracker.net🎧 Subscribe & Connect Don’t miss future episodes! Subscribe, rate, and review Writers With Wrinkles wherever you listen. Submit questions for “Ask Beth and Lisa” at writerswithwrinkles.net, or connect with us on Instagram @writerswithwrinkles. Support the show Visit the Website Writers with Wrinkles Link Tree for socials and more!

    36 min
  3. 12/30/2025 · BONUS

    Season Finale Bonus: First Pages Cozy Fantasy

    Send us a text In this bonus season-finale episode of Writers With Wrinkles, Beth McMullen and Lisa Schmid reflect on the end of the season, share a behind-the-scenes podcasting mishap, and dive into a First Pages critique of a cozy fantasy submission, The Village Mage. Along the way, they discuss why first pages are so hard to get right, how too much backstory can stall momentum, and what cozy fantasy readers expect from the very first paragraph. What We Cover in This Episode A Season Wrap-Up Why this season felt especially long (emotionally and creatively)The surprising reach of the podcast, including international listenersWhy listener messages matter more than download numbersBehind the Scenes of Podcasting A funny (and harmless) upload glitchWhy multitasking and podcast production don’t always mixA reminder that mistakes happen—and they’re fixableFirst Pages Critique: The Village Mage Why the tea shop setting immediately signals “cozy”What works well in the opening voice and atmosphereWhere the opening leans too heavily on setting and backstoryWhy character emotion needs to come before worldbuildingHow early signals of magic shape reader expectationsThe importance of “showing” magic instead of naming it outrightFirst Page Takeaways for Writers Less is more on page oneAvoid stacking backstory and description in large blocksEstablish genre expectations immediatelyUse specific, character-centered details instead of generic atmosphereTrust the reader—don’t explain everything up frontConsider whether your story actually starts later than you thinkA Common Revision Reality Why first chapters are often written as “thinking-through” pagesHow hard it is to cut beloved early materialWhy cutting doesn’t mean deleting—just relocatingKey Writing Advice from Beth & Lisa Your first page should hook, not explainGenre cues matter—especially in fantasyPacing is created through balance: dialogue, action, and selective detailIf readers don’t know why they should care about the character yet, they won’t care about the worldWhat’s Coming Next A brand-new season with exciting guest interviewsMore First Pages bonus episodesKicking off the new season with literary agent Erin Casey WestinHave first pages you’d like feedback on?   Visit the Writers With Wrinkles website and submit your opening pages for a chance to be featured in a future episode. Thank you for listening, sharing, and sticking with us this season. We’ll see you in the new year—until then, happy reading, writing, and listening. Support the show Visit the Website Writers with Wrinkles Link Tree for socials and more!

    26 min
  4. 12/22/2025

    Ask Beth & Lisa: Query Letters (with Deborah Crossland)

    Send us a text Query letters make even experienced writers panic—and for good reason. In this special Ask Beth & Lisa episode, we’re joined by author and educator Deborah Crossland for a deep, practical conversation about how to write a strong, effective query letter as we head into the 2026 querying season. Deborah breaks down what query letters are actually for, what agents want to see (and don’t), and how writers can avoid the most common—and most damaging—mistakes. This episode is packed with actionable advice, mindset shifts, and real-world examples from the querying trenches. About Our Guest Deborah Crossland teaches English and mythology at a community college and writes myth-based contemporary YA novels with a feminist lens. Her novel The Quiet Part Out Loud was published in 2023, with the paperback released in 2024. She lives in Northern California and is passionate about making education accessible to all. Key Topics & Takeaways What a Query Letter Is (and Isn’t) The sole purpose of a query letter is to get an agent to request pages—not to sell the book or explain the entire plot.Think invitation, not explanation.The Anatomy of a Strong Query A compelling hook (often 1–2 sentences)A focused pitch centered on external stakesBrief book details (genre, word count, comps)A short, professional author bioExternal Stakes Matter More Than You Think Writers often lean too hard on internal stakes; agents need to see what’s happening.External conflict is what differentiates your book in a crowded field.If an agent can’t picture the story visually, the query isn’t doing its job.Pitch vs. Synopsis The query pitch should not include spoilers or the ending.The synopsis is where you explain the full story, including how it ends.Mixing these up is one of the most common querying mistakes.How to Personalize Without Being Cringey Reference an agent’s manuscript wish list, not their personal life.Keep personalization professional, brief, and relevant.Treat it like a business introduction—not a social interaction.Query Etiquette (and Red Flags) Always submit queries exactly how the agent requests.Never DM agents or email around Query Manager.Don’t announce querying rounds or submissions on social media.Avoid pitching your unpublished book publicly on Instagram, TikTok, or X.Author Bios for Debut Writers It’s perfectly acceptable to say, “This is my first novel.”Writing credentials are optional; strong pages matter more.Publishing loves debuts—lack of experience is not a liability.Series Talk: Less Is More Don’t pitch a multi-book series as a debut.“Standalone with series potential” is sufficient.Length & Clarity Queries should be concise and tightly written.Every word must earn its place.If you can’t summarize your story clearly, you may not be ready to query.Hooks, Loglines, and Netflix Thinking Think in terms of loglines or streaming-style descriptions.If you can’t explain your story in one sharp sentence, that’s a sign to step back. Support the show Visit the Website Writers with Wrinkles Link Tree for socials and more!

    36 min
  5. 12/08/2025

    Inside Publishing with Mari Kesselring: What Writers Really Need to Know

    Send us a text In this episode of Writers With Wrinkles, Beth and Lisa talk with Mari Kesselring about the realities of today’s publishing landscape—from the misunderstood world of book packagers to navigating an author career after a disappointing debut. Aspiring authors will gain insight into how publishers make acquisition decisions, current trends shaping 2026, and practical strategies to stay resilient in a challenging industry. Guest Bio Mari Kesselring is the Publishing Manager of Driven, an imprint at Penguin Random House. With nearly 20 years of experience acquiring, editing, and developing books for readers of all ages, she has worked in both traditional publishing and book packaging. Mari has edited several award-winning titles, including Surrender Your Sons by Adam Sass and Before We Were Blue by E.J. Schwartz. She has served on the board of the Minnesota Book Publishers Roundtable and as a judge for the Minnesota Book Awards. Key Discussion Points • What book packagers are and how authors can find work-for-hire opportunities • How the Driven imprint identifies trends and produces fast-turnaround books • A candid look at the “Publishing Has a Gambling Problem” conversation • How editors evaluate authors whose previous books had low sales • Smart questions to ask before signing your first book deal • Why middle grade remains a challenging category—and what needs to change • 2026 publishing trend predictions, including romantasy, cozy escapism, gothic romance, and the rise of “New Adult” • The increasing importance of chapter books as reading levels shift • The Penguin Hotline and how readers can request personalized book recommendations Conclusion This episode reminds writers that publishing is both art and business, and the most sustainable careers are built on clarity, communication, and adaptability. Whether you’re querying your first book or recovering from a tough debut, Mari’s insights offer practical guidance to help you move forward with confidence. Mentions Rage Pages guided journal We Will Prescribe You a Cat Penguin Hotline: penguinhotline.com 🎧 Subscribe & Connect Don’t miss future episodes! Subscribe, rate, and review Writers With Wrinkles wherever you listen. Submit questions for “Ask Beth and Lisa” at writerswithwrinkles.net, or connect on Instagram @writerswithwrinkles. Support the show Visit the Website Writers with Wrinkles Link Tree for socials and more!

    40 min
  6. 12/02/2025 · BONUS

    BONUS: First Pages: How to Hook Readers Fast in MG Fantasy

    Send us a text In this bonus episode of Writers With Wrinkles, Beth and Lisa critique the first page of a new upper middle grade fantasy novel, Kiki Won’t Be Goddess of the Underworld. If you’re an MG author looking for feedback on opening pages, strong character voice, or how to start your novel in the right place, this episode delivers clear, practical writing advice you can apply immediately. Beth and Lisa read the full first page aloud and break down what works, what needs tightening, and how to improve pacing and clarity. They discuss why this submission has such a strong middle grade voice, how to avoid confusing world-building when mixing mythology, and what every MG writer should consider when crafting a compelling first chapter. Their critique highlights common pitfalls—like starting the story too early or overloading the reader with details—and offers smart strategies to create tension and hook readers fast. What listeners will learn: • How to craft a strong MG narrative voice • How to clarify world-building in a fantasy opening • How to identify where your story truly begins • How to balance detail, pacing, and stakes in the first chapter • Why breadcrumbing tension keeps young readers engaged • What emotional dynamics resonate most with middle grade readers This episode is perfect for writers revising their first pages, querying a middle grade fantasy manuscript, or trying to understand what grabs literary agents and young readers from page one. Beth and Lisa’s feedback will help you sharpen your opening, strengthen your story structure, and build a clearer path into your world. Links & Resources Submit your First Pages: writerswithwrinkles.net Upcoming guest episode (Dec. 8): Mari Kesselring, Publishing Manager Subscribe & Connect Don’t miss future episodes of the podcast! Subscribe, rate, and review Writers With Wrinkles wherever you listen. Submit questions for Ask Beth & Lisa at writerswithwrinkles.net or follow them on Instagram @writerswithwrinkles. Support the show Visit the Website Writers with Wrinkles Link Tree for socials and more!

    34 min
4.9
out of 5
43 Ratings

About

Authors Beth McMullen and Lisa Schmid iron out the wrinkles in writing, publishing, and everything in between . . . One podcast at a time. Writers With Wrinkles is the  go-to podcast for aspiring authors, and those in the trenches, who want to successfully publish a novel...or ten! Join us each week as we dive deep into writing and the publishing industry, providing expert interviews, insightful discussions, and practical tips. With our engaging and informative format, you'll get the guidance you need to navigate the complex world of publishing. Start your journey today!Visit www.WritersWithWrinkles.net for more info.

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