Rogers That

Rogers Healy

A podcast for those who sell without selling out. On Rogers That, host Rogers Healy sits down with founders, CEOs, creators and entertainers to hear how they built something real while staying true to themselves. Some of their stories you already know, and some you're hearing for the first time. Every guest has one thing in common: they've grown without losing what makes them who they are. Expect candid conversations about the wins, the snags and the moments that shaped each guest's path, plus plenty of fun along the way. New episodes drop bi-weekly.

  1. 5d ago

    Ep. 104: West of Ordinary - Hunter Harlow

    Geologist-turned-founder Hunter Harlow joins Rogers Healy to talk about building Sendero Provisions Co. in Waco, Texas. He started with a single hat in 2014 and grew it into a head-to-toe apparel brand with a loyal following. Hunter is a sixth-generation Texan and Baylor-trained geologist. He got his start making better hats than the ones he saw at Big Bend National Park. Today Sendero spans about twenty categories under one slogan: West of Ordinary. In this episode: How a geology background shapes the way Hunter builds a brandThe early days, when he packed every order himselfGrowing pains: shipping a hundred hats a day and sourcing overseas for the first timeWhy trust and “work spouses” hold a company togetherBuilding a brand in Waco, "a blank canvas… it might be twenty-five percent painted"The surprise women’s dress line, with sales up roughly 1,000% year over yearSendero in sixty seconds, plus his favorite and most overrated rocks“Love people, have fun, work hard. In that order.” Connect with Hunter and Sendero Website: https://senderopc.comInstagram: https://www.instagram.com/senderopc/Facebook: https://www.facebook.com/senderopc/Hunter on LinkedIn: https://www.linkedin.com/in/hunter-harlow/Follow Rogers That Instagram: https://www.instagram.com/rogersthatpodcast/YouTube: https://youtube.com/@rogersthatpodTikTok: https://www.tiktok.com/@rogersthatpodcastThreads: https://www.threads.net/@rogersthatpodcastRead the full story: https://www.rogersthatpodcast.com/episodes/hunter-harlow/ New episodes drop bi-weekly.

    Ep. 104: West of Ordinary - Hunter Harlow
5
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13 Ratings

About

A podcast for those who sell without selling out. On Rogers That, host Rogers Healy sits down with founders, CEOs, creators and entertainers to hear how they built something real while staying true to themselves. Some of their stories you already know, and some you're hearing for the first time. Every guest has one thing in common: they've grown without losing what makes them who they are. Expect candid conversations about the wins, the snags and the moments that shaped each guest's path, plus plenty of fun along the way. New episodes drop bi-weekly.