Dot & Line Digital, Marketing for Wellness Service Providers

Kristen with Dot & Line Digital
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You can do a lot with a line and a dot. Dot & Line Digital offers simple, effective DIY tips and tools for marketing your Health & Wellness services online.

  1. 09/06/2022

    3 Guaranteed Ways to Get Your First Client

    Often when we start out in business, it can be daunting to get people to pay for what we're offering. Today we will talk about three guaranteed ways you can get your first clients. This episode is also available as a blog post: https://dotandlinedigital.com/2022/09/06/3-guaranteed-ways-to-get-your-first-client/

  2. 09/05/2022

    8 Tips to Turn Your Passion into a Successful Business

    This episode is also available as a blog post: https://dotandlinedigital.com/2022/08/16/8-tips-to-turn-your-passion-into-a-successful-business/

  3. 09/02/2022

    Start Where You Are: 3 Ways to Build Relationships that Convert

    A fruitful service-based business is built through relationships. Trying to grow hundreds or even thousands of followers or website visitors can look good in numbers, but is an untenable community size if you are looking to generate a loyal and lasting client roster. The key to successfully marketing your small business is right in front of you, but is often hard to see through the dense forest of social media pressure and marketing quick-tips. To build a sustainable marketing strategy start where you are, with the clients and students you have. This episode is also available as a blog post: https://dotandlinedigital.com/2022/08/09/start-where-you-are-3-ways-to-build-relationships-that-convert/

    Start Where You Are: 3 Ways to Build Relationships that Convert

  4. 09/01/2022

    4 Video Solutions on Instagram for the Camera Shy 

    “91% of recently surveyed active Instagram users say they watch videos on Instagram weekly.”1 If you chose Instagram as a core platform for your online marketing strategy then you know there is a significant increase in pressure to create video content.Some people feel comfortable in front of a camera and some simply do not. How do you create important video content for your audience if you would rather jump off a cliff than talk to a camera? Learn how in today's podcast. This episode is also available as a blog post: https://dotandlinedigital.com/2022/07/19/4-video-solutions-on-instagram-for-the-camera-shy/

    4 Video Solutions on Instagram for the Camera Shy 

  5. 09/01/2022

    How a Social Media Audit Can Help You Reach Your Ideal Clients

    A social media audit is a process of consolidating and analyzing your past social media efforts to gain a clear picture of how your social media profiles are performing. It can be as simple as a word doc with informed observations or as detailed as a spreadsheet laying out your metrics and how each post has performed. The shape of your social media audit is formed by your goals, and call-to-action(s). Placing your past content marketing efforts within this framework will help you understand what was effective in growing your business and what may have been hindering your business. This episode is also available as a blog post: https://dotandlinedigital.com/2022/07/12/how-a-social-media-audit-can-help-you-reach-your-ideal-clients/

  6. 09/01/2022

    4 Things to Do When Business is Slow

    Summertime, holiday season, a pandemic; there are many reasons for business to slow down. Don’t let the dips in attention or revenue shake your vision. Downtime is a great opportunity to revisit what you have been doing and tweak your plan for the coming months. Utilizing your slow periods strategically can catapult your business forward. Reflect on your marketing tactics, look at the data and re-acquaint yourself with your customer’s journey to give yourself a more accurate picture of your marketing efforts. Check out these 4 actions you can take to grow your business through the slow times. This episode is also available as a blog post: https://dotandlinedigital.com/2022/07/05/4-things-to-do-when-business-is-slow/

  7. 08/31/2022

    7 Digital Marketing Tactics That Make Your Marketing Efforts Roll

    There are two buckets your marketing tactics can fall into: the Bounce or the Roll. Marketing tactics that Bounce include things like Google Ads and Social Media Ads. These tactics create a big splash in terms of increasing the number of eyes on your brand but they don’t tend to lead to converting those eyes into clients. Tactics that Roll include optimizing your website for searches, content marketing, responding to comments, and engaging with your audience through social media and your website and offering a regular email newsletter with valuable information and offers.  Focus your marketing on generating the Roll and you will not only grow a committed client base, you will also shape an efficient marketing strategy that gets the most value for your time, effort, and money. This episode is also available as a blog post: https://dotandlinedigital.com/2022/06/13/7-digital-marketing-tactics-that-make-your-marketing-efforts-roll/

  8. 08/30/2022

    4 Ways Your Rented Audience Can Fuel Your Owned Audience

    An Owned Audience is one where you have direct contact with the community; you have their individual contact information, and are able to reach them through email, phone, or in person. Your email list and your client list are examples of an Owned Audience. A Rented Audience is reachable only through a third party like a social media platform or a digital ad. You may be able to connect and interact with your Rented Audience but if that third party were to shut its doors, or you were to stop utilizing their platform, you would lose access to that community. This episode is also available as a blog post: https://dotandlinedigital.com/2022/06/28/4-ways-your-rented-audience-can-fuel-your-owned-audience/

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You can do a lot with a line and a dot. Dot & Line Digital offers simple, effective DIY tips and tools for marketing your Health & Wellness services online.

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