The Touchpoint Podcast (T2P)

Irhose
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Create indelible impressions across your touchpoints. T2P is the podcast for early stage startup founders. It explores the creative concepts that power successful startups.

Episodes

  1. 03/15/2023

    Founder's starter pack; DIY tools

    If you're launching on lean budget you will need all the free tools you can lay your hands on. In this episode I touch on some super useful and intuitive free tools that a founder can use to build a website or web app with their custom domain name and a database. I knowww, it seems too good to be true, right?!

  2. 12/31/2022

    Content is still king

    26 years ago (January 1996) Bill Gates, the OG tech bro published an article on Microsoft's website titled "Content is King", in which he wrote predictions for the future of revenue generation on the internet. He believed content would dominate. In this episode, I add a time relevant spin to his words and my own predictions on the future of content marketing.

  3. 12/01/2022

    Power up when you partner up!

    I'm confident that technical founders can achieve success easier and sooner if only they're willing to partner up with marketing minds. This episode is basically a rant; and the potential first in a series of DIY marketing tactics for technical founders. So stick around.

  4. 10/24/2022

    Tech Adoption Life Cycle and the Startup Founder. 🤷🏾‍♂️

    Why should a founder know about the technology adoption life cycle? Does it affect marketing, launch plans, and funding? In this episode, I touch on crucial points regarding audience behaviour and how you can use it to your advantage!

  5. 10/05/2022

    1st-time founder? 2nd time? You need a custom-built startup strategy to succeed (not just a roadmap)

    Over the course of 3 years, I've interacted with and interviewed over a hundred founders in person, on forums, in DMs, and elsewhere. The first thing I learnt was that founders all want to succeed, irrespective of their exit plans. 2nd thing I learnt? Find out in this episode. *Hint* it rhymes with startup strategy.

  6. 08/31/2022

    Titbits on Creative Content Marketing

    I touched on the important bits of creative content marketing by laying out the three pillars-- indelible impressions, touchpoint optimization, and strategic content distribution.

  7. 08/24/2022

    What is Creative Marketing?

    Hi there! In this episode, I describe what it means to do creative marketing, citing an example from the last century (circa 1930). It's the first episode of many. I hope you enjoy it!

  8. Trailer

    Welcome to T2P

    T2P is the podcast for early stage startup founders. It explores the creative concepts that power successful startups.

  • 1 Trailer
    7 Episodes

Trailer

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Create indelible impressions across your touchpoints. T2P is the podcast for early stage startup founders. It explores the creative concepts that power successful startups.

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