The Underlay - A Clever Choice Podcast

Resonance Media Agency
  • 0.0 (0)
  • Home & Garden
  • Updated Biweekly

There's more to flooring than just laying boards. We take you inside and under the flooring industry and give you a look at what makes Clever Choice Flooring the perfect solution for you.

  1. 3d ago

    Why Flooring Claims Happen, and How to Prevent Them

    What happens when a flooring concern turns into a claim? In this episode of The Underlay, host Matt is joined by Clever Choice General Manager Michael Roberts and Senior Sales Manager Greg Harvey to talk openly about the questions they hear from retailers, installers and homeowners, and how better conversations can help prevent problems before a floor goes down. They begin with one of the biggest sources of surprise: colour and pattern variation. A small sample can only show so much of a finished floor, especially in ranges designed to capture the varied look of natural timber. Michael and Greg explain why two planks may look different, how lighting changes what you see, and why it pays to ask customers early whether they prefer a uniform finish or a more natural look. Next, the team discusses super matt finishes. They explore why the finish looks so convincing, why footprints, body oils and spills can sometimes appear more noticeable, and how the right cleaning approach helps keep the floor looking its best. It is a practical reminder that the features people love about a product should be part of the conversation when they choose it. The discussion then moves beneath and around the floor. Michael explains why moisture testing and the right preparation products matter, while Greg and Matt focus on trims, expansion gaps and transitions between rooms. A well-matched trim completes the look, but correct installation also gives a floating floor room to move. Throughout the episode, the message is clear: ask the right questions, set clear expectations and follow the installation guidance. Clever Choice's training videos and resources help retailers and installers share that knowledge with customers. If you sell, install or are choosing a new floor, this conversation will help you understand what to look for and what to ask. For more information, speak with your Clever Choice representative or visit your local flooring retailer. #TheUnderlay #CleverChoiceFlooring #FlooringEducation #FlooringInstallation #HybridFlooring #VinylFlooring #TimberLookFlooring #FlooringTrims #FloorCare #FlooringIndustry

  2. Sep 15

    Andersens Indooroopilly: Flooring From the Customer’s Point of View

    In this episode of The Underlay, Matt heads to Andersens Indooroopilly for a conversation with Martin, joined by Clever Choice Territory Manager Sam, to talk flooring, retail, customer education and why relationships remain at the heart of the industry. Martin shares his journey from hospitality and travel into flooring, and what has kept him in the industry. From selling bespoke flooring solutions to earning referrals from happy customers, Martin explains why understanding the person standing in front of you is just as important as understanding the product. The conversation also explores what makes the Andersens network different, particularly its family-oriented culture and the freedom stores have to understand their own customers and make decisions that suit their local market. From there, the boys get into one of the biggest themes in flooring today: education. Customers often begin their flooring journey focused on colour, but selecting the right floor requires understanding lifestyle, pets, children, subfloors, moisture, durability, installation and floor preparation. As Sam puts it, education allows customers to make an informed decision rather than simply choosing the floor they like the look of. Martin also discusses changing flooring trends, including the move away from light greys towards darker Australian-inspired tones such as Blackbutt and Spotted Gum, and the challenge of balancing professional advice with what the customer ultimately wants. There is also plenty of discussion around Clever Choice, with Martin explaining why the range is increasingly becoming one of his go-to options and sharing feedback on products, colours, installation results and trims. It's another relaxed, insightful episode of The Underlay, combining industry knowledge, retail experience, plenty of laughs and the conversations that make flooring such a unique industry. #TheUnderlay #CleverChoiceFlooring #Andersens #AndersensIndooroopilly #FlooringIndustry #FlooringAustralia #FlooringPodcast #FlooringExperts #FlooringRetail #FlooringEducation

  3. Aug 31

    Devon Lofthouse from Intermain: The Art of Commercial Fit-Outs

    Commercial flooring is about far more than choosing a colour and laying a product. In this episode of The Underlay, Matt and Michael dive into the world of commercial design and fit-outs with Devon Lofthouse, Senior Designer at Intermain, and Preanka Hassan, Clever Choice Flooring's NSW Commercial Manager. Celebrating 25 years, Intermain operates across workplace design and construction, industrial projects, schools and other commercial environments, with its own in-house joinery facility adding another layer of creative freedom to the projects its team delivers. Devon shares her journey from architecture into the fast-moving D&C world, why no two commercial briefs are ever the same, and what it takes to guide a project from the first conversation through to the final styling and handover. For Devon, good design means building layers, finding the element that sparks the creative direction, and developing everything around it into what she calls a "design lasagna". The conversation also explores the relationship between designers and flooring suppliers. Preanka explains how Clever Choice works alongside designers to find products that not only match the creative vision, but also meet the technical requirements of commercial projects, from thickness and acoustic performance to slip ratings, fire testing and compliance. And when an off-the-shelf solution isn't quite right? Michael explains how custom-made flooring can help meet specific commercial briefs. One recurring theme runs through the episode: relationships.  Communication, trust, reliability and the ability to find solutions when the inevitable project curveball arrives can make all the difference. It's an insightful look behind the scenes of commercial design, flooring specification and fit-outs, with plenty of laughs along the way. And, of course, Devon and Preanka face the all-important Fast Five. #TheUnderlay #CleverChoiceFlooring #Intermain #CommercialFlooring #CommercialDesign #InteriorDesign #CommercialFitout #FlooringIndustry #Architecture #DesignAndConstruction

  4. Aug 17

    Flooring Xtra Hornsby: From 17-Hour Days to Three Stores

    The latest episode of The Underlay hits the road again, with Matt and Clever Choice Floors GM Michael Roberts dropping into Flooring Xtra Hornsby for a cracking conversation with Leigh and Luke about flooring, business, customers and everything that happens behind the showroom doors. What starts as a chat about the Christmas rush quickly becomes a fascinating look at how a flooring business grows. From the early days of 16- and 17-hour shifts, cutting carpet, taking deliveries and running the showroom, through to building a successful operation across Hornsby, Castle Hill and Chatswood, the boys share the work and sacrifice that customers rarely see. There is plenty of business talk too, including hiring the right people, learning to delegate, building a strong team culture and recognising when adding staff who don't directly generate sales can actually unlock the next stage of growth. Today, the three-store operation has built a sizeable team where staff regularly work across locations to help each other get the job done. Of course, it wouldn't be The Underlay without getting deep into flooring. The conversation covers changing product trends, hybrid, vinyl, cork, VOCs, sustainability and the growing amount of misinformation customers encounter online. The conversation also covers one of the industry's biggest evolving topics: floor preparation. Leigh explains why they now address prep from the start of the sales process, helping customers understand what might be required before installation rather than getting an unwelcome surprise later. Perhaps most importantly, Leigh and Luke explain their approach when something goes wrong: don't hide from it, don't walk away, fix the problem and look after the customer. It's an attitude that has helped build repeat business, referrals and a strong local reputation. Another episode packed with laughs, lessons and plenty of flooring talk. Because remember, flooring ain't boring! #TheUnderlay #FlooringXtra #FlooringXtraHornsby #CleverChoiceFloors #FlooringPodcast #FlooringAustralia #FlooringIndustry #FloorPreparation #FlooringInstallation #SmallBusiness

  5. Aug 4

    Inside Carpet Court Burleigh Heads

    The Underlay Podcast hits the Gold Coast for this episode, recording on location at Carpet Court Burleigh Heads. Host Matt White is joined by Clever Choice Sales Manager Thomas, along with Josh and Mal from the Carpet Court team, for a conversation about what really makes the flooring industry tick: people, partnerships, education and great customer service. Fresh from the Carpet Court Conference in Cairns, Matt and the crew continue the conversation about the growing relationship between Clever Choice and Carpet Court, and why strong partnerships between suppliers, retailers and installers ultimately create better outcomes for the customer. Josh and Mal share their very different journeys into flooring, from Josh's experience in the UK flooring industry to Mal's move from logistics into a role where, as he puts it, being a store manager can mean being everything from a problem solver to a psychologist. Thomas brings the Clever Choice perspective, discussing the importance of building genuine relationships with stores, being available when customers need support, and ensuring retailers and installers have the product knowledge they need. As the conversation proves, being a great sales rep is about much more than simply selling flooring. One of the biggest themes of the episode is education over selling. Customers often walk into a flooring store with an idea of what they want, but the right solution depends on the home, subfloor, installation requirements and how the space will actually be used. The boys also tackle one of The Underlay's favourite subjects, floor preparation. From grinding and skim coats to full levelling floods, they explain why getting the foundation right can prevent expensive problems down the track. There's also plenty of discussion around apprenticeships, training, the FCIA and RLA, hybrid versus vinyl, silicone finishes, the surprising popularity of carpet in Queensland and the strength of the Carpet Court network. It's another classic episode of The Underlay, where people, preparation, education and service make the difference. #TheUnderlayPodcast #CleverChoice #CarpetCourt #CarpetCourtBurleighHeads #FlooringAustralia #FlooringIndustry #FloorPreparation #FlooringInstallation #FlooringTraining #FlooringProfessionals

  6. Jul 20

    The Clever Commercial Story: From Specification to Installation

    The commercial flooring world is a whole different game, and in this episode of The Underlay, Matt and Clever Choice Floors GM Michael Roberts pull back the curtain on what it really takes to deliver flooring solutions for Australia's biggest commercial projects. From luxury residential towers and architect-designed homes to office fit-outs and large-scale developments, this episode explores the planning, logistics and expertise that happen long before a single plank is installed.  Michael shares how Clever Commercial has grown into a national operation, managing complex projects across multiple states while balancing product consistency, logistics, quality control and on-site support. The conversation dives into why commercial flooring is far more than simply supplying materials. It's about building relationships with architects, designers, builders and installers, while ensuring every stage of the project runs smoothly from specification through to final handover.  The episode also explores the importance of project management, colour matching across multi-year developments, acoustic and fire certifications, environmental standards, and why experience on commercial sites makes all the difference when challenges arise. Michael explains how Clever Choice has developed systems that allow them to anticipate problems before they happen, helping deliver premium flooring solutions on some of Australia's most demanding construction projects.  To finish, the boys discuss one of Clever Choice's biggest milestones yet, the launch of its complete flooring system, from primers and levellers through to adhesives, flooring and trims. It's a true one-stop solution that provides builders and installers with confidence, technical support and a single point of accountability. If you've ever wondered what separates commercial flooring from residential flooring, or you're involved in construction, architecture, design or flooring installation, this episode is packed with valuable insights. Level Up! If you're planning your next commercial flooring project, or simply want to learn more about how Australia's leading flooring projects come together, subscribe to The Underlay and share this episode with your team. Because as always, flooring ain't boring! #TheUnderlay #CommercialFlooring #CleverChoice #ArchitecturalDesign #ConstructionAustralia #FlooringIndustry #ProjectManagement #EngineeredTimber #HybridFlooring #FlooringExperts

  7. Jul 7

    Flooring Xtra Yallah: Building a Family Flooring Business the Right Way

    What does it really take to build a successful flooring business that stands the test of time? In this episode of The Underlay, Matt and Michael continue their New South Wales tour with a stop at Flooring Xtra Yallah, where they sit down with owner Ben for one of the most honest and insightful conversations of the series. Ben shares his incredible journey from unloading rugs in a Harvey Norman warehouse to owning and growing one of the South Coast's most respected family flooring businesses. Along the way, he opens up about the sacrifices, setbacks, and long hours that shaped his career, proving that success is built on hard work, resilience, and an unwavering commitment to doing the right thing. The conversation explores why relationships matter more than transactions, why customers buy from people they trust, and how building genuine connections creates long-term success for both retailers and suppliers. Ben also explains why every flooring product has a story and why understanding that story is just as important as understanding the technical specifications. The team dives deep into one of the biggest topics facing the flooring industry today: floor preparation. They discuss why proper preparation is often overlooked, how cutting corners leads to expensive failures, and why education remains one of the industry's greatest opportunities. You'll also hear an honest discussion about installer professionalism, supplier relationships, product quality, delegation, leadership and why the future of the flooring industry depends on collaboration rather than competition. It's a refreshing conversation between people who genuinely care about improving the industry for retailers, installers, suppliers and ultimately the customer. Whether you're a flooring retailer, installer, supplier or simply interested in what makes successful family businesses thrive, this episode is packed with practical advice, memorable stories and valuable lessons that extend far beyond flooring. Listen now and discover why doing things the right way will always outperform doing them the easy way. #TheUnderlay #FlooringIndustry #FlooringXtra #FloorPreparation #BusinessLeadership #FamilyBusiness #FlooringRetail #InstallerLife #AustralianBusiness #FlooringProfessionals

  8. Jun 22

    The DIY Flooring Myth: Why Clicking Boards Is the Easy Part

    Everyone loves a renovation show, but is flooring really as easy as buying a few boxes and clicking them together? In this episode of The Underlay, Matt White and Clever Choice GM Michael Roberts tackle one of the biggest misconceptions in the industry, that plank flooring is a DIY product that isn't always DIY. With over 20 years of experience, Michael breaks down why laying the boards is only a small part of the process. In fact, the first board doesn't go down until step 20 of Clever Choice's 39-step installation guide. From moisture testing and floor preparation to raft sizes, expansion gaps and climate control, the boys explain why the unseen work is often the most important. Using Project Miriah as a real-world example, they reveal how environmental conditions, subfloor preparation and product selection can make or break a flooring project. They also discuss why hybrid flooring isn't a magic solution, the importance of trims and expansion, and why choosing the right product for the right home matters more than ever. Whether you're considering tackling your own flooring project or simply want to understand what goes into a professional installation, this episode is packed with practical advice, industry insights and a few hard-earned lessons from the field. Thinking about new flooring? Before you pick up the tools, make sure you understand the process. Visit Clever Choice Flooring for installation guides, training videos and expert advice, or speak with one of their trusted retail partners. Clever Installation Guidehttps://api.cleverchoice.com.au/uploads/files/20240918/Installation_Instructions.pdf #TheUnderlayPodcast #FlooringIsntBoring #CleverChoiceFlooring #DIYFlooring #HybridFlooring #VinylPlankFlooring #FloorPreparation #FlooringInstallation #FlooringIndustry #HomeRenovation

See All (95)

About

There's more to flooring than just laying boards. We take you inside and under the flooring industry and give you a look at what makes Clever Choice Flooring the perfect solution for you.

Information

  • Creator
    Resonance Media Agency
  • Years Active
    2022 - 2026
  • Episodes
    95
  • Rating
    Explicit
  • Copyright
    © 2026 Resonance Media Agency