Road 2 Retail

Tracey Priest & Bruce Montgomery
  • 5.0 (4)
  • Entrepreneurship
  • Biweekly

The Road 2 Retail has been developed to help emerging and challenger brands best determine when and how to go about securing distribution in food, drug, mass, club and dollar brick and mortar classes of trade. Our insight is based upon years of experience, interviews with buyers at a dozen large retailers, and ongoing discussions with manufacturers and suppliers that support brands. After years of leading and managing these business building initiatives for companies we worked for directly, we now help emerging brands navigate this important, yet complex, process.

  1. 4d ago

    Episode #180 Emeran Langmaide- Founder & VP at Rare Breed Coffee

    Today the Road 2 Retail team speaks with Emeran Langmaid, founder and vice-president at Rare Breed coffee. Emeran shares her retail journey and insights as the Rare Breed brand launches into retail. Details on how to follow the Road 2 Retail podcast are below. Plus, give us a follow-on LinkedIn. Learn more at www.road2retail.com. Discussion points with Emeran include: - The importance of brand trust, integrity, and authenticity - Managing pricing across DTC, food service, and retail - The importance of understanding your brand positioning - who is your target consumer? - The pros and cons of being self-manufactured - What costs of getting into retail surprised her the most - How Rare Breed uses social media and user generate content to drive brand awareness and trial - A fan of the Jello brand specifically the butter scotch flavor Follow the Road 2 Retail podcast on the following platforms: Apple podcasts-https://lnkd.in/gs3BfXbd Spotify- https://lnkd.in/ewWcnYpY YouTube channel- https://lnkd.in/gH2Dk_q6. Thanks to our sponsors: Market Performance Group- A leading omni channel commerce. agency https://www.marketperformancegroup.com ECRM puts the right brands with the right buyers at the right time for seamless product discovery, cultivating powerful retail and foodservice relationships. https://ecrm.marketgate.com/ Floret, a deduction management platform www://https:tryfloret.comEnjoy the show! Please share the Road 2 Retail podcast with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedIn!

  2. Oct 29

    Episode #179 Andrea Ridout- Managing partner White Rock Granola

    On our episode today, the Road 2 Retail team visits with serial entrepreneur Andrea Ridout- the Managing Partner of White Rock Granola. From running hardware stores, to supplying Hollywood movies, to buying the White Rock Granola brand- great lessons for emerging brands to hear! Links to the episode in the comments below. Details on how to follow the Road 2 Retail podcast can also be found below. Learn more at www.road2retail.com. Discussion points today include: - What she has learned about being an entrepreneur across several ventures - The business got its start in Central Market and college campuses - Her research began with 'taking the brand to the streets' and getting some big ideas from college students - Don't assume the basics are simple such as securing UPC codes. Find experienced help: it saves lots of time- Advises brand founders to 'find your community'. Andrea is very involved with DFW CPG - Admires the Apple brand and cheers for the Dallas Cowboys Follow the Road 2 Retail podcast on the following platforms: Apple podcasts-https://lnkd.in/gs3BfXbd Spotify- https://lnkd.in/ewWcnYpY YouTube channel- https://lnkd.in/gH2Dk_q6. Thanks to our sponsors: The Emerson Group- A trusted CPG partner and omni channel expert to brands https://www.emersongroup.com Agency Habitathttps://agencyhabitat.com/ Floret, a deduction management platform www://https:tryfloret.com Enjoy the show! Please share the Road 2 Retail with a colleague and leave us a review. Learn more at www.road2retail.com. Give us a follow on LinkedIn. Want to be on the show? DM us on LinkedIn!

  3. Oct 27

    Episode #178 Dave Weaver-Founder of Goldenroot ginger beer

    On today's episode of the Road 2 Retail, we are joined by Dave Weaver, the Founder of Goldenroot Ginger Beer. Listen to his story about his unique ingredients, the self manufacturing adventure, and what he has learned about fundraising to secure growth capital. Links to the episode in the comments below. Details on how to follow the Road 2 Retail podcast can also be found below. Learn more at www.road2retail.com. Discussion points today include: - Why Dave is so passionate about healthy beverages - The challenges of being a self-manufactured brand - The health benefits of ginger root - "Sampling generates believers in the brand"- Dave's experience to date with the fund-raising process - Devoted to the Seattle Seahawks and our first fan of the band Khruangbin Follow the Road 2 Retail podcast on the following platforms: Apple podcasts-https://lnkd.in/gs3BfXbd Spotify- https://lnkd.in/ewWcnYpY YouTube channel- https://lnkd.in/gH2Dk_q6. Thanks to our sponsors: Market Performance Group- A leading omni channel commerce. agencyhttps://www.marketperformancegroup.com Retail and Response- a media companyhttps://www.retailandresponse.com Agency Habitathttps://agencyhabitat.com/ Enjoy the show! Please share the Road 2 Retail with a colleague and leave us a review. Learn more at www.road2retail.com. Give us a follow on LinkedIn. Want to be on the show? DM us on LinkedIn!

  4. Oct 20

    Episode #177 Amy Collins- CEO & Co-founder at RoRo's Baking Company

    Today on the Road 2 Retail we visit with Amy Collins, the CEO and Co-Founder of RoRo's Baking Company. Amy shares with us how she left being an ICU nurse to taking her grandmother's recipe for delicious cinnamon rolls and turning it into a growing emerging brand. Links to the episode in the comments below. Details on how to follow the Road 2 Retail podcast can also be found below. Learn more at www.road2retail.com. Discussion points today include: - Their 'accidental retail launch' into Central Market- Learning the hard way how to select and deal with distributors and brokers - Lessons learned about trade spending and fees in the CPG industry and how they address them - Why being patient selecting a contract manufacturer is critical to brand success- Amy's thinking as they begin to look for growth capital to expand their business - Our first Auburn Tiger football fan Follow the Road 2 Retail podcast on the following platforms Apple podcasts-https://lnkd.in/gs3BfXbd Spotify- https://lnkd.in/ewWcnYpY YouTube channel- https://lnkd.in/gH2Dk_q6. Thanks to our sponsors: The Emerson Group- A trusted CPG partner and omni channel expert to brands https://www.emersongroup.com Big Chalk- The Emerging Brands Launch & Growth Toolkit https://bigchalk.co/emerging-brands-launch-growth-toolkit/ Agency Habitathttps://agencyhabitat.com/

  5. Oct 15

    Episode #176 Introducing CPG Ignition

    Episode 176 Introducing CPG Ignition from Road2Retail. Managing and growing your emerging CPG brand is hard, but finding qualified, capable service providers to help you grow should not be. After years of connecting brands to service providers, we established CPG Ignition to accelerate the process of emerging brands and service providers finding each other. Brands can search our 'atlas' of subject matter experts by the need they have at this time. Need a broker? Struggling with Amazon? Need some research to validate your business plan? Companies that support emerging brands will be listed by the services they provide to facilitate discovery by brands searching CPG Ignition for help. Brands: Your next great business partner may very well be waiting for you within the CPG Ignition atlas. Service providers: If you would like to be listed on CPG Ignition- contact us via our website and the 'request to be listed' button at www.cpgignition.com https://cpgignition.road2retail.com/ Check out CPG Ignition today. Unless you enjoy spending weeks looking for suppliers.

  6. Oct 13

    Episode # 175 How to prepare for a retailer meeting and be a value added supplier

    Episode 175 Today the Road 2 Retail team discusses how to prepare for a meeting with a retailer and how to be a value-added supplier to your buyer. Organization, nailing details, and being empowered to problem solve are both critical and obvious. But why do so many fail? Follow the Road 2 Retail so you don't miss any episodes (details below). Learn more at www.road2retail.com.Discussion points today include: - The need to establish relationships within each retailer beyond your buyer - Understand how each retailer works internally and what is important to them - Be 'easy to do business with' and make the call when presented with opportunities that make sense. If you always have to check back with HQ - the opportunities will cease. Act with authority! - You are your company - Understand how a category manager thinks about their assortment and how they are evaluated. Hint: don't waste your meeting time defending a dying sku. - The decision has likely been made. Build the healthy part of your business - Follow up swiftly and accurately. Hit all dates you commit to !Follow the Road 2 Retail podcast on the following platforms: Apple podcasts-https://lnkd.in/gs3BfXbd Spotify- https://lnkd.in/ewWcnYpY YouTube channel- https://lnkd.in/gH2Dk_q6. Thanks to our sponsors: The Emerson Group- A trusted CPG partner and omni channel expert to brands https://www.emersongroup.com Eagle Labs- A manufacturer of consumer healthcare products https://wwweaglelabsinc.com Enjoy the show! Please share the Road 2 Retail with a colleague and leave us a review. Learn more at www.road2retail.com. Want to be on the show? DM us on LinkedI

  7. Oct 6

    Episode # 174 Clive Sher- Managing Director of the organic snack brand: Little Bellies

    Episode #174 Today the Road 2 Retail team speaks with Clive Sher, the Managing Director of the organic snack brand: Little Bellies. Listen to their founder story and then what went into bringing this Australian-based brand to the US market. Details on how to follow the Road 2 Retail podcast are below. Learn more at www.road2retail.com. Points discussed with Clive today include: - How their unwavering commitment to their corporate ethos of "Do What's Natural" drives everything they do - How looking internationally gave them both inspiration and helped them see the potential to go for geographic expansion - Why they opted to NOT go the natural channel route when entering the US market even though they are an organic brand - Picking the right business partners in the US has been key to building their business - A fan of U2 and the Chicago Bulls Follow the Road 2 Retail podcast on the following platforms Apple podcasts-https://lnkd.in/gs3BfXbd Spotify- https://lnkd.in/ewWcnYpY YouTube channel- https://lnkd.in/gH2Dk_q6. Thanks to our sponsors: The Emerson Group- A trusted CPG partner and omni channel expert to brands https://www.emersongroup.com Retail and Response- a media company https://www.retailandresponse.com Enjoy the show! Please share the Road 2 Retail with a colleague and leave us a review. Learn more at www.road2retail.com. Give us a follow on LinkedIn. Want to be on the show? DM us on LinkedIn!

  8. Sep 29

    #173 Mason Vitamins- Executive Vice President- Idanys Alapont and Vice President of Sales & New Business Development- Nilda Oyola

    Episode # 173. On today's episode of the Road 2 Retail, we are joined by two leaders from Mason Vitamins: Executive Vice President- Idanys Alapont and Vice President of Sales & New Business Development- Nilda Oyola. Check out how Mason Vitamins successfully builds its business within both the store brand and branded segments of the hyper competitive VMS space. And an unrelenting commitment to quality doesn't hurt either! Links to the episode in the comments below. Details on how to follow the Road 2 Retail podcast can also be found below. Learn more at www.road2retail.com. Topics covered today include: - How does Mason Vitamins successfully compete in the store brand and branded VMS world? - How Mason Vitamins creates an edge via extremely high quality standards and educating consumers about what each vitamin does for their health - Tested to be trusted! Help treat consumer conditions - Listen to their interesting philosophy on selecting business partners. - Fans of the mission driven brand Soapbox and having a diverse musical play list! Follow the Road 2 Retail podcast on the following platforms: Apple podcasts-https://lnkd.in/gs3BfXbd Spotify- https://lnkd.in/ewWcnYpY YouTube channel- https://lnkd.in/gH2Dk_q6. Thanks to our sponsors: The Emerson Group- A trusted CPG partner and omni channel expert to brands https://www.emersongroup.com Eagle Labs- A manufacturer of consumer healthcare products https://wwweaglelabsinc.com Enjoy the show! Please share the Road 2 Retail with a colleague and leave us a review. Learn more at www.road2retail.com. Give us a follow on LinkedIn. Want to be on the show? DM us on LinkedIn!

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Ratings & Reviews

5
out of 5
4 Ratings

About

The Road 2 Retail has been developed to help emerging and challenger brands best determine when and how to go about securing distribution in food, drug, mass, club and dollar brick and mortar classes of trade. Our insight is based upon years of experience, interviews with buyers at a dozen large retailers, and ongoing discussions with manufacturers and suppliers that support brands. After years of leading and managing these business building initiatives for companies we worked for directly, we now help emerging brands navigate this important, yet complex, process.

Information

  • Creator
    Tracey Priest & Bruce Montgomery
  • Years Active
    2022 - 2026
  • Episodes
    179
  • Rating
    Clean
  • Copyright
    © Tracey Priest & Bruce Montgomery
  • Show Website
    Road 2 Retail