Tip Top - Grow Up Your Business With Metronomics

Shannon Susko and Ged Roberts
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  • Entrepreneurship
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Welcome to Tip Top – Grow Up Your Business With Metronomics, the podcast where hosts Shannon Byrne Susko & Ged Roberts engage with business thought leaders, entrepreneurs, CEOs, and CEO+leadership coaches. These experts have all embarked on the journey to grow their businesses with ease, speed, and confidence. Join us as we delve into strategies, systems, and inspiring stories that empower you to elevate your company at your desired pace. Whether you’re seeking your path to growth or aiming to accelerate your business, this podcast is for you. Tune in and let’s unlock your business potential!

  1. Jul 13

    The Future of Growth Is Product-Led with Wes Bush

    🎟️ TIP TOP SUMMIT 2026 If you're serious about scaling your business, join 350+ CEOs, founders, and leadership teams at the Tip Top Metronomics Growth Summit on October 28–29 in Toronto. Over two days, you'll learn practical growth strategies, leadership frameworks, and execution systems from experienced business leaders and growth experts—all designed to help you scale with greater clarity and accountability. As a listener of the Tip Top podcast, you can save 15% on your ticket by using code: TIPTOP15. Learn more and register at: https://www.metronomics.com/tip-top/home ━━━━━━━━━━━━━━ In this episode, product-led growth expert and bestselling author Wes Bush explains why the traditional sales-led approach is becoming less effective—and why the future belongs to businesses that let customers experience value before asking them to buy. Wes shares how a failed free trial, a wildly successful freemium launch, and years of researching hundreds of companies led him to develop the Product-Led Growth methodology. He breaks down the core principles behind building products that sell themselves, why trust is earned through experience rather than marketing, and how AI is fundamentally changing customer expectations. The conversation also explores how product-led growth extends far beyond software. From SaaS and AI to hardware, gyms, and consumer products, Wes explains how any business can create meaningful "try before you buy" experiences that accelerate trust, reduce friction, and drive sustainable growth. Whether you're a founder, CEO, product leader, or growth executive, this episode offers practical insights into building products customers love, shortening time-to-value, and creating a business that grows through the product itself. ━━━━━━━━━━━━━━ Chapters 0:38 - Introduction to Wes Bush 1:13 - Wes's journey into product-led growth 3:17 - Why growth is getting harder for CEOs 5:18 - What product-led growth really means 6:37 - Becoming "the Product-Led Growth guy" 8:26 - Why Wes wrote Product-Led Growth 9:41 - What separates successful PLG companies 11:36 - The core principle behind product-led growth 13:07 - Lessons learned from building ProductLed 15:56 - How AI is changing customer expectations 19:40 - Applying product-led growth beyond software 22:42 - What "free" really means 24:18 - Why most free trials fail 25:39 - The five levels of product-led growth 27:27 - Companies that execute PLG successfully 29:03 - Who should own product-led growth? 33:31 - Lightning round 35:18 - Where to learn more from Wes ━━━━━━━━━━━━━━ Resources & Links https://productled.com https://productled.com/book/product-led-growth https://productled.com/book/playbook https://www.linkedin.com/in/wesbush/ Connect with Wes https://productled.com https://www.linkedin.com/in/wesbush/

  2. Jun 29

    The Systems That Set CEOs Free with David Jenyns

    🎟️ TIP TOP SUMMIT 2026 If you're serious about scaling your business, join 350+ CEOs, founders, and leadership teams at the Tip Top Metronomics Growth Summit on October 28–29 in Toronto. Over two days, you'll learn practical growth strategies, leadership frameworks, and execution systems from experienced business leaders and growth experts—all designed to help you scale with greater clarity and accountability. As a listener of the Tip Top podcast, you can save 15% on your ticket by using code: TIPTOP15. Learn more and register at: https://www.metronomics.com/tip-top/home ━━━━━━━━━━━━━━ In this episode, entrepreneur, bestselling author, and Systemology founder David Jenyns explains why so many CEOs become the bottleneck in their own businesses—and how building the right systems can restore the freedom they set out to create. David shares the personal turning point that transformed his approach to business after years of working 70-hour weeks, and why documenting processes isn't about bureaucracy—it's about creating an organization that can thrive without depending on the founder. Together, David and Shannon explore why growth often creates more complexity instead of more freedom, how to identify and empower a "Systems Champion," and why AI is accelerating the value of well-documented processes more than ever before. Whether you're a founder, CEO, or leadership team member, this conversation offers practical frameworks to help you reduce dependency, delegate with confidence, and build a scalable business that's ready for an AI-enabled future. ━━━━━━━━━━━━━━ Chapters 0:38 – Introduction to David Jenyns 2:23 – David's entrepreneurial journey and discovering systems 3:32 – The turning point that changed everything 4:13 – Why founders get trapped in their businesses 6:01 – Why growth often creates less freedom 7:00 – The hidden reason CEOs struggle to delegate 8:42 – Letting go to grow 10:33 – Why systems create freedom 11:27 – Introducing the Systems Champion 14:57 – Where CEOs should start documenting processes 17:28 – AI, automation, and why process comes first 19:04 – A real-world AI automation success story 21:47 – Preparing your business for an AI-enabled future 22:43 – The 80/20 approach to business systems 24:15 – Why documenting systems is a two-person job 25:13 – How to identify a Systems Champion 27:27 – Real examples of Systems Champions in action 32:24 – David's books and where to learn more 33:03 – The first step every CEO should take this week 35:53 – Why freedom doesn't happen by accident ━━━━━━━━━━━━━━ Resources & Links https://www.systemology.com/book/ https://www.systemology.com/scbook/ https://systemology.com Connect with David https://systemology.com https://www.linkedin.com/in/david-jenyns/

  3. Jun 17

    The CEO Journey: From Isolation to Impact with Barb Kinnaird

    🎟️ TIP TOP SUMMIT 2026I f you're serious about scaling your business, join 350+ CEOs, founders, and leadership teams at the Tip Top Metronomics Growth Summit on October 28–29 in Toronto. Over two days, you'll learn practical growth strategies, leadership frameworks, and execution systems from experienced business leaders and growth experts—all designed to help you scale with greater clarity and accountability. As a listener of the Tip Top podcast, you can save 15% on your ticket by using code: TIPTOP15. Learn more and register at: https://www.metronomics.com/tip-top/home ━━━━━━━━━━━━━━ In this episode, former CEO and leadership coach Barb Kinnaird shares the lessons she learned during her 20-year journey at a med-tech company, including a decade as CEO leading through growth, transformation, and privatization. Barb opens up about one of the least discussed realities of leadership: the loneliness that comes with stepping into the CEO role. She explains how peer advisory groups, facilitated CEO roundtables, executive coaching, and leadership systems helped her evolve from solving every problem herself to building an organization capable of succeeding without her. The conversation explores the power of accountability, leadership team development, peer learning, and coaching as catalysts for growth. Barb also shares why great CEOs eventually become coaches, how leaders can move from working in the business to working on it, and the practical frameworks that helped drive alignment, execution, and triple-digit growth. Whether you're a founder, CEO, executive, or emerging leader, this episode offers valuable insights on leadership evolution, coaching, team development, and building a business that doesn't depend on you for every decision. ━━━━━━━━━━━━━━ Chapters: 0:37 - Introduction to Barb Kinnaird 2:00 - Barb's 20-year journey and becoming CEO 4:43 - Taking over as CEO and leading a public company 6:14 - Shareholder pressure and taking the company private 7:52 - The loneliness of the CEO role 9:48 - Discovering the power of peer support 11:28 - Why CEOs need accountability and facilitation 12:40 - From CEO learning to leadership team learning 13:23 - Implementing growth systems inside the organization 15:55 - How peer learning accelerated team development 16:48 - Moving from working in the business to leading the business 18:59 - Why Barb invested in executive coaching 21:28 - The impact of one-on-one coaching 23:47 - Coaching vs. peer groups: do leaders need both? 25:33 - Why Barb became a leadership coach 26:27 - Common leadership challenges CEOs face 30:35 - The role of systems and execution in growth 33:11 - Metrics, accountability, and organizational alignment 36:10 - The ROI of coaching and leadership development 42:41 - Rapid-fire leadership lessons 44:20 - Where to connect with Barb 45:19 - Final advice for CEOs looking to grow ━━━━━━━━━━━━━━ Resources & Links: https://metronomics.com https://quantumedgeadvisors.ca Connect with Barb: https://quantumedgeadvisors.ca  / barbkinnaird

  4. Jun 8

    Buy Back Your Time: How CEOs Escape the Operational Trap with Peter Oxley

    In this episode, certified Metronomics coach and Oxygen Advisory founder Peter Oxley shares practical strategies from Dan Martell's bestselling book *Buy Back Your Time* to help CEOs break free from overwhelm and reclaim their most valuable resource: time. Peter explains why many business owners become bottlenecks in their own companies, how poor delegation limits growth, and why hiring should be focused on freeing up time rather than simply driving revenue. From the DRIP Matrix and Time Energy Audit to delegation frameworks and executive assistant systems, Peter offers actionable tools leaders can implement immediately to create more capacity, focus on high-impact work, and build businesses that don't depend on them for every decision. Resources & Links: https://www.buybackyourtime.com https://www.danmartell.com https://www.metronomics.com https://oxygenadvisory.com Connect with Peter: https://oxygenadvisory.com https://www.linkedin.com/in/peter-oxley

  5. Jun 8

    The Conversations That Move Companies Forward with Gustavo Razzetti

    In this episode, leadership expert and Fearless Culture founder Gustavo Razzetti shares why most organizations struggle not because of a lack of strategy or talent, but because of the conversations they avoid. From overcoming groupthink and conversational debt to building cultures rooted in honest dialogue and courageous leadership, Gustavo breaks down practical frameworks leaders can use to create stronger alignment, trust, and execution. If your team feels stuck despite having ambitious goals and smart people, this conversation offers actionable insights to help move your company forward. Resources & Links: https://gustavorazzetti.com/books/  / patrick-lencioni-orghealth  https://www.audiobooks.com/audiobook/...https://www.danpink.com/https://gustavorazzetti.comhttps://fearlessculture.design Connect with Gustavo:   / gustavorazzetti  https://gustavorazzetti.com

  6. Feb 12

    The Words That Make or Break Leadership

    The conversation explores the impact of language on leadership, highlighting the importance of specific language in building credibility. It delves into the transition from TV news to leadership communication, uncovering unintentional communication by leaders and identifying phrases to avoid for successful leadership. The discussion also focuses on words and phrases that signal competence and confidence, communication pitfalls for seasoned leaders, and the creation of a feedback loop in leadership. The conversation covers the importance of active listening, effective communication, and practical strategies for empowering leadership through language and behavior. It emphasizes the impact of non-verbal communication, the role of AI in communication, and the significance of confidence as a verb. Takeaways Language shapes leadershipSpecific language builds credibility Active listening is keyEffective communication is a skill that can be learned Chapters 00:00 The Power of Language in Leadership08:18 Phrases to Avoid for Successful Leaders14:47 Words and Phrases that Signal Competence and Confidence22:42 Communication Pitfalls for Seasoned Leaders28:15 Changing Language to Reduce Tension33:42 Addressing Uncomfortable Situations38:45 Lessons from Live Television44:56 The Role of AI in Communication

  7. Jan 27

    The Power of Mentorship in Business

    In this episode of the Metronomics podcast, host Ged Roberts speaks with Richard Bryan, a fellow Metronomics coach, about his journey from running a struggling family business to becoming a successful CEO and mentor. Richard shares his experiences of turning around his family business, the importance of mentorship, and the leadership lessons he learned along the way. He discusses his book 'Being Frank', which encapsulates these lessons, and emphasizes the significance of decision-making, cash flow management, and surrounding oneself with talented individuals. The conversation also touches on Richard's transition to keynote speaking and the personal growth he has experienced since selling his business. Takeaways Richard Bryan's journey from a struggling family business to a successful CEO is inspiring.Mentorship played a crucial role in Richard's leadership development.The importance of seeking help and not letting ego interfere with decision-making.Cash flow management is vital for business survival.Leadership lessons can be learned from both successes and failures.The value of surrounding oneself with talented individuals.Decision-making should prioritize action over perfection.Personal identity can shift significantly after exiting a business.Continuous learning is essential for personal and professional growth.Being intentional about life choices leads to greater fulfillment.

  8. Jan 12

    Don't Let Family Break the Business: Unlocking Success through The Family Business Flywheel

    Welcome to another episode of Tip Top: Grow Up Your Business with Metronomics. In today’s episode, host Ged Roberts is joined by Michael Palumbos, a Metronomics Coach, Family Business, & Wealth Advisor to dive deep into the unique complexity of multi-generational family businesses. Michael breaks down the “Family Business Flywheel” framework that helps families build clarity, alignment, and momentum. In this episode, you’ll learn: Why family businesses feel “more complicated” (and how to map it). The Family Business Flywheel: the 3 loops that create momentum. Practical tools to reduce conflict and unlock growth, including questions and mindset shifts that help families filter outdated rules, align decisions, and move forward—plus the role curiosity plays when tensions run high. Timestamps 00:00 Introduction to Family Business Dynamics 03:17 Michael's Journey into Coaching and Family Business 06:02 The Importance of A Players in Family Businesses 08:44 Navigating Family Business Challenges 10:57 Learning from Metallica: Coaching in Family Businesses 13:11 Respecting Legacy and Future Generations 15:31 Defining Moments in Family Business Coaching 18:04 The Three Circle Model of Family Business 20:23 The Family Business Flywheel Model 25:06 Exploring Fam Tech for Family Communication 25:32 Building Sustainable Family Legacies 26:37 The CEO Doom Loop and Metronomics 27:20 Creating Self-Operating Businesses 28:07 The Importance of Coordination in Wealth Management 29:12 Leveraging Team Dynamics for Business Success 32:38 Addressing Communication Issues in Family Businesses 33:31 Defining Vision and Values for Family Alignment 38:39 Recognizing Signs of Struggle in Family Businesses 40:43 Advice for Family Business Owners Whether you’re looking to spark team motivation, drive sustainable growth, or develop your leadership skills, this podcast delivers actionable strategies, expert insights, and inspiring stories to help you thrive. Listen and subscribe for more: 🎧 Full episode on Spotify, Apple Podcasts, Amazon Music, and wherever you stream. 🗓️ New episodes every two weeks. 🔗 Explore free resources, workshops, and event details at https://www.metronomics.com/ About Metronomics Metronomics partners with CEOs and leadership teams to drive top-line growth through our proven playbook, customized software, and certified coaching community. Metronomics gives CEOs and leadership teams ‘the how’ behind establishing and reinforcing behaviors that get results. The Metronomics playbook brings together knowledge and insights from the best business thought leaders of our time. And this playbook has been proven as a complete, repeatable system for growth. Metronomics now has 80+ certified coaches teaming up with CEO and Leadership teams across the world to ensure the areas of focus - strategy, execution, cash, people, culture, and leadership - are receiving the right attention for growth. More about the Host: Shannon Susko Metronomics’ founder, Shannon, built and sold two companies less than six years apart – including a sale that ranked in the Top 3 Mid-Market Deals on Wall Street in 2011. Fellow CEOs begged Shannon to share her secret to success, which pulled her out of retirement. This led to Shannon writing three best-selling books and starting a coaching practice. Since then, 80+ coaches have become Metronomics certified and have helped hundreds of businesses across the world to grow.

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Welcome to Tip Top – Grow Up Your Business With Metronomics, the podcast where hosts Shannon Byrne Susko & Ged Roberts engage with business thought leaders, entrepreneurs, CEOs, and CEO+leadership coaches. These experts have all embarked on the journey to grow their businesses with ease, speed, and confidence. Join us as we delve into strategies, systems, and inspiring stories that empower you to elevate your company at your desired pace. Whether you’re seeking your path to growth or aiming to accelerate your business, this podcast is for you. Tune in and let’s unlock your business potential!

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