Selling the Dream By Ken Jordan

Ken Jordan & Joe Iredell
  • 5.0 (8)
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Each week we invite a guest and ask them a simple question: what led to your current success? We seek to tell the truth, be sincere, but don't try and take ourselves too seriously. It's a conversation, not an interview, and we have fun exploring this question together with a guest.

  1. Why Caring Is a Competitive Advantage in Real Estate | Skye Michiels on Selling The Dream

    1d ago

    Why Caring Is a Competitive Advantage in Real Estate | Skye Michiels on Selling The Dream

    In this episode of Selling the Dream, Ken Jordan and Joe Iredell sit down with Skye Michiels, Head of Sales at Compass Real Estate, for a powerful conversation about real estate, leadership, client experience, health, discipline, morning routines, and the human side of sales. Skye shares his perspective on why the future of real estate is not about competing with technology, lead aggregators, automation, or drip campaigns. Instead, he explains why real estate agents, loan officers, salespeople, and entrepreneurs need to return to what really matters: taking care of people and making people feel like they matter. The conversation dives into the rehumanization of real estate and why caring has become a true competitive advantage. Skye explains how agents can use technology to become more human, not less human, and why the strongest businesses are built through deeper relationships, better client experiences, and authentic connection. Ken, Joe, and Skye also talk about health, fasting, fitness, discipline, waking up early, the 5AMers and 6AMers community, morning routines, mindset, accountability, and how taking care of your mind, body, and spirit can improve your performance in business and life. Skye also breaks down how real estate professionals can rethink their CRM, build stronger relationships with their database, create memorable client experiences, and stop relying only on automated marketing. Instead of trying to reach everyone, he challenges agents to focus on fewer people and go deeper. If you are a real estate agent, loan originator, salesperson, entrepreneur, team leader, or business owner who wants to build a business based on relationships, trust, care, and memorable client experiences, this episode is for you. Featuring Ken Jordan, Joe Iredell, and Skye Michiels. Topics covered in this episode include real estate sales, client experience, relationship-based selling, leadership, morning routines, CRM strategy, Compass Real Estate, health, discipline, fasting, mindset, entrepreneurship, and why caring is a competitive advantage. #SellingTheDream #SkyeMichiels #KenJordan #JoeIredell #RealEstatePodcast #RealEstateSales #ClientExperience #Leadership #Entrepreneurship #CompassRealEstate #SalesPodcast #RelationshipSelling #MorningRoutine #RealEstateAgents #Mindset Chapters (00:00:09) - Selling The Dream(00:01:25) - Selling The Dream: Part 2(00:02:03) - Dianetics for Diabetes and Alzheimer's(00:04:52) - UFC fighter Fats 60 Hours Without Food(00:06:45) - Interviewing Compass Real Estate Head of Sales Sky Michaels(00:08:44) - Philadelphian Did The 72-Hour Fast(00:14:29) - Identifying the Core of Who You Are(00:17:22) - Real Estate Agents: The Humanization of the Business(00:22:38) - Better Experience for Your Clients(00:25:32) - Drip Campaigns and Real Estate: The Experience(00:30:56) - How to Build a Real Estate CRM(00:34:28) - The 5AMERS: How They Changed My Day(00:41:56) - The Real Money Breakfast Group(00:44:33) - Two Truth and a Lie(00:45:29) - "I Did Not Play Lacrosse"(00:47:32) - Pepsi on Philadelphia(00:48:50) - What Race Are You Committed To Running Right Now?

    50 min
  2. The Psychology of High Performers | Stacee Nichols-Paley on Leadership, Trauma & Success

    3d ago

    The Psychology of High Performers | Stacee Nichols-Paley on Leadership, Trauma & Success

    In this episode of Selling the Dream, Ken Jordan and Joe Iredell kick off Season 3 with Stacee Nichols Paley, therapist, coach, executive coach, and owner of Solutions Therapy Group. Stacee brings a powerful conversation about leadership, entrepreneurship, relationships, trauma, PTSD, vision, and what high performers often struggle with behind the scenes. She works with entrepreneurs, executives, families, couples, professional athletes, military members, and people navigating trauma, stress, and major life transitions. This episode explores why many entrepreneurs, CEOs, sales leaders, and high performers are able to succeed at work but struggle in their relationships. Stacee explains how vision can drive success, but when leaders become too focused on the outcome, they can lose presence, connection, vulnerability, and emotional awareness with the people closest to them. Ken, Joe, and Stacee also talk about the difference between living from abundance versus scarcity, why “get to” is more powerful than “have to,” how trauma affects the brain and body, and why PTSD is not limited to military experiences. Stacee shares how trauma can impact communication, relationships, decision-making, stress, and the ability to stay present. The conversation also dives into therapy for entrepreneurs, why leaders need healthy communication and boundaries, how couples can rebuild connection, and why failure, struggle, and vulnerability can become part of a stronger foundation. If you are an entrepreneur, salesperson, leader, executive, business owner, coach, parent, or high performer trying to build success without losing yourself or your relationships, this episode is for you. Featuring Ken Jordan, Joe Iredell, and Stacee Nichols Paley. Topics covered in this episode include leadership, entrepreneurship, therapy, trauma, PTSD, relationships, executive coaching, marriage and family therapy, communication, mindfulness, vision, mindset, abundance, scarcity, high performers, and emotional resilience. #SellingTheDream #StaceeNicholsPaley #KenJordan #JoeIredell #Leadership #Entrepreneurship #Therapy #ExecutiveCoaching #TraumaHealing #PTSD #Relationships #Mindset #HighPerformers #SalesPodcast #LeadershipPodcast Chapters (00:00:09) - Selling the Dream(00:00:54) - Stacy Nichols Pelley on the COVID(00:03:29) - How to Walk Across The Border With a Suitcase(00:05:08) - Two Truths and a Lie(00:06:06) - 3 Things That Are Actually True About Stacy(00:06:53) - The Value of Therapy for Business Leaders(00:14:14) - How to Help Leaders Prioritize Relationships(00:19:42) - How to Get More Present With Your Partner(00:25:54) - The Fear of Being Rejected(00:28:01) - Marriage and Relationship Counseling(00:34:03) - How to Get Through Trauma With a Successful Person(00:39:46) - The Healing Power of Brene Brown(00:42:12) - Steve Jobs on Flailing(00:46:31) - What Type Of Marriage Trainer Should You Pick?(00:51:09) - Are You Obsessed With The Navy SEAL Process?(00:52:07) - Stacy Jones on The Color of Radio(00:52:53) - Empowerment for Families

    54 min
  3. Leaving Corporate to Build With Heart Coaching | Sky Michaels on Entrepreneurship, Fear & Growth

    5d ago

    Leaving Corporate to Build With Heart Coaching | Sky Michaels on Entrepreneurship, Fear & Growth

    In this episode of Selling the Dream, Ken Jordan and co-host Joe Iredell welcome back Skye Michiels, founder of With Heart Coaching, for a powerful conversation about entrepreneurship, coaching, mindset, happiness, and building a business with purpose. Sky shares why he made the decision to leave his corporate role as Head of Coaching for Compass Real Estate and return to entrepreneurship. He opens up about the emotional roller coaster of starting over, dealing with fear, battling imposter syndrome, and learning how to build something meaningful while staying present in the process. This episode goes deeper than business tactics. Sky explains why many coaching programs miss the most important part: the whole person. Instead of only teaching scripts, calls, emails, and strategies, his approach focuses on mindset, emotions, health, happiness, and human connection. Ken, Joe, and Skye also discuss why entrepreneurs resist coaching, how social media increases comparison and imposter syndrome, why happiness should not depend on outside validation, and how small daily habits can create long-term growth. If you are a realtor, entrepreneur, coach, salesperson, or business owner looking to grow without losing yourself in the process, this episode is for you. Learn more about Sky Michaels and With Heart Coaching: https://withheartcoaching.com Follow Skye on Instagram: @skyemichiels #SellingTheDream #KenJordan #JoeIredell #SkyeMichiels #WithHeartCoaching #Entrepreneurship #RealEstateCoaching #BusinessCoaching #ImposterSyndrome #Mindset #PersonalGrowth #SalesPodcast #RealEstatePodcast #sellingthedreambykenjordan Chapters (00:00:09) - Selling The Dream(00:00:58) - Military Women's Jiu Jitsu(00:03:00) - The One and Only Sky Michaels Returns(00:04:01) - Scott From Seminole Real Estate Launches With Heart(00:05:38) - How to Ride the Startup Rollercoaster(00:07:41) - Head Coach: Heart Coaching(00:11:41) - Why Do People Reject Coaches?(00:16:14) - Why People Don't Hire Coaches(00:19:07) - How to Overcome Impression Syndrome(00:25:12) - Does Your Coaching Need People to Like You?(00:29:53) - What Can We Do To Help Younger People Become Happy?(00:33:19) - How to Win with Gratitude and Complacency(00:39:58) - Joe Iredell on Success and How to Get More Out of(00:45:21) - How My Heart Coaching Will Make a Living(00:49:43) - Sky Michaels on Heart Coaching

    51 min
  4. 192 Listings in One Year Maria Quattrone’s Real Estate Playbook

    May 28

    192 Listings in One Year Maria Quattrone’s Real Estate Playbook

    In this episode of Selling the Dream, Ken Jordan and Joe Iredell welcome back Maria Quattrone, one of Philadelphia’s most respected real estate leaders, sales experts, and listing specialists. Maria shares her journey from growing up in Northeast Philadelphia to building a powerful career in radio advertising, sales, real estate, coaching, leadership, and entrepreneurship. She breaks down how her early experience in advertising sales helped her develop the skills that later allowed her to hit the ground running in real estate. This conversation goes deep into what it really takes to succeed as a real estate agent. Maria talks about courage, confidence, uncomfortable action, prospecting, follow-up, mentorship, failure, and why reps are the key to getting better in sales. She also shares the mindset behind her success and how she built a business around one powerful idea: Be the Solution. Maria also explains how she was able to take 192 listings in one year, including the story behind her challenge to book 100 listing appointments in one month. She shares why accountability, public commitment, mindset, and daily action helped her push past fear and prove what is possible for real estate agents who are willing to do the work. Ken, Joe, and Maria also discuss how real estate agents can build stronger listing businesses, why listings create freedom, how to structure a team, how to use admin support effectively, and why agents need to stop waiting for confidence before taking action. Maria also introduces her upcoming book, More Listings Now, part of the Be the Solution series, and her new community, More Listings Now: The Listing Agent’s Blueprint for Success, created to help agents generate more listings, build better systems, and grow their business through action. If you are a real estate agent, listing agent, team leader, entrepreneur, salesperson, or business owner looking to grow your listings, improve your mindset, and become more consistent in your sales activity, this episode is for you. Featuring Ken Jordan, Joe Iredell, and Maria Quattrone. Topics covered in this episode include real estate sales, listing appointments, prospecting, sales mindset, real estate coaching, building a real estate team, overcoming fear, accountability, confidence, courage, and how to get more listings now. #SellingTheDream #MariaQuattrone #MoreListingsNow #RealEstatePodcast #RealEstateSales #ListingAgent #RealEstateCoaching #RealEstateListings #KenJordan #JoeIredell #BeTheSolution #RealEstateAgents #SalesMindset #Entrepreneurship #PhiladelphiaRealEstate Chapters (00:00:00) - Do You Need To Train Jiu Jitsu?(00:03:30) - Talking Business(00:04:01) - Maria Quattrone on 'The Ellen Show'(00:04:50) - How Did You Get into Real Estate?(00:07:35) - Real Estate and Advertising: How Both Work(00:10:50) - Real Estate Sales Trainer on Being Uncomfortable(00:16:35) - Real Estate: The Work You Have to Do(00:17:52) - Taking the reps to the sales pitch(00:18:45) - Real Estate Agents Talk About Fear(00:23:49) - Two Truths and a Lie(00:24:06) - In the Elevator With Joe(00:24:43) - Who is the team member on your real estate business?(00:27:19) - How Do You Work With Buyers?(00:29:55) - Real LPT: Bob Palmer's Memorial Day Speech(00:32:35) - How to Grow Your Listings on Zillow(00:38:44) - I Did 100 Listing Appointments In One Month(00:43:48) - Immunity and the Real World(00:46:49) - Janice Hadley on Her May Madness(00:49:35) - Blueprint for Success: More Listings Now(00:52:40) - 3 Truths and A Lie(00:56:17) - Craziest Pig(00:56:52) - Burning Man: The Crazy Experience(01:01:12) - Selling the Dream: A Real Estate Podcast Spinoff

    1h 2m
  5. 250 Calls a Day | How Carlos Sarmiento Is Building a Luxury Real Estate Brand

    May 26

    250 Calls a Day | How Carlos Sarmiento Is Building a Luxury Real Estate Brand

    In this episode of Selling the Dream, Ken Jordan and Joe Iredell sit down with Carlos Sarmiento from the Corcoran Group / Steven Presson Group to talk about sales, entrepreneurship, prospecting, real estate, and what it takes to build a luxury real estate business from the ground up. Carlos shares how his sales journey started at just 19 years old with Cutco / Vector Marketing, where he learned the fundamentals of direct sales, client connection, enthusiasm, follow-up, and asking for the order. From walking and taking the bus to appointments to becoming the top rep in his office, Carlos explains how those early lessons shaped the way he approaches business today. The conversation dives deep into the psychology of sales, the importance of building rapport, why listening matters more than talking, and how authenticity can separate great salespeople from everyone else. Carlos also shares how his early experience in direct sales helped him transition into real estate and eventually build a new luxury real estate brand in Florida. Ken, Joe, and Carlos also break down one of the most important but uncomfortable parts of business: prospecting. Carlos explains why prospecting is the name of the game, why he makes 250 phone calls a day, and why consistent follow-up is essential for any real estate agent, entrepreneur, or salesperson trying to grow. This episode is packed with practical sales advice for real estate agents, business owners, entrepreneurs, and anyone looking to improve their prospecting, communication, and relationship-building skills. If you want to learn how to connect with clients, build a stronger sales pipeline, stay consistent with prospecting, and grow a real estate business with purpose, this conversation with Carlos Sarmiento is for you. Featuring Ken Jordan, Joe Iredell, and Carlos Sarmiento. Follow Carlos on Instagram: @sellwithcarlos #SellingTheDream #CarlosSarmiento #KenJordan #JoeIredell #RealEstatePodcast #SalesPodcast #RealEstateSales #Prospecting #LuxuryRealEstate #Entrepreneurship #SalesTraining #RealEstateAgent #BusinessGrowth #ColdCalling #ClientRelationships Chapters (00:00:09) - Reach the Dream(00:03:14) - Selling The Dream(00:04:15) - How a 19-Year-Old Started Sales at Cutco(00:07:43) - What Makes a Salesperson So Successful?(00:12:52) - What Made My Career So Successful?(00:14:18) - How to Transition From Cutco to Real Estate(00:16:51) - Discussing Prospecting with Salespeople(00:17:24) - Joey Grossman on Prospecting(00:19:52) - SureSite vs. Real Estate: What's Prospecting?(00:25:42) - "Being Authentic"(00:26:09) - Prospecting by Phone--(00:27:47) - How to Reach Your Clients Through Marketing(00:29:41) - Pattern Disconnect and Prospecting(00:30:34) - The No-Answer Sales Training(00:35:34) - How to Build a Luxury Real Estate Team in Florida(00:37:14) - Two Truths and a Lie(00:37:37) - I'm From A Small Town(00:40:27) - Sell With Carlos

    42 min
  6. How a UK Phillies Fan Built a Global Baseball Brand | Selling the Dream Podcast

    May 26

    How a UK Phillies Fan Built a Global Baseball Brand | Selling the Dream Podcast

    Selling the Dream welcomes David Shaw, better known online as UK Phillies, for a fun and inspiring conversation with Ken Jordan and Joe Iredell about Philadelphia sports, baseball culture, social media growth, and the incredible story of becoming a Phillies fan from across the world. David shares how a trip to Philadelphia in 2012 turned into a lifelong love for the Philadelphia Phillies. After attending his first game at Citizens Bank Park, experiencing the tailgate culture, learning the game from fans in the stands, and watching Chase Utley hit a home run in his first game back, David was hooked. From there, he returned home to the UK and began building a global Phillies community through social media under the name UK Phillies. What started as a way to connect with other fans during the Phillies’ difficult years has grown into a major online presence, helping bring together Phillies fans from the UK, Europe, the United States, and around the world. In this episode, David talks about the power of positivity, authenticity, fan culture, and using social media to build real connections. He also shares what it feels like to see the Phillies coming to London for the MLB London Series, how he met Chase Utley, and why this moment feels like a dream come true for international Phillies fans. Ken, Joe, and David also talk about Delco culture, Philly sports passion, cheesesteaks, London travel tips, and the excitement surrounding the Phillies taking over the UK. If you love the Phillies, Philadelphia sports, baseball culture, social media stories, or passionate fans who build communities around what they love, this episode is for you. Featuring: Ken Jordan, Joe Iredell, and David Shaw of UK Phillies #SellingTheDream #UKPhillies #PhiladelphiaPhillies #Phillies #PhilliesNation #MLBLondonSeries #ChaseUtley #PhiladelphiaSports #BaseballPodcast #SportsPodcast #KenJordan #JoeIredell #DavidShaw Chapters (00:00:09) - Selling The Dream(00:01:25) - Philadelphia Phillies Fan on The UK Podcast(00:03:02) - Philly Phillies Fan Ticks Off A British Accent(00:06:21) - "It's all good"(00:06:37) - UK Phillies vs Philadelphia Phillies(00:10:34) - Phillies Fan Dave on The Social Media(00:17:49) - Phillies Fan Connections on Google Maps(00:19:22) - How to Build Your Social Media Brand(00:22:24) - Phillies' Larry Bird on Playing in London(00:27:47) - Phillies coming to London(00:31:49) - Pashion's Opening Day Has Been Push Back(00:32:27) - Chase Utley: Two Truths And A Lie(00:35:19) - Dave Ley on meeting Chase Utley in London(00:38:35) - London Phillies vs Baltimore Orioles(00:41:22) - Philly vs D.C.(00:44:29) - Phillies' Dave Roberts on Chase Hartley(00:48:04) - Mike Tyson Can Travel To London For His London Fight(00:52:17) - Selling the Dream

    53 min
  7. Why Most Salespeople Never Succeed | Stephen Ronald on Reps, Mindset & AI

    May 19

    Why Most Salespeople Never Succeed | Stephen Ronald on Reps, Mindset & AI

    In this episode, Ken Jordan and Joe Iredell sit down with Stephen Ronald, Director of Sales at OCF Realty | The Jeff Silva Group, for a deep conversation about what REALLY creates success in sales, leadership, and business growth. From selling coffee in college to building high-performing sales teams, this episode is packed with real-world lessons on: • Why reps and consistency matter more than talent • The power of roleplay and scripting in sales • How emotional intelligence is becoming more valuable in the AI era • Building a winning culture and scaling a business the right way • Why listening is the ultimate sales skill • The mindset shift from scarcity to abundance Stephen also shares stories from his journey through coaching, teaching, baseball, entrepreneurship, and real estate — including the hilarious “2 Truths & A Lie” segment that had everyone guessing. If you’re in sales, entrepreneurship, leadership, real estate, or simply trying to improve your communication skills, this episode delivers practical insights you can apply immediately. ⏱️ Topics Covered: 00:00 – Intro & Selling Coffee in College 06:45 – Surfing, Entrepreneurship & Early Hustles 14:10 – 2 Truths & A Lie 24:30 – The Evolution of Sales in the AI Era 36:20 – Why Roleplay Creates Elite Salespeople 48:15 – Psychology, EQ & Understanding People 58:40 – Scaling Teams & Delegating Effectively 1:10:15 – Building Culture & Growing OCF Realty 1:22:30 – Final Thoughts & Lessons Learned ️ Guest: Stephen Ronald – Director of Sales at OCF Realty | Jeff Silva Group Don’t forget to: LIKE COMMENT SUBSCRIBE #Sales #Entrepreneurship #Leadership #Business #RealEstate #SalesTraining #Mindset #Podcast #SellingTheDream #OCFRealty Chapters (00:00:09) - Selling The Dream(00:01:37) - Burning the Art Studio(00:06:40) - Two Truths and a Lie(00:08:58) - Real Estate Network: Authenticity in Sales(00:17:59) - Stephen Colbert on Success(00:19:29) - Exercising Your Scripts(00:26:34) - OCF Real Estate: Help Salespeople Scale their Business(00:31:58) - Growth is also part of your job(00:38:09) - Good Old Joe's Coffee(00:38:32) - Run into John Middleton, Never Been to All 50 States(00:43:01) - "I Tried To Prank My Friends"(00:43:26) - Have You Visited All 50 States?

    46 min
  8. From Hospital Burnout to $14M/Year in Real Estate (No Safety Net)

    Mar 23

    From Hospital Burnout to $14M/Year in Real Estate (No Safety Net)

    What does it really take to walk away from a 26-year career… with no safety net? In this episode of Selling the Dream, we sit down with Kim Yot — a top-performing real estate agent who made a bold leap from healthcare into real estate… and never looked back. From working in high-pressure hospital environments to building a $70M+ real estate career, Kim shares the raw truth behind her journey — including burnout, failure, resilience, and the mindset it takes to rebuild from scratch. We also dive into: • The reality of leaving a stable job • Why most people fail when starting over • The power of authenticity in sales • How she bounced back from her worst year in business • Lessons from losing a restaurant business • Building success through relationships (not transactions) If you’re thinking about making a big life or career change… this episode is for you. Listen now and learn how to bet on yourself — and win. Chapters (00:00:09) - selling the dream(00:01:16) - Pittsburgh Connection(00:03:14) - Two Truths and a Lie(00:03:38) - In the Elevator With Lie and Truth(00:04:09) - Real Estate Millionaire: Starting Out in Healthcare(00:06:42) - How to Become a Real Estate Manager: An Introvert vs Ext(00:11:38) - Employees Transition from Healthcare to Real Estate(00:15:08) - When You Quit Your Job For Your Girlfriend(00:15:42) - Burnout in the Healthcare Industry(00:19:34) - Real Estate pioneer Bart Howley on the Journey(00:22:00) - What was the biggest lesson you learned as a first-time agent(00:23:51) - Marissa on Making the Transition to Real Estate(00:28:19) - on Daughter Alyssa's Business(00:30:46) - How to Bounce Back From a Horrible Year(00:33:46) - Ken on Being Candid on Social Media(00:37:24) - Kim Kardashian on Starting a Restaurant(00:40:37) - Jimmy Kimmel on The Hardest Time Of His Life(00:43:01) - NINJA Selling: The Installation(00:45:28) - NINJA CEO on His Next Step(00:46:23) - 19/19/(00:47:49) - 13 People Who Worked At A Young Age(00:49:47) - Vegetarians Talk About Beans

    52 min
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5
out of 5
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About

Each week we invite a guest and ask them a simple question: what led to your current success? We seek to tell the truth, be sincere, but don't try and take ourselves too seriously. It's a conversation, not an interview, and we have fun exploring this question together with a guest.

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