Tangents by JXM

JXM
  • 5.0 (4)
  • Marketing
  • Updated Weekly

JXM is a marketing and advertising firm from Massachusetts. This podcast is a cacophony of thoughts and musings on the industry and beyond. To learn more, check us out at tunetojxm.com.

  1. Conquering the Competition with Advanced Targeting Tactics

    07/26/2024

    Conquering the Competition with Advanced Targeting Tactics

    Jim Pond, Co-Founder of JXM, delivered a powerful presentation on how financial brands can outpace their competition using advanced targeting tactics. In this engaging talk, Jim dives deep into the reality of the competitive landscape, emphasizing that winning in marketing often means strategically breaking existing customer relationships. He shares insights on identifying who to compete against and avoid, ensuring marketing dollars are spent effectively. Jim outlines practical steps like constructing competitive insights matrices and leveraging social media for real-time opportunities. His talk is packed with actionable advice to help financial brands survive and thrive in a fiercely competitive market. This is a must-watch for anyone looking to gain a strategic edge and drive significant growth for their brand.

    36 min
  2. Tangent #25: Multi-Layered Process Adjustments

    03/07/2023

    Tangent #25: Multi-Layered Process Adjustments

    What happens when you're floating in liminal space? What about when you realize you need to make a change to your operations? Jim and Matt from JXM talk about how they handle this turbulence, and how they manage change.

    26 min
  3. Tangent #24: Remote by JXM

    02/28/2023

    Tangent #24: Remote by JXM

    REMOTE  by JXM is an entirely new way of using JXM’s marketing services to augment your own. In a bit of a peek behind the creative curtain, Matt and Jim from JXM discuss the process Matt took to bring a new idea for one of JXM's services to life. Matt talks about how he thought about the concept, the universal truth behind it (no remote pun intended), and how he used AI to solidify the idea further and make it unique.   You can find the REMOTE landing page out here: tunetojxm.com/remote

    15 min
  4. Tangent #23: The Elephant in the Tangent

    02/21/2023

    Tangent #23: The Elephant in the Tangent

    The co-founders of JXM discuss the perception of control in a creative process and when to keep a creative idea zipped up. Matt talks about how he found his way to developing a metaphor for JXM fractional marketing services right from his living couch once he found it. This wouldn't be a Tangent by JXM without the appearances of trains, delivery trucks, and what sounded to us like a mechanized pachyderm of some sort. Perhaps a Tangelephant?

    21 min
  5. Tangent #22: The Decision Engine

    02/14/2023

    Tangent #22: The Decision Engine

    Matt and Jim from JXM talk about their unique roles in their agency and what it's like to support one another in a long-standing partnership. They discuss decision-making (both surface level and deep), discuss accountability, and express gratitude for longstanding client relationships built on trust.

    17 min
  6. Tangent #21: Inviting Mr. Chaos

    02/07/2023

    Tangent #21: Inviting Mr. Chaos

    Jim makes the mistake of asking Matt about his coffee routine. The founders of JXM talk about the unique ways they focus on efficiency in the day to day, how Matt balances creative with results and when he invites Mr. Chaos to the table.

    17 min
  7. Tangent #20: Surviving Vampires for Sport and Profit

    01/31/2023

    Tangent #20: Surviving Vampires for Sport and Profit

    Here we find Matt and Jim discussing ways to unwind, nocturnal working opportunities and the current video game du jour at the Pond household. Although we are not sponsored by Vampire Survivor or affiliated with the game in any way, it does come up four times in the conversation, so please consider it an unsolicited endorsement.  You can find the game on Steam here: https://store.steampowered.com/app/1794680/Vampire_Survivors/

    34 min
  8. Tangent #19: I Had a Horse on My Foot

    01/24/2023

    Tangent #19: I Had a Horse on My Foot

    Taking a break from all the businessing, Jim and Matt from JXM talk about tattoos, a hilarious story about Matt's overly sensitive feet and why Jim won't look under his bed still to this day.

    12 min
See All (26)

Ratings & Reviews

5
out of 5
4 Ratings

About

JXM is a marketing and advertising firm from Massachusetts. This podcast is a cacophony of thoughts and musings on the industry and beyond. To learn more, check us out at tunetojxm.com.

Information

  • Creator
    JXM
  • Years Active
    2022 - 2024
  • Episodes
    26
  • Rating
    Clean
  • Copyright
    © JXM
  • Show Website
    Tangents by JXM