Marketing #Unfiltered

Sophia
  • 4.9 (75)
  • MARKETING
  • UPDATED WEEKLY

In “Marketing #Unfiltered," you don’t just learn awesome stuff to help you figure out marketing, you get the BTS scoop of building a business — the hilarious, the traumatic, and the “omg thank god I’m not the only one.” Hi! ✋🏻 I’m Sophia Parra and I’m a social media strategist for coaches. For years I ran an agency where I helped multiple six figure and seven figure coaches create content and strategies that build their following and drive traffic to their offers. My guests and I swap biz horror stories AND share notes around the strategies that took things to the next level. I also show up solo twice a week to answer YOUR marketing questions. So if you’re craving a podcast that feels like the perfect mix of biz talk with a coach and a catch up with your friends; grab a margarita and pull up a chair. I’ve got painfully relatable stories to make you laugh (or cry 🤣), and strategies and perspectives that will help you show up consistently and effectively.

  1. Ep 216 | AI Search and SEO: What You Actually Need to Know with Laura Jawad

    5D AGO

    Ep 216 | AI Search and SEO: What You Actually Need to Know with Laura Jawad

    There's a lot of noise out there right now about AI search "killing" SEO.  In this episode, SEO Strategist Laura Jawad is back to cut through the panic and get real about what's actually changing and what hasn’t in the world of SEO.  We talk about the foundation you still need (yes, the basics still matter), the new layer AI adds on top of that, and the practical steps you can take right now to make sure your work gets found—whether someone's searching on Google or asking ChatGPT. Here’s what we cover: The real numbers on AI search and why SEO isn’t dead The SEO basics that still matter What AI really does to your SEO and visibilityWhy your online visibility and reputation matter more than ever How to audit where you currently rank in searchesPlus so much more Resources and Sponsorships: Connect with Laura: Instagram: https://www.instagram.com/heylaurajawad Website: https://www.laurajawadmarketing.com/ SEO Simplified Keyword Research Workbook: laurajawadmarketing.com/marketing-unfiltered How to Check Your Google Ranking for Free blog post: https://www.laurajawadmarketing.com/blog/how-do-i-check-my-google-ranking-for-free/ This episode is brought to you by Tiffany Neuman’s Authority Positioning Audit: https://audit.brandospro.com/ Before You Pitch the Stage, Raise Your Fees, or Launch That Book… Do This! In less than 5 minutes, the Authority Positioning Audit will reveal how your brand and positioning are currently being perceived, where misalignment may be holding you back, and what to refine...so your next-level opportunities (like speaking on that dream stage or landing a book deal) become inevitable. Start your audit here: https://audit.brandospro.com/

    46 min
  2. Ep 215 | How to make sure visibility actually pays off

    MAY 6

    Ep 215 | How to make sure visibility actually pays off

    This week’s episode is a follow-up to my recent conversation with Kelly Chase in episode 213. We talked about something I don't think enough people are discussing: what happens when your business gets more visibility than it's actually built to handle. The truth? More visibility doesn't automatically grow your business like we think it does. Sometimes it actually breaks it. In this episode, I'm breaking down the three pieces you need in place before chasing more visibility—because if these aren't solid, more eyes on your work won't grow your business. It'll just amplify the gaps. Here's what I discussed: 1. Why more visibility won't fix unclear messaging 2. The difference between getting attention and holding attention  3. Visibility for the sake of being seen vs. visibility that builds authority  4. What happens after someone finds you?  5. The infrastructure piece most people skip  And so much more… Resources & Sponsorship: She's a Big Deal: Sophia's program for building authority, deepening your network, and creating a rinse-and-repeat system that doesn't rely on constant content creation. Beta round kicks off May 18th. Learn More & Apply Here: https://docs.google.com/document/d/1iXW0B1s0PSqxJjDVpr0Z2PDrqfRblGj_dHzDO0FeLNQ/edit?usp=sharing This episode is brought to you by Belinda Rosenblum's Pay Yourself Calculator. https://ownyourmoney.isrefer.com/go/calculator/Sophia/ As you scale to $500K and $1M, owner pay doesn’t just work itself out (Belinda learned this the hard way). If you don’t plan for it, you’ll pay everyone and everything first – and yourself last.  The Pay Yourself Calculator shows what your business needs to earn to support paying you as you grow. Get it here: https://ownyourmoney.isrefer.com/go/calculator/Sophia/

    22 min

  3. APR 29

    Ep 214 | Why Making More Money Doesn't Always Mean Keeping More With Belinda Rosenblum

    If you've ever hit six figures and thought, "Wait...where did all the money go?" — this episode is for you.  I'm joined by Belinda Rosenblum, who's been in business for nearly two decades and has seen (and experienced) every version of the six-figure paycheck-to-paycheck trap. This is the conversation about what actually happens to your money as you scale — the real numbers, the hidden expenses, and why so many smart business owners end up resenting the business they built. Here's What We Cover: 1. The six-figure trap: Why $100K+ can still feel broke (and why $250K doesn’t fix it) 2. What’s actually killing your profit: undercharging, overdelivering, messy team spending, and “bank balance” decision-making 3. The $155K year that made $2K: The wake-up call that led to a $96K profit glow-up the very next year 4. How to build offers that actually pay you well (without chaining you to your laptop) Plus so much more… Resources: Connect With Belinda: IG: @belindarosenblum  Website: ownyourmoney.com  → Rich Business Bootcamp - May 11-14: https://ownyourmoney.isrefer.com/go/series/Sophia/  In 4 days, discover the upgraded financial system to keep more revenue in your pocket and set you up to scale to $500K+ without running yourself into the ground. → Pay Yourself Calculator: https://ownyourmoney.isrefer.com/go/calculator/Sophia/  As you scale to $500K and $1M, owner pay doesn’t just work itself out (Belinda learned this the hard way). If you don’t plan for it, you’ll pay everyone and everything first – and yourself last.  The Pay Yourself Calculator shows what your business needs to earn to support paying you as you grow. → Listen to this episode with 18+ offer ideas beyond 1:1 coaching if you're ready to get creative about what you're selling: https://podcasts.apple.com/gb/podcast/ep-201-how-coaches-can-sell-in-2026-without-relying/id1644601845?i=1000742475013

    1h 19m
  4. Ep 213 | What Love Is Blind’s Kelly Chase Learned About Visibility vs Authority

    APR 22

    Ep 213 | What Love Is Blind’s Kelly Chase Learned About Visibility vs Authority

    In this episode, Coach Kelly Chase shares what it was really like behind the scenes of building her business after filming Love Is Blind: the brand deals that didn't convert, the audience that wanted health coaching when she wanted to talk business, the $45,000 she made in 7 months but couldn't celebrate because it "wasn't six figures," and why she eventually took a year and a half off from coaching altogether. This is a conversation about visibility, public failure, nervous system dysregulation, money mindset, and what it actually takes to rebuild when you've lost your way. Here's What We Cover: What really happened to her visibility after Love is BlindThe mistake of building the wrong type of audienceWhy followers don't equal authority or salesThe big wins she couldn't celebrate Money mindset tips that actually workplus so much more... Resources + Sponsorship: Connect with Kelly Chase: IG: @chaselifewithkelly & @chaselifewithkellypodcast TikTok: @iamkellychase Website: Www.chaselifewithkelly.com  This episode is brought to you by Belinda Rosenblum's - Pay Yourself Calculator. https://ownyourmoney.isrefer.com/go/calculator/Sophia/ As you scale to $500K and $1M, owner pay doesn’t just work itself out (Belinda learned this the hard way). If you don’t plan for it, you’ll pay everyone and everything first – and yourself last.  The Pay Yourself Calculator shows what your business needs to earn to support paying you as you grow. Get it here: https://ownyourmoney.isrefer.com/go/calculator/Sophia/

    1h 18m
  5. Ep 212 | Build a Brand Foundation That Actually Supports Your Next Level with Tiffany Neuman

    APR 7

    Ep 212 | Build a Brand Foundation That Actually Supports Your Next Level with Tiffany Neuman

    Build a Brand Foundation That Supports Your Next Level with Tiffany Neuman Tiffany Neuman is a brand strategist who works with thought leaders to build what she calls a "brand operating system." And here's the truth: most of us are operating with some version of a Frankenstein brand. We built the plane while flying it, added layers as we went, and now we're looking around, wondering why our next level feels harder than it should. In this episode we're breaking down what actually makes up a brand (it's way more than logos and colors), and how to start refining your brand so it actually supports where you're going next. If your business has grown but your brand hasn't quite caught up, this is for you. Here’s what we cover: 1. What a brand actually is — your entire business ecosystem, not just visuals  2. The Frankenstein brand problem — too many pivots and layers, leaving your brand disjointed and unfocused 3. The core elements of a strong brand foundation — voice, offers, story, ideal client, and more 4. The overlooked piece: your client journey — how people are nurtured, supported, and moved into what’s next 5. The brand shift that costs nothing — stop selling, start inviting plus so much more... Resources & Sponsorship: The Authority Positioning Audit: https://audit.brandospro.com/ The 5-minute audit that diagnoses gaps and opportunities in your brand Connect with Tiffany Neuman: Instagram: https://www.instagram.com/tiffanyneumancreative Website: https://yourlegacybrand.com/ This episode is brought to you by AI Super Author, created by Ashley Mansour. aisuperauthor.com Are you a coach who has had “write a book” sitting in the back of your mind for… months? Years? And not just any book—but one that actually helps you get clients? Most people either get stuck staring at a blank page or end up creating something that sounds like everyone else because they’re relying on generic AI or no structure at all. Ashley’s approach is different. She’s been helping people write strategic, marketable books in as little as 30 days—before AI was even part of the conversation. And now, she’s built that method into AI Super Author so you can validate your idea, structure your content, and actually write your book faster (without losing your voice). If you’ve had “write a book” sitting in the back of your mind… this is your sign. Try AI Super Author for $97/month (cancel anytime) and start creating your book today: aisuperauthor.com

    1h 8m
  6. Ep 211 | Back on the Map: The biggest mistake I've made in business (and what it's cost me)

    APR 1

    Ep 211 | Back on the Map: The biggest mistake I've made in business (and what it's cost me)

    This is episode one of a new series called Back on the Map, where I'm taking you behind the scenes of what it looks like to rebuild after losing your way. This one's vulnerable. And honestly? A little maddening. Because the mistake I made was so basic, so fundamental, that it's almost embarrassing to admit. And I didn't just do it for a second—I did it for years.  In this episode, I'm walking you through what happened when I went from being "the social media girl" to trying to become "the marketing girl"—and why that shift didn't just create a messaging headache. It created systemic problems that affected everything from my energy to my team to my positioning in the industry. Here's What We Cover: 1. The “I can help with everything” trap that’s keeping you invisible 2. What happens when you stop niching (beyond the messaging headache) 3. The red flag that your messaging is too vague… and costing you sales 4. Why "switching gears constantly" is draining you faster than you think 5. How unclear positioning is quietly blocking bigger opportunities And so much more… Resources and Sponsorship: Send Sophia a voicemail with your questions: https://www.speakpipe.com/MarketingUnfiltered This episode is brought to you by AI Super Author, created by Ashley Mansour. aisuperauthor.com Are you a coach who has had “write a book” sitting in the back of your mind for… months? Years? And not just any book—but one that actually helps you get clients? Most people either get stuck staring at a blank page or end up creating something that sounds like everyone else because they’re relying on generic AI or no structure at all. Ashley’s approach is different. She’s been helping people write strategic, marketable books in as little as 30 days—before AI was even part of the conversation. And now, she’s built that method into AI Super Author so you can validate your idea, structure your content, and actually write your book faster (without losing your voice). If you’ve had “write a book” sitting in the back of your mind… this is your sign. Try AI Super Author for $97/month (cancel anytime) and start creating your book today: aisuperauthor.com

    30 min
  7. Ep 210 | How to Write a Sales Page That Actually Sells with Ash Chow

    MAR 10

    Ep 210 | How to Write a Sales Page That Actually Sells with Ash Chow

    Ash Chow is a launch copywriter and sales page expert, and in this episode she's breaking down exactly what needs to be on your sales page, in what order, and why most people are missing the most important sections entirely. This isn't theory. This is the structure, the messaging principles, and the nitty-gritty details you need to actually write (or rewrite) your sales page so it converts without feeling pushy. If your sales page feels like a block of text that no one's reading or worse, you're getting traffic but no conversions, this episode is for you. Here’s What We Cover: 1. Why the sales page should come before your launch emails (and how it makes messaging 10x easier) 2. The 4 core sections every high-converting sales page needs 3.  The missing section most sales pages skip that quietly tanks conversions 4. How to make your messaging hyper-specific instead of vague so it actually resonates 5. 3 signs your sales page needs a refresh (even if it used to convert) …and the list doesn’t stop there! Resources + SPONSORS:  Free Sales Page Guide: https://ashchow.com/salespageguide - Get the exact process and framework Ash uses to write sales pages for herself and her clients! Connect with Ash Chow:Website: https://ashchow.com/  Instagram: @itsashchow This episode is brought to you by Mindi Huebner's CEO Identity Quiz.  mindihuebner.com/ceoquiz Are you a high-achieving woman who knows what it’s like to overwork, overthink, or overdeliver because that’s how you’ve always done it? BUT if we got really honest, maybe those same habits are essentially sucking the life out of you and you're ready to admit they're not working for you.  The truth? You might be operating within the wrong identity.  Learning the correct identity doesn't just move you forward faster, it puts you back into alignment so you stop burning yourself out.  Take Mindi's quiz, learn your CEO identiy, and get built-for-your-CEO-type tips and enhancements, for free: mindihuebner.com/ceoquiz

    1h 7m
  8. Ep 209 | Stop Writing Boring Welcome Emails: Get Replies + Build Real Connection (with Marisa Corcoran)

    MAR 2

    Ep 209 | Stop Writing Boring Welcome Emails: Get Replies + Build Real Connection (with Marisa Corcoran)

    Marisa Corcoran is back on Marketing Unfiltered for round three (honestly, she’s basically the Steve Martin of this podcast) — and we’re getting wildly practical about something almost every business owner sets up once… and then forgets exists: Your welcome sequence. Because if your welcome sequence hasn’t been touched in forever, doesn’t sound like you anymore, or is quietly selling something you don’t even offer… you’re not alone. And in this episode, Marisa breaks down what a welcome sequence is actually supposed to do — and how to make yours feel human, memorable, and wildly effective (without living in a copy cave for the rest of your life). In This Episode, We Cover... Why a welcome sequence can do more than “deliver the freebie” — and what it should be doing insteadThe two questions every subscriber is subconsciously asking when they join your listMarisa’s #1 welcome-sequence metric (hint: it’s not opens or clicks)How to write a first email that gets replies fast (and helps deliverability too)The “word closet” + personality seeding approach that makes your emails sound unmistakably like youA simple 4-email structure you can steal (and when to stop adding more)How often to send welcome sequence emails (and why “spacing them out too much” kills momentum)Whether people should receive your regular newsletter while they’re in a welcome sequence (and why Marisa says no)The fastest way to update your welcome sequence without rewriting a brand new one for every lead magnetWhat to do if you swear you have “no personality” or “no interesting stories” to share (spoiler: Marisa would bet her student loans you do)SPONSOR:  This episode is brought to you by Mindi Huebner's SUBCONSCIOUS CEO Identity Quiz:  https://pages.mindihuebner.com/take-the-ceo-reset-quiz RESOURCES FROM OUR GUEST:  Marisa Corcoran’s Free Copy Camp (March 3–5) A free 3-day experience happening March 3rd to March 5th where Marisa teaches you how to stand out with your words in the age of AI — and there’s no selling inside Copy Camp. → https://marisacorcoran.com/copy-camp/?affiliate=sophiaparra Leave Them Wanting More (Masterclass) Marisa’s masterclass (coming up soon!) where she’ll recap key concepts and go deeper on how to craft copy that leaves people obsessed in the best way. → https://sophiaparra--marisacorcoran.thrivecart.com/the-copy-confidence-society-april-2026/665926297c163/ Copy Confidence Society (Doors Opening Soon) Marisa’s signature program where you write copy that sounds like you, sells without being cringe, and turns your marketing into an actual asset. → https://sophiaparra--marisacorcoran.thrivecart.com/the-copy-confidence-society-april-2026/6659261d7c162/

    1h 4m
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4.9
out of 5
75 Ratings

About

In “Marketing #Unfiltered," you don’t just learn awesome stuff to help you figure out marketing, you get the BTS scoop of building a business — the hilarious, the traumatic, and the “omg thank god I’m not the only one.” Hi! ✋🏻 I’m Sophia Parra and I’m a social media strategist for coaches. For years I ran an agency where I helped multiple six figure and seven figure coaches create content and strategies that build their following and drive traffic to their offers. My guests and I swap biz horror stories AND share notes around the strategies that took things to the next level. I also show up solo twice a week to answer YOUR marketing questions. So if you’re craving a podcast that feels like the perfect mix of biz talk with a coach and a catch up with your friends; grab a margarita and pull up a chair. I’ve got painfully relatable stories to make you laugh (or cry 🤣), and strategies and perspectives that will help you show up consistently and effectively.

Information

  • Creator
    Sophia
  • Years Active
    2022 - 2026
  • Episodes
    216
  • Rating
    Explicit
  • Copyright
    © 2026 Marketing #Unfiltered
  • Show Website
    Marketing #Unfiltered

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