The Executive Brand Podcast

Finn Thormeier
  • 5.0 (3)
  • Marketing
  • Updated Monthly

In this podcast, Finn Thormeier, Founder of Project 33, shares the best Founder Branding and Executive Thought Leadership strategies & playbooks. Prior guests include Jason Fried, David Heinemeier Hansson, Henry Schuck, Megan Bowen, Guillaume Moubeche, Josh Braun, Todd Busler, Peter Caputa, Chris Walker, Greg Head, Adam Robinson, Gal Aga, Alina Vandenbergh, Alec Paul, Melissa Kwan and many more. Key Topics: Demand Gen, SaaS Growth, B2B Marketing, B2B Content, Linkedin, Personal Branding, Founder Branding and Executive Branding. www.executivebrand.org

  1. How to radically stand out w/ Don Jeter

    5d ago

    How to radically stand out w/ Don Jeter

    Don Jeter is the CMO at Torq, a series D enterprise cybersecurity company (valued at $1.2B) that’s notorious for its “out there” brand, unusual visual identity, and bold marketing stunts. Their stunts include a 40-foot inflatable skeleton with pterodactyls firing lasers and a monster truck parked at their conference booth, a tattoo bus at RSA (99 ACTUAL tattoos done), CISO karaoke, hiring former pro-wrestling analyst Joel Gertner to name Torq the winner of the “Gertner Mystical Quartile”, Torq-branded urinal liners that their CRO carries in his pocket and deploys at will, and much more. Don has spent 13 years in cybersecurity marketing, at Symantec, Veritas Technologies and Pax8, where he went from Sr. Director of Marketing to SVP Global Marketing, helping the company grow from $5m to $1B in ARR, before joining Torq in 2023. We discuss: * How Don got his CEO to sign off on Torq’s crazy, MASSIVE rebrand (skeletons, monster trucks and all) * What it means to stop marketing, and start world-building * The Liquid Death thesis * What B2B marketers should learn from A24 (the movie studio behind Marty Supreme & Everything Everywhere All at Once) * Don’s test for good marketing: will this get our salespeople excited? * How he scaled field marketing from 3 → 90 → 150 → 400 events per year, and why Don is betting so heavily on in-person * Why brand and demand are the same motion * Where Don draws the line on AI use for his marketing team * What he’d do in his first 30 days as a new CMO * If Don could only watch one movie for the rest of his life, and he had to rewatch it anytime he wanted to watch a movie, which one it would be (he’s really into movies) * And, actually, more --- Connect with Don: Don’s LinkedIn: https://www.linkedin.com/in/goodmarketing/ Torq: https://torq.io/ --- Connect with Finn: LinkedIn: https://www.linkedin.com/in/finnthormeier/ Project 33 - LinkedIn Agency for CEOs: https://www.project33.io/ --- Mentioned in the episode: Liquid Death: https://liquiddeath.com/ Vanta: https://www.vanta.com/ A24: https://a24films.com/ Rick Rubin’s “The Creative Act”: https://www.penguinrandomhouse.com/books/717356/the-creative-act-by-rick-rubin/ Hope you enjoy!! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.executivebrand.org

    56 min
  2. How to operationalize going viral on LinkedIn

    Jun 11

    How to operationalize going viral on LinkedIn

    Tycho Luijten is one of the most viral people on LinkedIn right now. He rose to LinkedIn fame on April 15th 2025 when him and Steven van Marle published a video called “The Wolf of Wall Street… but then it’s B2B marketing.” - which went absolutely bonkers. I now sits at over 11,000 likes and a total of over 5 million impressions. Since then, they’ve cracked the code of going viral on Linkedin, and published many other skits, including: * Pulp Fiction… but then it’s B2B Marketing. * Suits... but then it’s B2B marketing. * What do you do for a living? B2B Marketer Edition. * And most recently, LinkedIn’s Next Thought Leader And in this episode, we’re breaking down their process. --- We discuss: * How the “Wolf of Wall Street” video came to be * The exact process behind producing one viral skit every 2 weeks * Why they do 1 “hero video” and 1 “lean and mean” video every month * How Tycho and Steven brainstorm and decide on ideas (and why they limit it to exactly 20min) * Criteria for picking the right people (aka employees) to feature in your videos * How much revenue & pipeline the viral videos generate * The separate process Tycho uses for his educational videos * Tycho’s rule for using/working with AI --- Connect with Tycho: Tycho’s LinkedIn: https://www.linkedin.com/in/tycholuijten/ Dapper: https://www.dapper.agency/ --- Connect with Finn: LinkedIn: https://www.linkedin.com/in/finnthormeier/ Project 33 - LinkedIn Agency for CEOs: https://www.project33.io/ --- Mentioned in the episode: Steven van Marle: https://www.linkedin.com/in/steven-van-marle-19039a242/ AuthoredUp: https://authoredup.com/ Corporate Bro: https://www.instagram.com/corporate.bro/ ClickUp on Instagram: https://www.instagram.com/clickup/ MyTechCEO: https://www.instagram.com/mytechceo/ --- Here’s their process behind producing one viral skit every 2 weeks: 1. Every two weeks, Tycho and his collegue Steven van Marle block off a 2.5h slot during the morning to brainstorm and flesh out a video idea 2. The meeting is just between Tycho and Steven, no one else 3. They usually go to a new coffee shop every time to get outside of their usual environment 4. The first thing they do is set a timer for 20min. During that time, in silence, they each brainstorm a bunch of ideas. They might come into it with some ideas in mind already, but now they need to write them down 5. After the 20min timer goes off, they each pitch each other their ideas. There’s a bit of back and forth 6. They now need to PICK an idea. That’s the one, no going back. They usually pick the one that they BOTH get excited about and where it feels like there’s an immediate back-and-forth of what could be done with it 7. Now there’s about 2 hours left in the meeting. The rest is spent on two things 8. First, writing the script. The script is everything. A good idea with a bad script is a bad video. They write it together, having rapport with the other person matters a lot 9. Second, they plan the shoot. They do two videos every month. One is a “hero video” with higher production and involvement of other people, and one is a “lean and mean” video with lower production and usually no other people involved 10. For the “lean and mean” video, which is often just recorded on a phone, they either do it right there, or they block off another 1-2h slot some time later in the week to get it done 11. For the “hero video”, they plan a proper shoot. Get a location, get other people involved and briefed, get props or costumes, etc. They make a list and an employee organizes everything. Then they block time to get the shoot done. For this type of video, they usually need to block off half a day or even a full day Here’s what they DON’T do: Wake up in the morning and hope they have a funny idea. Or go with any random idea that pops into their head. Or improvise. They block off time, they’re disciplined, they set timers, they force themselves to PICK an idea and run with it, they go through the effort of writing down the script word-for-word, the dedicate separate time to shoot and record each video Tycho has a similar process for his educational videos. He blocks off 2 hours every second Sunday to record 4 videos. He writes the scripts for those 4 videos the Saturday before. Records it with his videographer, which gives him two educational posts to schedule out every week Watch the episode for additional tips, an example script they wrote, and more. Lmk what you think! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.executivebrand.org

    58 min
  3. AWS Chief Evangelist on How to Evangelize Software

    Jun 4

    AWS Chief Evangelist on How to Evangelize Software

    Jeff Barr is the VP & Chief Evangelist at AWS. He joined Amazon in 2002 and wrote the very first post on the AWS blog in 2004. Over the next 20 years, he published more than 3,000 blog posts and helped turn AWS into the behemoth it is today. In 2003, he was part of a brainstorming session at Jeff Bezos’ house with Jeff and Andy Jassy to come up with the ideas that became the foundational building blocks of AWS: S3, EC2 & RDS. In this episode, we talk about how to get developers to care about your product, the right way to do evangelism, and Jeff’s biggest lessons from writing 3,000 blog posts, traveling to hundreds of cities, and working directly with Jeff Bezos and Andy Jassy. --- We discuss: * The correct way to evangelize software * How he got developers to care about AWS in the early days * How to pick the right audience to speak to * The “long chain of highly improbable events” that made him AWS’s first evangelist * Lessons from starting the AWS blog in 2004, writing it for 20 years and publishing 3,000 posts * The single most impactful “piece of evangelism” he ever did * The moment Jeff realized AWS would be big * The one thing Jeff Bezos could do that nobody else was capable of --- Connect with Jeff: Jeff’s LinkedIn: https://www.linkedin.com/in/jeffbarr/ AWS: https://aws.amazon.com/ --- Connect with Finn: LinkedIn: https://www.linkedin.com/in/finnthormeier/ Project 33 - LinkedIn Agency for CEOs: https://www.project33.io/ --- Some takeaways: * Jeff turned web services into a business the moment Amazon let developers embed their Associates ID and earn money from the traffic they sent back. A protocol becomes a movement when there’s money in it for the person adopting it. If you’re evangelizing software, find the line where using your thing pays the user back. * Audience size is the wrong filter. Jeff flew around the world to speak to 20-40 people at the first Japan AWS user grop in 2010. He thinks like a forester planting seedlings for a forest he won’t see for 15 years. Jeff’s actual line: “They were the right 40 people.” * You can’t fake the excitement. Jeff’s whole point is that developers smell inauthenticity in seconds - they see marketing-speak and decide this person is just repeating what he was told. So the job has a hard prerequisite: you have to be genuinely connected to the thing and actually believe it’s useful. * The payoff is on a delay you can’t predict. Jeff calls it the world’s slowest-moving earthquake - someone heard him speak at a 2013 road-trip stop, reorganized his whole career around the cloud, and years later showed up as an AWS employee. Most evangelism shows nothing for five or ten years. If you need it to move the number this quarter, you’ll quit before it works - which is the same trap CEOs fall into on Linkedin. * Watching Bezos taught him that intuition only earns respect once you do the work behind it. Walk in with “I had an interesting thought” and you get a “so? we all have those.” Walk in with the thought plus the data and the analysis, and you get attention. Jeff’s actual line on Bezos: “you couldn’t BS him.” The instinct is allowed - it just doesn’t count until you’ve gone and proven it. Let me know what you think! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.executivebrand.org

    57 min
  4. How to grow a newsletter w/ MKT1’s Emily Kramer

    May 21

    How to grow a newsletter w/ MKT1’s Emily Kramer

    Emily Kramer is the founder of the wildly popular MKT1 newsletter with over 80k subscribers, where she writes long-form essays on marketing trends, strategies, and tactics for B2B startups. Before starting MKT1, she was VP Marketing at Carta from their series C through E, VP Marketing at Astro, which was acquired by Slack, and Head of Marketing at Asana, where she built their marketing team from 1 to 25 people. --- In this episode, we discuss: * Emily’s tips on building & writing a newsletter * How to promote your newsletter * How to get featured on other big newsletters * Where most of her subscribers come from (it wasn’t what I assumed) * What topics and formats work today * How much work it ACTUALLY takes to write a great newsletter * Substack vs beehiiv * Her writing and research process + how she uses Claude Code for it * The Figma MCP workflow she uses to create graphics --- Connect with Emily: Emily's LinkedIn: https://www.linkedin.com/in/emilykramer/ MKT1 Newsletter: https://newsletter.mkt1.co/ MKT1 (advising): https://www.mkt1.co/ --- Connect with Finn: LinkedIn: https://www.linkedin.com/in/finnthormeier/ Project 33 - LinkedIn Agency for B2B execs: https://www.project33.io/ --- Mentioned in the episode: Kyle Poyar’s Newsletter: https://www.growthunhinged.com/ Lenny’s Newsletter: https://www.lennysnewsletter.com/ Granola: https://www.granola.ai/ Wispr Flow: https://wisprflow.ai/ Attio: https://attio.com/ Hope you enjoy! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.executivebrand.org

    53 min
  5. The most creative company in B2B w/ Air's CEO and Head of Content

    May 14

    The most creative company in B2B w/ Air's CEO and Head of Content

    Shane Hedge and Ariel Rubin are the CEO and Head of Content of Air respectively. Air is a Creative Ops Platform used by enterprise creative teams at companies like Google, Warby Parker, Perplexity, Ramp, and the Denver Broncos. They’re at 100 employees, raised $70M in total ($35M Series B last year), just won a Webby Award for best creative AI, and have cut marketing spend by 90% and CAC by 70% over a period of 18 months using creative, unusual marketing. Some of their stunts include: * taking out a full page ad in the New York Times called “AI would never smoke a cigarette with you” handwritten by Shane, with his real, PERSONAL phone number attached * Partnering with OnlyFans star Bonnie Blue * Shane traveling to a remote island in Iceland to trap the “best air ever” in a jar and documenting it * hiring elderly actors to stage a protest outside Adweek’s Commerceweek conference, holding signs like “Dropbox needs botox” and “I was 28 when I started downloading this file,” complete with a fake news crew * hiring the comedian Kareem Rahma as their Chief Imagination Officer, releasing a series of (fake) podcast clips of him making ridiculous points about creative work, then abruptly “firing” him, then “rehiring” him and making a mockumentary of it In this episode, we talk about what makes a great marketing campaign, how to go viral, how they operationalize creative work at Air, why "trust" not "budget" is the bottleneck for great campaigns, and the 3-lane marketing team structure they run without a CMO. --- We discuss: * The aha moment that turned Air into the most creative company in B2B * What makes a viral campaign idea * How to convince your CEO to take more risks with your marketing * How to operationalize creative work * Why Air keeps a separation between “state” & “church” within their marketing org * Why one (big) campaign per month is the right cadence * The only thing that makes a risky idea work * Why Air refused to touch AI until Nano Banana dropped in Oct 2024 * Ariel’s case for “discernment” over “taste” --- Connect with Shane and Ari: Shane’s LinkedIn: https://www.linkedin.com/in/shanehegde/ Ari’s LinkedIn: https://www.linkedin.com/in/arieljrubin/ Air: https://air.inc/ --- Connect with Finn: LinkedIn: https://www.linkedin.com/in/finnthormeier/ Project 33 - LinkedIn Agency for CEOs: https://www.project33.io --- Some of my takeaways: * When you can’t afford to put media spend behind your creative, you’re forced to make something people actually want to watch organically. Use this constraint wisely * If you need to educate your CEO on why marketing matters, run. * The signal Ari looks for in a CEO that gets creative or values it: when you bring an idea, do they respond with “yes and how do we make it bigger? / where can it show up? / what if we did it like this? …” or with “let me think about it”? * Air splits their marketing org into three lanes:- Content (run by Ari as Head of Content, basically their internal agency): community, brand, social, campaigns- Marketing (run by Jeffrey Tousignant as Head of Marketing): lifecycle, conferences, product marketing- Growth (currently hiring a Head of Growth - this is your chance): paid, AEO/SEO, GTM engineering, deep conversion The interesting parts (to me): - They all sit on the same level and each report to the two co-founders. Usually the Head of Content would report into the Head of Marketing/CMO. Air doesn’t have a CMO. - They each cover the full funnel. Even though the teams get scored differently (listen to the pod), the Content Team under Ari does not “just” do top of funnel, they also cover bottom of funnel with their community efforts. Same with Jeff with marketing. * My favorite quote from Ari: “We live in a world of takes now and everyone’s just offering takes. It’s easy to have ideas. Show me how you’re going to ship the f*****g thing” This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.executivebrand.org

    54 min
  6. Scaling in a crowded market w/ lemlist’s CMO & VP Growth

    Apr 29

    Scaling in a crowded market w/ lemlist’s CMO & VP Growth

    Domitille de Saint-Exupéry is the CMO and Erwan Gauthier is the VP Growth at lemlist, the multi-channel outreach platform founded by Guillaume Moubeche. They’re bootstrapped, doing mid 8-figures in revenue, added over $10m in net new ARR in 2025, have 180 employees, and recently acquired Claap, an AI meeting notetaker. In this episode, we talk about how to grow in a massively crowded market, their full marketing budget breakdown, what worked and didn’t, their biggest bet for 2026, why lemlist spends roughly 10x less on ads than competitors at their stage, and more. --- Listen on: YouTube, Apple Podcast & Spotify --- We discuss: * Tips on growing in an insanely crowded market * Their 2025 marketing budget: turning $1.2M total marketing spend into $31M net new ARR, broken down by channel * Spending $60k on influencers & lemlist’s Linkedin playbook * How to run a proper pilot/experiment for influencer marketing in your own company - and how to frame it to your CEO/CMO * Breakdown of lemlist’s approach to AEO (reddit agency, G2, Wikipedia, atyla.io) * How lemlist measures and attributes brand * Their biggest marketing bet for 2026 --- Connect with Domitille and Erwan: Dom’s Linkedin: https://www.linkedin.com/in/domitilledesaintexupery/ Erwan’s Linkedin: https://www.linkedin.com/in/erwanxgrowth/ lemlist: https://www.lemlist.com/ Claap: https://www.claap.io/ --- Connect with Finn: LinkedIn: https://www.linkedin.com/in/finnthormeier/ Project 33 - LinkedIn Agency for CEOs: https://www.project33.io --- Other links and resources: My interview with lemlist founder Guillaume Moubeche: https://www.executivebrand.org/p/bootstrapped-to-26m-arr-guillaume-32e My interview with lemlist CEO Charles Tenot: https://www.executivebrand.org/p/lemlist-ceos-linkedin-playbook-33m-fb7 --- Some of my personal takeaways: * lemlist spends roughly 10x less on ads than competitors at their stage, because they built brand first. Domitille’s actual line: “distribution is the moat today, maybe even more important than your own product and content.” Most of their pipeline still comes from branded SEO and direct traffic, the boring metric nobody wants to hear. * “No one is writing any posts for other people at lemlist.” They don’t ghostwrite for employees. If you want to post, post. If you don’t, don’t. But they DO carefully train external influencers on narrative + use cases, and those are the posts they boost with ads. * Influencer is a brand channel, not a performance channel and it’s their biggest budget increase in 2026. Their attribution: reach * average conversion rate to estimate revenue per post, then subtract that from the brand bucket so they don’t double count. They treat it as a brand investment with a halo effect they can’t fully track. To test it yourself take 5-15 creators, 3 posts each, ~$50k starting budget. * 70% of lemlist’s own users still spray and pray because it’s easier. Their entire 2024-2025 narrative was “stop blasting, send the right message at the right time.” And yet 70% of their own users are ignoring it. This is the gap every B2B SaaS company underestimates: positioning doesn’t change behavior, enablement does. Templates, tutorials, GTM Engineer playbooks, that’s what closes the narrative-to-execution gap, not better positioning. * The AEO playbook is already running. For LLM ranking: a Reddit agency posting threads on specific subreddits (LLMs love Reddit because it’s “human advice”), heavy investment in G2 reviews, and a newly created Wikipedia page. They use atyla.io to track LLM mentions * “If you don’t have budget and you’re not in a mature market, just abort mission.” The budget x market maturity matrix: * Mature market + real budget → sweet spot, do everything * Mature market + small budget + a great AI-native product → capture existing demand, kill the competition, skip top-of-funnel entirely * Small budget + immature market → don’t bother This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.executivebrand.org

    59 min
  7. How to be more funny on LinkedIn w/ Renée Shaw

    Apr 22

    How to be more funny on LinkedIn w/ Renée Shaw

    Renée Shaw runs brand & social at tl;dv - an AI meeting assistant. She’s also one of the funniest people on LinkedIn. Her official job title is your mom @ tl;dv… We talk about humor, how Renée runs her content strategy, information cascades, Linkedin’s algorithm, coming up with funny ideas, and why she has content scheduled our for 4 (!!!) months ahead. --- We discuss: * Why there’s no strategy behind tl;dv’s comedy skits - and why that makes it work * Renée's content system: Google Keep + Obsidian + Claude * What “information cascades” have to do with LinkedIn’s algorithm and why some posts go viral, but not others * How to correctly mention your product in comedy content * Why AI can’t write jokes - but what it’s good at instead * Her guaranteed ways NOT to be funny * Andy Kaufman, Rick Rubin, and why the best creators eventually stop caring about the reaction --- Connect with Renée: Renée’s LinkedIn: https://www.linkedin.com/in/reneeeshaw/ Renée’s newsletter: unsupervisednewsletter.substack.com tl;dv: https://tldv.io/ --- Connect with Finn: LinkedIn: https://www.linkedin.com/in/finnthormeier/ Project 33 - LinkedIn Agency for CEOs: https://www.project33.io --- Some takeaways: * Renee’s whole thesis is that people can feel when you want it too much. tl;dv’s content works because she’d be posting on LinkedIn whether or not anyone was paying her and the job didn’t change the energy, it just funded it. The second “being authentic” becomes a strategy, it stops being authentic. You can’t engineer nonchalance. * When you mention your product, make it uncomfortably obvious rather than trying to blend it in. tl;dv puts tl;dv as a poll option in polls that have nothing to do with tl;dv, purely because it’s ridiculous. The logic: “If you ever need a meeting recorder, you’re going to think of us.” No faking excitement about features. No disguising it as content. * Renee having four months of content scheduled isn’t a batching trick because the queue is her editing process. If she keeps pushing a post to the back, that’s the signal it’s not that funny. Three months in and she hasn’t touched it? It dies. No formal editing pass. The delay does that work automatically. * You can’t take a real bet on being funny until you have psychological and financial safety. That’s Renee’s actual answer to “can you teach humor?”. If you’re in compliance or cybersecurity and a joke lands wrong, that’s a career problem. Wanting to be funny but also safe is a contradiction. * Threads is Renee’s comedy club because its the equivalent of a small venue where comedians work out new material before the main show. One-liners go there first, no LinkedIn reputation on the line. If something does well, it moves to LinkedIn. Every creator needs a channel where they can safely bomb. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.executivebrand.org

    48 min
  8. Sendoso CEO: Turning around a $100M+ Company

    Apr 2

    Sendoso CEO: Turning around a $100M+ Company

    Abhay Rajaram is the co-CEO at Sendoso, a Direct Mail and Gifting Platform doing over $100M in annual revenue with 250 employees. They raised a total of $175M, including a $100M Series C led by SoftBank in 2021 during peak ZIRP. Abhay joined in 2023 when the business was struggling, first as Chief Business Officer, then stepping into the co-CEO role to lead a full turnaround. In this episode, we talk about what it looks like to lead a SaaS turnaround after raising at peak valuations, what Abhay made the one single metric he rallied the entire company around, how to build trust with your team, board & founder when the company is walking a tightrope, and much more. --- We discuss: * Why Abhay deliberately delayed focusing on new business growth when he first joined * The “trust triangle framework” that allowed Sendoso to improve employee NPS by over 50 points in 2.5 years - and why it matters so much * Managing board & investor expectations after a massive 2021 $100m Series C * The two ways to position your company in an “AI-only” world * Abhay’s 3 keys to working with founders (very important when stepping into a C-level role, especially CEO) * The tension between impatience and patience --- Connect with Abhay: Abhay’s Linkedin: https://www.linkedin.com/in/abhayrajaram/ Sendoso: https://sendoso.com/ --- Connect with Finn: LinkedIn: https://www.linkedin.com/in/finnthormeier/ Project 33 - LinkedIn Agency for CEOs: https://www.project33.io/ --- My personal takeaways: * Sendoso had product-market fit and $175M raised, but the business was struggling when Abhay joined. Net retention had been masking gross retention issues during the ZIRP years. He made retention the one metric he rallied the entire company around. That meant deliberately delaying focusing on new business growth, at a company that had raised a massive $100M round by Softbank with very high growth expectations. He talks about how he navigated those conversations with the board and investors. Takes courage + discipline + radical candor to pull it off * The trust triangle (by Frances Frei and Anne Morriss): authenticity (are you the real you?), empathy (do you care about people’s success?), logic (is your judgment actually sound?). Abhay’s point: the first two are relatively easy. The third is the one that earns or breaks trust. You have to prove that your strategy works before people truly buy-in. One of Sendoso’s longest-tenured employees came to him after a few months and said “I didn’t know if we could pull it off, but I’m starting to believe now.” That’s the logic part kicking in. It kinda applies to exec brands too, authenticity and empathy get you attention, but it’s the logic (results, proof, specifics) that converts attention into trust * Abhay’s framework for working with founders: * match their speed, what he calls “scrappy mode” vs “scale mode” (btw scrappy does NOT mean crappy) * understand the why behind the 50 ideas they throw at you * earn credibility by actually being deep in the details - founders sniff out surface-level knowledge instantly * They improved employee NPS by 50+ points in 2.5 years. Not by plastering new “values” on their walls, but through boring, good-old consistency over a long period of time: sharing bad news honestly in All-Hands, Abhay personally following up with employees, reaching out for birthdays, giving people shout-outs, celebrating wins HARD while being honest about the current challenges. * Off topic, but his was Abhay’s first podcast EVER. Luckily only uphill from here for him. But the fact that the CEO of a $100m+ company hasn’t done a single podcast until now tells you how heads-down he’s been This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.executivebrand.org

    51 min
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Ratings & Reviews

5
out of 5
3 Ratings

About

In this podcast, Finn Thormeier, Founder of Project 33, shares the best Founder Branding and Executive Thought Leadership strategies & playbooks. Prior guests include Jason Fried, David Heinemeier Hansson, Henry Schuck, Megan Bowen, Guillaume Moubeche, Josh Braun, Todd Busler, Peter Caputa, Chris Walker, Greg Head, Adam Robinson, Gal Aga, Alina Vandenbergh, Alec Paul, Melissa Kwan and many more. Key Topics: Demand Gen, SaaS Growth, B2B Marketing, B2B Content, Linkedin, Personal Branding, Founder Branding and Executive Branding. www.executivebrand.org

Information

  • Creator
    Finn Thormeier
  • Years Active
    2022 - 2026
  • Episodes
    162
  • Rating
    Explicit
  • Copyright
    © Finn Thormeier
  • Show Website
    The Executive Brand Podcast

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