Straight To Voicemail

Share Your Genius
Share Your Genius
  • 5.0 (10)
  • Marketing
  • Updated Weekly

What are the best brands doing to stay relevant, build trust, and create content smarter? At Share Your Genius, we have the same questions, so we're tapping the best in the space for their answers—one voicemail at a time. Join us each week for quick hits of insights from b2b marketers and leaders.

  1. 2d ago

    The Best Way to Invest in AI for Immediate ROI | Jason Ogden, Syrup

    In a world where digital feeds are overwhelmed with constant noise, standing out isn't about chasing the latest marketing gimmick or having the flashiest website, but about being where your buyers are already looking. Real authority and conversion in modern business come down to how visible your brand is when buyers are quietly researching solutions on their own. When it comes to navigating shifting buyer behaviors and capturing high-intent traffic with immediate ROI, there is no one better to turn to than Jason Ogden, President and Partner at Syrup. In this episode of Straight to Voicemail, Adam Sockel hears from Jason on how B2B companies can safely invest in both the short and long-term by mastering the shift toward AI visibility. Jason breaks down why self-navigating buyers are turning to LLMs over traditional search engines, and explains why prioritizing AI optimization is the safest and fastest way to win modern deals. You'll learn: Why understanding the rise of the "self-navigating buyer" is critical to your 2026 go-to-market strategyHow optimizing for AI LLM conversations drives traffic that is 4 to 5 times more likely to convert than general web trafficThe reason AI visibility services deliver immediate, same-day ROI compared to the 6-to-12-month tail of traditional SEOHow to capture a powerful first-mover advantage before your competitors crowd the AI spaceJump into the conversation: (00:00) Why we wanted to hear from Jason Ogden (01:12) Why AI-originated buyers are more educated and significantly easier to convert (02:23) How AI visibility services beat traditional SEO with near-instant ROI (03:08) Where to spend the safest AI dollars in marketing right now Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who've been there. Each episode centers on one big question answered like a voicemail you'll want to play again. Don't miss this conversation! Follow Straight to Voicemail and explore our big little wins newsletter for more B2B content strategy insights.

  2. 4d ago

    Why anchoring your strategy in the basics beats chasing trends | James Bishop, VanillaSoft

    Marketing in the digital age often feels like a non-stop race to adopt the newest platform, but true brand longevity requires a completely different approach. Real success in marketing comes down to how well you anchor your strategy in the fundamentals before the tactics even begin. When it comes to avoiding shiny object syndrome and maximizing the impact of your marketing engine, there is no one better to turn to than James Bishop, Vice President for Marketing at VanillaSoft. In this episode of Straight to Voicemail, Adam Sockel hears from James on how marketing leaders and executives can break through the hyper-reactive clutter by simply mastering marketing 101. James breaks down his framework for staying the course, explaining why a deeply rooted strategy will always win out over chasing the latest viral buzz. You'll learn: Why returning to marketing fundamentals is the foundational first step to transforming your strategyHow anchoring your team in a clear framework changes the dynamic of how you respond to new ideasThe exact questions required to evaluate whether a new platform (like TikTok) actually fits your audienceWhy relying on a proven marketing strategy helps you confidently say "no" to distractions and outlast the latest trendsJump into the conversation: (00:09) Why we wanted to hear from James Bishop    (01:13) The hard truth about staying the course in a reactive world    (02:21) Have we forgotten marketing 101?     (03:34) How a core strategy helps you evaluate new trends and confidently say "no"  Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who've been there. Each episode centers on one big question answered like a voicemail you'll want to play again. Don't miss this conversation! Follow Straight to Voicemail and explore our big little wins newsletter for more B2B content strategy insights.

  3. Jul 16

    Why being present and telling human stories wins deals | Amy Evans, Amy Evans Leadership Coaching

    In a world where digital feeds are overwhelmed with constant noise, standing out isn't about shouting the loudest or having the flashiest slide deck, but about being remembered. Real authority and connection in business come down to how you command a room when the screens are off. When it comes to building those authentic relationships and maximizing the opportunity in every single conversation, there is no one better to turn to than Amy Evans, Founder and CEO of Amy Evans Leadership Coaching. In this episode of Straight to Voicemail, Adam Sockel hears from Amy on how executives and founders can break through the clutter by simply mastering the art of being present. Amy breaks down her three-part career-changing framework, explaining why human-to-human storytelling will always win out over raw statistics. You'll learn: Why trusting your gut is the foundational first step to transforming your careerHow being completely present in the moment changes the dynamic of million-dollar deals and VC funding roundsThe 3-part narrative framework (Situation, Action, Result) required to tell a compelling storyWhy audiences are 22 times more likely to remember a human story than any data point you share Jump into the conversation: (00:00) Why we wanted to hear from Amy Evans (01:23) The three-part framework that changed Amy’s career (01:40) Why deep listening and presence wins deals (02:00) How to structure a human story that people actually remember Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who've been there. Each episode centers on one big question answered like a voicemail you'll want to play again. Don't miss this conversation! Follow Straight to Voicemail and explore our big little wins newsletter for more B2B content strategy insights.

  4. Jul 14

    How to build a consistent brand voice in an everchanging world | Beata Rouleau, Compass Consulting

    Every B2B leader wants to keep pace with a lightning-fast tech landscape, but few actually know how to stay the course without constantly shifting focus. When it comes to maintaining a consistent brand point of view amid rapid industry changes, there is no one better to turn to than Beata Rouleau, founder and CEO of Compass Consulting. In this episode of Straight to Voicemail, Adam Sockel hears from Beata on how B2B SaaS and tech companies can avoid chasing the latest buzzy trends to focus on what truly drives revenue. Beata breaks down why execution matters more than decks, explaining how a deeply anchored commitment to your ideal customer profile prevents your team from losing its way. You'll learn: Why a CEO's most critical internal role is repeating core company values until the team can say them by heartHow to transform dormant onboarding vision statements into the living, breathing daily focus of your companyWhy anchoring your brand to a specific problem statement allows your underlying products and services to evolve safely alongside tech advancementsThe foundational pillars that every team member must be able to pitch autonomouslyJump into the conversation: (00:00) Why we wanted to hear from Beata Rouleau (01:17) Maintaining a consistent brand point of view in a fast-moving market (01:34) Why the CEO must act as the "Chief Reminding Officer" (02:08) Anchoring your brand to a problem statement instead of shifting tech trends Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who've been there. Each episode centers on one big question answered like a voicemail you'll want to play again. Don't miss this conversation! Follow Straight to Voicemail and explore our big little wins newsletter for more B2B content strategy insights.

  5. Jul 9

    Are you chasing short-term trends or actually building a brand? | Mishar Briones, Tala Brand Advisory

    We live in an age where trends shift by the hour, a single moment can break the internet, and AI empowers anyone to generate content with a simple prompt. But when your organization is constantly chasing the next viral wave, defining who you actually are becomes nearly impossible.  In this episode of Straight to Voicemail, Adam Sockel hears from Mishar Briones, founder of Tala Brand Advisory. Mishar is a fierce believer in building strong foundations around brand messaging, positioning, and differentiation. She shares how leaders can anchor their teams to a long-term vision without losing sight of short-term growth, and why asking the hardest strategic questions is the only way to safeguard your budget and resources. You'll learn: Why chasing immediate attention shouldn't mean abandoning your core visionHow building a long-term brand directly reduces future marketing spendWhy a clear long-term strategy makes operational, product, and sales decisions significantly easierJump into the conversation: (00:00) Why we wanted to hear from Mishar Briones (01:35) Renting consumer attention and shifting away from short-term trend chasing (01:59) Continually linking weekly growth conversations back to the long-term strategy (03:40) Brand strategy as the absolute financial filter for business resources and expansion (04:34) Identifying organizational gaps and knowing when marketing is the wrong choice Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who've been there. Each episode centers on one big question answered like a voicemail you'll want to play again. Don't miss this conversation! Follow Straight to Voicemail and explore our big little wins newsletter for more B2B content strategy insights.

  6. Jul 7

    Why outbound is an executive team goal, not just a sales goal | Heather Bell, UserEvidence

    Every B2B CEO on LinkedIn is echoing the same challenges right now: margin pressure, tight budgets, and the critical need to prove ROI. Yet, many sales teams completely miss what these executives are actually asking for, continuing to lean on cold outreach methods that simply no longer work.  In this episode of Straight to Voicemail, Adam Sockel hears from Heather Bell, a seasoned VP of Sales and strategic revenue leader with a track record at organizations like WorkRamp, Envoy, OpenTable, and UserEvidence. Heather shares her strategic blueprint for breaking through the noise by blending community-driven insights with targeted outbound sales. Instead of sending generic pitches, Heather details how to utilize buyer intent signals, warm networks, and cross-functional executive support to transform outbound sales into an act of genuine customer support. You'll learn: Why generic cold calls fail and what needs to replace themPrioritizing prospects already engaging with your brand and communityWhy breaking through requires the networks and thought leadership of the entire leadership teamJump into the conversation: (00:00) Why we wanted to hear from Heather Bell (01:16) Meeting the demands of margin-pressured CEOs on LinkedIn (01:37) Shifting focus to warm engagement and community interactions (02:01) Leveraging advanced intent tools and personalization frameworks (02:29) Activating the executive team and turning outbound into a company goal Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who've been there. Each episode centers on one big question answered like a voicemail you'll want to play again. Don't miss this conversation! Follow Straight to Voicemail and explore our big little wins newsletter for more B2B content strategy insights.

  7. Jul 2

    What does a successful B2B podcast actually look like? | Carly Baker, HubSpot

    Every B2B marketer wants to know the secret to a high-ROI podcast, but few actually know what success looks like before they hit record. When it comes to defining the return on investment for a B2B podcast, there is no one better to turn to than Carly Baker, Head of Media Partnerships at the HubSpot Media Network. In this episode of Straight to Voicemail, Adam Sockel hears from Carly on how one of the biggest media networks in the business defines podcast success. Carly breaks down HubSpot’s "three buckets" approach, explaining why a successful show requires a blended strategy that balances top-of-funnel brand visibility with bottom-of-funnel business results. You'll learn: How HubSpot categorizes and measures podcast network impactBuilding ultimate brand credibility through your own subject matter expertsTransforming a single episode into a vehicle for multi-channel distributionAligning your show, creative assets, and guest list with your ideal customer conversionJump into the conversation: (00:00) Why we wanted to hear from Carly Baker (01:27) The three buckets of B2B podcast success (01:50) Elevating thought leadership, brand credibility, and internal talent (02:10) Reverse-engineering for business impact & bottom-line results Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who've been there. Each episode centers on one big question answered like a voicemail you'll want to play again. Don't miss this conversation! Follow Straight to Voicemail and explore our big little wins newsletter for more B2B content strategy insights.

  8. Jun 30

    How is AI transforming senior care from reactive to predictive? | Steve Keys, NtelCare

    Senior care has a data problem and a staffing problem. Most facilities are still operating on reactive systems, where caregivers step in after something has already gone wrong. What if care could be predictive instead? In this episode of Straight to Voicemail, Adam Sockel hears from Steve Keys, CEO of NtelCare. Steve breaks down how AI and sensor-driven technology are fundamentally changing how care is delivered. From eliminating manual charting to detecting early changes in movement and behavior, he shares how intelligent systems are reducing strain on staff while improving outcomes for residents. This isn’t incremental improvement. It’s a shift from reacting to incidents into preventing them. You'll learn: How AI is enabling a shift from reactive care to predictive decision-makingWhy automating documentation is critical in an understaffed industryHow contactless 4D radar sensors monitor residents without cameras or wearablesWhat risk scoring reveals about health changes before they become criticalJump into the conversation: (00:00) Why we wanted to hear from Steve Keys (00:48) Why legacy tools like pull cords and wearables fall short (01:30) Using AI to automate charting and reduce staff burden (04:10) Turning data into clinical insights and proactive care plans (06:10) The staffing challenge and why efficiency matters more than ever (06:45) What it takes to implement new tech and realize ROI Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who've been there. Each episode centers on one big question answered like a voicemail you'll want to play again. Don't miss this conversation! Follow Straight to Voicemail and explore our big little wins newsletter for more B2B content strategy insights.

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What are the best brands doing to stay relevant, build trust, and create content smarter? At Share Your Genius, we have the same questions, so we're tapping the best in the space for their answers—one voicemail at a time. Join us each week for quick hits of insights from b2b marketers and leaders.

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