The SoulPreneur Journey

Lora Perry

Some people build businesses. Some build movements. Some build a life so aligned it becomes the message. What they all have in common is this, they started inside. The SoulPreneur Journey is a podcast for those doing the inner work and bringing it all the way out. Conversations that go deep into truth, power, and what it really means to live in full expression, whatever form that takes. If you are an Innerpreneur, an entrepreneur, or simply someone who refuses to leave their highest expression on the table, this is your show.

  1. Jul 22

    Find Your Unicorn Client & Build Marketing That Feels Authentic | Business Review with Kate Winslow (Part 2)

    Welcome back to **Part Two** of my business review with Kate Winslow.In this episode, Kate and I continue building her business from the inside out. Rather than focusing only on marketing tactics, we explore how clarity can help you create marketing that feels authentic, aligned, and sustainable.Together, we discuss how to create a simple customer journey that connects your content, social media, website, and opt-in. We also talk about how to identify your unicorn client, speak directly to the people you are truly meant to serve, and attract the people you are uniquely meant to guide, help, and serve.One of the most important takeaways from this conversation is that you do not have to change how you work, teach, coach, or serve in order to market successfully. You simply need to learn how to isolate the concepts within your work and clearly articulate the transformation people receive from working with you.We also begin working through the first draft of Kate's **Discovery Clarity Matrix**, part of the **Perry Clarity Matrix™ Collection**.Together, we identify her key resources, explore the before-and-after transformations connected to those resources, and begin creating the foundation for her content, offers, programs, products, and marketing.We also discuss how one key resource can create endless possibilities. A single resource can become social media content, a lead magnet, a workshop, a podcast episode, a course, a product, a service, or even an entire business ecosystem.This episode is a real-time look at how to take the knowledge, skills, ideas, and transformations already inside your work and turn them into something your audience can clearly understand, value, and invest in.If you would like to follow along with this exercise, download the **Discovery Clarity Matrix**, part of the **Perry Clarity Matrix™ Collection**, at:**[www.loraperry.com](http://www.loraperry.com)**Use the guide to identify your own key resources, define the transformation each resource creates, and begin building an entire ecosystem from the expertise you already have.### Resources Mentioned**Discovery Clarity Matrix**[www.loraperry.com](http://www.loraperry.com)**Kate Winslow**[www.winslowcoaching.com](http://www.winslowcoaching.com)**Mavis Carn Episode**Coming Soon**Linda Pransky Episode**Coming Soon**Part 1 of Kate's Business Review**https://youtu.be/K8IgoKsmcYg?si=5vrDiWwO9HU7GPhnIf you enjoyed this episode, subscribe to **The SoulPreneur Journey** on YouTube and your favorite podcast platform to receive future episodes and new content. If you found this conversation valuable, please leave a review and share it with another entrepreneur who is ready to build a business that reflects who they truly are.Thank you for listening to **The SoulPreneur Journey**.#SoulPreneur#TheSoulPreneurJourney#Entrepreneur#BusinessStrategy#Marketing#PersonalBrand#AuthenticMarketing#ContentMarketing#Clarity#PerryClarityMatrix#DiscoveryClarityMatrix#UnicornClient

  2. Jul 1

    The Spiritual Gateway with Vicky & Danni

    The SoulPreneur Journey: Ethereal Channeling with Vicky and Danni of The Spiritual Gateway In this episode we sit down with Vicky and Danni, ethereal channelers behind The Spiritual Gateway, who walk us through their origin story and how they arrived at this point in their journey. They share how they began using a Ouija board to channel, most often connecting with what they call their higher self, or whole self, though they can channel others too. They open up about who they connect with along the way.The conversation moves naturally through some of my favorite territory: the courage to follow energy, the difference between comfort, discomfort, and real growth, and what it means to step into the unknown. I like to call it falling in love with the unknown, and we also talk about it as trusting the process. We get into forcing versus flowing, what alignment actually feels like, and how to tell the difference.We also dig into reprogramming the stigma around the Ouija board itself, since so much of the fear comes from scary stories and movies rather than the tool. Vicky and Danni share their message on authenticity, and it's a big part of why I love their work. They're relatable, they're real, and their content is organic. Toward the end, we even ask the board itself a few questions.So many rich topics here, and the whole thing unfolds in a way that feels easy. To learn more about Vicky and Danni Check out their YouTube channel, The Spiritual Gateway, and find them on TikTok and other major platforms. They're also planning to open private sessions in the future, which you can find through the link in their social media captions. Listen in and enjoy. #thespiritualgateway#soulpreneurs #soulpreneur

  3. 08/14/2025

    Beyond Intellect with Dicken Bettinger | Episode 44

    Dr. Dicken Bettinger is a psychological educator, author, and 3 Principles Practitioner. Dicken's book, Coming Home, is translated into 12 different languages. It's available on Audible and Amazon. In this conversation, Dicken and I discuss what lives beyond the intellect, into a vast, deeper knowing that's available to all of us. After years of experience working with individuals, Dicken has a keen sense of how to slow one down and guide them into a space of reflection to see what is new and fresh. It's in the quiet and stillness of mind that we can allow ourselves to notice new thought and insight. These insights are stepping stones to our deeper knowledge and, hence, our guidance in any area of our lives. There is so much more beyond the surface of our habitual thinking and intellect that goes unnoticed in today's society and even in psychology. Although our intellect helps us execute, it's not the primary driver of data, information, or guidance. In fact, many put improper pressure on the smaller mind and/or misuse thought to hurt themselves, thinking something is wrong with them or worse. Dicken and I also discuss using universal mind to guide us in business, business as an art, looking inside rather than outside ourselves for answers, and how we can break through to a new level of beingness. Grab Dicken's book at: https://a.co/d/apgD9cD Follow Dicken on YouTube at: https://www.youtube.com/@DickenBettinger

    Beyond Intellect with Dicken Bettinger | Episode 44
  4. 02/12/2025

    Mission-Driven with Robert Jones | Episode 42

    Welcome to "The SoulPreneur Journey," where we dive into the mechanics of creating impactful, ethical businesses that thrive by integrating soulful practices into every strategy. Each episode explores the essence of soulpreneurship and soulful business building, offering you the tools to break through barriers and fully step into your power. This podcast is a movement—a community committed to redefining success in business through the principles of soulpreneurship. Join us to awaken, transform, and serve humanity together. Are you mission-driven? Do you aspire to lead a soulful business that creates a movement? Today's episode delves into what it means to be mission-driven within the realm of soulpreneurship. Discover how your mission can profoundly influence your business decisions, elevate your standards, and guide your entrepreneurial path. We discuss how to know if you're truly on a mission and how a mission evolves and refines your approach to soulful business building. We'll provide practical steps on how to craft your own mission statement and determine the deeper purpose of your soulful business. Learn about the critical role of demographics and psychographics in understanding who you aim to serve and how best to meet their needs. Curious about how to articulate and embody your mission? Join our free SoulPreneur Global Community where we dive deeper into these topics and more. In our community, you’ll gain access to exclusive lessons on understanding your audience through demographics versus psychographics, tailoring your mission to the needs of those you serve, and much more. Visit www.LoraPerry.com for more insights and connections with fellow visionaries. If you're ready to dive deeper and truly define the impact you want to make with your soulful business, join our SoulPreneur Global Community and start your transformative journey today. #soulpreneur

    Mission-Driven with Robert Jones | Episode 42

About

Some people build businesses. Some build movements. Some build a life so aligned it becomes the message. What they all have in common is this, they started inside. The SoulPreneur Journey is a podcast for those doing the inner work and bringing it all the way out. Conversations that go deep into truth, power, and what it really means to live in full expression, whatever form that takes. If you are an Innerpreneur, an entrepreneur, or simply someone who refuses to leave their highest expression on the table, this is your show.