The Art of Franchise Marketing

Netsertive
  • 5.0 (3)
  • Marketing
  • Updated Biweekly

The Art of Franchise Marketing takes a deep dive into the franchise space and explores how the biggest and best brands handle national branding, franchise development, employee recruitment, and localized marketing on a daily basis. Netsertive talks shop with franchise executives to discuss what’s working, what’s not, and answers the question - what else can you be doing to excel at The Art of Franchise Marketing.

  1. 6d ago

    From Physical Therapist to 42 Franchise Locations in Two Years: Matt Staley on Building Trua Senior Living Locators

    When a parent falls and can't safely return home, families get a list of assisted living communities from the hospital and a few weeks to choose. Dr. Matt Staley, PT, saw the fallout for nearly two decades: residents placed in communities that couldn't meet their needs, forced to move again, paying new community fees each time. In 2019, Matt and his wife Audrey, an occupational therapist, launched Trua Senior Living Locators to bring a clinical approach to senior placement. Trua began franchising in September 2024, opened 10 locations in year one, and now has 42. On this episode of The Art of Franchise Marketing, host Erin Martin and Matt cover: The biggest lesson from year one: stop trying to do it all yourselfWhy partnering with a franchise sales organization (Brand One) accelerated growthThe three traits Trua looks for in owners: compassionate, coachable and grittySetting honest expectations with candidates about a relationship-driven modelThe Trua Referral Mastery Program: tiered referral sources, each with its own playbookWhy Matt isn't worried about AI replacing local, clinical expertiseWhat families should actually look for in an assisted living communityHis advice for anyone nearing retirement: retire to somethingLearn more at truacares.com. The Art of Franchise Marketing is brought to you by Netsertive. Learn more at www.netsertive.com

  2. Oct 6

    Selling Happiness: Frios CEO Cliff Kennedy on Mobile Franchising, Emotional Storytelling, and AI That Works Like 20 Employees

    Cliff Kennedy spent eight months as a Frios Gourmet Pops franchisee before buying the whole company in 2018. Back then, Frios had about 12 brick-and-mortar shops. During COVID, Cliff rewrote the FDD from the ground up, moved franchisees out of their leases, and turned the brand into "the modern day ice cream truck." Today Frios has more than 100 tie-dye-wrapped mobile locations across the country. In this episode of The Art of Franchise Marketing, host Erin Martin and Cliff dig into how Frios markets a brand that sells happiness. They cover why "how it's made" content is outperforming event footage, how a rock, paper, scissors game with Cliff's son created the #1 flavor, why strawberry mango wins in the West but not the Northeast, and how Frios hands franchisees a playbook for every new flavor launch. Then it gets tactical on AI. Cliff walks through the dashboards he's built by connecting Google Search Console, HubSpot, sales and ordering data, and how he studies creators' first three seconds to sharpen his own content. His bottom line: use AI for the data and the drafts, but stay human in everything you put out. What you'll learn How Frios pivoted from storefronts to a mobile model, and got franchisees on boardWhy product-making content resonates with both consumers and franchise candidatesHow regional flavor data shapes the innovation roadmap and LTOsHow Frios turns franchisee and influencer moments into brand partnershipsThe "first three seconds" test, and how to stop burying the lead in social contentReal AI workflows: weekly data dashboards, flavor trend tracking, and personalized outreach at scale

  3. Sep 30

    What It Takes to Turn a Business Into a Successful Franchise with Michael Hartel

    In this episode of The Art of Franchise Marketing, Michael Hartel, Founder and CEO of Cabinet IQ, shares the marketing, operational, and strategic insights behind the company’s growth.  Michael discusses the foundational work required to build a scalable franchise system, from strengthening onboarding and support processes to developing a consistent brand and evolving the company’s marketing strategy. He also explores Cabinet IQ’s rebranding journey, the role of customer research and emotional storytelling, and how the company has adapted its digital marketing approach as acquisition costs and consumer behavior have changed. Michael also provides a detailed look at how Cabinet IQ balances centralized marketing support with local franchisee-driven efforts. He explains the importance of grassroots relationship building, market-specific marketing strategies, SEO, influencer marketing, Pinterest, and testing emerging channels to identify what works in individual markets.

  4. Sep 23

    Purpose, Profitability & Growth: The LearningRx Approach to Franchise Marketing with Kim Hanson

    How do you grow a franchise brand while maintaining trust, consistency, and purpose across every market? In this episode of The Art of Franchise Marketing Podcast, Erin Martin sits down with Kim Hanson, CEO of LearningRx, to discuss the realities of scaling a high-touch franchise brand. Kim shares insights on balancing corporate and local marketing, building brand authority, and creating consistency across a growing franchise system. They also explore how AI is changing how consumers discover brands, why research and reviews matter, the role of podcasts in building credibility, and what franchise marketers should watch for when it comes to marketing ROI. Plus, Kim shares lessons from her book, The Purpose Directed Business, and her experience helping evolve a founder-led brand for its next chapter of growth.

  5. Sep 16

    Franchise Marketing: Brand, Local Growth, Data & AI with Mishelle Payne

    In this episode of The Art of Franchise Marketing, Erin Martin sits down with Mishelle Payne, SVP of Marketing at HomeWell Franchising, to explore what it takes to build a trusted franchise brand in an increasingly complex marketing landscape. Mishelle shares how HomeWell’s rebrand helped expand its positioning beyond senior care, why brand consistency has become even more critical in the age of AI, and how franchise systems can balance corporate brand standards with the entrepreneurial needs of local owners. The conversation also dives into the marketing strategies driving local growth today. From reviews and referral relationships to PR, localized content, data-driven partnerships, and AI-powered tools. Mishelle shares how HomeWell is equipping franchisees with the resources, training, and technology they need to build stronger community relationships, make smarter marketing decisions, and create a more consistent customer experience across the system.

  6. Sep 9

    The Power of Local: Grassroots Marketing, Community & the Human Connection with Shoshannah DiDomenico

    In this episode of the Art of Franchise Marketing Podcast, Erin Martin sits down with Shoshannah DiDomenico, Director of Field Marketing at Scooter’s Coffee, to explore the power of grassroots and local marketing in today’s increasingly competitive QSR landscape.  Shoshannah shares how Scooter’s empowers franchisees to build authentic connections within their communities through sampling, local partnerships, direct mail, activations, and other local store marketing strategies. She also discusses how the brand measures local marketing efforts, balances digital and traditional tactics, and creates consistency between the online brand experience and the in-person customer experience.  Throughout the conversation, Shoshannah highlights why human connection remains one of the most powerful differentiators for franchise brands and how returning to basics can drive meaningful, long-term brand loyalty.

  7. Aug 5

    How Data-Driven Decisions Fuel Franchise Growth with Nathan Allman

    In this episode of The Art of Franchise Marketing, Erin welcomes Nathan Allman, Co-Founder of Chefs for Seniors, to discuss how he helped grow a family-inspired concept into a franchise with nearly 100 locations while staying true to a people-first approach. Nathan shares the lessons learned from scaling a service-based franchise, why local relationships continue to be a competitive advantage, and how the launch of Chefs for Families is expanding the brand's reach. The conversation also explores how AI is transforming franchise marketing, from zero-click search and the evolution of SEO to building a custom CRM that powers smarter, data-driven decisions. Nathan and Erin discuss practical ways franchise brands can balance local referral marketing with paid media, strengthen their online reputation through Google Reviews, create content that builds authority, and use AI to improve efficiency without losing authenticity.

  8. Jul 31

    Mastering Franchise Marketing and Winning Local Search in the Age of AI with Ashley Beckwith

    Ashley Beckwith, Senior Digital Marketing Manager at Stellar Service Brands, joins Erin Martin to discuss how franchise brands can build scalable marketing systems that drive real business results. From franchisee adoption and marketing playbooks to hyper-local content, AI-powered review management, and business intelligence dashboards, Ashley shares the strategies her team uses to help locations grow while keeping execution simple and measurable. The conversation also explores how AI and large language models like ChatGPT are changing local search, why authentic content and reviews matter more than ever, and how franchise marketers can adapt their SEO and reporting strategies for the future. If you're looking to improve franchisee engagement, strengthen your digital marketing strategy, or prepare your brand for the next generation of search, this episode is full of practical, actionable insights.

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Ratings & Reviews

5
out of 5
3 Ratings

About

The Art of Franchise Marketing takes a deep dive into the franchise space and explores how the biggest and best brands handle national branding, franchise development, employee recruitment, and localized marketing on a daily basis. Netsertive talks shop with franchise executives to discuss what’s working, what’s not, and answers the question - what else can you be doing to excel at The Art of Franchise Marketing.

Information

  • Creator
    Netsertive
  • Years Active
    2022 - 2026
  • Episodes
    150
  • Rating
    Clean
  • Copyright
    © 2026 The Art of Franchise Marketing
  • Show Website
    The Art of Franchise Marketing