11 episodes

Generation Crypto is focused on how brands and marketers are exploring and building in the Web3 ecosystem to experiment in and potentially transform their businesses. Each week, our hosts Avery Akkineni of Vayner 3 and Sam Ewen from CoinDesk, will dive into how Fortune 500 brands and new start-ups alike are coming to the blockchain and utilizing new technologies, the creator economy and rewriting fandom/ownership to generate attention, gain customers and create value for their bottom line and those of their communities.

Gen C CoinDesk

    • Business
    • 5.0 • 1 Rating

Generation Crypto is focused on how brands and marketers are exploring and building in the Web3 ecosystem to experiment in and potentially transform their businesses. Each week, our hosts Avery Akkineni of Vayner 3 and Sam Ewen from CoinDesk, will dive into how Fortune 500 brands and new start-ups alike are coming to the blockchain and utilizing new technologies, the creator economy and rewriting fandom/ownership to generate attention, gain customers and create value for their bottom line and those of their communities.

    Where Business Value Meets Cultural Value With Sophie Kelly, SVP of Whiskies at Diageo North America

    Where Business Value Meets Cultural Value With Sophie Kelly, SVP of Whiskies at Diageo North America

    Hear how Sophie’s curiosity for Web3 allowed her to tap into a new market of consumers and connect with them in ways that are more collaborative and iterative than in Web2.

    • 42 min
    Being Ahead of the Curve With Co-Founder of BFF and Club CPG, Jaime Schmidt

    Being Ahead of the Curve With Co-Founder of BFF and Club CPG, Jaime Schmidt

    Jaime Schmidt, Co-Founder of BFF and Club CPG joins the podcast to share her journey as a serial entrepreneur. From founding Schmidt’s Naturals to Club CPG to BFF, Jaime drops insight on how creating products and brands for niche interest groups has proven successful and that it doesn’t need to be a one-size-fits-all.

    • 40 min
    Web3 and the Playbook to Rebuild Trust With Marc Mathieu, Co-Founder of the Web3 Studio at Salesforce

    Web3 and the Playbook to Rebuild Trust With Marc Mathieu, Co-Founder of the Web3 Studio at Salesforce

    Marc Mathieu not only is the Co-Founder of the Web3 Studio at Salesforce but previously was CMO at Samsung Americas. He has held senior marketing positions with Unilever, Coca-Cola, among others. His unique and provocative approach to a Web3 strategy should be a must listen for all marketers.

    • 45 min
    Bringing Web3 to 3 Billion People, With Spencer Gordon, Group Vice President, Consumer Connections at Anheuser-Busch

    Bringing Web3 to 3 Billion People, With Spencer Gordon, Group Vice President, Consumer Connections at Anheuser-Busch

    With billions of customers around the globe, Anheuser-Busch (AB) produces some of the most popular products in the world. In this episode, Spencer Gordon joins us to discuss how AB entered the Web3 space and how Anheuser-Busch is utilizing its heritage brands to deepen customer relationships and create unique connections through collectibles, communities and experiences.

    • 47 min
    The Accessibility Layer of Web3 With Fonz, Founder and CEO of TokenProof

    The Accessibility Layer of Web3 With Fonz, Founder and CEO of TokenProof

    Hear how TokenProof is making Web3 safer while bringing utility, identity and access points to brands and NFT communities for live events around the world.

    • 38 min
    Bridging the Physical to the Digital With Kate Brady, Head of Next Gen DTC Connections & Innovation of PepsiCo

    Bridging the Physical to the Digital With Kate Brady, Head of Next Gen DTC Connections & Innovation of PepsiCo

    For big corporations like PepsiCo, we talk about the challenges of bringing their heritage brands into the space.

    • 45 min

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