Grow Law Podcast

Sasha Berson, Grow Law
  • 5.0 (6)
  • Marketing
  • Updated Weekly

The Grow Law Podcast brings you insightful conversations with leaders in the legal business field, discussing practical ideas that will help you grow your law firm, expand your reach, generate more revenue, and make your law firm more valuable.

  1. 2h ago

    The Inside Story: How Missouri's Fastest-Growing PI Firm Is Closing In on $50M — with A.J. Bruning

    Most law firms grow 3 to 5% a year. This one grew 100% in 2024. In this episode, Sasha Berson sits down with A.J. Bruning, co-founder of The Bruning Law Firm, who started his firm in 2016 with four people and has since built it into a nearly 100-employee operation closing in on $50 million. A.J. breaks down why his first big decision was getting himself out of practicing law entirely, how one unusual hire gave them a *huge* edge in Google Ads (you have to hear this), and how he cut average case time from 18 to 10 months. They also dig into the private equity wave now hitting the legal industry. Is your firm on PE's radar? It might be! Tune in now. 📰 About A.J. Bruning:  A.J. Bruning is the co-founder of The Bruning Law Firm, the personal injury practice he launched in St. Louis in 2016 alongside his father and brother, starting with just one paralegal and a handful of cases. A former prosecuting attorney who tried 30 jury trials in four years, A.J. shifted out of the courtroom to focus on the firm's marketing, technology, and operations. Under his leadership, the firm adopted the Entrepreneurial Operating System, built its own case management system on Salesforce, and has landed on the Inc. 5000 list of fastest-growing companies. Today he's focused on turning the firm's data into what he calls a "layer of intelligence" powered by AI. 👉 Sasha and A.J. explore: — How A.J. stepped away from practicing law to do *this* — and how it set them on track to hit $50M. — How adopting the Entrepreneurial Operating System (EOS) made every department rigorously consistent — Why buying leads across the entire state of Missouri (not just St. Louis) led to cheaper cases in less competitive markets — How A.J. made an unusual hire to run Google Ads, and why it became one of their smartest recruits — Why A.J. is building a "layer of intelligence" powered by AI on top of his firm's data 👉 Main Takeaways from the Episode: — Audit your case data by stage. A.J. cut average case age from 18 months to 10 just by tracking it consistently. — Map your BHAG backward. Write down where you want to be in five years, then work backward to today's systems, headcount, and marketing spend. — Build a "layer of intelligence" on your data this quarter. Clean, organize, and centralize your data before layering AI on top of it. If you enjoyed today's show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today's episode, visit https://growlaw.co/ 📞 Connect with A.J. Bruning: • Website: https://www.bruninglegal.com/ • LinkedIn: https://www.linkedin.com/in/ajbruning/ 📞 Connect with Sasha Berson: • LinkedIn: https://www.linkedin.com/company/grow-law/ • Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: info@growlaw.co • Phone: (954) 620-5521 #LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

    The Inside Story: How Missouri's Fastest-Growing PI Firm Is Closing In on $50M — with A.J. Bruning

  2. Jul 29

    Stop Being Forgettable: The *Smart* Referral System Built By a 31-Year Lawyer Coach — with David H. Freeman

    Lawyers bill an average of just 1.8 hours a day. Where do the other 6 hours go? In this episode, Sasha Berson sits down with David Freeman, J.D., who has coached 10,000+ lawyers. David explains the *single-most important skill* you were never taught: how to turn relationships into revenue. He breaks down the "memory matrix" system to *never* lose a referral source, the "bio problem" costing lawyers new business, and the ChatGPT prompt to turn 2 referral sources into 10. BONUS: Hear the $100 bill trick that stopped millionaire partners from showing up late to meetings. Tune in today. 📰 About David H. Freeman:  David H. Freeman, J.D., is the founder of David Freeman Consulting Group and the creator of Lawyer BookBuilder®, an online training and accountability system built to turn lawyers into rainmakers. Over more than 30 years, he has trained and coached over 10,000 lawyers and worked with more than half of the Am Law 200. A member of the National Law Journal Hall of Fame, David has been voted the #1 business development coach and consultant in the U.S. for multiple consecutive years and has authored or co-authored 14 books on law firm growth and leadership. He's also the creator of BD Buddy, a gamified platform that sends lawyers weekly business development check-ins. 👉 Sasha and David explore:  — Why you must forget "success measures" (revenue) and focus on "progress measures" (the actions that drive it) — David's "memory matrix" system to never lose track of a referral source — The #1 thing your law firm bio is missing (it’s costing you new business) — Why a quick video is far better than an email to build client relationships — The $100 bill trick that stopped millionaire partners from showing up late to meetings 👉 Main Takeaways from the Episode: — Audit your referral sources this month. If you have two or three, David's benchmark is to build toward ten over the next few years. — Schedule one recurring block each week for a single business development habit, and track it with a simple yes/no check-in. — Identify one relationship you've been managing entirely over email, and send a short video message instead this week. If you enjoyed today's show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today's episode, visit https://growlaw.co/ 📞 Connect with David H. Freeman: Website: https://davidfreemanconsulting.comLinkedIn: https://www.linkedin.com/in/davidfreemanconsulting 📞 Connect with Sasha Berson: LinkedIn: https://www.linkedin.com/company/grow-law/Instagram: https://www.instagram.com/grow_law/YouTube: https://www.youtube.com/@growlawFacebook: https://www.facebook.com/growlawEmail: info@growlaw.coPhone: (954) 620-5521 #LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

    Stop Being Forgettable: The *Smart* Referral System Built By a 31-Year Lawyer Coach — with David H. Freeman

  3. Jul 22

    One Law Firm's Profits Shot Up By 30%… Once They Fixed *This* — with Shireen Hilal

    Most law firm owners ask, "How do I get more clients?" This CEO asks, "Why am I losing the people already calling me?" In this episode, Sasha Berson welcomes Shireen Hilal, Founder and CEO of Maior Consultants, who grew one national firm's revenue by 20% and profits-per-partner by 30%. She exposes an uncomfortable truth: *Most* law firms drop the ball with intake after blowing thousands on ads. As she puts it, “Leaky buckets are an expensive way to gather water!" Shireen also reveals her one-page FAQ trick that instantly upgrades your client experience, and the *genius* move of hosting an intimate 6-person dinner that makes you the go-to lawyer across your entire market. Don’t miss this! 📰 About Shireen Hilal: Shireen Hilal is not your typical consultant. She spent 10 years as an AmLaw100 litigator, then walked into some of the biggest professional services firms in the world, leading operations for a $1B KPMG division, driving growth at BDO, and serving as COO of a national law firm where she grew revenue by 20% and profits-per-partner by 30%. Today, she runs Maior Consultants (maior means "bigger" in Latin), helping law firms of every size (from 4-attorney boutiques to 300-lawyer organizations) build revenue, fix their profit margins, and achieve their most ambitious growth targets. 👉 Sasha and Shireen explore: — The #1 intake mistake that scares away prospects in the first 30 seconds, *after* you've already paid to reach them. — The one-page FAQ trick: How you can avoid getting chased by frustrated clients for answers on their case. — The *genius* referral dinner strategy that costs nothing and works with just 2 employees. — (Important!) The Four Seasons vs. Motel 6 question you *must* answer before spending another dollar on ads. 👉 Main Takeaways from the Episode: — Audit your intake this week: have someone call your firm during business hours and test pickup rate, warmth, and ability to answer basic questions — then fix what's broken before spending another dollar on ads. — Identify your top 3 referral sources and arrange a private dinner around them. Show up with a one-page branded FAQ they can hand to their clients. — Run a profit margin reality check: if net profit is below 20%, map your top cost line items — labor, rent, marketing — and set a concrete goal to reach 30–40% within the next 12 months. If you enjoyed today's show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today's episode, visit https://growlaw.co/ 📞 Connect with Shireen Hilal: • Website: https://www.maiorconsultants.com/ • LinkedIn: https://www.linkedin.com/in/shireenhilal/  📞Connect with Sasha Berson: • LinkedIn: https://www.linkedin.com/company/grow-law/ • Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: info@growlaw.co • Phone: (954) 620-5521 #LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

    One Law Firm's Profits Shot Up By 30%… Once They Fixed *This* — with Shireen Hilal

  4. Jul 15

    From $2M to $10M: The Exact Blueprint to Scale Your Law Firm in 3 Years — with Krystal Champlin

    What if you could DOUBLE your revenue in under 18 months? Get ready, we’re dropping the *exact* blueprint! In this episode, Sasha Berson sits down with Krystal Champlin-Gerage, consultant to 250+ law firms across the U.S. and Canada. Krystal and Sasha expose the leaky bucket that almost *always* drains your law firm revenue (can you guess what it is?), why you must hire B-players over A-players, and a clear $2M to $10M growth roadmap you can steal today. Bonus: Discover why 90% of her most successful clients hired *someone else* to run their firm. Tune in now.  📰 About Krystal Champlin-Gerage: Krystal Champlin-Gerage is the CEO of RJH Consulting and one of the most sought-after law firm consultants in the country. Over the last 15 years, she has worked inside 250+ law firms across the U.S. and Canada (from solo practitioners to multi-million dollar firms) consistently helping them double revenue, plug operational leaks, and build businesses that run without the attorney at the center of everything. She is a Certified Executive Coach, DiSC Trainer, Emotional Intelligence Practitioner, and Six Sigma Lean certified. Her philosophy is simple: great law firms are built, not born. 👉 Sasha and Krystal explore: — The "leaky bucket" problem that is bleeding your law firm dry. — Why solo and small firms are sitting on revenue that's 1-2 years old, and how to go collect it. — The 4-part formula for growing your law firm (planning, processes, people, profit). — The exact $2M to $10M roadmap — leads, intake, client journey, and watching profit margins before scaling. — Why 90% of Krystal's most successful clients hired someone else to run their firm. — The #1 hiring trick: Why B-players are far better than A-players.  — Why you *must* hire a business advisor (or two), no matter how experienced you are. 👉 Main Takeaways from the Episode: — Audit your intake today. Call your own firm. Fill out your own contact form. See how long it takes to get a response. — Pull your aging receivables report. If you haven't looked at it recently, you're likely sitting on revenue that's 6, 12, even 24 months old that you can still go collect. — Get an advisor. Not a friend, not a colleague, not another lawyer, but someone who has built businesses, knows numbers, and will tell you the truth. If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/ 📞 Connect with Krystal Champlin-Gerage: • Website: https://www.rjhconsulting.com/ • LinkedIn: https://www.linkedin.com/in/krystalchamplin/ 📞 Connect with Sasha Berson: • LinkedIn: https://www.linkedin.com/company/grow-law/ • Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: info@growlaw.co • Phone: (954) 620-5521 #LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

    From $2M to $10M: The Exact Blueprint to Scale Your Law Firm in 3 Years — with Krystal Champlin

  5. Jul 8

    Meet Quilia — The AI Tool That Raises Case Settlement Values by 20-30% — with Kenny Eliason

    What if you could *raise* settlement values by 20-30% automatically? It’s possible! In this episode, Sasha welcomes Kenny Eliason, CEO of Quilia, who interviewed 100 attorneys before building Quilia. His genius AI tool eliminates PI's #1 headache: unresponsive clients who derail cases. Kenny reveals the "suffering data" that most demand letters miss (and Quilia catches), how his app saves case managers 2-4 hours every day in client-chasing headaches, and why firms with 3 case managers are now running efficiently with just 1. And yes! Quilia plugs into your existing case management system in minutes! Tune in now. 📰 About Kenny Eliason: Kenny Eliason is the CEO and co-founder of Quilia. As a former case manager turned tech entrepreneur, Kenny spent nearly a decade in personal injury law, then built a successful marketing agency before going all-in on LegalTech. After interviewing 100 attorneys, he created Quilia: the AI client portal that automatically reminds clients about appointments, tracks their treatment, collects documents, and syncs everything back to your case management system. Quilia delivers an astonishing 20-30% higher settlement value, and 2-4 hours of saved staff time every single day. 👉 Sasha and Kenny explore: — How Quilia reminds clients, tracks appointments, logs pain scores, and syncs everything to Clio and Filevine. — The "suffering data" in every PI case that gets missed, and how Quilia captures it to add ~20-30% per settlement. — Why firms with 3 case managers are now running with 1, and where that freed-up budget *should* go. — Why solo attorneys are the *biggest* winners, and how Quilia lets them compete with firms 10x their size. — Why "optimize or die" is not just a warning for PI firms. It's already happening and the clock is ticking. 👉 Main Takeaways from the Episode: — Ask your top 3 case managers about their biggest daily frustration. If it’s client chasing, calculate the daily hours lost, then multiply that by your average hourly cost per employee. — Head to Quilia.com and book a free 12-minute demo to see if Quilia is the right fit for your firm. If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/ 📞 Connect with Kenny Eliason: • Website: https://www.quilia.com/ • LinkedIn: https://www.linkedin.com/in/kennyeliason 📞 Connect with Sasha Berson: • LinkedIn: https://www.linkedin.com/company/grow-law/ • Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: info@growlaw.co • Phone: (954) 620-5521 #LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

    Meet Quilia — The AI Tool That Raises Case Settlement Values by 20-30% — with Kenny Eliason

  6. Jul 1

    The *Genius* Referral System: 4 Steps to a Full Caseload (with $0 in Ad Spend) — with Delisi Friday

    Your best cases are hiding... in your referral network! In this episode, Sasha Berson sits down with Delisi Friday, Founder of First Call Friday, who scaled a PI firm from 7 to 8 figures and grew staff from 3 to 30, with ZERO ad spend. How? She engineered referrals! Delisi reveals the 4-part referral system your law firm needs, the 5 lawyers you *must* have in your network, and why "November is the new December" to send holiday cards (this is game-changing). BONUS: Hear how lawyers are making MORE money from rejected cases. Tune in now. 📰 About Delisi Friday: Delisi Friday has been helping law firms grow since she was 15. Her father, a trial lawyer with 200+ trials to verdict, had her spend her summers answering phones at his firm. That hands-on upbringing turned into a 20-year legal career where she scaled a boutique PI firm from 7 to 8 figures and 3 to 30 staff through referrals alone. She has worked in four 8-figure businesses, 3 of them law firms, and helped build a company to $50M in 18 months. Today, as Founder of First Call Friday and host of the From Coffee to Cases podcast, Delisi trains lawyers across the country to turn their network into a robust referral machine. 👉 Sasha and Delisi explore: — Why "November is the new December", and how *this* timing trick ensures you never get lost in the crowd. — The 5 lawyers every attorney must have in their referral network (+ the practice area that generates the MOST referrals). — The FREE app that hands out lawyer referrals every single week (almost nobody in legal is using this). — The exact script to stay in touch with 100 referral partners without sounding salesy, pushy, or desperate. — How the cases you reject today could actually become a huge revenue stream (yes, really!) 👉 Main Takeaways from the Episode: — Open the Nextdoor app and search "lawyer" or "attorney." Respond to anyone asking for a recommendation in your practice area and city. It's free and takes 10 minutes. —  Pull your last 90 days of rejected cases and identify which ones qualify for a shared attorney fee referral. Call those lawyers today, refer the cases, and start building a second revenue stream. If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/ 📞 Connect with Delisi Friday: • Website: https://www.firstcallfriday.com/ • LinkedIn: https://www.linkedin.com/in/delisifriday/ 📞 Connect with Sasha Berson: • LinkedIn: https://www.linkedin.com/company/grow-law/ • Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: info@growlaw.co • Phone: (954) 620-5521 #LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights Legal Marketing, Law Firm Growth, Business Growth, Legal Industry Insights

    The *Genius* Referral System: 4 Steps to a Full Caseload (with $0 in Ad Spend) — with Delisi Friday

  7. Jun 24

    “Why Should I Choose YOU?” The Question 95% of Law Firms Can't Answer — with Stuart Foster

    Every PI law firm sounds *exactly* the same. “No fee till we win. We're the best.” Guess what? Clients don’t care! In this episode, Sasha Berson sits down with Stuart Foster, Co-Founder of Law Firm Fractional CMOs, who reveals his 3-step framework to find your TRUE differentiator or “your unique color jacket.” He breaks down the marketing strategy that took one firm from 30 to 600 qualified leads in 9 months, and why 40% of your marketing budget is being wasted. Bonus: You *must* hear his intake horror stories of one lawyer taking his own calls, and another redirecting them to untrained offshore speakers. Tune in now. 📰 About Stuart Foster: Stuart Foster is not your typical marketing guy. As former VP of Global Brand Marketing at Hilton and CMO of Topgolf, he's driven hundreds of millions in revenue for some of the world's most iconic brands over his 30+ years in business. Today, as Co-Founder of Law Firm Fractional CMOs, he's bringing that same Fortune 500 firepower to law firms, helping them build robust growth engines, slash wasted spend, and stand out in a “sea of sameness.” He’s taken firms from 30 to 600 qualified leads in 9 months, and is committed to ensuring you achieve success in your own firm. 👉 Sasha and Stuart explore: — His 3-step process to find your TRUE differentiator that competitors can't copy. — The "pay peanuts, get monkeys" philosophy… why trying to save money with a junior marketer is costly! — How 40% of your law firm’s marketing budget is probably being wasted. — How one firm signed 600 cases without spending a single extra dollar on marketing! — The *only* KPI you must demand from your marketing team (Hint: It’s not “impressions” or “clicks”) 👉 Main Takeaways from the Episode: — Pull up your last marketing report — if it shows impressions, clicks, and traffic but not leads and signed cases, you need to demand accountability from your team. — Over the next 6 months, ask clients two questions: "Why did you choose us?" and "What would you tell a friend about us?" — the pattern in those answers is your differentiation point. If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/ 📞 Connect with Stuart Foster: • Website: https://www.lawfirm-cmo.com/ • LinkedIn: https://www.linkedin.com/in/hstuartfoster/ 📞 Connect with Sasha Berson: • LinkedIn: https://www.linkedin.com/company/grow-law/ • Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: info@growlaw.co • Phone: (954) 620-5521 #LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

    “Why Should I Choose YOU?” The Question 95% of Law Firms Can't Answer — with Stuart Foster

  8. Jun 17

    Reality Check: Why *No One* Will Buy Your Law Firm (#1 Mistake) — with Jordan Couch

    “Why won’t private equity touch my law firm?” Because you may have nothing of value to sell! In this episode, Sasha Berson sits down with Jordan Couch, partner at Palace Law, who has acquired 6 law firms. His take is extremely BRUTAL: “Everything you have of value… cannot technically be sold.” Your clients can leave. Your lawyers can leave. And your “systems” are probably just in your head… meaning they’re *worthless* during an acquisition. Jordan exposes what buyers actually look for in 2026 (it’s surprising!). If you want to sell your law firm at a *SERIOUS* profit, press “Play” today. 📰 About Jordan Couch: Jordan Couch is a partner at Palace Law and a plaintiff-side attorney who has acquired 6 law firms — giving him a rare, inside look at what actually makes a firm valuable! With 10+ years in practice, Jordan has built systems that allow his firm to scale, streamline operations, and convert clients with brilliant strategies like “one call hiring.” He’s the author of 411 Tips for Solo and Small Firm Lawyers and a recognized leader in the legal space, serving 8+ years in WSBA leadership roles. His mission: turn lawyer-run jobs into real, sellable businesses that buyers are eager to invest in. 👉 Sasha and Jordan explore: — Why most law firms are NOT sellable, and the brutal reason “your talent and clients” don’t count as *real* value. — How Jordan evaluated and acquired 6 law firms, and the exact strategy he used to turn their case pipelines into HUGE profit. — The “gas pedal” problem: why most law firm marketing stops working the second you stop paying. — The risk of employee turnover during acquisitions: why one firm lost everyone overnight while another retained its ENTIRE team! — How to systematize what’s in your head (using AI) so your firm can grow and sell for a bomb even without you. 👉 Main Takeaways from the Episode: — Decide today: are you going for more clients (volume) or higher-value clients (premium)? Then align everything (pricing, intake, marketing, client experience) to that one path. — Review your intake process. Are you making prospects wait days to hire you? Create a script, train your team, and aim to convert qualified leads on the first call.  If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/ 📞 Connect with Jordan Couch: • Website: https://www.palacelaw.com/ • LinkedIn: https://www.linkedin.com/in/jordanlcouch 📞 Connect with Sasha Berson: • LinkedIn: https://www.linkedin.com/company/grow-law/ • Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: info@growlaw.co • Phone: (954) 620-5521 #LegalMarketing #LawFirmGrowth #BusinessGrowth #LegalIndustryInsights

    Reality Check: Why *No One* Will Buy Your Law Firm (#1 Mistake) — with Jordan Couch
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About

The Grow Law Podcast brings you insightful conversations with leaders in the legal business field, discussing practical ideas that will help you grow your law firm, expand your reach, generate more revenue, and make your law firm more valuable.

Information

  • Creator
    Sasha Berson, Grow Law
  • Years Active
    2022 - 2026
  • Episodes
    161
  • Rating
    Explicit
  • Copyright
    Copyright © 2026
  • Show Website
    Grow Law Podcast

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