The Forward Thinking Podcast with Lucas Jensen

Lucas Jensen - Forward Media Marketing

Welcome to The Forward Thinking Podcast, my name is Lucas Jensen and I'll be your host along this journey. This podcast is designed to have thought-provoking conversations with industry leaders, experts, innovators and forward thinkers who are shaping the future. I hope you enjoy!

  1. Apr 15

    How We Turned $20K Into $260K in Sales for this Painter (Entire Playbook)...

    In this video, Lucas Jensen (founder of Forward Media Marketing) breaks down the exact Facebook ad creatives, data, and systems behind one of their top clients — Ryan — who generated over $260,000 in direct sales from just $20,000 in ad spend, achieving a 12.8x ROAS.Whether you're thinking about running Facebook ads for your painting or epoxy business for the first time, or you're already running ads and not seeing the results you want — this video covers it all.What you'll learn:The top-performing Facebook ad creatives working RIGHT NOW in the painting industryWhy optimizing for cost-per-lead is killing your results (and what to optimize for instead)How Ryan went from a $16K company to $5M+ in annual sales — and is now pacing for $8M in 2026The custom tracking software that reveals which specific ads are generating real revenueHow to use personal/family photos and ASMR-style video content to drive massive conversions📊 Client Results Breakdown:Ad Spend: $20,183Leads Generated: 326 @ $61.91/leadAppointments Set: 174 (53% set rate)Closes: 53 (30% close rate)Revenue: ~$260,000ROAS: 12.8x🎯 Want us to audit your Facebook ad account and show you exactly what's working in your market? Click the link below to schedule a free strategy call with our team.👉 Book Your Free Ad Audit: https://fwdmediamarketing.com👉 60 Days Free with Drip Jobs CRM: https://dripjobs.com/?fpr=forward-media👉 Join the PaintCon Waitlist (Free): https://paintcon.ca/🔔 Subscribe for weekly videos on what's actually working with Facebook ads for painting and epoxy businesses.#FacebookAds #PaintingBusiness #DigitalMarketing #LeadGeneration #ROAS #SmallBusinessMarketing #PaintingContractor

  2. Apr 10

    Power Couple Painters - The Forward Thinking Podcast Ep. #33 (Feat. Jordan & Meghan Martinez)

    In this episode of The Forward Thinking Podcast, I sit down with the owners of Putnam Coastal Painting, Jordan and Meghan Martinez, two high level faith driven business owners in the painting industry. We talk about:- Their story- Challenges they've faced- Future plans for Putnam Coastal PaintingIf you're a painter, contractor, or entrepreneur - you're not going to want to miss this episode.👉 Watch now and subscribe for more insights from the top minds in the trades.Contact them:Instagram: @putnamcoastalpaintingWeb: https://putnamcoastalpainting.com/Ready to grow your painting business? Click here to get started: https://fwdmediamarketing.com/applicationWant 60-days of FREE access to the best CRM for contractors?Get started today here: https://dripjobs.com/?fpr=forward-media#ForwardThinkingPodcast #LucasJensen #PaintingBusiness #FMC #TradesSuccess #EntrepreneurMindset #FacebookAds #ContractorMarketing

  3. Apr 9

    From $100K Years to $100K Weeks - The Forward Thinking Podcast Ep. #32 (Feat. Manny Villegas)

    In this episode of The Forward Thinking Podcast, I sit down with owner of 47 Painting, Manny Villegas, a high level faith driven business owner in the painting industry. We talk about:- Manny's story- Challenges he faced- Adding Epoxy to his businessIf you're a painter, contractor, or entrepreneur - you're not going to want to miss this episode.👉 Watch now and subscribe for more insights from the top minds in the trades.Contact Manny:Instagram: @47painting.incWeb: https://www.47painting.com/Ready to grow your painting business? Click here to get started: https://fwdmediamarketing.com/applica...Want 60-days of FREE access to the best CRM for contractors?Get started today here: https://dripjobs.com/?fpr=forward-media #ForwardThinkingPodcast #LucasJensen #PaintingBusiness #FMC #TradesSuccess #EntrepreneurMindset #FacebookAds #ContractorMarketing

  4. 12/12/2025

    The "Elon Musk" of Painting - The Forward Thinking Podcast Ep. #30 (Feat. Jason Paris)

    In this episode of The Forward Thinking Podcast, I sit down with Jason Paris, a high level faith driven business owner in the painting industry.  We talk about: - Building teams that run without you - Impact of events - Core values of building a successful business If you're a painter, contractor, or entrepreneur - you're not going to want to miss this episode. 👉 Watch now and subscribe for more insights from the top minds in the trades. Contact Jason: Instagram: @Jaonparis_lifecoach Web: https://aleph-ventures.com/ Family Meeting Template: https://drive.google.com/file/d/1LkROEnl_NOqOYBQBAVvKoFCUFirHyxJv/view?usp=drivesdk Ready to grow your painting business? Click here to get started: https://fwdmediamarketing.com/application #ForwardThinkingPodcast #michamclain #LucasJensen #PaintingBusiness #FMC #TradesSuccess #EntrepreneurMindset #FacebookAds #ContractorMarketing

    The "Elon Musk" of Painting - The Forward Thinking Podcast Ep. #30 (Feat. Jason Paris)

  5. 11/28/2025

    How to Dominate Google as a Painter - The Forward Thinking Podcast Ep. #29 (Feat. Micha McLain)

    In this episode of The Forward Thinking Podcast, I sit down with Micha McLain, owner of Search Click Grow. We talk about: - How to dominate Google for your painting business - The psychology of Marketing - When Google is the right move for your painting business If you're a painter, contractor, or entrepreneur - you're not going to want to miss this episode. 👉 Watch now and subscribe for more insights from the top minds in the trades. Contact Micha: Search Click Grow - https://searchclickgrow.com/ Instagram - @michamclain Ready to grow your painting business? Click here to get started: https://fwdmediamarketing.com/application #ForwardThinkingPodcast #michamclain #LucasJensen #PaintingBusiness #FMC #TradesSuccess #EntrepreneurMindset #FacebookAds #ContractorMarketing

    How to Dominate Google as a Painter - The Forward Thinking Podcast Ep. #29 (Feat. Micha McLain)

  6. 10/29/2025

    The CEO of the #1 CRM in Painting - The Forward Thinking Podcast Ep. #28 (Feat. Tanner Mullen)

    In this episode of The Forward Thinking Podcast, I sit down with Tanner Mullen, owner of Dripjobs and Premium Painting. We talk about: - The psychology behind each sale - Tanner's vision with Dripjobs and how it will completely change the industry - The power of having a CRM If you're a painter, contractor, or entrepreneur - you're not going to want to miss this episode. 👉 Watch now and subscribe for more insights from the top minds in the trades. Contact Tanner: Sign up for Dripjobs - https://dripjobs.com/?fpr=forward-media Instagram - @officialtannermullen Email - tanner@dripjobs.com Buy his book on Amazon - https://a.co/d/fvef7IM Ready to grow your painting business? Click here to get started: https://fwdmediamarketing.com/application #ForwardThinkingPodcast #Tannermullen #LucasJensen #PaintingBusiness #FMC #TradesSuccess #EntrepreneurMindset #FacebookAds #ContractorMarketing

    The CEO of the #1 CRM in Painting - The Forward Thinking Podcast Ep. #28 (Feat. Tanner Mullen)

  7. 10/17/2025

    The Finances Behind a Painting Empire - The Forward Thinking Podcast Ep. #27 (Feat. Ryan Ezzell)

    In this episode of The Forward Thinking Podcast, I sit down with Ryan Ezzell, owner of Paint Pro LLC and Nationwide Funding Solutions, who scaled his painting business from scratch to over $400K per month and is now starting a new ethical lending venture.  We talk about: - The finances behind a painting empire - Entrepreneurship struggles and how to overcome them - How and when to get funding for your business If you're a painter, contractor, or entrepreneur — this is the kind of episode that moves you. 👉 Watch now and subscribe for more insights from the top minds in the trades. Contact Ryan: Web - https://getfundedhere.com/ Instagram - @ryanezzell Ready to grow your painting business? Click here to get started: https://fwdmediamarketing.com/application #ForwardThinkingPodcast #RyanEzzell #LucasJensen #PaintingBusiness #FMC #TradesSuccess #EntrepreneurMindset #FacebookAds #ContractorMarketing #PainterGrowth

    The Finances Behind a Painting Empire - The Forward Thinking Podcast Ep. #27 (Feat. Ryan Ezzell)

  8. 10/10/2025

    From Basement to $400K Months – The Forward Thinking Podcast Ep #26 (Spencer Heyward - Pt. 5)

    In this episode, we get an update on our monthly check-in series with painting industry powerhouse Spencer Heyward. We talk about what marketing wins, marketing fails, and discuss some key strategies to help you win this slow season.  This is real, unfiltered business talk from two guys in the trenches. Whether you're doing $10k/month or $1M/year, there’s something in here for you. Ready to grow your painting business? Click here to get started: https://fwdmediamarketing.com/application 👇 Drop your thoughts in the comments, like & subscribe to stay tapped in. #ForwardThinkingPodcast #SpencerHeyward #PaintingBusiness #Entrepreneurship #FacebookAds #ContractorMarketing #LucasJensen #SmallBusinessGrowth #Leadership #MindsetMatters #TradesBusiness #7FigureBusiness

    From Basement to $400K Months – The Forward Thinking Podcast Ep #26 (Spencer Heyward - Pt. 5)
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Welcome to The Forward Thinking Podcast, my name is Lucas Jensen and I'll be your host along this journey. This podcast is designed to have thought-provoking conversations with industry leaders, experts, innovators and forward thinkers who are shaping the future. I hope you enjoy!

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