Direct Sales Done Right

Katy Ursta

The Direct Sales Done Right Podcast with Katy Ursta is for female entrepreneurs and network marketers who want to grow a thriving business without losing sight of what matters most along the way. With over 12 years of experience (and a 7-figure business built through storytelling and strategy), Katy brings unfiltered lessons to the mic — sharing what actually works when it comes to marketing, and how to build success without sacrificing your top priorities: your family, your health, your relationships, and your joy. Each week, you’ll walk away with relatable stories, real-life strategies, and the kind of honest advice you’d expect from a mentor who’s been exactly where you are — who’s made mistakes, learned the hard way, and figured out how to rise after a setback.

  1. Jul 30

    Episode 389: They Can't Copy Your Story: Build Yours in 60 Seconds (Micro Episode 1/7)

    🎙️ Episode Summary:  In this episode of the Direct Sales Done Right Podcast, Katy Ursta explores why storytelling is one of the most powerful marketing tools available - and why it’s becoming even more essential in an age of AI-generated content.  She shares how authentic stories create trust, deepen relationships, and inspire action in ways that polished marketing alone never can.  Katy reflects on the impact of storytelling in her own life, discusses why today’s customers crave authenticity more than ever, and offers practical ways to begin weaving these stories into your content.  You’ll also learn the framework behind Katy’s Seven Stories That Sell, and how each one helps you stand out, build credibility, and connect with your audience on a deeper level.   💡 Episode Highlights & Time Stamps: 0:44 A Personal Thank You  2:14 Why Storytelling Matters 3:37 AI and the Need for Human Connection 7:36 The Social Media Story 12:36 The Seven Stories That Sell 13:51 Turning Connection into Action 📌 Resources & Links Mentioned: Check out my Complete Collagen Guide here: https://katyursta.com/collagen-guide The Seven Stories that Sell Course: https://katyursta.com/checkout/seven-stories Who Built this Tension You Are Feeling? Podcast by Maryam Mehrtash: https://open.substack.com/pub/wilkwilkinson/p/who-built-this-tension-you-are-feeling?utm_campaign=post&utm_medium=web👥 Connect with Katy: Facebook: https://www.facebook.com/onefitfighter Substack: https://substack.com/@katywritescontent  Instagram: @katywritescontentWebsite: www.katyursta.comFree Resource: Katy’s Story Strategy Weekly Drops: https://services.katyursta.com/rerise📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

  2. Jul 23

    Episode 388: My Multiple Sclerosis Diagnosis Changed the Way I Think About Stress, the Nervous System & Healing (Part 1)

    🎙️ Episode Summary:  A few months ago, I was diagnosed with multiple sclerosis (MS) after six months of unexplained symptoms, MRIs, blood work, and a spinal tap. But this episode isn't just about my diagnosis—it's about what it led me to discover. We talk about what MS actually is (in simple terms), how chronic stress and the nervous system have changed the way I think about health, and why Gabor Maté's When the Body Says No completely shifted my perspective on healing. Whether you're living with an autoimmune disease, navigating burnout, or simply feeling stuck in constant fight-or-flight, I hope this conversation reminds you to slow down, ask better questions, and learn to listen when your body is trying to tell you something. In this episode, I talk about: My MS diagnosis and symptomsWhat multiple sclerosis is (simply explained)Chronic stress, the nervous system, and fight-or-flightWhy I stepped away from social mediaGabor Maté's When the Body Says NoHow this experience is reshaping my work, health, and what's next💡 Episode Highlights & Time Stamps: 0:44 Introduction to Person Health Advocacy 1:25 Early Symptoms and Path to Diagnosis 6:58 Understanding MS and Autoimmune Conditions 10:11 The Influence of Social Media Algorithms on Health Perceptions 12:09 Discovering the book, ‘When the Body Says No’ and Stress-Disease Connection 15:35 My Diagnosis and My Next Steps 18:29 Moving Beyond Diagnosis and Identity 21:11 Redefining Success and Visualizing Healing 23:15 How the Diagnosis Changed Work and Vulnerability 25:26 Future Focus on Story, Healing, and Neurocoaching 📌 Resources & Links Mentioned: Check out my Complete Collagen Guide here: https://katyursta.com/collagen-guide 'When the Body Says No: Exploring the Stress-Disease Connection' by Gabor Maté: https://a.co/d/0boFQsxX👥 Connect with Katy: Facebook: https://www.facebook.com/onefitfighter Substack: https://substack.com/@katywritescontent  Website: www.katyursta.comInstagram: @katywritescontentFree Resource: Katy’s Story Strategy Weekly Drops: https://services.katyursta.com/rerise📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

  3. Jul 16

    Episode 387: Why You're Always Stressed About Money with Financial Coach Jaclyn Wise

    🎙️ Episode Summary:  Take the storytelling quiz here: katyursta.com/quiz In this episode of the Direct Sales Done Right Podcast, Katy interviews financial coach Jaclyn Wise to explore practical strategies for managing fluctuating income, overcoming money mindset challenges, and building financial stability for entrepreneurs and direct sellers. Who's Jaclyn? Jaclyn Wise is a financial coach and founder of The Wise Way, and she's helped more than 150 clients gain clarity and control over their money - whether that means paying off debt, building a runway to launch a business or make another big life change, or simply feeling more confident with everyday money decisions. A former public school math teacher, Jaclyn paid down debt of her own, from student loans to car payments, without months of restriction, and now helps her clients find that same sustainable path to ease and intentionality in their finances. 💡 Episode Highlights & Time Stamps: 0:44 Introduction to Financial Coaching and Its Importance 4:30 Understanding the Feast and Famine Cycle 6:20 Managing Fluctuating Income and The Importance of Knowing Your Numbers 14:42 Mindset and Money Management 20:46 Creating a Financial Cushion 24:32 The Role of Tracking in Financial Success 30:45 The Difference Between Financial Coaching and Advising 33:04 Working with a Financial Coach 36:58 Implementing Regular Money Dates with Partners 📌 Resources & Links Mentioned: Connect with Jaclyn https://www.jaclynwise.com/Apply for coaching: https://www.jaclynwise.com/applyFree Expenses Mgmt App:  https://www.rocketmoney.com/👥 Connect with Katy: Facebook: https://www.facebook.com/onefitfighter  Instagram: @katywritescontentWebsite: www.katyursta.comFree Resource: Katy’s Story Strategy Weekly Drops: https://services.katyursta.com/rerise📩 Enjoyed this episode? Leave a review on your favorite podcast platform and then tag me on social media so I can shout you out!

5
out of 5
33 Ratings

About

The Direct Sales Done Right Podcast with Katy Ursta is for female entrepreneurs and network marketers who want to grow a thriving business without losing sight of what matters most along the way. With over 12 years of experience (and a 7-figure business built through storytelling and strategy), Katy brings unfiltered lessons to the mic — sharing what actually works when it comes to marketing, and how to build success without sacrificing your top priorities: your family, your health, your relationships, and your joy. Each week, you’ll walk away with relatable stories, real-life strategies, and the kind of honest advice you’d expect from a mentor who’s been exactly where you are — who’s made mistakes, learned the hard way, and figured out how to rise after a setback.

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