Startup Theatre Podcast

Talent Army Media

Exploring the wins, challenges, & lessons from startups. Honest conversations, real insights, and everything in between. Troy Hammond & Serge van Dam, with deep roots in the startup ecosystem in New Zealand and beyond, explore the world of startups, tech, markets, and media. They break down industry trends, uncover the realities of scaling companies, and share expert insights through candid conversations. Each episode features top founders, operators, investors, and innovators, offering lessons, perspectives, and stories from the frontlines of business and technology.

  1. Nov 4

    Hackers Are Inside Your Inbox: Tom Britton on the Binance Hack, AI and Surviving a Breach

    👀 North Korea has just been blamed for a US$6 billion crypto heist. So how do hacks like that actually happen, and what should founders do the day it happens to them? Troy Hammond sits down with Tom Britton, co-founder of CyberTeam, New Zealand's 2025 cybersecurity startup of the year. Tom has secured systems at Xero, BNZ and the Ministry of Health through COVID. Then he backed himself, and grew his team 400% in a year without raising a cent. In this episode: • What really happens in the hours after a ransomware attack, and whether you should ever pay • The red team job where Tom got caught at the third door • Why shaming the person who clicked is the worst thing a founder can do • How AI has changed the game: unrestricted models, prompt injection through your inbox, deepfaked voices and fake recruiters targeting developers • Three things every startup should do on Monday • The dark days of building a security company against the big players, and the "smash the rocks while the tide is low" advice that kept him going • What keeps Tom up at night: phones, kids and sextortion ⭐️ Startup Theatre is brought to you by Talent Army, recruiters who get tech. Building a team in New Zealand or Australia? Visit www.talent.army. Chapters 00:00 Intro: the Binance hack 01:56 Why attribution is so hard 05:21 From games programmer to cybersecurity 09:42 The red team job that went wrong 12:15 COVID and the Ministry of Health 13:28 Inside a ransomware response15:54 Should you pay the ransom? 16:45 Starting a security company against the big players 19:50 Persisting through the dark days 22:28 Growing 400% with no outside money 24:11 Lessons from Binance for founders 29:14 Unrestricted AI and the new script kiddies 35:08 Fake recruiters and supply chain trust 38:54 Deepfakes 44:23 The biggest security mistake startups make 45:31 Three things to do on Monday 50:37 Walking into someone's worst day 54:21 What founding CyberTeam cost 61:46 Rapid fire 64:51 Phones, kids and sextortion (content warning) Find Tom and CyberTeam at www.cyberteam.co.nz or on LinkedIn.

    Hackers Are Inside Your Inbox: Tom Britton on the Binance Hack, AI and Surviving a Breach
  2. Oct 28

    How to Win with Taste in the Age of AI with James Hurman

    When anyone can build anything with AI, what sets the winners apart? James Hurman says it's taste. Troy Hammond and Serge van Dam are back in the Auckland studio with James, founder of Previously Unavailable and the venture studio New & Improved, the team behind TrackSuit, Ideally and Drumbeat. James explains why two people using the same AI tools can create something valuable or something worthless. He also covers why taste comes from constant exposure to great work, and why it matters more than ever now that ideas and research are abundant. He shares the danger of building fast and forgetting to talk to customers, and what his team learned from Ether and its "15 F*** Ups" list. We also cover:• From top of NZ advertising to building companies• Trading services for equity, brick by brick• Going from saying yes to everything to saying no to almost everything• Why B2B ideas travel better from New Zealand• Why place matters for founding teams• The psychology of lucky people behind his kids' book• Why NZ needs a proper tech export metric• The number one predictor of profitable advertising (hint: it's funny) Whether you're a founder, marketer or builder, this one's about the skill AI can't replace. This episode is brought to you by Talent Army: www.talent.army Thanks to Zeil for hosting us in their Auckland studio. 🎧 Follow Startup Theatre for more conversations with founders, investors and operators.

    How to Win with Taste in the Age of AI with James Hurman
  3. Sep 9

    Why a Minister and Mayor became a startup fan

    Why is government so bad at adopting new technology? And what would it take for New Zealand to build an economy where tech and startups sit alongside our traditional industries? This week, Serge Van Dam sits down with Wellington Mayor and former Cabinet Minister Andrew Little for a wide-ranging conversation about government, technology, risk and the future of New Zealand’s economy. Andrew gives an unusually candid view from inside government, including why the public sector is so risk-averse, why agencies gravitate towards large consulting firms and established technology providers, and why Kiwi startups can sometimes find it easier to win government customers overseas than at home. They also explore Wellington’s opportunity to become a genuine global startup city. Andrew lays out an ambition for 100 new startups a year, more globally significant technology companies, and a city where tech becomes a fundamental part of Wellington’s economic identity. The conversation covers AI inside local government, the $600,000 council website controversy, legacy technology in healthcare, procurement incentives, New Zealand’s “weightless economy”, and why political leaders struggle to articulate a compelling vision for a modern technology-driven economy. Plus, Andrew reflects on leadership, failure, resilience, his own technology literacy, what he admires about entrepreneurs, and whether he might ever invest in a startup himself. A fascinating conversation about what happens when politics, government and startups collide — and what New Zealand needs to do differently if technology is going to help drive the next chapter of our economy. Startup Theatre is hosted by Troy Hammond, Serge Van Dam and Adrienne Muir. This episode is brought to you by Maximus — an AI-powered go-to-market agency for B2B companies. Find out more at MaximusGTM.com. Why is government so bad at adopting new technology? And what would it take for New Zealand to build an economy where tech and startups sit alongside our traditional industries? This week, Serge Van Dam sits down with Wellington Mayor and former Cabinet Minister Andrew Little for a wide-ranging conversation about government, technology, risk and the future of New Zealand’s economy. Andrew gives an unusually candid view from inside government, including why the public sector is so risk-averse, why agencies gravitate towards large consulting firms and established technology providers, and why Kiwi startups can sometimes find it easier to win government customers overseas than at home. They also explore Wellington’s opportunity to become a genuine global startup city. Andrew lays out an ambition for 100 new startups a year, more globally significant technology companies, and a city where tech becomes a fundamental part of Wellington’s economic identity. The conversation covers AI inside local government, the $600,000 council website controversy, legacy technology in healthcare, procurement incentives, New Zealand’s “weightless economy”, and why political leaders struggle to articulate a compelling vision for a modern technology-driven economy. Plus, Andrew reflects on leadership, failure, resilience, his own technology literacy, what he admires about entrepreneurs, and whether he might ever invest in a startup himself. A fascinating conversation about what happens when politics, government and startups collide — and what New Zealand needs to do differently if technology is going to help drive the next chapter of our economy. Startup Theatre is hosted by Troy Hammond, Serge Van Dam and Adrienne Muir. This episode is brought to you by Maximus — an AI-powered go-to-market agency for B2B companies. Find out more at https://maximusgtm.com/

    Why a Minister and Mayor became a startup fan
  4. Jul 15

    She Built & Sold an AI Startup in Under 2 Years for $34M

    How do you build and sell an AI startup in under two years? In this episode of Startup Theatre, Troy Hammond, Serge Van Dam and Adrian Muir sit down with Jessica Venning-Bryan, CEO and Co-founder of Factor, fresh off the company's acquisition by NZX-listed Gentrack. Jessica shares the incredible journey from identifying a major problem in the global energy industry to building an AI-powered SaaS platform that was acquired in record time. She also opens up about founder relationships, raising capital, leadership, work-life balance, and why your career doesn't have to follow a straight line. In this episode we cover: How Factor was built and acquired by GentrackThe fastest startup exits in New ZealandFinding billion-dollar problems hiding in plain sightBuilding AI products for the energy sectorHow to prepare your startup for acquisitionDue diligence lessons every founder should knowWhy founder relationships matterRaising venture capital as a female founderLeadership, motherhood, and entrepreneurshipWhy careers should be "jungle gyms", not laddersCritical thinking, AI, and the future of educationWhat Jessica would build nextWhether you're building a startup, investing in technology, leading a team, or dreaming of your first exit, this episode is packed with practical lessons from one of New Zealand's most impressive founders. 🎧 Subscribe for more conversations with founders, investors and operators building the future. This podcast was brought to you by Oxygen Advisors Oxygen Advisors is New Zealand's leading outsourced finance partner for startups and high-growth businesses, providing accounting, bookkeeping, tax, CFO, payroll and revenue operations services to help founders scale with confidence. Learn more at www.oxygenadvisors.co.nz. #StartupTheatre #JessicaVenningBryan #Factor #Gentrack #Startup #AI #SaaS #Founder #Entrepreneurship #TechNZ #WomenInTech #StartupExit

    She Built & Sold an AI Startup in Under 2 Years for $34M

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Exploring the wins, challenges, & lessons from startups. Honest conversations, real insights, and everything in between. Troy Hammond & Serge van Dam, with deep roots in the startup ecosystem in New Zealand and beyond, explore the world of startups, tech, markets, and media. They break down industry trends, uncover the realities of scaling companies, and share expert insights through candid conversations. Each episode features top founders, operators, investors, and innovators, offering lessons, perspectives, and stories from the frontlines of business and technology.

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