The Sales Advantage Podcast

Dawn Grooters

Tired of sacrificing your sanity from sales advice that doesn’t match the reality of today’s buyers? Wondering what makes a retailer profitable, how wholesale brands stay relevant, or how sales reps build strong, lasting business relationships in a changing market? The Sales Advantage Podcast: Smart Sales for Reps, Wholesalers, and Retailers is where those answers begin. No fluff. No generic sales scripts. No “just work harder” nonsense.

  1. 2d ago

    Should You Ever Stop Calling A Customer?

    Have you ever stopped calling a customer because you assumed they weren't interested anymore? Maybe they stopped ordering. Maybe they stopped returning calls. Maybe they simply went quiet. But what if that "dead account" isn't actually dead? In this episode of The Sales Advantage Podcast, we explore one of the most common mistakes sales reps make: giving up on customers too soon. You'll learn how to tell the difference between a customer who is truly gone and one who is simply waiting for the right timing, the right buyer, or the right conversation. We discuss: When it makes sense to pause outreach When you should continue nurturing the relationship How ownership changes create new opportunities Why buyer changes can reopen doors you thought were closed How store direction, product mix, and customer priorities evolve over time The importance of customer lifecycle management Why some of your best future customers may be sitting in your dormant account list right now You'll also learn practical ways to review inactive accounts, uncover hidden opportunities, and reconnect with customers who may have simply fallen through the cracks. If you've ever wondered whether it's time to stop calling a customer, this episode will help you make smarter decisions, build stronger relationships, and capture sales opportunities that others miss. 👉 Learn how to reconnect dormant accounts, build a follow-up system, and stay organized with Hybrid Sales Advantage® : https://www.brokenvesselsales.com/hybridsalesadvantage Just because they didn't order doesn't mean they stopped being a customer. Don't forget to subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠Apple ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ to The Sales Advantage Podcast 🎧

    Should You Ever Stop Calling A Customer?

  2. Jul 7

    The Mid-Year Territory Checkup

    Is your territory really the problem, or do you simply need a better plan? In this episode of The Sales Advantage Podcast, we hit the pause button at the halfway point of the year and walk through a practical mid-year territory review that can help you uncover hidden opportunities, identify what's working, and make simple adjustments that create momentum for Q3 and Q4. Many sales reps assume they need more customers, a bigger territory, or better market conditions to grow sales. But often, the biggest opportunities are already sitting inside the territory they have today. In this episode, you'll learn: How to evaluate the first half of your sales year Which customers are growing and why How to identify customers who have quietly gone dormant The importance of measuring customer contact and activity Quick-win exercises to uncover hidden sales opportunities How to build a simple 90-day Q3 action plan Why consistency and customer coverage matter more than ever You'll also discover why most sales reps have more opportunity in their current territory than they realize, and how small adjustments can create significant results. If you're feeling behind, overwhelmed, or unsure where to focus next, this episode will help you reset, refocus, and move forward with confidence. 👉 Learn more about Hybrid Sales Advantage® and how to build a smarter territory strategy: https://www.brokenvesselsales.com/hybridsalesadvantage Before you ask for more customers, make sure you're maximizing the ones you already have. Don't forget to subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠Apple ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ to The Sales Advantage Podcast 🎧

    The Mid-Year Territory Checkup

  3. Jun 30

    What You’re Learning Right Now Is Preparing You for More

    Growth often feels slow, uncomfortable, and frustrating, especially when learning new systems, technology, and sales skills. In this episode of The Sales Advantage Podcast, we talk about why the skills you are learning today are preparing you for future opportunities you may not even see yet. This episode covers: CRM adoption and organization AI tools and modern sales strategies Phone skills and customer communication Growth mindset and adaptability Why consistency creates long-term success Seasons of preparation and learning If you’ve ever felt behind, overwhelmed by technology, or unsure whether learning new systems is worth it, this episode will encourage you to keep growing. 👉 Learn more about Hybrid Sales Advantage® and CRM Advantage: https://www.brokenvesselsales.com “You are building future opportunities every time you learn something new today.” Don't forget to subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠Apple ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ to The Sales Advantage Podcast 🎧

    What You’re Learning Right Now Is Preparing You for More

  4. Jun 23

    Sales, Summer Break, and the Juggle Nobody Talks About

    Summer can be one of the most challenging seasons for working parents in sales. In this episode of The Sales Advantage Podcast, we talk honestly about the guilt, chaos, shifting schedules, and pressure that come with balancing work, family, and summer life. This episode covers: Working parent guilt and overwhelm Flexibility and realistic expectations Why Hybrid Sales creates better work-life balance Setting boundaries during busy seasons Prioritizing what matters most How CRM systems and organization reduce stress If you are trying to juggle sales goals, family schedules, summer activities, and everyday life, this episode is a reminder that you are not alone. 👉 Learn more about Hybrid Sales Advantage® and CRM Advantage: https://www.brokenvesselsales.com “Some days survival is the win.” Don't forget to subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠Apple ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ to The Sales Advantage Podcast 🎧

    Sales, Summer Break, and the Juggle Nobody Talks About

  5. Jun 16

    You Can’t Force the Sale, But You Can Faithfully Show Up

    Sales can feel emotionally exhausting when you carry pressure, uncertainty, and the fear of results slowing down. In this episode of The Sales Advantage Podcast, I talk about the emotional side of sales, why trying to force outcomes creates stress, and how faith, consistency, and trusting the process can completely change the way you work. We discuss: Sales stress and fear of uncertainty Trying to control customer decisions and results The importance of faith, surrender, and consistency Why adding value matters even when results are delayed Identity beyond sales performance How Hybrid Sales helps create steady customer connection and follow-up This episode is a reminder that sales is often about planting and watering consistently while trusting that growth takes time. 👉 Learn more about Hybrid Sales Advantage®: https://www.brokenvesselsales.com/hybridsalesadvantage “Your job is to plant and water. You cannot force growth overnight.” Don't forget to subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠Apple ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ to The Sales Advantage Podcast 🎧

    You Can’t Force the Sale, But You Can Faithfully Show Up

  6. Jun 9

    How AI Can Save Sales Reps Hours Every Week

    Artificial Intelligence is everywhere right now, but what does it actually mean for sales reps? In this episode of The Sales Advantage Podcast, we cut through the hype and explore practical ways sales reps, sales managers, and business owners can use AI to save time, stay organized, and focus on what matters most: building relationships and generating sales. You'll learn how AI can help with: Drafting customer emails and follow-ups Creating customer outreach ideas Territory planning and prioritization Summarizing promotions and product launches Managing CRM notes, tasks, and customer activity Creating social media content Analyzing sales reports and customer data Organizing spreadsheets and identifying sales opportunities We also discuss the cautions of AI, including why you should learn the fundamentals first, how to verify information for accuracy, and why AI should support relationships rather than replace them. The sales professionals who learn how to leverage AI today will have a significant advantage tomorrow—not because AI replaces great sales skills, but because it frees up more time for meaningful customer conversations. If you're curious about how AI can help you work smarter, improve productivity, and grow sales without losing the human side of selling, this episode is for you. 👉 Learn more about Hybrid Sales Advantage® and CRM Advantage at: https://www.brokenvesselsales.com AI won't replace great salespeople. But great salespeople who learn to use AI wisely will have a major advantage. Don't forget to subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠Apple ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ to The Sales Advantage Podcast 🎧

    How AI Can Save Sales Reps Hours Every Week

  7. Jun 2

    How To Win Sales During Summer Show Season Even If Buyers Don’t Attend

    Summer market season feels different this year, and the shift of Atlanta Market from July to June is changing buying timelines, travel plans, and customer behavior across the industry. In this episode of The Sales Advantage Podcast, we talk about what these changes could mean for sales reps, vendors, retailers, and agencies—and how to adapt strategically instead of reacting emotionally. Rather than panicking about attendance, this episode focuses on paying attention to customer behavior, identifying patterns, and learning how to support buyers whether they attend market or stay home. In this episode, you’ll learn: How changing trade show schedules may impact buyer behavior and order timing Why great sales reps study customer patterns instead of jumping to conclusions Strategies for working with buyers before, during, and after market How to support customers who choose not to attend trade shows Why follow-up matters more than ever during show season How curated recommendations and virtual support help customers make buying decisions Why trade shows are now just one part of the customer journey This episode also explores how Hybrid Sales helps sales reps stay connected year-round through phone calls, follow-up systems, CRM organization, and intentional customer outreach—whether customers attend market or not. 👉 Learn how to build a stronger Hybrid Sales strategy inside Hybrid Sales Advantage™ https://www.brokenvesselsales.com/hybridsalesadvantage Trade shows may evolve, but relationships, follow-up, and adding value will never go out of style. Don't forget to subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠Apple ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ to The Sales Advantage Podcast 🎧

    How To Win Sales During Summer Show Season Even If Buyers Don’t Attend

  8. May 26

    Building Connections, Skills, and the Future of the Industry with The Claxton Collective

    In this episode of The Sales Advantage Podcast, I sit down with my dear friend, Kate Duff to talk about an exciting community designed to strengthen relationships, develop skills, and create more opportunities within the gift, wholesale, and sales industry: The Claxton Collective. We discuss: Who The Claxton Collective is for What members gain access to inside the community How connection and collaboration help professionals grow Why developing skills and industry relationships matters more than ever How communities like this can help attract and support the next generation entering our industry This conversation is all about growth, support, networking, and creating an environment where people can learn from one another while building meaningful business relationships. Whether you are a sales rep, wholesale brand, agency, consultant, service provider or someone looking to grow your career and connections in the industry, this episode will show you why investing in community can be a game changer. 👉 Learn more about The Claxton Collective and join here: https://the-claxton-collective.mn.co/landing/ Building relationships and growing your skills is not optional in today’s business world. It is the advantage. Don't forget to subscribe on ⁠⁠⁠⁠⁠⁠⁠⁠Apple ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠ to The Sales Advantage Podcast 🎧

    Building Connections, Skills, and the Future of the Industry with The Claxton Collective
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Trailer

5
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11 Ratings

About

Tired of sacrificing your sanity from sales advice that doesn’t match the reality of today’s buyers? Wondering what makes a retailer profitable, how wholesale brands stay relevant, or how sales reps build strong, lasting business relationships in a changing market? The Sales Advantage Podcast: Smart Sales for Reps, Wholesalers, and Retailers is where those answers begin. No fluff. No generic sales scripts. No “just work harder” nonsense.

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