Podcasting Strategy to Get Clients for Moms Who Podcast

Pamela Krista - Podcasting Strategist & Podcast Manager
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  • Marketing
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Pouring hours into your podcast as a busy mom AND business owner, and your show STILL isn't booking you clients? You did not start your podcast to chase downloads, go viral, or build a bigger following on social media. You started it to grow your business online business. But somewhere along the way podcasting started to feel like one more thing on your plate that is not paying you back. Wellll...here's the truth. You do NOT need a bigger audience, a brand new show, or a single NEW shiny download (yep, I said it) to start getting clients. You need an actual strategy that turns the podcast episodes you already have into a steady stream of the right people saying YES. That is what this podcast gives you every single week, in plain language, step by step from one busy mom to another. And if you're still dreaming of launching your podcast? You are in the BEST possible spot EVER, because we get to build it right the first time so you never have to start over. I'm Pamela Krista, a podcast strategist and podcast manager, wife, mom of five, and the founder of Moms Who Podcast. This podcast exists to hand you the strategy, structure, and systems that will turn your podcast into your most powerful sales tool. Let's do this!! Starting your podcast? Binge the podcast launch playlist: https://launch.pamelakrista.com/ Existing podcast but no clients? Binge the get clients playlist: https://clients.pamelakrista.com/ Join 500+ other Moms Who Podcast: https://skool.com/podcasters/ Done for you podcast launch support: https://pamelakrista.com/podcast-launch/ Done for you podcast management: https://pamelakrista.com/podcast-management/

  1. Oct 12

    What Dancing With The Stars Can Teach You About Getting Clients From Your Podcast

    If you have ever opened your podcast dashboard, watched that download number, and felt the little sting that it still is not turning into clients, this one is going to change how you see that number for good. There is a reason the show with the most impressive downloads is not always the one making money, and a surprising place that reason shows up is Dancing With The Stars. You do not have to know a single thing about the show to walk away seeing your own podcast completely differently. This one is for you if you have been chasing downloads, virality, or sponsorships and quietly wondering why none of it is turning into paying clients. You will walk away knowing which number actually keeps your show in the game, why your offer cannot keep hiding where no one can see it, and what quietly turns a casual listener into the person who finally picks up the phone. If you want a podcast that works for you while you live your life, this is where it starts. In This Episode You’ll Learn: The one number you have been celebrating that does not actually keep your business in the game, and the one worth tracking insteadWhy a small show with the right listeners can out earn a podcast with ten times the downloadsThe dance partner your podcast cannot survive without, and where most people are accidentally hiding itWhy the people who say yes to you never needed to see your download number firstWhat the couples still standing on finale night are quietly doing every week that your podcast needs to be doing tooThe new question to ask yourself after every episode instead of “how many downloads did I get” Build your free podcast playlist: You don't need more podcast episodes! You need your best podcast episodes lined up in the right order. Paste your podcast feed into my free Episode Playlist tool and you'll see what topics you've covered and how many episodes you have on each one, and you'll get a 5 to 10 podcast episode playlist that turns the old episodes you've already recorded (and probably forgot about) into clients. You also get a playlist name, and a link you can share too! Build yours free at http://www.episodeplaylist.com Connect with Pamela: Join 500+ other moms who podcast inside the FREE community: https://skool.com/podcasters/ Website: https://pamelakrista.com/ Instagram: https://instagram.com/pamelakrista/Email: pamela@pamelakrista.com

  2. Oct 5

    The Untraditional Podcast Habits That Make People Trust You Enough To Buy

    Have you ever felt like you are supposed to podcast the right way, the traditional way, the way everyone else seems to be doing it, and it just never feels like you? Here is your permission to stop. The things that actually make a listener trust you and want to work with you are almost always the untraditional ones, the small, human choices most people are too scared to make. In this episode you get a peek behind the microphone at the moves that quietly turn a casual listener into an aligned client, and every one of them is yours to steal, for your podcast, your YouTube, your emails, and your community. If you have been hiding your real voice and trying to sound perfectly polished, you will walk away knowing exactly what to change this week so your show finally sounds like you and brings you the right people. In This Episode You'll Learn: The one little word most hosts open with that quietly tells your listener they are just one of a crowdA small change to the way you start your episodes that hooks a brand new listener without boring the ones who already love youWhat to lead with at the top of an episode if you want it to feel like a conversation instead of a broadcast, and it is not your three tipsThe thing almost every podcaster edits out that is actually the exact thing that makes people trust youWhy the way most shows end an episode quietly costs them the client, and the simple shift that fixes itThe one change to what you are measuring that will completely change the way your show sounds Build your free podcast playlist: You don't need more podcast episodes! You need your best podcast episodes lined up in the right order. Paste your podcast feed into my free Episode Playlist tool and you'll see what topics you've covered and how many episodes you have on each one, and you'll get a 5 to 10 podcast episode playlist that turns the old episodes you've already recorded (and probably forgot about) into clients. You also get a playlist name, and a link you can share too! Build yours free at http://www.episodeplaylist.com Connect with Pamela: Join 500+ other moms who podcast inside the FREE community: https://skool.com/podcasters/ Website: https://pamelakrista.com/ Instagram: https://instagram.com/pamelakrista/Email: pamela@pamelakrista.com

  3. Sep 28

    How To Know When To Take A Break From Your Podcast

    Have you ever missed a week and felt like your whole podcast was falling apart, like you are behind, you have to catch up, and maybe you are just not cut out for this? I have been the person white-knuckling every single week out of guilt, and I have also been the one who had to step back on purpose. This episode is about when taking a break from your podcast is the right call, and when it is quietly the wrong one. This one is for you if you are in a season where recording every single week feels almost impossible and you are sitting in guilt about it. You will walk away knowing the real difference between resting and neglecting, the two things that have to be true before you step back, and why your already published episodes can keep working for you while you are gone, so a break becomes a decision you make on purpose instead of a failure you carry. In This Episode You'll Learn: Why missing a week of your podcast can feel like failing, and how to tell when that feeling is lying to youHow often you really should be publishing, and what to do when weekly is just not doable in this seasonThe real difference between an intentional break and an accidental one, and why that difference is everythingThe two things that have to be true before you take a break from your podcastHow your old episodes can keep bringing people in and pointing them somewhere real while you are not publishing a single new thingWhy dead links and missing next steps in your old episodes quietly cost you clients even when your downloads are climbing Build your free podcast playlist: You don't need more podcast episodes! You need your best podcast episodes lined up in the right order. Paste your podcast feed into my free Episode Playlist tool and you'll see what topics you've covered and how many episodes you have on each one, and you'll get a 5 to 10 podcast episode playlist that turns the old episodes you've already recorded (and probably forgot about) into clients. You also get a playlist name, and a link you can share too! Build yours free at http://www.episodeplaylist.com Connect with Pamela: Join 500+ other moms who podcast inside the FREE community: https://skool.com/podcasters/ Website: https://pamelakrista.com/ Instagram: https://instagram.com/pamelakrista/Email: pamela@pamelakrista.com

  4. Aug 25

    I Never Actually Audited My Own Podcast

    Go back and audit your old podcast episodes because they are your biggest untapped asset.... that's what I tell every podcaster I meet. And yet, I have never once done it to my own show in almost 4 years!!! This episode is me getting honest about why I kept avoiding the work I tell everyone else to do, and what I am FINALLY doing about it. This one is for you if you have ever known exactly what you are supposed to do for your business or your podcast and just kept not doing it. I am pulling back the curtain on the real reason mine sat undone for a full year, what a real podcast audit actually involves beyond fixing titles and show notes, and why the work nobody wants to do is almost always the thing that moves the needle. Come be a little less alone in the messy middle with me. In This Episode You'll Learn: The advice I give every single podcaster that I never once followed on my own show in almost four yearsWhy the podcast audit is the work almost nobody does, and why that is exactly what makes it the thing that moves the needleWhat auditing your old episodes really means, far beyond just cleaning up titles and show notesWhy your already published episodes are your biggest untapped asset, quietly getting listened to while pointing nowhereThe honest reason I put mine off for a whole year, the hardest year of my business, procrastination, and a little shiny object syndromeWhat you do not need to do to turn your podcast into one that brings you clients, no starting over, no new offer, no chasing downloads Connect with Pamela: Join 500+ other moms who podcast inside the FREE community: https://skool.com/podcasters/ Website: https://pamelakrista.com/ Instagram: https://instagram.com/pamelakrista/Email: pamela@pamelakrista.com Mentioned in this episode: Register for the free live workshop Get Clients From Your Podcast Happening on September 16th: https://workshop.pamelakrista.com/join/

  5. Aug 17

    Why I Stopped Putting Numbers In My Podcast Episode Titles

    I stopped putting the numbers off the front of every episode title. No more episode 1, episode 47, episode 152 sitting at the front. I know...that number feels important, credible, official...like proof you have been showing up. So naturally, pulling it off can make your stomach drop a little. This episode is about why I did it anyway. This one is for you whether you have not published a single episode yet or you have a hundred of them sitting in your feed and you feel weirdly attached to those numbers like I did for years. You will walk away knowing who that number is actually for, what it is quietly costing you in search and in the apps, and the simple two part strategy that serves your listener far better than a number ever did, all without losing your episode count. In This Episode You'll Learn: Who that episode number in your podcast title is really for, and why it is mostly a you thingWhat putting a number at the front of your title is quietly costing you in search and inside the appsWhy Apple Podcasts actually discourages numbers in your title, and the separate field they built for it insteadWhether the number belongs in your show notes instead, and the honest answerHow to keep your full episode count without letting the number take up your most valuable real estateThe two part strategy that replaces the "go dig for episode 29" move and turns it into one easy tap for your listener Ask the hotline: Got a question about your own show bubbling up right now? Bring it to the Moms Who Podcast Hotline. Go to https://hotline.momswhopodcast.com and text it or record a quick voice message, tell me what your show is called, who it is for, and what you sell, and your question might get featured right here on the podcast! Connect with Pamela: Join 500+ other moms who podcast inside the FREE community: https://skool.com/podcasters/ Website: https://pamelakrista.com/ Instagram: https://instagram.com/pamelakrista/Email: pamela@pamelakrista.com

  6. Aug 10

    How To Choose The Right Podcast Category So Your Dream Listener Actually Finds You

    That tiny category dropdown, the one where you tell Apple and Spotify what your show is about, feels like a throwaway decision. Pick the closest box and move on, right? Except that little dropdown is quietly doing one of the biggest jobs on your whole show, deciding whether the right person ever finds you. This episode answers a real question from a listener named Anoki and settles the category confusion once and for all. This one is for you if you have ever frozen on that dropdown because your podcast honestly fits in three different places, whether you have not launched a single episode yet or you have been publishing for years and quietly second-guessing the category you picked way back when. You will walk away knowing exactly how to choose, why accurate and strategic are not the same thing, and how to set your category up so your dream listener walks right to you. Questions Answered In This Episode: What actually goes into picking your podcast category when your show fits in more than one place?Why the most accurate category is usually the wrong one, and what to choose insteadWhether your category really affects if people find your podcast, and how muchThe difference between your primary and secondary category on Apple, and which one does the real workWhen you can pick more than one, whether the order actually mattersHow to choose the specific subcategory that gives you a real shot at being seen instead of getting buried in the biggest room in the building Ask the hotline: Got a question about your own show bubbling up right now? Bring it to the Moms Who Podcast Hotline. Go to https://hotline.momswhopodcast.com and text it or record a quick voice message, tell me what your show is called, who it is for, and what you sell, and your question might get featured right here on the podcast! Connect with Pamela: Join 500+ other moms who podcast inside the FREE community: https://skool.com/podcasters/ Website: https://pamelakrista.com/ Instagram: https://instagram.com/pamelakrista/Email: pamela@pamelakrista.com

  7. Aug 7

    How To Know If Your Podcast Is Actually Bringing You Clients

    You got the client. They booked, they paid, and you were thrilled. And then someone asked where they came from and you froze, because the honest answer was that you had no idea. Here is the quiet problem nobody talks about, my friend. Your podcast can be doing the exact thing you have been praying it would do, and you can miss the win completely. This episode is about turning the lights on so you finally catch it. This one is for the mom running a business who has wondered, even once, whether her podcast had anything to do with a client saying yes. You'll walk away with the two most bulletproof ways to know if your podcast is bringing you clients, plus a bonus signal to keep your ears open for, and none of it needs new software, a funnel, or a single fancy thing. Just a few small moves that let you finally see what has been working the whole time. In This Episode You'll Learn: Why your podcast can book you a client without you ever realizing it, and what that quiet miss is really costing youHow to make the next step for your listener trackable, in a way as simple as one line you already say out loudWhy your back catalog of older episodes is sitting on traceable clients right nowThe single highest value question to add to your inquiry form, your calls, and your community that almost nobody asksThe bonus third signal that tells you your podcast is working, the moment someone hands your own words back to youThe one simple move that makes all of it count so no win ever floats past you again Ask the hotline: Got a question about your own show bubbling up right now? Bring it to the Moms Who Podcast Hotline. Go to https://hotline.momswhopodcast.com and text it or record a quick voice message, tell me what your show is called, who it is for, and what you sell, and your question might get featured right here on the podcast! Connect with Pamela: Join 500+ other moms who podcast inside the FREE community: https://skool.com/podcasters/ Website: https://pamelakrista.com/ Instagram: https://instagram.com/pamelakrista/Email: pamela@pamelakrista.com

  8. Jul 27

    A Podcast Q&A on Systems, Guest Pitching, and Intros That Actually Sound Like You

    Three real podcasters sent in real questions they have been sitting with, and I'm answering all three on the air! If you are a podcaster in the early or middle stretch of building your show, at least ONE of these questions is going to hit exactly what you have been quietly wondering about! This episode is for the podcaster who is trying to organize their systems without losing their mind, who has been wondering how specific to get when pitching themselves as a guest on other people's shows, or who is trying to make their intro and outro actually sound like a real human being. I'm walking through my honest answers to all three questions from three real podcasters at three completely different stages of building their shows. In This Episode You'll Learn: Kim's question (Leaving the Inheritance): How to actually organize your podcasting systems when you are brand new, what to do with a pre-planning interview, and how to turn that interview into a real episode structureDani's question (In the Writing Shed): How specific to get about who your show is for when you are pitching yourself as a guest on other podcasts, especially when your niche sits between three overlapping topicsRenee's question (Inspiring Women with ADHD): How to make your intro and outro not sound rehearsed and whether you should record it once or say it live every time Let me answer your question on air! https://ask.momswhopodcast.com/ Connect with Pamela: Join 500+ other moms who podcast inside the FREE community: https://skool.com/podcasters/ Website: https://pamelakrista.com/ Instagram: https://instagram.com/pamelakrista/Email: pamela@pamelakrista.com

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Pouring hours into your podcast as a busy mom AND business owner, and your show STILL isn't booking you clients? You did not start your podcast to chase downloads, go viral, or build a bigger following on social media. You started it to grow your business online business. But somewhere along the way podcasting started to feel like one more thing on your plate that is not paying you back. Wellll...here's the truth. You do NOT need a bigger audience, a brand new show, or a single NEW shiny download (yep, I said it) to start getting clients. You need an actual strategy that turns the podcast episodes you already have into a steady stream of the right people saying YES. That is what this podcast gives you every single week, in plain language, step by step from one busy mom to another. And if you're still dreaming of launching your podcast? You are in the BEST possible spot EVER, because we get to build it right the first time so you never have to start over. I'm Pamela Krista, a podcast strategist and podcast manager, wife, mom of five, and the founder of Moms Who Podcast. This podcast exists to hand you the strategy, structure, and systems that will turn your podcast into your most powerful sales tool. Let's do this!! Starting your podcast? Binge the podcast launch playlist: https://launch.pamelakrista.com/ Existing podcast but no clients? Binge the get clients playlist: https://clients.pamelakrista.com/ Join 500+ other Moms Who Podcast: https://skool.com/podcasters/ Done for you podcast launch support: https://pamelakrista.com/podcast-launch/ Done for you podcast management: https://pamelakrista.com/podcast-management/

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