Westbound Podcast by OERTZENGroup

Matthias Oertzen

Welcome to the Westbound podcast! Your host, Matthias Oertzen is the Founder and Managing Director of the OERTZENGroup, an international Executive Search and Professional Recruitment firm based in Atlanta, Georgia. Through discussions with European leaders and subject matter experts from different industries, you will learn about their experience trying to establish a footprint on this continent. From topics such as site selection, manufacturing trends to recruitment and retention, we will discuss it all. New episodes will drop monthly on the most popular podcast channels as well as a full video recording on YouTube.

  1. 20 Westbound Podcast – With Nadine Vaughan - Director Commercial Banking – BMO U.S.

    May 28

    20 Westbound Podcast – With Nadine Vaughan - Director Commercial Banking – BMO U.S.

    What role does the right banking partner really play when companies expand internationally? In this episode, we sit down with Nadine Vaughan, Director of Commercial Banking at BMO U.S., to explore why banking is far more than products and pricing, especially for European companies doing business in the United States. What we cover in this episode Banking as a Strategic Partnership Nadine explains why selecting the right banking partner is critical for growth, risk management, and long-term success, particularly in a cross-border context. German vs. U.S. Commercial Banking We dive into some of the most common differences German companies encounter when entering the U.S. market, including: Company credit cards and personal guarantees Credit lines and lending structures Intercompany loans and cross-border financing expectations Relationship-driven vs. transaction-driven banking cultures Alongside the professional insights, Nadine opens up about her personal journey. Growing up in East Germany, she experienced the fall of the Iron Curtain during her teenage years, a formative moment that brought its own kind of culture shock as the world quite suddenly expanded. Years later, moving to the United States brought a second culture shock, one that reshaped her understanding of business, leadership, and communication. These experiences deeply inform how she works with international clients today, particularly those navigating unfamiliar systems and expectations. We also talk about Nadine’s strong commitment to community engagement. As a board member of Women in Manufacturing (WiM), she is actively involved in supporting greater representation, leadership development, and opportunity within a critical sector of the economy. She shares why manufacturing continues to matter so much, and how organizations like WiM help build not only stronger companies, but stronger communities. Rather than offering a checklist of lessons, this episode leaves listeners with a broader understanding: international expansion works best when companies surround themselves with partners who truly understand both sides of the Atlantic. Banking in the U.S. often requires a different mindset, one that is more relationship-driven, more explicit about structures and risk, and more proactive in communication. At the same time, Nadine’s story is a reminder that adaptability, cultural awareness, and giving back are not “soft factors,” but core leadership strengths that shape sustainable success. #Podcast #Westbound #Westboundpodcast #internationalrecruitment #executivesearch #professionalrecruitment #OERTZENGroup #BMO #NadineVaughan Sign up for our new Westbound Podcast Newsletter here: https://share.hsforms.com/17KfE38axSU6lgZmZiVzY4w8nkmq Stay tuned for more podcast episodes here: https://westbound-podcast.castos.com/ Follow us on YouTube: https://www.youtube.com/@westboundpodcast If you are enjoying the podcast, please subscribe, rate, and leave a review!  New episodes will drop monthly on the most popular podcast channels as well as a full video recording on YouTube. Show Notes: BMO U.S. Commercial Banking – Website: https://commercial.bmo.com/en/us/ BMO U.S. - LinkedIn: https://www.linkedin.com/company/bmo-us/ Nadine Vaughan – LinkedIn: https://www.linkedin.com/in/nadine-vaughan-atlanta/

    1h 1m
  2. 19 Westbound Podcast – With Dennis Wagner - CEO - BESTAR Steel Group

    Mar 19

    19 Westbound Podcast – With Dennis Wagner - CEO - BESTAR Steel Group

    In this episode, Matthias Oertzen sits down with Dennis Wagner, CEO of Bestar Steel Group, to explore how he built a thriving U.S. business from scratch and what European leaders need to understand when entering the American market. Dennis’s journey began with an internship in Detroit, where he first encountered U.S. industry dynamics. One early defining moment: he copied the entire Thomas Register and took it back to Germany, using it as the foundation to build Bestar’s U.S. operations one customer at a time. His story is a testament to resourcefulness, determination, and a willingness to start from zero. But this conversation goes far beyond company expansion. We discuss the mindset required to succeed in the U.S. A mindset Dennis summarizes through his core motto: “Ask questions, be curious, and don’t be judgmental when coming to the States.” We also explore the uniquely American “Just do it” attitude and how the U.S. business environment rewards speed, initiative, and entrepreneurial action. Entering the U.S. market means embracing cultural differences, accepting that every company—no matter how big in Europe—starts as a startup, and finding the right local people to build with. We’ll dive into: ✅ How Dennis built Bestar’s U.S. business from the ground up ✅ Why curiosity and cultural openness are essential for German companies in America ✅ The “Just do it” mindset and the U.S. dynamic that encourages reinvention ✅ Why success requires adapting, selling, and starting fresh—no matter your size in Europe ✅ The advantages of living between cultures and blending German precision with American momentum If you want to understand what it really takes to be successful as a European company in the United States and how mindset, culture, and action shape transatlantic business, this episode is full of insights you won’t want to miss. #Podcast #Westbound #Westboundpodcast #internationalrecruitment #executivesearch #professionalrecruitment #OERTZENGroup #BESTARSteelGroup #DennisWagner #GermanAmericanCommunity Sign up for our new Westbound Podcast Newsletter here: https://share.hsforms.com/17KfE38axSU6lgZmZiVzY4w8nkmq Stay tuned for more podcast episodes here: https://westbound-podcast.castos.com/ Follow us on YouTube: https://www.youtube.com/@westboundpodcast If you are enjoying the podcast, please subscribe, rate, and leave a review!  New episodes will drop monthly on the most popular podcast channels as well as a full video recording on YouTube. Show Notes: BESTAR Steel Group - Website: https://www.bestar-steel.com/ BESTAR Steel Group- LinkedIn: https://www.linkedin.com/company/bestarsteel Dennis Wagner – LinkedIn: https://www.linkedin.com/in/denniswagner/

    57 min
  3. 18 Westbound Podcast – With Katrin Koenig - Chief Commercial Officer - Delta Vacations

    12/18/2025

    18 Westbound Podcast – With Katrin Koenig - Chief Commercial Officer - Delta Vacations

    The travel industry is transforming—new markets are emerging; traveler expectations are shifting, and technology is redefining how we plan and experience journeys. In this episode, we sit down with Katrin Koenig, Chief Commercial Officer at Delta Vacations, a Delta Air Lines company, to explore how her team is leading the way toward a more connected, tech-driven future. Katrin is responsible for delivering an omni-channel approach to revenue management, connecting Travel Advisors and consumer-direct channels to create seamless experiences. With a career that began at Lufthansa German Airlines in consumer market research, Katrin brings a unique perspective on strategy, analytics, and global growth. But this conversation goes beyond traditional travel trends. We’ll discuss how AI is shaping a near- utopian vision of travel, where personalization, predictive insights, and frictionless planning redefine what it means to explore the world. We’ll dive into: ✅ How Delta Vacations is tapping into emerging markets and adapting to new travel trends ✅ Why omni-channel strategies are critical for today’s travelers ✅ Leadership insights from Katrin’s international career journey ✅ Her personal travel style as a Europe enthusiast, Germany native, and bucket list explorer If you want to understand where the travel industry is headed—and how AI-driven innovation is creating a traveler’s utopia—this episode is packed with insights, you won’t want to miss. Sign up for our new Westbound Podcast Newsletter here: https://share.hsforms.com/17KfE38axSU6lgZmZiVzY4w8nkmq Stay tuned for more podcast episodes here: https://westbound-podcast.castos.com/ Follow us on YouTube: https://www.youtube.com/@westboundpodcast If you are enjoying the podcast, please subscribe, rate, and leave a review! New episodes will drop monthly on the most popular podcast channels as well as a full video recording on YouTube. Show Notes: - Delta Vacations - Website: https://www.delta.com/us/en/delta-vacations/about-us - Delta Vacations- LinkedIn: https://www.linkedin.com/company/delta-vacations - Katrin Koenig – LinkedIn: https://www.linkedin.com/in/katrin-koenig/

    51 min
  4. 17 Westbound Podcast – With Dietmar Exler - Chief Operating Officer - AMB Sports and Entertainment

    11/13/2025

    17 Westbound Podcast – With Dietmar Exler - Chief Operating Officer - AMB Sports and Entertainment

    In this episode of Westbound, we’re joined by Dietmar Exler, Chief Operating Officer of AMB Sports & Entertainment, for an inspiring conversation that bridges the worlds of automotive innovation and live entertainment. Dietmar walks us through his impressive career trajectory—from his early days at DaimlerChrysler, to leading Mercedes-Benz North America as CEO, and ultimately making a bold transition into the sports and entertainment industry. Now working alongside Arthur Blank, he helps steer the vision behind one of the most forward-thinking venues in the world. We go behind the scenes of Mercedes-Benz Stadium, home to the Atlanta Falcons, Atlanta United FC, and host to some of the biggest concerts on the planet. Dietmar shares exclusive insights into stadium operations, sustainability efforts, and preparations for hosting the FIFA World Cup. Whether you're passionate about business, leadership, sports, or live events, this episode offers a rare look at how one man’s journey connects global brands, unforgettable fan experiences, and the future of entertainment. #Podcast #Westbound #Westboundpodcast #internationalrecruitment #executivesearch #professionalrecruitment #OERTZENGroup #ABMSportsEntertainment #DietmarExler Sign up for our new Westbound Podcast Newsletter here: https://share.hsforms.com/17KfE38axSU6lgZmZiVzY4w8nkmq Stay tuned for more podcast episodes here: https://westbound-podcast.castos.com/ Follow us on YouTube: https://www.youtube.com/@westboundpodcast If you are enjoying the podcast, please subscribe, rate, and leave a review!  New episodes will drop monthly on the most popular podcast channels as well as a full video recording on YouTube. Show Notes: AMB Sports & Entertainment - Website: https://blankfamilyofbusinesses.com/  AMB Sports & Entertainment - LinkedIn: https://www.linkedin.com/company/amb-sports-entertainment/ Dietmar Exler – LinkedIn: https://www.linkedin.com/in/dietmar-exler-4a8ab910/

    54 min
  5. 16 Westbound Podcast – With Michael Ansorge, CEO, OCULUS Surgical, Inc.

    07/17/2025

    16 Westbound Podcast – With Michael Ansorge, CEO, OCULUS Surgical, Inc.

    OUT NOW - We couldn’t be more thrilled to bring you the 6 In this episode, Matthias Oertzen is joined by Michael Ansorge of OCULUS Surgical, Inc., a global leader in ophthalmic diagnostic and surgical equipment. With a strong commitment to advancing eye care technology, OCULUS is at the forefront of vitreoretinal surgery innovations, helping medical professionals around the world improve patient outcomes. Michael gives us a behind-the-scenes look at OCULUS Surgical’s new state-of-the-art facility in Port St. Lucie, Florida, and shares how the company is thriving by keeping production in-house—a bold move that allows them to stay agile, responsive, and deeply connected to their customers. We explore how OCULUS empowers its sales teams as the eyes, ears, and mouth of the organization—gathering insights directly from the field and channeling them to engineers to drive meaningful innovation. At OCULUS, listening to clients isn’t just a value—it’s a strategy. And of course, Michael brings a candid perspective on the cultural nuances of doing business in the U.S. as a German company— “Germans always think they know the U.S.”—offering both humor and wisdom on navigating international markets. This episode is packed with insights on leadership, innovation, and the power of staying close to your customers. Don’t miss it!   #Podcast #Westbound #Westboundpodcast #internationalrecruitment #executivesearch #professionalrecruitment #OERTZENGroup #OCULUSSURGICAL #MichaelAnsorge #vitreoretinalsurgery #ophthalmic Sign up for our new Westbound Podcast Newsletter here: https://share.hsforms.com/17KfE38axSU6lgZmZiVzY4w8nkmq Stay tuned for more podcast episodes here: https://westbound-podcast.castos.com/ Follow us on YouTube: https://www.youtube.com/@westboundpodcast If you are enjoying the podcast, please subscribe, rate, and leave a review!  New episodes will drop monthly on the most popular podcast channels as well as a full video recording on YouTube. Show Notes: Oculus Surgical Inc. - Website: http://www.oculussurgical.com Oculus Surgical Inc. - LinkedIn: https://www.linkedin.com/company/oculus-surgical-inc-/about/  OCULUS Optikgeräte GmbH – YouTube: https://www.youtube.com/user/OculusGermany  Michael Ansorge – LinkedIn: https://www.linkedin.com/in/michaelansorge/

    59 min
  6. 15 Westbound Podcast – With Timo Sandritter - Entrepreneur - Rippleworx

    05/08/2025

    15 Westbound Podcast – With Timo Sandritter - Entrepreneur - Rippleworx

    We are thrilled to share the 15th episode of the Westbound Podcast! In this episode, @Matthias Oertzen sits down with @Dr. Timo Sandritter, Chairman, Chief Strategy Officer and Co-Founder of Rippleworx, a cutting-edge performance management platform rooted in unlocking human potential. Timo brings his wealth of experience collaborating with elite athletes and organizations to uncover fascinating similarities between managing talent in sports and the corporate world. Some of the Episode’s topics include: HR strategies like talent identification, development, and performance management reimagined through the lens of sports. The transformative impact of data analytics on team dynamics, bridging the gap between boardrooms and locker rooms. Psychological and coaching techniques HR professionals can leverage to cultivate resilient, high-achieving teams. A glimpse into the future of performance optimization, including the vital role Rippleworx technology is playing.   Whether you’re passionate about HR, sports, or simply intrigued by the science of peak performance, this episode is brimming with actionable insights for building winning teams. Tune in and explore how game-changing sports strategies can supercharge your organization! #Podcast #Westbound #Westboundpodcast #internationalrecruitment #executivesearch #professionalrecruitment #OERTZENGroup #TimoSandritter #Rippleworx #RetainandDevelopToptTalent Sign up for our new Westbound Podcast Newsletter here: https://share.hsforms.com/17KfE38axSU6lgZmZiVzY4w8nkmq Stay tuned for more podcast episodes here: https://westbound-podcast.castos.com/ Follow us on YouTube: https://www.youtube.com/@westboundpodcast If you are enjoying the podcast, please subscribe, rate, and leave a review! New episodes will drop monthly on the most popular podcast channels as well as a full video recording on YouTube.   Show Notes: Dr. Timo Sandritter – LinkedIn: https://www.linkedin.com/in/sandrittertimo/ Rippleworx - Website: https://www.rippleworx.com/ Rippleworx - LinkedIn: https://www.linkedin.com/company/rippleworx Rippleworx - Instagram: @ripple_worx (they do not have a YouTube Channel)

    1h 8m
  7. 14 Westbound Podcast – With Frank Breitenfeldt from Rödl & Partner USA

    04/03/2025

    14 Westbound Podcast – With Frank Breitenfeldt from Rödl & Partner USA

    We are thrilled to share the 14th episode of the Westbound Podcast! In this episode, @Matthias Oertzen dives into the world of Transaction Services and M&A with CPA, Wirtschaftsprüfer, and Steuerberater @Frank Breitenfeldt. Together, they explore the complexities of financial due diligence, a critical step in any M&A Transaction. The discussion sheds light on how German and other European companies typically approach due diligence projects in the U.S. and how cultural and regulatory differences impact negotiation and project success. With over 20 years of expertise in the transatlantic business landscape, Frank Breitenfeldt, Rödl & Partner USA, is your trusted partner for navigating these challenges. Tune in to gain valuable insights into the trends shaping European—particularly German—companies' growing interest in acquiring North American businesses. Don’t miss this in-depth conversation! Some of the Episode’s topics include: Frank Breitenfeldt's personal journey and challenges Financial Due Diligence M&A U.S. – German business trends ✅ “Call Frank before you sign a LOI” #Podcast #Westbound #Westboundpodcast #internationalrecruitment #executivesearch #professionalrecruitment #OERTZENGroup #FrankBreitenfeldt #Rödl&PartnerUSA #DueDiligence #TransactionServices Sign up for our new Westbound Podcast Newsletter here: https://share.hsforms.com/17KfE38axSU6lgZmZiVzY4w8nkmq Stay tuned for more podcast episodes here: https://westbound-podcast.castos.com/ Follow us on YouTube: https://www.youtube.com/@westboundpodcast If you are enjoying the podcast, please subscribe, rate, and leave a review! New episodes will drop monthly on the most popular podcast channels as well as a full video recording on YouTube. Show Notes: Rödl & Partner - Website: https://www.roedl.us/ Rödl & Partner - LinkedIn: https://www.linkedin.com/company/roedlandpartnerusa/ Rödl & Partner - YouTube: https://www.youtube.com/@RoedlundPartner Frank Breitenfeldt – LinkedIn: https://www.linkedin.com/in/frank-breitenfeldt-27a3733

    1h 2m
  8. 13 Westbound Podcast – With Matthias Koehler from KOEHLER Transatlantic

    12/17/2024

    13 Westbound Podcast – With Matthias Koehler from KOEHLER Transatlantic

    We are thrilled to share the 13th episode of the Westbound Podcast! ! In this special episode, @MatthiasOertzen dives into the world of U.S. market entry and empowering German- speaking businesses to succeed in the U.S. with industry expert @Matthias Koehler. This episode is packed with insights about how to navigate the complexities of the U.S. market and achieve your business goals. Learn about the challenges and opportunities that await German-speaking companies and individuals. With over two decades of experience in the transatlantic business landscape, @KOEHLER Transatlantic is your trusted partner for transatlantic business results.   Join us for an in-depth discussion about your U.S. market goals, discovering the strategies and insights that will propel your business forward. Some of the Episode’s topics include: Matthias Koehler's personal journey and challenges Why should your company enter the U.S. market now? Why adopting a start-up mentality? “Made in Germany” ✅ Understanding the Cultural Differences   #Podcast #Westbound #Westboundpodcast #internationalrecruitment #executivesearch #professionalrecruitment #OERTZENGroup #MatthiasKoehler #KOEHLERTransatlantic #BusinessResults #USMarketEntry Sign up for our new Westbound Podcast Newsletter here: https://share.hsforms.com/17KfE38axSU6lgZmZiVzY4w8nkmq Stay tuned for more podcast episodes here: https://westbound-podcast.castos.com/ Follow us on YouTube: https://www.youtube.com/@westboundpodcast If you are enjoying the podcast, please subscribe, rate, and leave a review!   New episodes will drop monthly on the most popular podcast channels as well as a full video recording on YouTube. Show Notes: KOEHLER Transatlantic, Website: https://koehler-transatlantic.com/ KOEHLER Transatlantic, LinkedIn: https://www.linkedin.com/company/koehler-transatlantic-gmbh/ KOEHLER Transatlantic, Facebook: https://www.facebook.com/koehlertransatlantic KOEHLER Transatlantic, Instagram: https://www.instagram.com/koehlertransatlantic/

    1h 16m

About

Welcome to the Westbound podcast! Your host, Matthias Oertzen is the Founder and Managing Director of the OERTZENGroup, an international Executive Search and Professional Recruitment firm based in Atlanta, Georgia. Through discussions with European leaders and subject matter experts from different industries, you will learn about their experience trying to establish a footprint on this continent. From topics such as site selection, manufacturing trends to recruitment and retention, we will discuss it all. New episodes will drop monthly on the most popular podcast channels as well as a full video recording on YouTube.