Growing For Market Podcast

Andrew Mefferd, Katie Kulla, April Parms Jones
  • 4.7 (69)
  • How To
  • Updated Weekly

Growing for Market is the farmer-to-farmer magazine for local food and flower growers, for 33 years and growing. GFM keeps you informed about the business of growing and selling vegetables, cut flowers, plants, herbs, and other food products. If you are market farming or gardening, you'll find valuable information that will help make your business more profitable and enjoyable, all written by farmers, for farmers. Please join us today! Link: https://growingformarket.com/pages/growing-for-market-podcast

  1. Lessons from 37 years of market farming with Chip and Susan Planck of Wheatland Farms in Virginia

    1d ago

    Lessons from 37 years of market farming with Chip and Susan Planck of Wheatland Farms in Virginia

    Chip and Susan Planck ran Wheatland Farms growing vegetables in Virginia for 37 years, and in this interview, we talk with them about what worked, what didn’t and what changed in market farming over almost four decades. We talk about founding farmers markets, and then how they pulled off 10-15 farmers markets every week during the season. That involved employing hundreds of people over the years, and we talk about why it was important to hire people and not have them work as apprentices or interns. We also talk about narrowing down your crop list, the group farmland purchase that started the farm, and how they now live in a “hamlet” on their farm. We discuss advice for new farmers, how they rewarded workers who returned, and the business logic they used to build their farm steadily over the years. A lot of this is in Chip’s new book, Sky Blue Trades: Essays and epiphanies from thirty-seven years of vegetable farming. Connect With Guest: Book: Sky Blue Trades: Essays and epiphanies from thirty-seven years of vegetable farming Podcast Sponsors: Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support: BCS two-wheel tractors are designed and built in Italy where small-scale farming has been a way of life for generations. Discover the beauty of BCS on your farm with PTO-driven implements for soil-working, shredding cover crops, spreading compost, mowing under fences, clearing snow, and more – all powered by a single, gear-driven machine that’s tailored to the size and scale of your operation. To learn more, view sale pricing, or locate your nearest dealer, visit BCS America. Nifty Hoops builds complete gothic high tunnels that are easy to install and built to last.  Their bolt-together construction makes setup straightforward and efficient, whether it's a small backyard hoophouse, or a dozen large production-scale high tunnels- especially through their community build option, where professional builders work alongside your crew, family, or neighbors to build each structure -- usually in a single day.Visit niftyhoops.com to learn more. Farming is hard. Running it shouldn’t be. Tend helps you plan your season, map your farm, and track every task from seed to sale. No spreadsheets, no guesswork, just seamless workflows. Tend is the all-in-one farm management platform that brings together planning, field mapping, fulfillment, real-time inventory, sales, labor, traceability, and accounting in one easy platform. Built for small market gardens, CSAs, and large diversified farms. Get started with a free account at Tend.com. No credit card required. If you grow for market, you know performance is everything. That’s why so many farmers are turning to Burpee’s Farmers Market. Dedicated to professional growers, Burpee is now offering non-GMO seeds in larger quantities – bred and selected for standout flavor, strong yields, and the kind of visual appeal your customers crave. Burpee’s been doing this for 150 years, and they’re still creating new varieties with growers like you in mind. You can check out the full lineup at Burpee.com/FarmersMarket. There are a lot of farm sales platforms out there, but there’s only one that’s cooperatively owned by farmers. That’s GrownBy — your all-in-one solution to simplify farm sales. GrownBy makes online farm sales easy and affordable; setting up your shop is free, and you only pay when you sell. Join over 900 farms who have already signed up for GrownBy, at grownby.com. For more on veg and flower market farming, subscribe to Growing for Market Magazine!

    1h 19m
  2. Breeding hyloom and disease-resistant tomatoes with Greg Vogel of Cornell University

    May 27

    Breeding hyloom and disease-resistant tomatoes with Greg Vogel of Cornell University

    “Hyloom” tomato varieties have become popular with growers for the combination of heirloom flavor and looks, and grower-friendly traits like improved vigor and disease resistance. In this interview we talk with Greg Vogel, Assistant Professor of Plant Breeding and Genetics at Cornell University, who is working on breeding hyloom tomato varieties. If you’re a tomato nerd you’re in luck because we go deep on them in this interview. We talk about what makes an heirloom, what makes a hyloom and the traditional breeding practices that allow any farmer to try their hand at making one. We also talk about how they try to breed new hyloom varieties strategically so they outperform their parents. In the process we cover the genetic basis of a lot of things you might have noticed in the field, like why long-fruited tomatoes tend to get more blossom end rot, why heirlooms tend to have more defects like zippering and catfacing, why there tend to be more of those defects at the beginning and end of the season, and lots of other tomato nerdery! Connect With Guest: Website: https://cals.cornell.edu/people/greg-vogel Podcast Sponsors: Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support: Tilth Soil makes living soils for organic growers. The base for all our mixes is NOP-compliant compost, made from the 4,000 tons of food scraps we divert from landfills each year. And the results speak for themselves. Get excellent germination, strong transplants, and help us turn these resources back into food. Try a free bag and learn more at tilthsoil.com/gfm. Nifty Hoops builds complete gothic high tunnels that are easy to install and built to last.  Their bolt-together construction makes setup straightforward and efficient, whether it's a small backyard hoophouse, or a dozen large production-scale high tunnels- especially through their community build option, where professional builders work alongside your crew, family, or neighbors to build each structure -- usually in a single day.Visit niftyhoops.com to learn more. Farming is hard. Running it shouldn’t be. Tend helps you plan your season, map your farm, and track every task from seed to sale. No spreadsheets, no guesswork, just seamless workflows. Tend is the all-in-one farm management platform that brings together planning, field mapping, fulfillment, real-time inventory, sales, labor, traceability, and accounting in one easy platform. Built for small market gardens, CSAs, and large diversified farms. Get started with a free account at Tend.com. No credit card required. Seven Springs Farm Supply is a farm-based supply company focused on serving market gardeners and has been in business for 35 years. Their catalog includes a comprehensive selection of approved-for-organic fertilizers, pest & disease controls, growing mixes, cover crop seed, and more. They offer custom fertilizer blending and seasonal cooperative purchasing opportunities, and their experienced team is ready to help guide you to the best solution for your farm’s needs. Growing For Market listeners are eligible for an exclusive discount. Visit 7springsfarm.com/GFM or give them a call at (540) 651-3228. If you grow for market, you know performance is everything. That’s why so many farmers are turning to Burpee’s Farmers Market. Dedicated to professional growers, Burpee is now offering non-GMO seeds in larger quantities – bred and selected for standout flavor, strong yields, and the kind of visual appeal your customers crave. Burpee’s been doing this for 150 years, and they’re still creating new varieties with growers like you in mind. You can check out the full lineup at Burpee.com/FarmersMarket. There are a lot of farm sales platforms out there, but there’s only one that’s cooperatively owned by farmers. That’s GrownBy — your all-in-one solution to simplify farm sales. GrownBy makes online farm sales easy and affordable; setting up your shop is free, and you only pay when you sell. Join over 900 farms who have already signed up for GrownBy, at grownby.com. For more on veg and flower market farming, subscribe to Growing for Market Magazine!

    1h 48m
  3. Doubling greenhouse tomato yields and beyond using automation with Drew Cramer of Ghost House Farm in Michigan

    May 19

    Doubling greenhouse tomato yields and beyond using automation with Drew Cramer of Ghost House Farm in Michigan

    On this week’s podcast we talk with Drew Cramer of Ghost House Farm in Michigan about how he more than doubled his greenhouse tomato yields through good management and automation. Automation makes the difference between just controlling the temperature in a greenhouse and controlling the climate. And controlling the climate is what creates a growth-promoting, disease-discouraging greenhouse environment. In this interview we get nerdy to talk about the management practices Drew used and the ways he managed the climate for increasing yields and decreasing disease over time. We talk about how he used pulse irrigation and humidity control together to reduce diseases and seconds. We also discuss the small-scale biomethane digester they’re using to turn their greenhouse prunings into fuel. We also focus on how much cucumber grafting has increased their yields, what they’re grafting cucumbers to, and so much more in this wide-ranging interview filled with greenhouse tips. Connect With Guest: Website: ghosthouse.farm Instagram: @ghosthouse.farm Podcast Sponsors: Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support: Tilth Soil makes living soils for organic growers. The base for all our mixes is NOP-compliant compost, made from the 4,000 tons of food scraps we divert from landfills each year. And the results speak for themselves. Get excellent germination, strong transplants, and help us turn these resources back into food. Try a free bag and learn more at tilthsoil.com/gfm. Nifty Hoops builds complete gothic high tunnels that are easy to install and built to last.  Their bolt-together construction makes setup straightforward and efficient, whether it's a small backyard hoophouse, or a dozen large production-scale high tunnels- especially through their community build option, where professional builders work alongside your crew, family, or neighbors to build each structure -- usually in a single day.Visit niftyhoops.com to learn more. Farming is hard. Running it shouldn’t be. Tend helps you plan your season, map your farm, and track every task from seed to sale. No spreadsheets, no guesswork, just seamless workflows. Tend is the all-in-one farm management platform that brings together planning, field mapping, fulfillment, real-time inventory, sales, labor, traceability, and accounting in one easy platform. Built for small market gardens, CSAs, and large diversified farms. Get started with a free account at Tend.com. No credit card required. If you grow for market, you know performance is everything. That’s why so many farmers are turning to Burpee’s Farmers Market. Dedicated to professional growers, Burpee is now offering non-GMO seeds in larger quantities – bred and selected for standout flavor, strong yields, and the kind of visual appeal your customers crave. Burpee’s been doing this for 150 years, and they’re still creating new varieties with growers like you in mind. You can check out the full lineup at Burpee.com/FarmersMarket. There are a lot of farm sales platforms out there, but there’s only one that’s cooperatively owned by farmers. That’s GrownBy — your all-in-one solution to simplify farm sales. GrownBy makes online farm sales easy and affordable; setting up your shop is free, and you only pay when you sell. Join over 900 farms who have already signed up for GrownBy, at grownby.com. For more on veg and flower market farming, subscribe to Growing for Market Magazine!

    1h 51m
  4. Beyond NPK: micronutrients with macro impact with Gregg Forster of Wisconsin Mineral Solutions

    May 12

    Beyond NPK: micronutrients with macro impact with Gregg Forster of Wisconsin Mineral Solutions

    Nitrogen, phosphorus and potassium get a lot of attention, but there are other nutrients that are just as important for soil and plant health. In this week’s interview, we talk with Gregg Forster of Wisconsin Mineral Solutions about some of those other nutrients, including the role of calcium as the “truck” that helps move other nutrients in the plant, the role of boron as the “wheels” on the truck, and the role calcium plays in improving soil texture. But like most things in life there can be too much of a good thing, so we also talk about how much calcium is too much. We also talk about why cation nutrients are expressed in ratios instead of parts per million, what those ratios should be and recommended PPM for other micronutrients. We also discuss why iron should be in a ratio of 2.5 times more than manganese, the many reasons soil should be slightly acidic, and lots more in this week’s Growing for Market Podcast interview. Connect With Guest: Website: wisconsinmineralsolutions.com Podcast Sponsors: Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support: Seven Springs Farm Supply is a farm-based supply company focused on serving market gardeners and has been in business for 35 years. Their catalog includes a comprehensive selection of approved-for-organic fertilizers, pest & disease controls, growing mixes, cover crop seed, and more. They offer custom fertilizer blending and seasonal cooperative purchasing opportunities, and their experienced team is ready to help guide you to the best solution for your farm’s needs. Growing For Market listeners are eligible for an exclusive discount. Visit 7springsfarm.com/GFM or give them a call at (540) 651-3228. Nifty Hoops builds complete gothic high tunnels that are easy to install and built to last.  Their bolt-together construction makes setup straightforward and efficient, whether it's a small backyard hoophouse, or a dozen large production-scale high tunnels- especially through their community build option, where professional builders work alongside your crew, family, or neighbors to build each structure -- usually in a single day.Visit niftyhoops.com to learn more. Farming is hard. Running it shouldn’t be. Tend helps you plan your season, map your farm, and track every task from seed to sale. No spreadsheets, no guesswork, just seamless workflows. Tend is the all-in-one farm management platform that brings together planning, field mapping, fulfillment, real-time inventory, sales, labor, traceability, and accounting in one easy platform. Built for small market gardens, CSAs, and large diversified farms. Get started with a free account at Tend.com. No credit card required. If you grow for market, you know performance is everything. That’s why so many farmers are turning to Burpee’s Farmers Market. Dedicated to professional growers, Burpee is now offering non-GMO seeds in larger quantities – bred and selected for standout flavor, strong yields, and the kind of visual appeal your customers crave. Burpee’s been doing this for 150 years, and they’re still creating new varieties with growers like you in mind. You can check out the full lineup at Burpee.com/FarmersMarket. BCS two-wheel tractors are designed and built in Italy where small-scale farming has been a way of life for generations. Discover the beauty of BCS on your farm with PTO-driven implements for soil-working, shredding cover crops, spreading compost, mowing under fences, clearing snow, and more – all powered by a single, gear-driven machine that’s tailored to the size and scale of your operation. To learn more, view sale pricing, or locate your nearest dealer, visit BCS America. There are a lot of farm sales platforms out there, but there’s only one that’s cooperatively owned by farmers. That’s GrownBy — your all-in-one solution to simplify farm sales. GrownBy makes online farm sales easy and affordable; setting up your shop is free, and you only pay when you sell. Join over 900 farms who have already signed up for GrownBy, at grownby.com. For more on veg and flower market farming, subscribe to Growing for Market Magazine!

    1h 34m
  5. Scaling and planning microgreen production with Garrett Corwin of Piedmont Microgreens and Microgreen Manager in North Carolina

    May 5

    Scaling and planning microgreen production with Garrett Corwin of Piedmont Microgreens and Microgreen Manager in North Carolina

    Garrett Corwin started Piedmont Microgreens out of his garage in Durham, North Carolina, and after six years he’s scaled the business to 350-400 trays a week. In addition to the farmers market, Piedmont sells to more than 50 restaurants, grocery stores and wholesalers, including FreshPoint and Sysco with just a two-person team. As the business expanded, Garrett realized the limitations of spreadsheets for crop planning, so he enlisted the help of his brother Spencer to help build a better way to keep track of their crops and customers.  Spencer left a software engineering role at Meta to help build Microgreen Manager, and now it’s how they plan their crops and is available to other farmers. In this interview we discuss how Garrett hacked his house to provide a low-cost platform for the business, how to get in with wholesalers, and what equipment he would buy if he were starting over. We talk about the functions of Microgreen Manager that make it more robust than spreadsheets, how Piedmont Microgreens has kept its workforce the same size even as they scaled production, how they grow everything to order and lots more in this week’s Growing for Market Podcast interview! Connect With Guest: Website: microgreenmanager.com piedmontmicrogreens.com Instagram: @microgreenmanager @piedmontmicrogreens Podcast Sponsors: Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support: Nifty Hoops builds complete gothic high tunnels that are easy to install and built to last.  Their bolt-together construction makes setup straightforward and efficient, whether it's a small backyard hoophouse, or a dozen large production-scale high tunnels- especially through their community build option, where professional builders work alongside your crew, family, or neighbors to build each structure -- usually in a single day.Visit niftyhoops.com to learn more. Farming is hard. Running it shouldn’t be. Tend helps you plan your season, map your farm, and track every task from seed to sale. No spreadsheets, no guesswork, just seamless workflows. Tend is the all-in-one farm management platform that brings together planning, field mapping, fulfillment, real-time inventory, sales, labor, traceability, and accounting in one easy platform. Built for small market gardens, CSAs, and large diversified farms. Get started with a free account at Tend.com. No credit card required. If you grow for market, you know performance is everything. That’s why so many farmers are turning to Burpee’s Farmers Market. Dedicated to professional growers, Burpee is now offering non-GMO seeds in larger quantities – bred and selected for standout flavor, strong yields, and the kind of visual appeal your customers crave. Burpee’s been doing this for 150 years, and they’re still creating new varieties with growers like you in mind. You can check out the full lineup at Burpee.com/FarmersMarket. Tilth Soil makes living soils for organic growers. The base for all our mixes is NOP-compliant compost, made from the 4,000 tons of food scraps we divert from landfills each year. And the results speak for themselves. Get excellent germination, strong transplants, and help us turn these resources back into food. Try a free bag and learn more at tilthsoil.com/gfm. There are a lot of farm sales platforms out there, but there’s only one that’s cooperatively owned by farmers. That’s GrownBy — your all-in-one solution to simplify farm sales. GrownBy makes online farm sales easy and affordable; setting up your shop is free, and you only pay when you sell. Join over 900 farms who have already signed up for GrownBy, at grownby.com. For more on veg and flower market farming, subscribe to Growing for Market Magazine!

    1h 45m
  6. Seattle Growers Market: Lessons from 15 years of cooperative flower marketing with SGM General Manager Carrie Read

    Apr 28

    Seattle Growers Market: Lessons from 15 years of cooperative flower marketing with SGM General Manager Carrie Read

    One trend we’ve noticed is the growing number of flower farming cooperatives. We think it might be part of local growers banding together to increase market power as the American flower market bounces back from decimation due to the Andean Trade Preference Act, but don’t take it from us. This week we talk with Carrie Read, the General Manager of the Seattle Growers Market (recently rebranded from the Seattle Wholesale Growers Market), which is celebrating 15 years in 2026. We talk with Carrie about how the coop is structured, grower fees, and the digital sales platform they use to coordinate it all. We also discuss pricing, and how the coop navigates being competitive vs getting the best price possible for their blooms. Carrie also tells us how they’re navigating delivery and pickup rates in an era of tariffs and fuel surcharges, how they add new growers while preserving the equity of established growers, and what they’ve learned as the coop reaches the 15-year mark. Connect With Guest: Website: seattlegrowersmarket.com Instagram: @seattlegrowersmarket Podcast Sponsors: Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support: There are a lot of farm sales platforms out there, but there’s only one that’s cooperatively owned by farmers. That’s GrownBy — your all-in-one solution to simplify farm sales. GrownBy makes online farm sales easy and affordable; setting up your shop is free, and you only pay when you sell. Join over 900 farms who have already signed up for GrownBy, at grownby.com. Farmhand is the virtual assistant built for farmers—helping CSAs scale sales, run error-free fulfillment, and deliver 5-star service. Whether you’re at 100 members or 1,000, Farmhand helps you grow without burning out. You’ve heard us—and our farmers—right here on the Growing for Market Podcast. Explore more stories and learn more at farmhand.partners/gfm. Nifty Hoops builds complete gothic high tunnels that are easy to install and built to last.  Their bolt-together construction makes setup straightforward and efficient, whether it's a small backyard hoophouse, or a dozen large production-scale high tunnels- especially through their community build option, where professional builders work alongside your crew, family, or neighbors to build each structure -- usually in a single day.Visit niftyhoops.com to learn more. Seven Springs Farm Supply is a farm-based supply company focused on serving market gardeners and has been in business for 35 years. Our catalog includes a comprehensive selection of approved-for-organic fertilizers, pest & disease controls, growing mixes, cover crop seed, and more. We offer custom fertilizer blending and seasonal cooperative purchasing opportunities, and our experienced team is ready to help guide you to the best solution for your farm's needs. Request a free paper catalog and learn more at sevenspringsfarmsupply.com or give us a call at (540) 651-3228.  Farming is hard. Running it shouldn’t be. Tend helps you plan your season, map your farm, and track every task from seed to sale. No spreadsheets, no guesswork, just seamless workflows. Tend is the all-in-one farm management platform that brings together planning, field mapping, fulfillment, real-time inventory, sales, labor, traceability, and accounting in one easy platform. Built for small market gardens, CSAs, and large diversified farms. Get started with a free account at Tend.com. No credit card required. If you grow for market, you know performance is everything. That’s why so many farmers are turning to Burpee’s Farmers Market. Dedicated to professional growers, Burpee is now offering non-GMO seeds in larger quantities – bred and selected for standout flavor, strong yields, and the kind of visual appeal your customers crave. Burpee’s been doing this for 150 years, and they’re still creating new varieties with growers like you in mind. You can check out the full lineup at Burpee.com/FarmersMarket. Tilth Soil makes living soils for organic growers. The base for all our mixes is NOP-compliant compost, made from the 4,000 tons of food scraps we divert from landfills each year. And the results speak for themselves. Get excellent germination, strong transplants, and help us turn these resources back into food. Try a free bag and learn more at tilthsoil.com/gfm. For more on veg and flower market farming, subscribe to Growing for Market Magazine!

    54 min
  7. Community supported farm research with Anna Wallingford of New Hampshire Community Supported Research

    Apr 21

    Community supported farm research with Anna Wallingford of New Hampshire Community Supported Research

    When Anna Wallngford got fired (twice) by DOGE from her job doing entomological research for the federal government, she formed New Hampshire Community Supported Research to keep the work she was doing on behalf of farmers going. If you can do community supported agriculture why not community supported research, right? Hear about the research she was doing for the government, what it was like to get one of the infamous “fork in the road” emails, and her plans for NHCSR.  Along with the projects she’s got lined up for 2026, we talk about how research is funded, since this affects what research gets done and on whose behalf. Anna gives us lots of insights on biological control, pheromone technology and other integrated pest management topics. And she’s looking for input from farmers to help decide which projects get done by NHCSR, so we talk about the prospective projects for 2026, and you can weigh in if one would be helpful for your farm! Connect With Guest: Website: nhcsr.org Instagram: @nhcsr_ipm @seriousgrower The Serious Grower Podcast Podcast Sponsors: Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support: Tilth Soil makes living soils for organic growers. The base for all our mixes is NOP-compliant compost, made from the 4,000 tons of food scraps we divert from landfills each year. And the results speak for themselves. Get excellent germination, strong transplants, and help us turn these resources back into food. Try a free bag and learn more at tilthsoil.com/gfm. There are a lot of farm sales platforms out there, but there’s only one that’s cooperatively owned by farmers. That’s GrownBy — your all-in-one solution to simplify farm sales. GrownBy makes online farm sales easy and affordable; setting up your shop is free, and you only pay when you sell. Join over 900 farms who have already signed up for GrownBy, at grownby.com. Farmhandis the virtual assistant built for farmers—helping CSAs scale sales, run error-free fulfillment, and deliver 5-star service. Whether you’re at 100 members or 1,000, Farmhand helps you grow without burning out. You’ve heard us—and our farmers—right here on the Growing for Market Podcast. Explore more stories and learn more atfarmhand.partners/gfm. Nifty Hoops builds complete gothic high tunnels that are easy to install and built to last.  Their bolt-together construction makes setup straightforward and efficient, whether it's a small backyard hoophouse, or a dozen large production-scale high tunnels- especially through their community build option, where professional builders work alongside your crew, family, or neighbors to build each structure -- usually in a single day.Visit niftyhoops.com to learn more. Farming is hard. Running it shouldn’t be. Tend helps you plan your season, map your farm, and track every task from seed to sale. No spreadsheets, no guesswork, just seamless workflows. Tend is the all-in-one farm management platform that brings together planning, field mapping, fulfillment, real-time inventory, sales, labor, traceability, and accounting in one easy platform. Built for small market gardens, CSAs, and large diversified farms. Get started with a free account at Tend.com. No credit card required. If you grow for market, you know performance is everything. That’s why so many farmers are turning to Burpee’s Farmers Market. Dedicated to professional growers, Burpee is now offering non-GMO seeds in larger quantities – bred and selected for standout flavor, strong yields, and the kind of visual appeal your customers crave. Burpee’s been doing this for 150 years, and they’re still creating new varieties with growers like you in mind. You can check out the full lineup at Burpee.com/FarmersMarket. Subscribe to our magazine- all new subscriptions include a FREE 28-day trial!

    1h 60m
  8. Building a 24-hour collective flower market with Colleen McCoole Payne of the Kansas City Flower Farmer Wholesale Market

    Apr 14

    Building a 24-hour collective flower market with Colleen McCoole Payne of the Kansas City Flower Farmer Wholesale Market

    In this week’s interview we hear from Colleen McCoole Payne about how she and more than 20 other growers built the Kansas City Flower Farmer Wholesale Market to help them sell more to florists by working together. In 2023 Colleen started working with a few growers to create a wholesale market similar to a farmers market where they did not need to create an LLC and each grower would invoice the buyers that bought from them. Fast forward three years and now the market just moved into its own permanent space after using temporary and pop-up locations for the first three seasons. Though the focus is on the market, we couldn’t resist talking about how Colleen overwinters dahlias in the field, dahlia harvest stage for maximum vase life, and raising brix for pest control. Back on the market side of things, we discuss how they structure the market, the digital sales platform they use and what fees they charge. One of the most innovative parts of the market is how they plan to enable 24-hour sales for florists. We believe cooperatives and collectives like this one are part of a growing trend that will allow local flower growers to access bigger markets by banding together, so listen to this interview for all the details of how they set up the market! Connect With Guest: Website: farmstrongflowers.com Instagram: @laylasmarket @kcflowerfarmerwholesalemarket Podcast Sponsors: Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support: Seven Springs Farm Supply is a farm-based supply company focused on serving market gardeners and has been in business for 35 years. Our catalog includes a comprehensive selection of approved-for-organic fertilizers, pest & disease controls, growing mixes, cover crop seed, and more. We offer custom fertilizer blending and seasonal cooperative purchasing opportunities, and our experienced team is ready to help guide you to the best solution for your farm's needs. Request a free paper catalog and learn more at sevenspringsfarmsupply.com or give us a call at (540) 651-3228.  There are a lot of farm sales platforms out there, but there’s only one that’s cooperatively owned by farmers. That’s GrownBy — your all-in-one solution to simplify farm sales. GrownBy makes online farm sales easy and affordable; setting up your shop is free, and you only pay when you sell. Join over 900 farms who have already signed up for GrownBy, at grownby.com. BCS two-wheel tractors are designed and built in Italy where small-scale farming has been a way of life for generations. Discover the beauty of BCS on your farm with PTO-driven implements for soil-working, shredding cover crops, spreading compost, mowing under fences, clearing snow, and more – all powered by a single, gear-driven machine that’s tailored to the size and scale of your operation. To learn more, view sale pricing, or locate your nearest dealer, visit BCS America. Farmhandis the virtual assistant built for farmers—helping CSAs scale sales, run error-free fulfillment, and deliver 5-star service. Whether you’re at 100 members or 1,000, Farmhand helps you grow without burning out. You’ve heard us—and our farmers—right here on the Growing for Market Podcast. Explore more stories and learn more atfarmhand.partners/gfm. Nifty Hoops builds complete gothic high tunnels that are easy to install and built to last.  Their bolt-together construction makes setup straightforward and efficient, whether it's a small backyard hoophouse, or a dozen large production-scale high tunnels- especially through their community build option, where professional builders work alongside your crew, family, or neighbors to build each structure -- usually in a single day.Visit niftyhoops.com to learn more. Farming is hard. Running it shouldn’t be. Tend helps you plan your season, map your farm, and track every task from seed to sale. No spreadsheets, no guesswork, just seamless workflows. Tend is the all-in-one farm management platform that brings together planning, field mapping, fulfillment, real-time inventory, sales, labor, traceability, and accounting in one easy platform. Built for small market gardens, CSAs, and large diversified farms. Get started with a free account at Tend.com. No credit card required. If you grow for market, you know performance is everything. That’s why so many farmers are turning to Burpee’s Farmers Market. Dedicated to professional growers, Burpee is now offering non-GMO seeds in larger quantities – bred and selected for standout flavor, strong yields, and the kind of visual appeal your customers crave. Burpee’s been doing this for 150 years, and they’re still creating new varieties with growers like you in mind. You can check out the full lineup at Burpee.com/FarmersMarket. Subscribe to our magazine- all new subscriptions include a FREE 28-day trial!

    1h 29m
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4.7
out of 5
69 Ratings

About

Growing for Market is the farmer-to-farmer magazine for local food and flower growers, for 33 years and growing. GFM keeps you informed about the business of growing and selling vegetables, cut flowers, plants, herbs, and other food products. If you are market farming or gardening, you'll find valuable information that will help make your business more profitable and enjoyable, all written by farmers, for farmers. Please join us today! Link: https://growingformarket.com/pages/growing-for-market-podcast

Information

  • Creator
    Andrew Mefferd, Katie Kulla, April Parms Jones
  • Years Active
    2022 - 2026
  • Episodes
    176
  • Rating
    Clean
  • Show Website
    Growing For Market Podcast

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